Scobleizer - Latest Comments in Why YouTube is going long-form

Re: Why YouTube is going long-form

instantpaydayloansuk — Thu, 13 Aug 2009 17:08:38 -0000

did anyone upload a payday loans video up on youtube before?

Re: Why YouTube is going long-form

instantpaydayloansuk — Thu, 13 Aug 2009 17:04:53 -0000

My comments are not appearing, why would that be?

Re: Why YouTube is going long-form

instantpaydayloansuk — Thu, 13 Aug 2009 17:02:20 -0000

I have tried uploading a 30 minute video to youtube lately and i recieved a message from them saying that i cannot promote a website without proving to them im the owner of the site but i couldnt prove that as i am only the marketing director of the site and have no access details. Youtube is going weird these days.

Debbie

Re: Why YouTube is going long-form

go to die — Thu, 27 Nov 2008 03:21:35 -0000

When was the last time you read a long article on the web? No way I’ll watch long video’s..........

Re: Why YouTube is going long-form

dc crowley — Thu, 26 Jun 2008 17:35:07 -0000

When was the last time you read a long article on the web? No way I'll watch long video's... and I consider myself to be 'highly engaged'. Guess youTubes monetization has a long way to go yet

Re: Why YouTube is going long-form

Windows XP — Tue, 24 Jun 2008 17:14:06 -0000

i don't think youtube will have a good chance of having long-form vidoes on there.. myself, i like short-form videos but thats just me :P but for long-form videos, i just go some where else where the servers can handle it and the owner can watch over it

Re: Why YouTube is going long-form

Christopher Coulter — Tue, 24 Jun 2008 14:32:39 -0000

The remake of King Kong didn't do very well, 'long format' and all, well plus, it was horrible picture with a terrible script, and in it's case, the 'length' was cited as a seriously negative factor.

Good books, become great with the right amount of editing, not too hot, not too cold.

Re: Why YouTube is going long-form

pbx — Tue, 24 Jun 2008 13:46:35 -0000

just to play devil's advocate... do you think people have the attention span these days for longer content? think twitter, your favorite, people are addicted because of its 'short form', not withstanding its non-biz model other than collecting eyeballs and having someone buy them.

Re: Why YouTube is going long-form

David — Tue, 24 Jun 2008 09:15:59 -0000

Depending on my mood and how much time I have, I can watch either short or long videos. If the video is interesting to me, I'm going to take the time to watch it.

Re: Why YouTube is going long-form

biosbooter — Tue, 24 Jun 2008 00:54:40 -0000

interesting...I never thought that deeply about long form vs. short form....after reading your post, I must agree; however, couldn't you also argue the type who watch 2 minute videos are more hyper active therefore they click more things( i.e. advertisements)

Re: Why YouTube is going long-form

Long Form Short Form — Sun, 22 Jun 2008 21:58:07 -0000

It's nothing to do with long form or short form. It's entirely whether the video is engaging. People will quit a boring video whether it's long or short. People will continue to watch an interesting video, whether it's long or short.

To say that a long form is inherently better than a short form is like saying that a novel is better than a short story.

Measuring creative quality by size completely misses the point. if it were true, then the biggest statues would obviously be more artistic. But that argument is doesn't hold any water.

Re: Why YouTube is going long-form

kp — Sat, 21 Jun 2008 00:20:42 -0000

used to be fan...now ur blog is bo-ooring!!!

Re: Why YouTube is going long-form

Joe Devlin — Fri, 20 Jun 2008 16:00:43 -0000

Most of the responses I have seen to this post assume there is only one type of long form video. That's just not true! - And the format used will have a lot to do with the way the audience will respond to that longer video .

In fact, YouTube has added two types of long form video in the last week.
* "YouTube Screening Room" is going to air longer films that Google is acquiring from professional producers.

* "YouTube Annotations" lets the rest of us post longer format stuff on YouTube. The trick here is that you need to use new YouTube tools to embed links that jump you from chapter to chapter. This approach will attract a very different type of audience than a 30 minute movie you watch front to back.

I go into more detail about this in my post at CamcorderInfo.com (my posts are on the lower right of the home page).

Re: Why YouTube is going long-form

Jennie — Fri, 20 Jun 2008 15:09:50 -0000

What matters most to viewers is quality content. If you keep their attention for at least the first couple minutes, I'm sure you'll engage them through the whole video. Best way of monetizing is to discreetly place the ads within the video. Just like how movies and music videos have done. Honestly, nobody wants to see ads. Doing it subconsciously works best for both worlds.

Re: Why YouTube is going long-form

Steve — Fri, 20 Jun 2008 11:42:25 -0000

@Not God

It seems consumers of video don't want to watch ads at all. Why is Tivo and other DVR's so popular? Why is there such a market for downloading shows from iTunes and such? Which makes me wonder why Scoble would want to punish his audience even more by polluting his crappy long videos with ads?

Re: Why YouTube is going long-form

Wolfy — Fri, 20 Jun 2008 09:46:29 -0000

I like the sgort form for two reasons.

1) billions of people are going to watch short vids @ work, before bed, in between reading emails, during commercials. You get WAY more views. So if we can come up with a way to advertise on that we got something. Something more seamless than what they do on broadbandsports.com.

2) I'm interested in Mobile Social Networks, but what do I need a 30 minute podcast for? you tell me bluepulse, i look it up and 5 minutes later I know what I need to know.

I might watch the 30 minute video, but I'll definitely play the 30 min audio podcast for the ride in to the office.

-M

Re: Why YouTube is going long-form

Not This God — Thu, 19 Jun 2008 18:34:22 -0000

Google's entire youTube strategy has been bizarre. It seems like they did not have a solid plan when they first started out on this endeavor. It is obvious to even the casual observer that it is easier to advertise on long form videos. People who only have a 20 second attention span are not looking for advertisements.

Re: Why YouTube is going long-form

Steve — Thu, 19 Jun 2008 16:08:13 -0000

Scoble, do you have data on how many people actually watch your long videos all the way through? I understand you all the "hits" data in the world. I'm more curious how you actually track viewership. If I'm a sponsor that's what I want to know. Or are all the ads placed at the beginning?

Re: Why YouTube is going long-form

Christopher Coulter — Thu, 19 Jun 2008 12:36:55 -0000

There are so many variables here, that seeking validation just on account of length, is crazy thinking, eyeballs dot.crash accounting-like. And sometimes mere length is counterproductive, when you can say something in 8 minutes, why have one of your start-up egoists, self-worship-foam-at-the-mouth for 55 minutes? Even the most "highly engaged" can't handle that torture.

Don't have the numbers? Claim that your audience is somehow superior, better than the common peasantry riff-raff, "more engaged" or "connected", sounds good, but it's just a sleight-of-hand trick to make advertisers THINK they are actually getting something, in spite of the horrible ratings. It's a way to make metrics and demographics irrelevant, so you can cue up all the fluffy 'social media' analysts and consultants, to perform Svengali-like magic out of pure air, you know, like Jeremiah and ilk. Shoot up the town, take off with the money before the Sheriff rides in -- which actually is quite nigh, as Web 2.0 isn't making any coin.

But here's where it breaks down, the MORE "engaged", the less tolerant they are of blubber, so your argument really backfires. The ones that aren't as knowledgeable about such topic are more likely to watch hours and hours of bad interview slop. If you know the game, you can't handle the filler or the fakers, and most of the Web 2.0 stone soup is pure fraud.

All TV shows are the same length, yet some succeed and some don't. When's the last time you heard of a show becoming a hit because of how LONG it was? Long form doesn't always work, (esp. given the short-attention span web audiences) nor does such, in any way guarantee your "connected" audiences.

Content, content, content. Demographics, demographics, demographics. So basic commonsensical as to be redundant even stating it.

Re: Why YouTube is going long-form

Ro (Lilyhill) — Thu, 19 Jun 2008 12:35:42 -0000

Apples and oranges. I know a Scoble video of any length is more likely to contain something of value to me. But a YouTube video has a higher chance of being hardly worth the effort from the beginning unless it was recommended to me. So I'd rarely bother with a long video there unless I already knew what it was. It's not the length, originally, but who it's from and the subject matter. After that, the advertising hardly matters. Especially since I'd mentally be tuning that out.

Re: Why YouTube is going long-form

Jeremiah Owyang — Thu, 19 Jun 2008 09:04:58 -0000

It's not just about 'engagement' Scoble, in fact many users just listen to content while doing other things.

One reason is that they have lots of long form media to now add, INVENTORY exists already.

Re: Why YouTube is going long-form

Danny Sullivan — Thu, 19 Jun 2008 08:23:00 -0000

Um, I'm pretty sure they started out long-form. Then went to 10 minutes to deal with copyright infringement. And now that people are talking to them directly about wanting to upload longer content with permission to do so, going long form sort of is a natural consequence.

Re: Why YouTube is going long-form

Mary Zolinett — Thu, 19 Jun 2008 06:40:32 -0000

I predict that Google will make this work. They know the ad market, and they will push this like crazy.

Re: Why YouTube is going long-form

Txaber — Thu, 19 Jun 2008 05:00:42 -0000

Not necessarily. The on-line cooking shows are very popular among the public likely to buy ingredients or tools for cooking.

Re: Why YouTube is going long-form

Wed, 18 Jun 2008 22:58:41 -0000

[sung to You're So Vain]

You're so vain, you probably think this YouTube feature's about you.. You're so vain ...