DISQUS

Scobleizer: Social network advertising: not your father’s banner ad

  • Electrician Houston · 1 year ago
    I would agree that the plain old banner ad is going out of style, but those interactive flash ads can be very distracting.
  • PublicRelations · 1 year ago
    hmmm...

    But the bottom line is that no matter how entertaining the ads are - are they driving prospects to buy???.

    Giant companies still manage to get their tech products reviewed by many to blogs - so ads really are not that vital when you have permanent viral marketing. However, for the vast majority, having innovate ads that don't generate an measurable, immediate ROI (especially in THIS economy), may not really be helping your finances all that much. :-|

    Of course, one benefit is branding and even getting exposure for possible venture funding, but there is no guarantee that will happen.
  • Adam Singer · 1 year ago
    The Context Optional website is actually rather good too - thanks for sharing that.
  • Spaces? · 1 year ago
    What is Microsoft's "new network"? Am I that far out of the loop or is Microsoft just not that newsworthy anymore? What is that, link me...
  • davemall · 1 year ago
    What's the attraction of social networking? What's the attraction of Twitter? I've logged into Facebook, MySpace, Wayport, and Twitter multiple times. Still don't get it. What's the attraction? Why does anyone find these sites of interest? I just don't get it.
  • Sai · 1 year ago
    Thanks for telling this dude........hit on banner ads really have decreased a lot....this may be quite helpful....i'm gonna try it now !
    And have u tried it yourself too?
  • Don · 1 year ago
    Well now that I know I'm not supposed to follow that seagate ad in the upper left of this page ...

    Really I went here:
    http://www.contextoptional.com/index.php

    They have flash running a bit in the upper left on nine images of something they have done and it goes so fast you cannot read it and if you try clicking on one of the images it double loads one over another ... and it that is to convey what they do???

    I waited a while and it seemed to then work as planned. Maybe it is a slow download or something? But it was run-away and annoying and I'd never have stuck around if I wasn't planning to complain about it ...
  • Carrie · 1 year ago
    Hi Scobleize,

    Does Social media really works to rank well in the SE's?

    Yes, Social networking sites like facebook, myspace and twitter will really helps your business to grow well in the market.

    Thanks Scoble... having Survey on these sites...

    Cheers :)
  • Car blog · 1 year ago
    Facebook is Alexa 5, it gets more traffic then even google.com
  • Baynado · 1 year ago
    Sorry, now in english. i think that the advertising in social networking is still in its infancy.
  • Allen Harkleroad · 1 year ago
    Bah, banner ads are going anywhere for a good long while, especially on non-social sites. Too much branding to give them up. I still see excellent CTR on plain ol' static image banners. As long as they continue to produce good revenue I am not going to dispense with them.

    Allen
  • eric frenchman · 1 year ago
    Not sure why a lot of the posts above are so negative on this. Facts are banner advertising on Facebook, MySpace, and etc are horrific. CPMs there are microscopic so anything that engages users is a huge improvement.

    Thanks for posting.
  • facebook application · 5 months ago
    well and informative post .

    www.facebookster.com
  • facebook application developer · 4 months ago
    Context Optional is in the industry for quite long time and performing very well.

    Thanks
  • nusret · 4 months ago
    very thanks for article
  • Faisallatif · 3 months ago
    I appreciate you for providing very informative and helpful post, keep it up good work thanks
    http://www.facebookguru.com