1) So many incoming pipes: Vendors, Clients, Data and of course the blogosphere. I've never had this much input before. It gives me a greater perspective
2) working with Charlene and other analysts is like getting an MBA program, I have to be able to defend any stance and back it by data or logic.
3) Three weeks of hard core training and refreshers are changing how I think and communicate.
One of the reasons why you're so on top of things is you've got so many pipes coming in. Your show, your blog, your network, your starfish!
* Miss Universe
· 2 years ago
Who thought up the term White Label Social Networks ?
What exactly is that supposed to mean?
andrew h
· 2 years ago
it looks like Tufte barfed up some blue web 2.0
Alex Forest
· 2 years ago
In all honesty, this smacks of a major flustercluck. All this really does is effectively let everyone talk to everyone else. I fail to see, and not for lack of trying, how this can possibly be a good thing.
Let's take a look:
OK. Ad hell.
The privacy impications aross so many platforms, despite the so-called "open social" are astounding.
Mining of data as never seen before.
Aforementioned flustercluck.
Christopher Coulter
· 2 years ago
Starfish? More like blood splatter.
you’ve got so many pipes coming in
Let's have a history lesson....
The British in the Battle of Somme (WWI for those who slept thru History) pounded the Germans with "many pipes" of artillery, 6 days worth, but nearly a 1/3 didn't go off, and the rest failed to achieve the desired results, namely taking out Germans and destroying the barbed-wire trenchwork, but after the "many pipes" bombardment, the British thought they had the upper-hand offensive and charged headlong into the worst defeat in British military history. Moral of the story: "many pipes" aren't enough, they all have to work, and they all have to achieve their strategic mission.
The Department of Transportation, calls too many inputs, gridlock. And too many "pipes", is also called "bureaucracy" and/or "middle-management".
Samuel Driessen
· 2 years ago
Thanks a lot for the sharing this picture. Really helpful for 'selling' social software in enterprises.
Jeremiah Owyang
· 2 years ago
White label has been a term around for a while.
You know those "generic" drugs you see in the drug store with their name on it? That's a white label drug. (meaning another brand can put their brand on top of it)
The definitive list of white label products is here:
and what about social bookmarking (del.icio.us, stumbleupon)?
Robert Scoble
· 2 years ago
stefaantje: Good point. Should have put those (and Google Reader) on the starfish.
Jeremiah: Christopher likes being a contrarian. That's cause he doesn't know how to do anything else.
Christopher Coulter
· 2 years ago
Oh? I agreed with you on Forrester's fake Twitter numbers, so guess I do know how to do something else, after all. ;)
Andrew Baron
· 2 years ago
Pretty. In addition to social bookmarking like del.icio.us, there is also the aspect of democratic "crowdsourcing" like digg (voting!), reddit and wikipedia, etc. which depend on user input in groups to generate sum values.
BarbaraKB
· 2 years ago
Those who've been doing online marketing for more than five years know these sorts of charts and graphs and pictures come and go. Whether it's they're called portals or search engines or social networks - no matter. The REAL wonder of all of this for me is the connection of *individuals*: the power of social web means the individual is the powerful one. And that is the "new" yet "old" web. Very exciting times. Very exciting!
Christopher Coulter
· 2 years ago
Charts come and go? Yeah, but I sure wish Gartner's "Magic Quadrant" would go -- the more money you give, the more conferences you attend and the more consultants you hire, the more your "ability to execute" comes into focus. However, this chart is more a Rorschach inkblot test of sorts, as if it makes any sense whatsoever, then you are surely in the psychotic-delusional upper-right hand quadrant. ;)
Social bookmarking and social networking will implode upon itself, as all utopias eventually do, no matter how "exciting" at the start. The more you try to make heaven on earth, the more you end up creating hell, with nods to Karl Popper.
Jeremiah: the point being "many pipes" (or many inputs) is not enough, all have to reach a strategic objective. How can you "defend any stance" when you can't even understand, as that was basic basic logic, with a simple history lesson to boot. And "three weeks of hard core training" could be viewed as indoctrination you know. So logically explain to me how that chart makes any sense whatsoever...have fun. ;)
anon
· 2 years ago
That chart is staggering cluelessness. What's "social" about audio and video?
Zimbra's a web-based email and calendering client. You might as well call hotmail social if you're going to add Zimbra there.
Tucker
· 2 years ago
The more you try and create this 'Utopian Collective' the higher the risk of either missing something of value or adding something irrelevant.
Why try and rationalise what in effect is already there: its called Life (personified in this case through interaction with The Internet.)
Footnote: My first thought/impression was that this was a sponsored Advert from all those 'icons' of the social collective. Bah!
Marc
· 2 years ago
A little bit confusing with the mix between media and purpose.
Robert, you are missing the emerging world of social voice apps....web/social network geeks are in the process of meeting voip/skype geeks and the result is fascinating (self-serving-link-alert): VoIP Gets Social
The Web folks know Grand Central but check out TruPhone (free voip calling integrated into handsets) or TalkPlus (call management on steroids on your cell phone) for some examples....
Rich Karpinski
· 2 years ago
Robert, you are missing the emerging world of social voice apps....web/social network geeks are in the process of meeting voip/skype geeks and the result is fascinating (self-serving-link-alert): VoIP Gets Social
The Web folks know Grand Central but check out TruPhone (free voip calling integrated into handsets) or TalkPlus (call management on steroids on your cell phone) for some examples....
chris mcmorris
· 2 years ago
question: why isn't podtech on the star fish? are they not in social media?
Peter MORTIMER
· 2 years ago
Nice work, the starfish, Robert! Just thought you could add Buzzword to the Collaborative Tools - it's so good! http://preview.getbuzzword.com/ All the best Peter
bartcaylor
· 2 years ago
This starfish was referenced in the same breath as a broader MediaSphere that we published earlier this summer. I like the detail that you have brought to the conversation sphere. http://blog.brainstormbrand.com/higher-ed-marke...
Francois Harris
· 1 year ago
Thanks for the diagram, a couple of names I wasn't aware of there. It would have been nice if each logo linked through to the site though! Thanks anyway!
Social Media Landscape
· 1 year ago
Well I don't know about you but I don't think the Social Media Landscape is changing.... I think it's growing. What about you?
Online Recruitment
· 1 year ago
Great visual - Hope you dont mind if I borrow it to help the sell?
All Comments
There's three things that are changing me:
1) So many incoming pipes: Vendors, Clients, Data and of course the blogosphere. I've never had this much input before. It gives me a greater perspective
2) working with Charlene and other analysts is like getting an MBA program, I have to be able to defend any stance and back it by data or logic.
3) Three weeks of hard core training and refreshers are changing how I think and communicate.
One of the reasons why you're so on top of things is you've got so many pipes coming in. Your show, your blog, your network, your starfish!
What exactly is that supposed to mean?
Let's take a look:
OK. Ad hell.
The privacy impications aross so many platforms, despite the so-called "open social" are astounding.
Mining of data as never seen before.
Aforementioned flustercluck.
you’ve got so many pipes coming in
Let's have a history lesson....
The British in the Battle of Somme (WWI for those who slept thru History) pounded the Germans with "many pipes" of artillery, 6 days worth, but nearly a 1/3 didn't go off, and the rest failed to achieve the desired results, namely taking out Germans and destroying the barbed-wire trenchwork, but after the "many pipes" bombardment, the British thought they had the upper-hand offensive and charged headlong into the worst defeat in British military history. Moral of the story: "many pipes" aren't enough, they all have to work, and they all have to achieve their strategic mission.
The Department of Transportation, calls too many inputs, gridlock. And too many "pipes", is also called "bureaucracy" and/or "middle-management".
You know those "generic" drugs you see in the drug store with their name on it? That's a white label drug. (meaning another brand can put their brand on top of it)
The definitive list of white label products is here:
http://www.web-strategist.com/blog/2007/02/12/l...
Jeremiah: Christopher likes being a contrarian. That's cause he doesn't know how to do anything else.
Social bookmarking and social networking will implode upon itself, as all utopias eventually do, no matter how "exciting" at the start. The more you try to make heaven on earth, the more you end up creating hell, with nods to Karl Popper.
Jeremiah: the point being "many pipes" (or many inputs) is not enough, all have to reach a strategic objective. How can you "defend any stance" when you can't even understand, as that was basic basic logic, with a simple history lesson to boot. And "three weeks of hard core training" could be viewed as indoctrination you know. So logically explain to me how that chart makes any sense whatsoever...have fun. ;)
Zimbra's a web-based email and calendering client. You might as well call hotmail social if you're going to add Zimbra there.
Why try and rationalise what in effect is already there: its called Life (personified in this case through interaction with The Internet.)
Footnote: My first thought/impression was that this was a sponsored Advert from all those 'icons' of the social collective. Bah!
Where would you put Enterprise 2.0 tools like www.feedback20.com?
The Web folks know Grand Central but check out TruPhone (free voip calling integrated into handsets) or TalkPlus (call management on steroids on your cell phone) for some examples....
The Web folks know Grand Central but check out TruPhone (free voip calling integrated into handsets) or TalkPlus (call management on steroids on your cell phone) for some examples....
Just thought you could add Buzzword to the Collaborative Tools - it's so good!
http://preview.getbuzzword.com/
All the best
Peter