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Saying it's not true is like saying that any employee of an ad-supported company is not paid by the advertiser. But no one quibbles about this: it is appropriate to say the advertiser is paying the employees of the company.
Wow, that morphed quite a bit, didn't it? Clearly you are sh!tting your pants about this because you look like an @sshole. It's been about 5 posts later, and you are still trying to project: "I made a funny" while everyone ELSE is saying: "what a prick."
Have fun continuing to sh!t on yourself. Maybe Maryam can pick up some Depends for you.
Also, the difference doesn't seem that great to me. Both serve as advertising to Intel.
Robert spams Engadget and Gizmodo for Intel with craptastic videos thens pouts when they didn't kiss your ass like you enjoy. Scoble you lost a long time reader. Buh Bye.
So, I was "paid" but I wasn't "paid." Got it? :-)
All of this means, the mistakes you make, no matter how small, will be amplified beyond what is normal and you end up trying to answer people like Goebbels.
The problem as I see it is, is that it is easier to tear somebody down than to overlook the mistakes made.
The Forbes thing did not impress me, the Channel 9 thing did, the fact you recognize the mistakes and correct them publicly, impresses me the most.
Guy
The problem as I see it is, is that it is easier to tear somebody down than to overlook the mistakes made.
Try to say that 3 times fast ;)
Guy
Then again, maybe it's always the same person who is continuously "unsubscribing".
There is an issue. And you cannot claim ValleyWag's calling out the issue false.
And none of this mitigates this previous statement: "In all the excitement of MY videos not getting linked to enough, I made the mistake of not more prominently sharing a much better video that PodTech produced with Intel."
Yes, you say "produced with", but you were telling us that an advertorial should be hyped and viewed more than the video you proclaim is free of a need from a disclaimer despite the fact that you are now disclaiming it.
P.S. Do you think smiley faces do anything for you? They went out about 4 years ago even with the 14 year olds.
http://scoobietron.wordpress.com/2007/01/28/do-...
So, does the New York Times put in every article a disclaimer that they are writing about an advertiser (they do when they are getting paid to write something, but they don't on most articles)? Aren't you asking for us to have a higher level of disclosure than they do?
The other thing is PodTech puts its corporate sponsors right on the home page for everyone to see. We don't try to hide from that fact. Everyone could see that Intel was a corporate sponsor of ours.
Explaining why you don't edit your videos isn't an excuse for not editing your videos in the face of overwhelming customer feedback calling for it. I really hope you enjoy unparalleled success with PodTech and I feel more polished content is the answer even if it leads to less content. (This is a different marketplace than Channel 9)
LR
No, I'm asking you to stick to your own standards of disclosure. You failed.
I'm not concerned about a 155+ year old institution that has firmly established its policies through transparency and experience.
I am concerned about someone who proclaims to be a "pundit" and who frequently vehemently expresses himself on these issues within a new "mode" of media who simultaneously wants to act like its new and different and yet the same and analogous falling all over himself and acting out like a petulent child.
I think the newest ValleyWag story gets the real point. This story isn't about you trying to spin the non issue of blogs not linking. It has to do with the fact that PodTech, and by extension you, have very little credibility, reach, and impact.
Shillbuster's a dork. He's probably a shill from Valleywag.
I would think it would be clear that a company offering another company exclusive access to one of their major announcements (an announcement they believe is one of the most important computing announcements in 40 years), they're doing it for financial reasons. It's in their best interest to encourage it gets covered, even by using monetary incentives.
The only questions that are relevant are:
1. Did Intel pay you (Robert Scoble) directly (in cash or gifts) to cover their announcement?
2. Did Intel request you ask certain questions and not ask others? Did you comply with their requests?
3. Did Intel have editorial approval over the video before it was posted?
4. Do you kick little puppies after you're done reading the comments on your blog? Do you enjoy it?
Most of these you have answered, and in the negative. That's good enough for me (provided it's true).
If anything this is just a lesson that people in glass houses shouldn't throw stones.
You want to know what REALLY sucks?
I pay £100 to the BBC for my TV license to allow me to watch TV and to help them produce a website whose content EVERYODY else in the world can read.
For FREE, I can log onto the net, open my google reader and read all the stories that the blogosphere is reporting on and watch in amazement as the BBC picks the most newsworthy ones from it and often doesn't link to the source of the story...and I payt for it.
Don't get me on the fact that everyone else in the world can also read the bloody story that I have to pay for...
Answer: NO!
Would they have?
Who knows, probably NOT.
No.
>>2. Did Intel request you ask certain questions and not ask others? Did you comply with their requests?
No. They did say they wouldn't be able to answer some questions, though. I asked anyway and you get to see their refusals in the video.
>>3. Did Intel have editorial approval over the video before it was posted?
No.
>>4. Do you kick little puppies after you’re done reading the comments on your blog? Do you enjoy it?
No puppies were hurt in the production of this blog.
I comment here and there and you know that I generally enjoy and learn from your content. However, you are close to being flat wrong here. On October 19th I asked you in comments "Are you getting paid by any of these companies for doing these interviews?"
I asked that question because I want to understand your relationship with your employer because it goes to your ultimate sense of neutrality when you "report" through your interviews. When you were at Microsoft I understood your employment relationship and could place the appropriate filter on your information.
With this gig you have said Segate supports you, so I know that anything you do with Segate needs to be filtered appropriately.
Goebbels has a valid point that you are employed by Podtech and any customer they have is ultimately paying your salary, bonuses and ultimately your stock options. Your actions reflect upon Podtech's releationship with its customers. If you said "Intel 45nm technology is inferrior to IBM/AMD I bet there would be issues. So you say you are independent of the Intel pressure, but really, you are not.
The New York Times has a huge policy book for reporters, editors and managers. This policy is in place to protect and ensure that reporters and editors are not swayed by any means because their integrity can never be questioned.
You are the reporter, editor and manager and therefore you are subject to greater sense of disclosure of your material and relationships.
Ain't blogging a witch! Openness is so messy.
But I would still vote for you as President of the Internet (http://www.eclecticismo.com/hhblog/2007/01/pres...)
Herschel
I have enough credibility, reach, and impact to keep pulling you in here every day. That's enough for me.
Show me someone asking PodTech or Robert if Intel paid for the 9min video and either of them refusing.
While I admit that it can look bad for PodTech and Scoble, there's no evidence of bias here. Scoble didn't do an article bashing AMD, his coverage of Intel didn't change because of PodTech's relationship with them. He's been pretty open about what happened, even if he had to be "caught" first.
Remember, this is new to Robert, yes he's been a blogger, but he's in a very new position I think. He's not just an employee, he's the VP of a corporation. A position of responsibility he may not be all use to, especially with the level of exposure he has now. I trust he's learned his lesson from this, and we'll have all kinds of disclosure now at the end of his videos.
Robert,
A suggestion...post an edited version of your videos at PodTech, but link to the unedited versions here. Nothing is stopping you from doing a professionally (or semi-professional) edited version and simultaneously releasing the uncut version. It could be "The ScobleShow" and "The ScobleShow: Unrated Version".
Keith
btw - i wasnt paid to write this but awhile back i did pocket a few greenbacks and health bars from podtech.
But not to get me to PodTech.
"Show me someone asking PodTech or Robert if Intel paid for the 9min video and either of them refusing."
Why? No one has asserted such a thing. I can show you Scoble's posts concerning his alleged disclosure policies. I can show you he completely failed them entirely on this matter. I can show you that he's still trying to make some wiggle room for himself now that he's exposed. I don't care about bias (none of this would be an issue if he didn't spend the weekend crying and crapping himself.) I don't care if he's new to this (it's his own problem; he left his former position for the "future" -- that future doesn't have to leave me giving him a break, that future can kick his @ss too). I don't care if he has more responsibility... or rather I do, that makes him more culpable -- he cannot separate himself as merely the guy making a lame film, he is also the company.
OK, I'll go with that. On the other hand, every CEO uses me. I've done more than 120 videos so far and gotten access to a lot of interesting stuff that most other bloggers/videobloggers haven't gotten access to.
If AMD wants to give me a tour of their fab and explain how their stuff is better than Intel I'll be over there ASAP.
Do you ever worry that this whole Podtech adventure and the changes to your blog and blogging style are diluting your personal brand and that the statement above won't be true forever?
And I already copped to that on this post. I agree. I would have liked to have seen a much better disclosure on this particular video.
In the meantime I'll just try to have interesting conversations with interesting technologists and get those up in the best way I know how.
By the way. I've been in this role before. I was in this role at UserLand. I was in this role at NEC (an exec from Microsoft bought our first Tablet PC from me because of something I wrote on NEC's behalf). I was in this role at Microsoft. Now I'm in this role at PodTech.
Nick: how far did you get?
This is why I feel much value in the idea writing snide comments ahead of time, providing the list as a service for your blog commenters. So they don't have to.
You should make that a test case. Write a blog post, close the comments, but you write all the comments, good and bad. Use different names, use the textbook answers.
Ahhh to be jaded by it all.
Yes, we know you have very few advertisers.
"If you are looking for disclosure, in addition to Intel, Robert would have to include a long list of VC’s and all the underwriters listed on the PodTech site who through their financial support, help make the content possible."
i.e You do not intend to provide full disclosure.
It's about whether you have a financial incentive to make Intel look as good as possible in your reporting/vlogging.
Clearly the answer is yes -- you have an equity stake in, are paid by, and are the most visible face at PodTech, a company that's been hired to produce PR material for Intel.
I daresay if you'd written a piece pointing out how Intel desperately needs a breakthrough like this because they're having their lunch eaten by AMD, your company might lose that PR contract.
You can insist your work is unbiased until the cows come home, but as long as that financial incentive is there, anything you say about Intel and its competitors must be viewed through that lens.
Thank you for finally coming clean on all this -- it's just a shame it took a public flogging for it to happen.
PodTech needs to be distinct about sponsored or semi-sponsored content. PayPerPost got dinged initially for failing to force bloggers to disclose when something is sponsored or not, but PodTech has been dodging this for quite some time. Passing off advertorial content as original programming is simply unethical. Period.
Seagate's earnings review? Gimme a break. No one cares about Seagate. PT is only doing a piece with them because they pay you money, but you're not disclosing that fact anywhere in the piece. "Seagate sponsors stuff on PodTech." Done.
Did I say my work is unbiased? I think the whole point of what I've been doing here for six years is telling you I +am+ biased.
Would Intel invite me back if I just made it look bad? Probably not. But that's not what I do. If I think something is really bad I just don't go. I knew this was going to be an interesting story from the first time I heard of it.
You seem to have lost touch with why everyone enjoys reading you, it's the excitement that you have about technology, the bickering is best left for the old unhappy people of the Nytimes and WSJ. Get back to your roots man. Maybe reinvent yourself or something.
Who's paying is only relevant so that when linking or embedding a video, one can say: Here's a video Intel commissioned from Podtech, and here's one Robert did himself.
On your videos I assume I'm right that you don't let or aren't asked by Podtech clients to preview what gets posted and they're not edited (which is why they're long!).
Personally, I prefer your videos to anything short and slick, but only on topics that really interest me. If it's breaking news, I suppose shorter is better.
Those in the community that look at online video regularly could clearly see this.
Doesn't worry me if you disclose. Perhaps just add that no one from the company was involved in the editing.
Of course, a lot depends on the nature of the content. If it's a piece that could be construed as propaganda -- like GM getting you to document all the great things they're doing for the environment -- then maybe you would be better off paying your own way and getting the other side of the story as well.
If you're maintaining that you were not obliged to disclose, then you are not a journalist, nor are you "journalistic" in any real sense. The wall between news and ads is one of the things that makes journalism what it is, when it's at its best.
If you're kicking back against people's apparent demands that you disclose, that's cool. I disagree with Shel about what makes a blogger "ethical." I think anyone can do any f/cking thing they want on their blog. (Or podcast.) But each action has an equal and opposite reaction. You can't claim exemption from disclosure and then insist you be taken seriously as a credible source for information.
From your comments it seems that you are fairly emotional about this incident. How about coming clean and stating your affiliation/bias so we can put the proper "filter" on your comments.
Do I think it sucks that Robert failed to be 100% transparent? Sure. Do I care? Not really. Will I keep reading him? Of course. I don't form my opinion based off one source. Do you? It would be careless to take things for face value that you find on the web. That goes for blogs, websites, wikis, and online rags like Valleywag.
Don't think different. Just think critically and you'll be fine and won't have to get so worked up about someone else's mistakes.
Cheers!
Kirk
What should me more concerning to you is do you have enough credibility, reach, and impact to be puling people into PodTech after this.
It goes without saying that Intel invited Robert for their own purposes--why else would they invite someone to video their fab which has no camera signs posted everywhere? However, that does not mean that Robert towed the company line. I watched Jason Lopez's video on Podtech afterwards, and boy was it boring! That's paid-for advertising and it shows.
I like the ScobleShow cos it's goofy. You get unedited views of companies, which gives you far more insight into the company than some slickly edited advertisement. That's the appeal of Scoble, at Microsoft, and now at Podtech. Your goofiness lends credibility to your videos.
As to the length, I think on the whole you get it about right. For the casual techie, they may be a bit long, but for someone who's really interested, the length is about right.
I don't want to get into the whole linking business, because IMHO the blogosphere is way too up itself. Just keep producing good content and you'll keep getting viewers. It's a simple as that.
Your way was paid by Intel
Your videos, which no one care about anyway, were not "paid" by them, but you were only there in the first place because they are your company's sponsor.
Pathetic. If I were you I'd quit spinning and just tell the truth.
Naked conversations. HAH!
"Your videos, which no one care about anyway"
It's not good to start a conversation off with invalid "facts". I enjoyed the videos, as did other (tech) members of my family. In fact, if you even read some of the posts, you would see others also enjoyed the video(s).
Sorry Ted, I quit reading your post after that statement... Anyone who starts off with an ignorant statement doesn't deserve the time of day...
G.
There are so many twists and turns in things like this, and often there are things you are not allowed to disclose.
There are things I have done with Intel in the past that I could only recently talk about, as they normally have 5 year NDAs on everything.
I am sure the same is true for lots of VC related items, not just who invested, but who else they invested in, and the contacts such connections provide, such as exclusive content.
@Robert - get the Podtech guys to install my Disclosure Policy Plugin. That way they can have a context related disclosure within the content and not forget about it.
And, yes, his interviews are boring if you're not interested in the content. But if he covers something you really have an interest in, 41 minutes will feel like it's not enough. I've gotten that feeling after a couple of videos I've watched.
Om Malik said in his video that Robert is a real blogger, while he (Om) is just a reporter trying to be a blogger. He's right.
I can think of issues I would want full disclosure for; like maybe why and who benefits from us being in a war. But disclosing who pays for what on a video technology site seems excessive. Or maybe I just don't take all of this seriously enough. What do I know, I just make media. And yes, some people pay for me to make it.
Two words: "Whoopdie" and "Doo"
But you know as well as anyone, Robert; just keep on keepin' on and the audience will follow. Just like the backchannel will constantly complain.
My reason in saying that is to say that the videos themselves are not the point.
You have a blogger asking people to remember blogging is all about by linking and reminding people where your links come from.
Well, another facet of blogging is being 100% on the level. This is not a tech magazine, this is not "computer journalism". It's a blog, it should be outspoken and it should remind us what the circumstances of the content's creation are. Robert has admitted he failed to disclose, but he's still trying to spin this as it looks bad. I say he has lost credibility and will have to work hard to get it back.
Keep Going !!!
Robert, the irony is that if you continue to struggle to stay pure in this impure world of advertising-backed media, you'll remain a huge target for vicious assault. Having standards is hard. If you treated your blog like a newspaper or a tons of other websites and blogs out there, and had advertisements all over it, nobody would care about this Intel molehill that people are trying to make into a "got you!" mountain.
SIGH
Hang in there.
"But if a secularist does the same thing or worse, nobody cares, or else they jump to defend the guilty party."
A longer list of "secularists" that have been caught in the moralizing trap of "American values" can be easily found. So, I'm not sure the issue being discussed here is analogous at all, or if it is, the analogy really should be rethought.
Robert: Disclosure is not a mole hill or a mountain. It's a communicative pledge so that we, your public, understands the fidelity of your discourse.
Without disclosure, even if it seems tedious or trivial, your just another voice in a sea of paid shills. I'm not accusing you of being a shill btw, since this has very little to do with you as a person (e.g. your wed site is not a diary or a personal correspondence with friends).
I would also say that signing one's name (or not doing so) seems like a flimsy distinction on which to respond to comments. Names are not identities, and anonymity is not a cowardice.
Matt: what you describe is money, e.g. compensation, both in direct (free meals, travel, lodging) and indirect form (cultural cache). Disclosure is nice I guess so we know, but it's a pretty blatant conflict of interest. A bad but useful analogy might be, "Hi, I'm writing a review of your casino, and you should let me eat for free, sleep for free, gamble for free, and an interview execs so I can tell my readers what I think of your casino."
They have nothing to lose, trying to tear you a new one. Nor will they stand accountable for their actions.
Without accountable identity, you owe them nothing. So use that delete button with impunity, I say.
You're a nice enough guy, from the few times we've met. I applaud you for trying to bring a non-PR-flavored view on businesses. Your work has been interesting to those of us who work in and around the Enterprise technology space, and tech wonks in general.
See you Feb 8th?
Getting your panties in a bunch over whether or not Robert Scoble was directly or indirectly paid by Intel is just silly. These "voices of the pure blogosphere" just blather. Quit being silly about this and consider things that are important.
I swear, as much as I love reading tech blogs, it just drives me crazy when the 'high horse riders' climb up and start flogging.
-- Bobby
And if the price is that the edited version is biased by your viewpoint, then OK, fine, whatever. After a few years I think I know roughly where you're coming from and I can de-bias as necessary. It's no different from watching the BBC or whoever.
In related news, Pacific Ocean found to be "wet." - Tim
In the end we've all done things we regret and I think you're actions over the past few weeks, whilst up-and-down like a yo-yo, show that you're human. A quality I sure admire. And to be honest, I've been in a few arguments where I've said 'hold on, I could be wrong here' too.
I appreciate what you do! I don't always like you're content, or agree with your views but in the end I know with you, the 'comments' are always open. I'm sure, good or bad, you appreciate that feedback too!