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Unless Engadget (and apparaently Scoble) actually think Apple is unaware of the requirements of being a public company.
The people up in arms over this are most likely Apple shareholders or individuals who already had a beef with Engadget. Get over it. It's a gadget site.
Some people mentioned that not much was lost. I'm long on Apple so it didn't matter much to me. But, did you see the exchange volume? That's a huge exchange of money there.
jd
No, his post on the matter is the way to clean up the crap he stirred up by following your example of "First over facts". What he did was irresponsible, and quite frankly, stupid. If you ever wanted a better example of why the "blogosphere" is not a collective of journalists, that's a great example. His insinuation that he knew beyond a doubt where that email came from is not only silly, it's completely ignorant of how easy it is to fake an email. He's just in high-speed CYA mode now.
If anything went wrong here, it’s the pressure on everyone (bloggers and journalists) to be first. Why is that pressure there? Because the first one to post a story will usually get linked to by everyone after that. Links bring traffic. Traffic brings money (at least to sites that have ads). That’s one reason why I don’t put ads on my blog. I already feel enough of that pressure and don’t need to feel more because my paycheck is being affected.
Are you proud of your second child? Because you're one of the leading creators of the "First or die" mentality that led to this, and you have yet, as evidenced by this post, really come to understand how stupid and dangerous that is.
I’ve also mostly jumped off the “be first” bandwagon and I’m sorry for pushing it over the past few years.
Over the last year, you certainly haven't demonstrated this. Deeds, not words Robert. Jumping on the "LYNCH HER NOW" bandwagon over the HP scandal. The complete lack of any kind of reality in your initial posts on the iPhone. Harry McCracken. On and on. You talk about how you're getting off the bandwagon you helped build, and yet, you can't really seem to let go.
Anyway, I’ve taken my shots at Engadget in the past (not my proudest moments in life, truth be told) and Ryan’s post raised his stock way up in my eyes.
Right. Because his non-apology, (WE WERE FOOLED, NOT OUR FAULT!), make up completely undoes everything his lack of fact-checking caused. I doubt you'll ever really understand why this monster you helped create and nurture is such a bad thing.
Ignoring the mangled syntax, his "pretty rough" day was of his own making. Not much sympathy here.
"Apple’s PR was slow to react."
I'm sorry...what? Apple PR is supposed to jump when Engadget says jump?
"If anything went wrong here"
Are you implying you don't think *anything* went wrong?
"it’s the pressure on everyone (bloggers and journalists) to be first."
No - bloggers feel (completely made up) pressure to be first. Real journalists feel the pressure to *both* "get it first and get it right". *Huge* difference.
"For two, I want to be known for my video work, not my blogging work"
Then stop blogging. Written blogs will *always* be easier to keep up with and noticed more than video.
"I’ve taken my shots at Engadget in the past (not my proudest moments in life, truth be told)"
*Never* take a shot if you're not going to be proud of it. :)
"and Ryan’s post raised his stock way up in my eyes."
Why? I've been in a similar situation (it didn't cost the stock market billions in valuation but it did cause quite a sh*tstorm at Apple) and the first thing I did when I found out I was wrong was - I APOLOGIZED.
Re-reading Ryan's post, I don't see an apology. So, why has his stock gone up, Robert?
Here's a thought. maybe, just maybe, with the imminent release of the iPhone and the WWDC both less than a month away, they're a little busy.
Leaks happen - it's a fact of journalism. If Engadget completely made up the story then they would have had a serious problem on their hands.
They *thought* it originated from Apple, but they didn't *know* and rather than waiting a few hours for confirmation, they just had to be first, because being "first" is more important than "correct".
I'm not sure I know what you're saying. On the one hand, you are backing away from the policy of shoot first and let the blogosphere self-correct if it turns out you were wrong. On the other hand, you are fully endorsing Ryan Block, who doesn't seem to be backing away from the practices which led Engadget to post false information, but simply explaining how he was fooled and how he made an impatient good-faith effort to verify the.
Are these positions consistent?
This shows how screwed up Wall Street is. Even if iPhone and/or Leopard were delayed, Apple would still make about the same money after they were released. So the company's bottom line would only be affected short term, if at all. But speculators buy and sell based on what they think other speculators will do, not based on a company's actual financials, so people sell based solely on the fear that others will sell and drive the stock price down, which ends up being a self-fullfilling cycle.
With great power comes great responsibility...
it's an old scam, not limited to blogs. You create buzz that drops the price long enough to buy cheap. As soon as the buzz is shown to be crap, the price goes up, and you sell. Lots of money, not a lot of work.
Mr. Scoble, if you were ever going to take a shot at them, this time you would have been justified. I guess the blogger school is just going to stick together on this one...
The problem is with any idiot who makes stock trading decisions based on what Engadget says...
I also believe the non-apologetic words of Ryan too. Unfortunately, it does't "raise his stock up in my eyes"... it make me less likely to ever believe what he writes again.
I'm long AAPL. Have been for a few years now. Since the next horizon to review my position is January 2008, this was just a blip on my radar.
But there was REAL harm done to others. And Ryan - however criminally innocent - is directly responsible. Yet, here's the sentence that imediately tuck out in my eyes:
"Given the nature of that news, we felt we had an obligation to inform people that Apple had sent out an internal memo in preparation of a delay in the iPhone and Leopard."
An obligation? To whom? You wanted to be first Ryan. Nothing more. To say nothing about your ignorance to your REAL obligation - to the truth.
engadget would never release email affecting Microsoft stock price in this manner.
You're a frackin' moron. Insane. Deranged. Delusional. An oxygen thief.
Baseball is very competitive, do people give Barry Bonds a pass on steriods because he is just trying to compete? You could say that the Enron executives were operating in a pressure environment, but that does not excuse what happened there.
Engadget jumped at the chance to cover what they thought was the story. They blew it. Just becasue they are in a competitive environment doesn't give them the excuse and that argument should not even be used. Pressure? You call the blog environment pressure? Get a grip on reality.
But he didn't. That was the fundamental error. No email, no indication that the email referenced a non-existent press release. At least if he had printed the email initially, people could have made a more informed choice. Individual readers (and shareholders) could have asked, "why haven't I seen the press release?" No, he left critical information out.
I agree that you'd have to be a jackass to dump your shares based on this story, but you'd have to be a bigger jackass to believe the email and post a blurb that misrepresented the completely unverified email.
Ryan would have been fired from any reputable print journal for leaking that information.
The bad news: It's yellow journalism.
Maybe _you're_ what's wrong here. You and Ryan, anyway. Covering ass with an excuse that basically amounts to "we needed to move before anyone else" is just bull.
Buy one, borrow one, steal one.
Peoples life savings may have been wiped out. Nice Mistake.
He should have said "What press release?" Any slightly trained journalist would have. If I'd received that story, I'd have bee n poised to write the story - and then I'd have read the email a second time and wondered about it standing up. Apple PR might not have leapt to the phones, but the clues necessary to stand the story up, or kill it, were right there in the email itself. This was bad practice within Engadget; indicative of a subtle problem that will be very hard to eradicate. But the same one that newspapers and other media struggle with: how long do you try to stand up (or kill off) a story? When do you publish? If Engadget can move a market, then it has to consider taking longer about checking facts before someone comes after them in a very aggressive fashion.
Even if you support/defend Ryan for being quick to publish and having honest intentions, how can you defend the sloppy journalism that does not even mention the facts about what the "source" said?
I honestly find it unbelievable that so many people are getting basic facts about this story wrong. It really shows sloppy journalism on top of sloppy journalism. Please explain to me, Robert, what led you to write that Ryan had "printed the email" in your first paragraph?
Did you see this email "printed" in Ryan's article? Did you imagine it? Are you just using secondary and tertiary sources, instead of going to the actual first-hand source when you write your blog?