Just like blogs are recommended to be focused I think it makes sense to have multiple Twitter accounts. You may want to have a personal account to use just to socialise and have fun whereas you may want another which is a professional one. Each account you would like follow and tweet different things - otherwise things can get lost in the noise if you try and use a single account for everything.
murliman
· 5 months ago
Here's my take (and I've been involved in academic research on what we now call social media for over two decades):
There is a place for Twitter, a new configuration of virtual space that people are still in the process of discovering and experimenting with; and there is a space for private discussion groups (which have been around, for what, three decades?). I find Facebook far too baroque, too busy, too much stuff. I like the simple, minimalist structure of Twitter. (But I use both, differently.)
It's not an either-or thing -- there is ample room for a wide variety of social media each serving distinctively different social interaction purposes. Bedrooms, living rooms, playrooms and offices are all structured very differently, to create different ambiences and accommodate different modes and goals of human interaction. Treat FB, Twitter, FF, Flickr, Blogs, Wikis, etc. as different types of spaces.
PS: I follow you on Twitter and am enjoying it ;-)
Judi Sohn
· 5 months ago
Welcome to the world outside the bubble. ;-)
You haven't gained new insight, you've simply discovered that you enjoy using social media the way "regular" people do. This is exactly why you were dead wrong when you scraped contact data from Facebook as an experiment for Plaxo a few years ago.
I think I get what you were trying to say here, but you may not realize how it comes across. I would imagine that everyone who lives a largely public life has an inner circle of people that have their private phone number, their secret email address, or is on their private Twitter or Facebook. But I'm not sure they'd make a blog post letting the rest of the world know they're not special enough (and then name drop someone who is ::rolling eyes::). Did you think about the fact that the "industry luminaries" who don't tweet very often didn't include YOU in their inner circle that they really talk to? :-)
Scobleizer
· 5 months ago
Judi: did you remember what data we were attempting to scrape? Emails. You know we never used that data, right? What did I do instead? I sent the SAME people's business cards to http://www.cloudcontacts.com and scanned them. Now I have those in Outlook. That's all I wanted. It cost me more than $1,000 to scan my thousands of cards, but now it's done and DAMN is it an awesome database. Other people in the industry would kill to have it.
As to the inner circle? You would be amazed at who I have phone numbers for, thanks to either business cards or, believe it or not, Facebook (I got most of my invites off of Facebook for the launch party). Oh, did you know how I invited them? Yes, I manually typed into a spreadsheet all the Facebook email addresses. How lame is that. Not one person complained that I invited them to a super secret by invite only party, either.
Oh, and I know how it "looks." I'm tired of playing the "looks" game. Lots of people have super secret parties. You think Oprah puts her parties out on Twitter? Nah, she doesn't rub your face in it. Oh, right she doesn't? You ever watch her show? I have and she takes the video cameras along on some of her secret vacation spots.
Anyway, all this is just research anyway for yet another blog post. The most interesting stuff happens in public.
Judi Sohn
· 5 months ago
Wow, you completely missed the point of what I was saying. Not even on the same planet. Which I guess, ironically, is the point.
All I'm saying is that you have discovered the effectiveness of using social media in the way that most outside-the-tech-elite-bubble folks have been effectively using social media all along. And it's not about building up a rolodex.
What the heck does this have to do with Oprah? Are you saying it's okay to insult your audience because Oprah does? You lost me there.
Scobleizer
· 5 months ago
Most people who are outside-the-tech-elite-bubble aren't even on Twitter. My friends who are analyzing Twitter's database tell me there are fewer than 10 million real users on there. Even after all the Entertainment Tonight hype. And most of the ones who have joined have only followed the suggested users list and don't post. So, do I care that I'm not like "normal people?" Not one bit.
No, what I was trying to say is that maybe you shouldn't be insulted at all by my post. You also should understand more about what the Facebook script was doing. It was hardly worth biting my head off for. That's insulting to me. Which I noticed you didn't address. So now that I've insulted you and you've insulted me, we're even. :-)
jadito
· 5 months ago
I liked the post because you are transperent with your secret groups. It is always interesting for me to hear how you really use Social Networks. Completely desagree with Judi's point of view... Rock on Scoble, love you
Dave
· 5 months ago
Why do you tend to get so defensive? I think Judi is spot-on, and I think you miss her point. You thrive on having the most contacts, the most followers, the most subscribers... Sometimes I think the "tech bubble" is made up of 16 year old high school girls basing their self worth on their popularity. The mere fact that have to tell someone they would be "amazed at who I have phone numbers for" and that "other people in the industry would kill"...to have your contact database suggests a certain level of insecurity.
Now, I hope you didn't just have this "small is better" epiphany. The concept is pretty self evident. And nothing new. Hell, Presidents have been doing this since Andrew Jackson. And you are just now discovering this?
AlexSchleber
· 5 months ago
Gladwell's "Tipping Point" had a whole chapter on this phenomenon "5: ... the magic number 150" (Dunbar Number) that is a worthwhile read. It seems that the human brain on average is equipped to handle about that number of social group connections but not many more.
Of course, you Robert have been pushing the envelope on this for quite some time :)
Have our Web 2.0 technologies enabled us to do things that turn out to be unsustainable? Quite possibly. Then again, improved filtering/sorting may be the answer. We're all experimenting with a way that might work for us...
Mark
· 5 months ago
I love how you have Ijustine in your secret twitter group. I guess you need to keep up with all her valuable insights right? CaliLewis?
Sean Percival
· 5 months ago
I've been doing this for a bit now, find its very helpful for keeping tabs on some important friends (usually people I know in the real world).
Jims Connolly
· 5 months ago
..and there was me thinking I was part of Scoble's 'inner circle.'
Nice post Robert!
jadito
· 5 months ago
oh
cc
· 5 months ago
Things work better on the small-scale relational.
Tremendous insight there, btw, the sky is blue.
Jeremy Toeman
· 5 months ago
I take offense at the wedding comment Robert - I've been to weddings with 100 people that were terrible, and ones with 500 that were amazing - it's the people, not the quantity.
Otherwise all is good, proceed. :)
Louis Gray
· 5 months ago
Curiously, given that "Really Secret Scoble" spells out RSS, this hasn't hit my RSS feed, and I happened to bump into it on FriendFeed. Ever since you made the changes to WordPress, there have been issues.
Danny McLellan
· 5 months ago
Shhhh! You're giving away our secret! Ok, it's not really a secret, but it IS a key ingredient for the success of our events. I work in the events division for Frost & Sullivan [frost.com], a Global Growth Consultancy. We have a very unique format that is quite different from that of a conference or a tradeshow. We call it an Executive MindXchange [executivemindxchange.com]. The target size for our events is always small - less than 150 folks. And they're received really well in the industry.
Small is good, but if it's a small event consisting of a series or powerpoints, then all is lost. Our MindXchange events are comprised of over 80% interactive workshops. This keeps the focus on a sharing of best practices, not getting one perspective from one person. People should walk away from sessions with mutliple perspectives from various industries and capacities.
Small and interactive is great, but you still have to keep executive position in mind. 75% of our attendees are Director-level and above. This way, people are sharing with their peers. They are hearing strategic direction from other high-level decision-makers. They are able to throw a problem onto a table and get sage advice from 20 other Fortune 1000 Dir's and VP's.
Now, you have intimacy, interaction and practical strategic content. Now you have value.
Danny
marcus
· 5 months ago
wow! this is a really nice blog. Thanks for the info. I would totally agree with you. It's nice to have a crowd party l with less than 100-200 people. I've been to parties with a small group of people and it is much more fun than having a thousand crowds. Yes, it is definitely fun to have a secret group, i'm in one actually, makes you feel a VIP. Nice Blog. Try posting this on http://www.freepressreleasecenter.com/ , so everyone can have a glimpse of your fun writing. I enjoyed it!
Multiple twitter accounts in some instances makes sense; for me I've created two accounts, one for myself and then one around another interest so that I'm not boring my day-to-day circle of followers with information and news on a niche topic.
All Comments
There is a place for Twitter, a new configuration of virtual space that people are still in the process of discovering and experimenting with; and there is a space for private discussion groups (which have been around, for what, three decades?). I find Facebook far too baroque, too busy, too much stuff. I like the simple, minimalist structure of Twitter. (But I use both, differently.)
It's not an either-or thing -- there is ample room for a wide variety of social media each serving distinctively different social interaction purposes. Bedrooms, living rooms, playrooms and offices are all structured very differently, to create different ambiences and accommodate different modes and goals of human interaction. Treat FB, Twitter, FF, Flickr, Blogs, Wikis, etc. as different types of spaces.
-murli / www.murli.com
PS: I follow you on Twitter and am enjoying it ;-)
You haven't gained new insight, you've simply discovered that you enjoy using social media the way "regular" people do. This is exactly why you were dead wrong when you scraped contact data from Facebook as an experiment for Plaxo a few years ago.
I think I get what you were trying to say here, but you may not realize how it comes across. I would imagine that everyone who lives a largely public life has an inner circle of people that have their private phone number, their secret email address, or is on their private Twitter or Facebook. But I'm not sure they'd make a blog post letting the rest of the world know they're not special enough (and then name drop someone who is ::rolling eyes::). Did you think about the fact that the "industry luminaries" who don't tweet very often didn't include YOU in their inner circle that they really talk to? :-)
As to the inner circle? You would be amazed at who I have phone numbers for, thanks to either business cards or, believe it or not, Facebook (I got most of my invites off of Facebook for the launch party). Oh, did you know how I invited them? Yes, I manually typed into a spreadsheet all the Facebook email addresses. How lame is that. Not one person complained that I invited them to a super secret by invite only party, either.
Oh, and I know how it "looks." I'm tired of playing the "looks" game. Lots of people have super secret parties. You think Oprah puts her parties out on Twitter? Nah, she doesn't rub your face in it. Oh, right she doesn't? You ever watch her show? I have and she takes the video cameras along on some of her secret vacation spots.
Anyway, all this is just research anyway for yet another blog post. The most interesting stuff happens in public.
All I'm saying is that you have discovered the effectiveness of using social media in the way that most outside-the-tech-elite-bubble folks have been effectively using social media all along. And it's not about building up a rolodex.
What the heck does this have to do with Oprah? Are you saying it's okay to insult your audience because Oprah does? You lost me there.
No, what I was trying to say is that maybe you shouldn't be insulted at all by my post. You also should understand more about what the Facebook script was doing. It was hardly worth biting my head off for. That's insulting to me. Which I noticed you didn't address. So now that I've insulted you and you've insulted me, we're even. :-)
Rock on Scoble,
love you
Now, I hope you didn't just have this "small is better" epiphany. The concept is pretty self evident. And nothing new. Hell, Presidents have been doing this since Andrew Jackson. And you are just now discovering this?
Of course, you Robert have been pushing the envelope on this for quite some time :)
Have our Web 2.0 technologies enabled us to do things that turn out to be unsustainable? Quite possibly. Then again, improved filtering/sorting may be the answer. We're all experimenting with a way that might work for us...
Nice post Robert!
Tremendous insight there, btw, the sky is blue.
Otherwise all is good, proceed. :)
Small is good, but if it's a small event consisting of a series or powerpoints, then all is lost. Our MindXchange events are comprised of over 80% interactive workshops. This keeps the focus on a sharing of best practices, not getting one perspective from one person. People should walk away from sessions with mutliple perspectives from various industries and capacities.
Small and interactive is great, but you still have to keep executive position in mind. 75% of our attendees are Director-level and above. This way, people are sharing with their peers. They are hearing strategic direction from other high-level decision-makers. They are able to throw a problem onto a table and get sage advice from 20 other Fortune 1000 Dir's and VP's.
Now, you have intimacy, interaction and practical strategic content. Now you have value.
Danny
Marcus
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