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I'd generally say that it's good to belive in your company and I'd say your doing a great job spreading the word.
Those types of entries make you far less credible. Many people can relate to tripping over a power cord and damaging their notebook. Threads like that hurt your "street cred".
You series of Google posts, on the other hand, are far more interesting. They are the type of posts that bring me back to your site.
Also, does your son need a lappy right now? I'm sure you have more info but wouldn't they be releasing a Core-Duo esq machine for an iBook replacment soon?
That post did more to sell the new Mac to my readers than anything Apple could have done. So, if my goal was to keep you on Windows I've failed, and failed miserably.
You've been perpetually convinced that, any minute now, the mainstream market will recognize the magnificence that is tablet computing and start buying Tablet PCs in droves over cheaper, slimmer, and more powerful conventional laptops. You've also predicted that Apple would release a tablet and just not call it by the same name.
I'm sure you'd acknowledge that Tablet PCs aren't for everyone, but you'd probably have a harder time begrudging that it really is a niche product. I may like my iMac realistically (I can tell you why I chose it and what I don't like about it), but I'm not going to try and sell it to someone who plays Counterstrike Source all day.
Keep it up, Scoble, and don't be overly sensitive to the caustic criticism and selective bias.
So how about skeptical, educated, pragmatic customers who are religious? I certainly don't think these categories are mutually exclusive.
C - atalyzes selfless actions
A - dds to people's lives
U - nleashes big effects
S - eparates and polarizes people
E - mbodies a vision
When a company aligns itself with a CAUSE and not just a 'cause,' big things happen. Examples abound, but the Ronald McDonald House is close. It doesn't create the total alignment that some other corporations do, but most people have heard of RMH and know the difference it makes to people facing serious illness with a child.
Tim
Same with the new MacBook. OTOH, the shift in CPU is a golden opportunity for Patrick. Clearance sales will abound. I've just heard of 20" iMac G5's being blown out the door for $799 and this will continue until the PPC stock is gone.
Opportunity knocks.
(oh, and you need to tell the xbox 360 guys this to) :D
Huh? I realize this was just a throwaway line, but obviously you felt it was an important enough to include. So I thought I would point out that it is 100% untrue.
Believe it or not, business schools don't hand down a list of pat rules to their students, along the lines of "never talk about your competitors." And, yes, business school professors are very well aware of blogs, word-of-mouth marketing, viral marketing, etc., etc. This stuff isn't as well-kept a secret as you seem to believe.
Thanks for the compliment then, tho you forgot 'snarky'. :)
You raise one very important point. It is definitely better to have skeptical, educated customers. They keep you on your toes and make sure you get your facts right and don't "evangelize" blindly.
Then what are you going to do with millions of lemmings who were told by their monoculture-driven, safety-in-numbers IT bosses to use Windows?
Face it, at the end of the day, Windows has one and only one significant advantage: ubiquity. That's it. Nobody has to do any additional homework. If you must absolutely have ubiquity in a given market, use Windows. If not, there's no reason to bother.
For Maryam's sake, let's hope the plane doesn't run on Windows then. Just kiddin', have a safe trip. :-)
Self praise is no praise. Some day you will grow up. Until then, enjoy wallowing ;-)
Showing off Windows Vista, eh? Any plans to offer a reason for actually purchasing Windows Vista? Ha!
Wasn't Anona that hot french model you met at the blogher conference?
She's not so nice afterall! :p
- LB
The rumors are now floating around that an Intel-based iBook will be out sometime in Q2.
Surely Dave (who is a millionaire after all and already has a Vaio laptop), wouldn't miss the iBook for a few months...?
PS I wouldn't buy a MacBook today, even if I had the money:
1. It's Revision A of a brand new product, which often means BUGS!
2. The mast majority of Mac software, commercial & shareware, isn't yet available as a universal binary for the Intel chip.
3. Windows XP/Vista Beta hasn't yet been hacked onto it yet.
4. Apple will milk^b^b^b meet the pent-up demand for a fast professional laptop before bringing out more value-for-money consumer versions.
Where are you going to find them. I know very few people who have seriously considered Mac OS and found it lacking. I've known plenty who couldn't manage Linux but I guess it's time will come. The point is - MS makes it's millions on the ignorant and the blindly biased. The poor folk who file into PC World and are guided into computing oblivion by an uninformed minimum-wage teenager. Your own evangelising of course is aimed at the people you're demoing Vista to in February. They've drunk the kool-aid already. I think it's a little cheap taking a pot-shot at Guy. You're more alike. Also somewhat ironic that Mister Winer agrees with you totally ( http://www.scripting.com/2006/01/12.html#When:4... ) but then he and Guy see things differently anyway ( http://www.scripting.com/2006/01/11.html#filmlo... )
***business schools teach that you should NEVER talk about your competitors***
If this is the case then I guess they mean you should never demean your competitors. It's cheap and petty. I don't mention them until asked. And then I speak about how well we get on at trade shows (which is true). Like two samurai poised. But then they consider blogging and building a community to be wasteful and unprofessional. Go figure.
Now that MacWorld is over, can we get back to the cool stuff you usually talk about? Any chance of a good webcast of Vista? Screencasts?
But when I think of tech and I think of evangelist, this has no religious meaning for me at all but the title of somebody who is passionate about a product and therefore is good in presenting whatever product you have to others. Because he / she wants to convince them about it too - it is his or her true believe that this product rocks.
A good evangelist is also capable of accepting other peoples likes and dislikes. When I think of such an evangelist, I do think of a person with a passionate glow in their eyes, and an open smile in their face; more a child in joy than a terrorist who wants you to follow his believes.
Does that make sense?
It hasn't started yet either. Or rather... it's quite an aborted, just-you-wait, it's-been-four-years, but-just-you-wait story.
Mike makes a good point about GK's self-evangelism, certainly. That we know his name so well is worth keeping in mind...
That said, what *I* want from my technical evangelist is that they make me excited to work with their technology. They bring the thrill of 'Whoa, I could do something REALLY COOL with that!' to me. That requires there be something cool there.
For Microsoft, with such an abysmal track record, sometimes just 'Huh! That's not a terrible idea...' is enough, though. (The 'Visual Studio Express' pimping was an example of that.) So much of what Microsoft does is incredibly BORING (the nature of big companies) that even the occasional glimmer of light can be blinding.
You've got to be careful though. It's easy to make the mistake of (for instance), "WOW! Vista's SO cool! Check out the new Backup Manager for instance!" Sorry. A backup manager will never be cool. It will never inspire thrills. It's a nice upgrade, but pimping it as an example of how cool Vista is (not that Scoble is guilty of this) is totally worthless, and backfires.
That's what a technology evangelist has to do. Find the parts of their product that CAN thrill, and then expose them to the people for whom it will make a difference.
It won't always work. Tablets won't thrill me. They won't even be a consideration until they're less than a tenth of the price of a real laptop. The lack of a decent keyboard is a murderous loss for me. At 1/10th the price of a real laptop, I might get behind it as a wireless email & web browsing dumb terminal, but I'd never do real work on it. There's no cool technology there. There may be some hard problems solved in getting handwriting recognition to work, or gestures, but as a user or developer, I really don't care, because it doesn't make what *I* do any more interesting.
Anyhow, that's my small essay on the balance of what a technical evangelist has to do. Find the stuff that the audience will think is exciting, and then excite them about it.
-- Morgan Schweers, CyberFOX!
Comment by Anona — January 12, 2006
Ubiquity? certainly not the only reason that I use Windows, but a very good reason why I don't bother with
a Mac, I don't care for propriatary hardware, and never
will, Apple has done some nice things, But they are WAY
OVERPRICED.
Is there any hardware worth using that is not subject to "secrecy", "patent" or "copyright"?
It's typical though. Much like "legacy", "proprietary" is a word that's been hijacked by the Microsofties to refer to anything that hasn't come out of Redmond....
In the book "How To Become a Rainmaker," the author touched on this topic in discussing the headmaster of a private school. Whenever a competing school came up in conversation, he would acknowledge the school, then ask the prospective parents if they would like to know the points of difference between the schools.
The headmaster knew his competition very well, and could contrast his institution effectively. Perhaps there's a lesson there for tech ambassadors too.
Maybe it is just where I come from, but the most difficult customers I had to deal with are, " customers who criticize without buying your products -- are they still customers?" or "customers who try to get away with something valuable without having to pay for it."
I'm an evangelist; my job title is Evil ZEN Scientist.
It's often an ice breaker, always memorable.
I have an iPod and I love it, and I've used Macs many times in the past, but you'll tear my custom-built Windows XP machine out of my cold, dead hands.
Great question, maybe someday I'll be able to focus on a great answer... Obviously, keep asking the questions and getting that feedback wherever you go. This is very important because of your position and network. That kind of listening will take you to the next level.
About titles. I was an Ambassador for two Summers at Worlds of Fun in Kansas City in my High School years. Worlds of Fun is an amusement park. I'll say no more about that.
I really think it is time that the blogging and community efforts of Microsoft got the mainstream attention they deserve (I guess that means you, too!). Even the vast majority of Microsoft developers still don't use these resources, many don't even know what is available. If you (and your associates) can put together something to get that attention, it will pay huge dividends. Great things are already happening, people just need to know.
You'd think the publicity the past year or so would do the trick. That's not the feedback I'm getting.
Comment by MJ — January 12, 2006
Thanks for the pointer, but I'm not a Micrsoftie, I just don't see the need to overpay for what is available elsewhere for much less money.
You're as much the evangelist as Guy Kawasaki ever was. Different emphasis and technologies but the enthusiasm and sincerity is as high. Microsoft has its hands in so many cookie jars that it is selling a digital lifestyle, and so the match between it and you is good.
Brooks
Evangelism is just long-term Marketing, without the hard sell and/or any metics. Just vague feel-good lifestyle branding, narrowed down to a personality.
Are you guys so threatened by iTunes/FairPlay? Where's the kinder and gentler and more open MSFT? Who cares how many bloggers MSFT has, as long as the company keeps on doing the only thing it knows how to do well: lock-in!
Disgrace.
it was for the first few days after release.
not on topic? nevermind;)
a similar perception.
they are close but not quite close enough?
ever seen the stars at night?
so smart you cannot or begin to see?
"Microsoft has officially halted development of its Windows Media Player for the Mac and plans no future Apple Computer versions of its music-playing software, CNET News.com has learned."
http://news.zdnet.com/2100-1040_22-6026715.html
Actually, I think we'll just bury it with you.
Given what I have seen of Vista and Office 12 (scraps of presentations recorded on video, Bill G's demos etc, your vid with the usability people at Office - I think it was), how would I as a CIO in even a small company justify a shift to these kinds of platform and apps when they represent a new learning experience which has to be paid for, adapted to and learned from before I get benefit from the new ways of representing information?
The contra argument of course is that if I'm thinking of moving to Mac after years on PC I have a similar thing to consider but that's more likely to be a personal decision related to what I want to do in a non-work environment? I think I know the answer to the second but I'm not sure about the first?
I have only been using Office 12 for a few weeks and already I can't stand using the old version. Just do one thing: a pivot table in Excel. Try it on the old version and then on the new version. It takes an hour's worth of work and makes it a minute or two.
And that's only one of hundreds of features.
That said, OSX is the best desktop OS out there. Almost makes me want to buy a MacBook :).
MSFT does NOT charge for WMP.
It has everything, I mean everything to do with DRM.
Why wouldn't MSFT want their content partners to be able to sell into the Mac market, of tens of millions of relatively higher-purchasing power users? Are you telling me that MTV/Urge would have no natural customers in the Mac world?
You are simply asking your own customers to make a choice between Windows-only or xplatform distribution. That's the classic lock-in proposition.
Hopefully, people won't let you wiggle out of this one.
Schools probably are not teaching that, as you mentioned in your original post. I think that was the Rainmaker author's point.
It's not talking about the competition, but knowing the competition well enough (and your own products/services) that one can identify those contrasting differences, and discuss them.
Your own product benefits from the boost, and when the customer goes to the competition, they aren't telling Apple (a random example) how much you slammed them. You've conditioned them to expect comparisons on salient points instead of being on the receiving end of talking brochure-ware.
And that enhances how the customer perceives your company because you've added value to their consideration of your products and the competitor's.
I've never been a Mac person. I couldn't make it out (yep - I'm that stupid but it was 1992) I moved from DOS to Windows because I could easily get a nice presentation although at the time I was loathe to give up WordPerfect 5.1
At first I switched between my great DOS apps and Win 3.1 stuff. I didn't want to move my DOS apps to Windows because of problems with tabbing. That was 1993ish. It's only recently those same apps have shown they work as good in the Win environment as DOS.
Pivot tables? Don't go there :)
The reason you don't see the products you push as a cause, is simply because they're not GOOD ENOUGH to be a cause. When Guy talks about Evangelism, he's talking about what he did for the Mac, which simply isn't possible to do for mediocre crap.
You're a knock-off of an evangelist; not as good as a real one, no matter what your job title is. Just like Windows isn't as good as the Mac. If you were really an Evangelist, you'd be working for a company like Apple, or Skype, or TiVo: a company with a product that's good enough to really CARE about.
What Guy did was convince developers to help Apple and the Macintosh change the world. What you do is help your employer pretend that mediocrity and playing "me too" isn't all that bad. Calling you an Evangelist is about the same as comparing Al Sharpton to Martin Luther King.
Well, Apple's paying me in a sense, even though they're not sending me any checks. Strictly speaking, I'm paid by my fellow investors on the NASDAQ. My holdings are up over fifty percent just since October, and I sell puts whenever I need some cash.
If the Evil Empire is paying you enough to exceed your current expenses, you really should pick up some AAPL shares. I bought a pile of them at prices from $48-50, and grabbed some more about two weeks ago at $70.8.
Speaking of investing, when are you clowns going to ship Vista? I'm ready to make out like a bandit on MSFT puts when everyone figures out that it's just XP with a couple of "me-toos", and I just need a ship date!
And yes, I'm paid by my employer to educate developers worldwide on "the better path..."