Scobleizer - Latest Comments in How many still use Yellow Pages?

Re: How many still use Yellow Pages?

johnrafanello — Sat, 22 Aug 2009 10:13:48 -0000

Finding local business online is clunky at best. I get an incomplete listing of local businesses. Also out of area businesses show up also. It is faster and easier to get the information I NEED by looking at a display ad with all the appropriate consumer info in it with photos. I get a much better feel for the business and if it is right for me.

Re: How many still use Yellow Pages?

Ash Nallawalla — Thu, 31 Jul 2008 02:33:57 -0000

The printed books are handy away from the computer room, e.g. we're in the kitchen and decide to eat out, or we're in the car and want to find restaurants in an unfamiliar suburb. Not everyone leaves their PC switched on.

Even in a web browser an IYP site is better than a Google search because a search result doesn't tell me if I have looked at all the available resuts for a given area. You just see the ones who used SEO or you see many results that aren't business listings but might rank for the search query, e.g. they are reviews. The printed book (or IYP) lists every business in a given heading - some IYPs also have ratings and reviews, which can help narrow down a choice.

Re: How many still use Yellow Pages?

Chris Barratt — Mon, 11 Feb 2008 09:08:40 -0000

why should they take it off line when they can make more money. I'm constantly bombarded with yell.com telling me my advert is not performing well, It won't perform at all next year.
Best rip off so far is that if you are a constant client, they are obliged to give you a discount, but as there is a price increase each year, they tell you that you won't have to pay it. bollocks.

Re: How many still use Yellow Pages?

lucas — Sat, 17 Nov 2007 17:07:47 -0000

I wish we could opt out on yellow page delivery. I would in a heartbeat. And I don't like Yellowpages.com. For years I advertised in the print book. I understood that you had to sign up for a year. They print it and it stays out for a year. They make there internet advertisers sign up for a year as well. The performance of my Ad stinks. They could take it offline easy. They won't.

Re: How many still use Yellow Pages?

Chris Barratt — Wed, 24 Oct 2007 15:29:52 -0000

yellow pages strike again, latest rip off, put
AAAAAA in front of your company name and go stright to the front of your comptitors.

Re: How many still use Yellow Pages?

kenc — Mon, 01 Oct 2007 18:16:41 -0000

One correction to all of your commentary: the YP print industry DOES NOT knock down any trees for their paper. When you take a round tree to mill it for lumber you get more than enough by-products which when combined with 40%+ recycled content gives them all the paper they need....

Re: How many still use Yellow Pages?

Teresha — Sun, 30 Sep 2007 21:50:34 -0000

Bob, the trend is moving towards online phone books and local search and away from print phone books. There are still people using print phone books and people paying to advertise in them but the shift is happening.

Kelsey Group analysts have predicted that the growth in print phone book advertising will only grow by 0.9 percent over the next 5 years whist online phone book and local search advertising is expected to grow by 4.9 percent annually. Have a look at their press release here http://www.prnewswire.com/c...

Re: How many still use Yellow Pages?

BOB — Sat, 29 Sep 2007 14:09:33 -0000

I FIND THIS INTERESTING AND AGREE WITH ALMOST ALL THE COMMENTS ON HERE. I AM A BUSINESS OWNER AND DO NOT APPRECIATE THE "THIS IS WHAT YOU WILL PAY" ATTITUDE THE YELLOW PAGES HAS WITH ME. I BELIEVE WE ARE GETTING OUT. HOWEVER, I BELIEVE THE PEOPLE THAT ACTUALLY READ AND COMMENT ON HERE ARE MORE LIKELY TO BE THE ONES THAT USE THE INTERENET INSTEAD OF THE PHONE BOOK. THE PEOPLE WHO STILL USE THE PHONE BOOK PROBABLY NEVER MAKE IT HERE......JUST A THOUGHT. MAYBE THATS WHY THERE IS A NEGATIVE TREND TOWARDS THE PHONE BOOK HERE.....WERE ALL INTERNET USERS.

Re: How many still use Yellow Pages?

Skywallker — Wed, 18 Jul 2007 20:11:26 -0000

I started advertising in the yellow pages 20 years ago. In the end I was in 2 books in my area, spending 15,000 per month. Now that around 30 to 50 percent of local searches are done online; you would think the advertisers would lower their prices, to reflect usage, not distribution. I wish people could opt out of receiving Yellow Pages. Then maybe they would have to change their business model. Why fill landfills and kill trees to line the pockets of these greedy litter bugs?

Re: How many still use Yellow Pages?

Chris Barratt — Fri, 22 Jun 2007 12:38:30 -0000

just been quoted £ 851-88 to put my company to a yell.com link, what a tolal rip off. this company should be investigated by the office of fair trading.
it will only exsit if people keep on feeding its profits.

Re: How many still use Yellow Pages?

Ad Revamp - Yellow Page Advert — Sun, 25 Mar 2007 01:48:08 -0000

We are constantly recommending online advertising as a supplement form of advertising to our already entrenched Yellow Page advertising clients. Yellow Page advertising should be embraced as long as it works, but never as an "always and as much as you can" form of advertising. Hopefully online advertising will give some leverage to business owners forced to advertise in the often overpriced Yellow Pages medium. I must admit, we have countless clients eagerly waiting for the complete and permanent transition from Yellow Pages to some form of online advertising. I'm skeptical to say the least. Like one of the previous posters pointed out, "radio didn't kill newspapers, TV didn't kill radio..." and so on. But there is always the remote chance that Yellow Pages could go the way of the 8-track. time will tell. maybe even a very short time.

Re: How many still use Yellow Pages?

BobR — Mon, 19 Mar 2007 11:17:41 -0000

As Jon noted back in October the search engines rely on content "powered" by the existing offline directories. Has anyone observed where strong regional players such as YellowBook stands in the online space? If Google and Yahoo and MSN command 80+% search share combined how would YellowBook or others get a foothold?

Re: How many still use Yellow Pages?

Mike — Sun, 18 Mar 2007 22:52:21 -0000

Yellow Pages is a $15 billion industry, 95% of which comes from the print directories, This "Information Super Highway" has taken nearly 20 years to make even a small dent in revenues for these companies. Radio didn't replace newspapers, TV didn't replace radio, and the internet won't replace the yellow pages. We'll continue to grow through print & online directories and search engine marketing. Trust me, my pay check proves it.

Re: How many still use Yellow Pages?

Joseph — Sun, 18 Mar 2007 22:46:34 -0000

When there is a free online alternative like http://TrackAny.Biz/ which shows you the map, and helps you find similar business easily, why should any one need to carry around a book?

Re: How many still use Yellow Pages?

Old Economy — Sun, 18 Mar 2007 09:04:00 -0000

If by Yellow Pages you are referring to the once-a-year printing, binding and delivery of a 3-pound paper package of information. No, I have not used that in over 4 years, but I am in technology, so I have other sources of information readily available.

Show me a printed Yellow Pages that has a map of the stores I am looking for in any category. Which has user reviews and ratings. Which has that cool restaurant that just opened 2 months ago. That has menus of the restaurants. That allows me to place an order and look thru the establishment's inventory.

Nope, printed Yellow Pages will not survive when electronic information is ubiquitous. 20 years, MAX.

Re: How many still use Yellow Pages?

ROb — Wed, 31 Jan 2007 21:50:03 -0000

I use it almost every day at least once a day.
Best local way to shop of compare stores in the area!

Re: How many still use Yellow Pages?

Bryce — Tue, 28 Nov 2006 22:38:40 -0000

I would be willing to bet that most of the comments on this page come from a younger demographic. Babyboomers still do the most spending and still use the yellow page books. The most cost effective medium of advertising for small businesses is still undisputably YP's and will remain so for a long time to come!

Re: How many still use Yellow Pages?

Alan — Sat, 21 Oct 2006 11:43:48 -0000

'Yellow Pages' huh?
Just forgot it. Search engines + Directorie, enough for you.

Re: How many still use Yellow Pages?

Saif — Fri, 20 Oct 2006 23:42:09 -0000

What is this "Yellow Pages" you speak of?

Seriously...i am surprised no one has mentioned it yet, but i find texting googl(46645) a great way to find places while on the road.

Re: How many still use Yellow Pages?

Scott Schrantz — Fri, 20 Oct 2006 13:06:00 -0000

It's a big city bias. Move to a small town (50,000 or below), and the amount of info available on the web drops off sharply. You still need yellow pages, white pages, and the local newspaper in places like that.

Re: How many still use Yellow Pages?

Stormy — Fri, 20 Oct 2006 12:10:20 -0000

I tossed them all a year ago (and the new ones went straight to the trash bin.) I'm still waiting for my boyfriend to notice ... he didn't want me to toss them when I brought it up.

Re: How many still use Yellow Pages?

LayZ — Fri, 20 Oct 2006 11:38:36 -0000

Another myopic viewpoint from a sheltered SV community. You would have a point of the books were getting smaller every year. That doesn't seem to be the case, though.

Small businesses still do get a pretty good return by advertising in the yellow pages. That's not going to change anytime soon.

Re: How many still use Yellow Pages?

Dave — Fri, 20 Oct 2006 11:37:40 -0000

Nothing is good about killing trees etc. and I accept that it isn't the most efficient way of sharing information, but I think there is much to be said for providing future generations with physical records - just think about how much wastage of information there will be from our generation. Sites like your own provide a wealth of views and ideas which will never be read by anyone after a couple of years. I think it's also a bit of a shame to kill off an art that has been in development since mankind first started drawing on cave walls! ;)

Re: How many still use Yellow Pages?

Peter — Fri, 20 Oct 2006 11:27:16 -0000

We had a new one show up at our door the other day. nearly 4 inches thick (Manhattan..) I promptly put it right into the recycle bin.

Re: How many still use Yellow Pages?

Robert Scoble — Fri, 20 Oct 2006 11:00:05 -0000

Dave: why? What is so good about killing trees and using up physical resources just to pass information around? That seems to me to be a pretty inefficient method of sharing information.