DISQUS

Scobleizer: Help a San Jose Mercury News columnist blog

  • vaspers the grate aka steven e · 3 years ago
    Matt Mullenweg told me early on, when I first started blogging about 3 years ago, to interact with other bloggers.

    Posting comments at other, relevant blogs is a terrific way to get comments at your own blog. It's business karma, y'know?

    Provocative post titles, lists ("12 Signs of Blog Burnout", "5 Fatal Blog Design Errors"), and challenging content.
  • John Koetsier · 3 years ago
    Yes, I have some advice for Mike: Get linked to by Scoble. Oh, oops, already done. Check!
  • Julio Garcia · 3 years ago
    When I was the blog administrator for Knight Ridder (ugh) last year, before the sale and Mike's blog came about, I would plead with the new KR bloggers to at least try to do two things;
    - converse with your readers, don't talk at them. Also, if someone posts a comment, interact & reply to them.
    - don't be a columnist, be a blogger. Share information from other sites, don't just give your opinion on topics. Link to related blog posts and bloggers. interact with the "blogosphere"

    on the technical side, I see the blog is not using categories. Everything is under "Uncategorized".
  • engtech · 3 years ago
    first three are completely on point.

    I'd like to add: buy your own domain name ASAP. So that when you eventually change blog domains, etc, etc you can just move your domain and keep all of your backlink history. I took me about four months to get under 10,000 on the technorati rank, and that would all be wiped out if I moved off of wordpress.com

    I have some title resources here: http://engtech.wordpress.com/2006/11/22/the-sec...
  • Tom F · 3 years ago
    Try reaching out personally to a few bloggers that write in a related area and get to know them. If you are writing good content, someone you know personally is highly likely to link to you. I don't mean ask for links. I mean engage with people (outside of email, too) you would genuinely have someting in common with.
  • Amrit Hallan · 3 years ago
    Hi Robert.

    All these are so logical points but how easy to overlook or ignore. You are right about the headings -- they are more so important because they appear inside your link (the heading text appears clickable) when the page appears in the search results whether it is Google or Technorati.
  • Gabe · 3 years ago
    Much of this helps your stuff stand out on Techmeme as well: better post titles, better blog titles, links, images, and...controversy. (I hate contests though, and hope Techmeme does too.)
  • Ric · 3 years ago
    Everything I learned about blogging, I learned from Scolbe:
    1) It is GOOD to mix up professional and personal info
    2) Comment on other people blogs
    3) The social web is more than blogging - participate in forums, news groups, etc.
    4) Allow easy bookmarking
    5) Go after exposure, but do not become slime. Use the press, friend of friends, but NOT paid pay per post
    6) Enjoy it!
  • Robert Scoble · 3 years ago
    Gabe: hey, there's a reason we bought ads on TechMeme. :-)
  • Robert Scoble · 3 years ago
    Ric: I don't mind PayPerPost as long as you disclose you're doing it ON THE POST. Like I did yesterday about the Lear Jet trip.
  • Alfred Thompson · 3 years ago
    Where does write interesting, well-written content come in?
  • Eric Rice · 3 years ago
    Focus outside the blogosphere too, for the people who have never heard of Technorati or Techmeme. The world *does* actually exist outside of RSS feeds.
  • engtech · 3 years ago
    Further comment on #2:

    I think niche is the secret to getting a lot of RSS readers.

    If you stick to your niche, people will read your feed religiously because they're interested in the subject. If you write all over the place (like I do) then you'll constantly lose subscribers as your focus changes from things that interest them to things that don't.

    I started in a small niche and then got addicted to traffic and started writing content/how-to guides for search traffic -- specifically info I thought was hard to find on the net. While I find all my posts interesting, I think the average reader is probably only interested in every 1 out of 5. So even though I get around 3,000-4,000 page views a day, the actually number of engaged returning readers (which is the most important metric) is much lower.
  • Bill Olen · 3 years ago
    Great post! All I could add is just keep going.
  • Robert Scoble · 3 years ago
    Alfred: I assumed that he had that covered cause he's been writing for the Mercury News for years. You don't keep a job as a writer at a big-city newspaper if you can't crank out good content every day.

    But, yeah, that's important too.
  • Jon · 3 years ago
    Great list. As someone told me, pick and stick to your your topic and keywords, keywoprds, keywords.
  • Mike Cassidy · 3 years ago
    Julio makes some good points. Especially "ugh.'' I worried that categorizing the posts might become pointless with so many different topics. (I know, another challenge in terms of attracting readers.) In the end I hoped people would conclude I simply couldn't be categorized.
  • JesseCiccone · 3 years ago
    Tom F. (#5) - I hear what you are saying, but let's be honest...you are asking for links!

    Scoble (#18) - What's this? A blogger acknowledging there is good content in MSM??? The hell you say! :-)
  • blogger@wordpress · 3 years ago
    14) Take a strong stand on issues.

    15) if you are targetting the tech audience ensure Microsoft, Apple and Google are written about regularly.

    Generalizing, regularly write about the top 3 guys in the niche you are concentrating on.

    16) Once you start having a regular audience, sometimes write for them. You may not feel like writing about a particular incident/topic but your regulars would certainly like you to.
  • Doug Karr · 3 years ago
    I don't know that I agree with everything you've wrote... but he should start by reading Naked Conversations!
  • Gary Potter · 3 years ago
    #9 - link love; come on, stick with a cause that matters.
  • Kathy Sierra · 3 years ago
    I see lots of comments about things we--the bloggers--should do, but not much talk about the readers. Since they're the only ones that decide if we have traffic or not, I think respecting their intelligence and time and attention is the most important thing. They have millions of places to put their focus, and it is always a great gift when they give a little to us. I spend a lot of time trying to think of ways I can help my readers kick ass, and as little time as possible trying to think of ways that *I* can kick ass (or worse, trying to convince my READERS that I kick ass).

    If people visit my blog, I owe them something in return, and I try not to forget that. That focus keeps me from talking too much about myself and MY life--pretty much the two least interesting things I could discuss. : )

    And I will add that Robert was one of the main motivations behind my wanting to start a blog in the first place. So I listen to him!
  • kevinclosson · 3 years ago
    I wonder if a journalist for the Merc would write about Oracle these days? Probably not very exciting? Oh, well, I'm trying to keep the faith
  • techbee · 3 years ago
    One perfectly serious post title with the words "Gothic Lolitas" in it brought me a few thousands visitors. I still don't understand why (must be a fashion fad with gamers or a rockband's name) But their constant clicking propeled my link high up on a few search engines and increased visibility. If this gentleman is desperate, he is welcome to test.
  • J. Kevin Tumlinson · 3 years ago
    Ok, this is all good advice... What's unfortunate is that I think most bloggers want to be columnists. What's the point of writing a bunch of useless drivel and quoting from other blogs all the time? Everyone does that. Heck, even *I* do it!

    So the sad truth of this is that if you want your blog to work you can't have any aspiration to be more than a blogger because, according to what I've read here, no one will read it. Sheesh.

    So MY advice would be this...

    Use all of the above to drive traffic to your blog. Write the frilly, no-substantial-content stuff at the TOP of the blog and put something with some substance at the bottom (I break mine up into "bligps," usually three per blog). Then, once or twice a week, write an entry that's sans the frilly stuff.

    By the way, I'm a big fan of the "fun headline," so it smarts to think that may be costing me some hits. I always thought of it as, "Make 'em laugh and they'll want to read on." Surely there's some merit to that?
  • electrica · 3 years ago
    Post title writing is a real art and carries a lot of weight in driving traffic and getting comments.

    Asking your readers for their opinion (use the word "opinion") is also a good policy, not in every post, but now and then.
  • electrica · 3 years ago
    Chris Locke said some of his most popular posts had weird, funny, or even bizarre titles. Be careful with that, though. Mysterious titles are generally counter-productive.

    Do not imitate those ad guys who use "teaser" or clever titles that have no obvious meaning or relevance. The post title should advertise the content and make it immediately clear what the post is about.

    Web users and blog readers are In A Hurry. They don't usually have time or patience to play guessing games.
  • Robert Scoble · 3 years ago
    Electrica: all rules are meant to be broken. I don't always write good headlines. I just have noticed that a straightforward headline is more likely to get hits (particularly search engine hits) than one that's a bit more obtuse.

    Techbee: "lolita" is a porn term. I bet a lot of those visitors are wondering if you are showing some porn. I had the same problem over on Naked Conversations (which is one of the top terms for "naked"). I doubt those searchers are expecting a book on corporate blogging. It also made it impossible to run Google ads on our site because all we'd get are porn ads.
  • electrica · 3 years ago
    Hi Robert, "electrica" is the WordPress handle for Vaspers the Grate (oh no, not him!)

    What I dislike most are the post titles that convey absolutely no sense of what the post content is about. While it's fun to do weird post titles now and then, to add variety and humor, we must remember search engines and RSS/Atom feed readers.

    Skimming a list of post titles, users tend to not waste time looking at a post with a stupid, hyperbolic, or nonsensical title, unless it's so bizarre it pulls you in, like my "Blog Psychosis" or "Blogs and Murder", but they still have relevance and meaning, a user can quickly assess the possible value of the post.

    If bloggers use titles like "In the midst of mourning" or other typical journalistic BS, they can't complain about low traffic numbers and no comments.

    But book chapter titles and newspaper article titles are generally well written and we can learn from them.

    My biggest complaint with online newspapers is lack of hyperlinks in the editorial content, and relegating comments to a stupid discussion forum, that generally gets very low traffic, rather than the more effective comment function at bottom of post/article.

    Interact with your comment posters, reply swiftly to their remarks, within the thread itself.
  • Jenny · 3 years ago
    Um...you forgot the most important rule of all:

    Agreeing to post pictures of yourself as a naughty nurse or a wayward bridesmaid.

    By the way, where exactly are your naughty nurse photos?
  • Rob · 3 years ago
    Finding that perfect niche is difficult simply because it's so hard to be that niche writer when you can find a blog on the mating habits of african lions without much trouble. My niche are things that make me say "wtf", and I write (very poorly) about those things. Having such a broad niche won't drive me to the top of google, but at least I enjoy the topics.
  • David Dalka · 3 years ago
    I was at Search Engine Strategies this week and I was shocked at how many people told me they read my blog regularly - even being able to recite posts they found thought provoking!

    So I asked a few of them, "Why don't you ever comment?"

    The answers when coming from people that work at search engines is surprising. They confided in me that they feared doing so. It shows what a long way we have to go to in terms of reshaping opinions! Charge on.
  • Dave McClure · 3 years ago
    a lot of people think that asking prominent bloggers for links is the way to get started. actually, COMMENTING (or tracbacking) on prominent bloggers posts is a much *better* way to get started... at least you have a higher probability of getting it to happen, since it's under your control.

    now, that doesn't mean to go spamming all over everyone's posts to just say "Kilroy wuz here!". however, if you have something interesting to say, then you are adding to the conversation & most folks won't rip you for trying to get attention... unless of course, you really are JUST trying to get attention.

    in addition to commenting, if the blogger allows links, try including a link back to a relevant post on your own blog that's you've written about, like this:
    http://500hats.typepad.com/500blogs/2005/08/sco...

    (note: it may be unclear whether some bloggers allow links, whether they allow html, and/or whether URLs get turned into links automatically or not... play around and test it out. not everyone has preview either)

    lastly, although most blog comments do accept your URL as part of the signin, i like to include my full name and URL at the bottom of posts just to make it clear. some may think this is overkill, but it also makes it easy for folks to click over to your blog at the end of your comment.

    in short, commenting is likely the easiest way to get linked in the blogosphere... and most folks like to get comments, as long as they're not totally annoying or spammy.

    (advanced users: apply this technique to TechMeme stories quickly, and watch the results)

    - dave mcclure
    http://500hats.typepad.com/
  • V-+a%S(p#E*rsT=`hE..]gra_Te[ · 3 years ago
    Niche blogs and mass blogs are very different.

    A niche blogger, focusing on a specific topic, may not care about getting 10,000 hits a day from Harry Potter worshiping Junior High dork males.

    But for a mass blogger, who needs tons of traffic so as to increase the odds that some chumps will click on his dumpy text link ads and Amazon widgets, traffic numbers are important.

    If you get 247 comments per post, are the comments adding relevant content or just knee-jerk agreements? Are you prepared to interact with all these comments, at least once per 20?

    Most bloggers who whine about not getting traffic or comments usually sit around, too lazy to post comments on other blogs or email other bloggers with valuable insights, good questions, or vital critique.

    There are many factors involved, and it depends on the type of blog, the intended audience, the blogger's goals for the blogs, and so on.
  • V-+a%S(p#E*rsT=`hE..]gra_Te[ · 3 years ago
    If you can embed your URL in the comment signature:

    Name
    Mail
    Website

    ...then DO NOT add your a tagged blog URL again, at the bottom of the post.

    That will look spammy.
  • engtech · 3 years ago
    holy friggin trackback from hell!
  • Peter · 3 years ago
    Read your last recommendation: "Get Shelley Powers to link to you. She has more traffic than a dog has fleas." Well, the previous dog of my son had lots of fleas, so I figured that yours must be a good recommendation and I was going to site to see how I could persuade her to link to me. But then I saw one of your commentator said: "Get Mike of Scobleizer to link to you", so here I am trying. My blog, from the comments and emails I received is very helpful for bloggers using Google blogger and is very easy to follow and understand. You will be doing me as well as your visitors a favour by linking to me as they will find useful tips for Blogger bloggers. I can be found at:
    Blogger Tips and Tricks
    as well as
    Dummies Guide to Blogger
  • Peter · 3 years ago
    "Anyway, do you have any advice for Mike?"

    Noticed this by chance. Yes I do. At How to build traffic to your blog

    Peter
    Dummies Guide to Google Blogger
    I can also be found at
    Testing Blogger Beta
  • Blog Bloke · 3 years ago
    (I want to be a jerkface too ;-)
  • Jon Allen · 3 years ago
    Probably teaching grandma to suck eggs but make sure what you write is correctly spelled, with good grammar, capital letters, punctuation and well laid out.

    No one is going to take time to read a "stream of consciousness" blog where there is no quick way to scan the text for paragraphs and ideas.
  • Sean Gephardt · 3 years ago
    9. I'm not to proud to beg, Robert.
  • Mary · 3 years ago
    use a contest... bribe, bribe
  • Michelle · 2 years ago
    Excellent advice--I would add not to assume you blog in a vacuum. The "if you post it they will come" attitude will kill faster than anything else. You need to be out there reading other blogs, commenting, making contacts, attending blogging conferences, networking, just as you would in any business.

    Bloggers so often tend to be solitary figures, clicking away in the quiet glow of their screens, but blogging is a social phenonmenon that must be treated as such to succeed.
  • inside · 2 years ago
    Bonjour jai 11 ans, et je voulais vous dire que jadore le doll maker, seulement, cest dommage que les images soit statiques. et aussi je voudrais savoir s'il est possible de rajouter des elements. ex: des queues de sirenes, des corps dans d'autres positions. merci d'avance!
  • maniaco007 · 5 months ago
    Here is a blog posting for you:


    A new exciting independent documentary is coming to San Jose on July 16th. The film, Dust & Illusions, explores 30 years of Burning Man and the rise and fall of an ideal born in the San Francisco underground back in the 1970s. With exceptional access to the people that the driving forces behind the early events to the organizers, artists and some participants, the film provides the first and unique critical perspective on this event so popular in the Bay Area.

    Last weekend over 1,000 people converged to the theaters in Vancouver, Seattle, Olympia and Denver to see the film, and are raving about it.

    For more information on the film, trailers, and specifics tot he San Jose screening, please go to:
    http://dustandillusions.com/trailers
    http://dustandillusions.com/blog/special-screen...