




if (typeof(disqus_iframe_css) == 'undefined') {
	disqus_iframe_css = '';
}
if (typeof(disqus_def_name) == 'undefined') {
	disqus_def_name = '';
}
if (typeof(disqus_def_email) == 'undefined') {
	disqus_def_email = '';
}
if (typeof(disqus_skip_auth) == 'undefined') {
	disqus_skip_auth = false;
}
if (typeof(disqus_default_text) == 'undefined') {
	disqus_default_text = 'Type your comment here.';
}

(function(){
	
	var ie = document.uniqueID
		&& document.compatMode
		&& !window.XMLHttpRequest
		&& document.execCommand ;

	try {
		if(!!ie) {
			document.execCommand("BackgroundImageCache", false, true);
		}
	} catch(e) {};
})();

var Dsq = new function() {
	this.container = document.getElementById('dsq-content');
	this.jsonData = {"reactions": [{"body": "The gold standard, I guess, will always be the evangelists. I mean, the original evangelists (as in Matthew, Mark, Luke, and John.) Hell, they're selling a product that no one will get to use until they're dead! Oh yeah. Religion. Talk about viral!", "author_name": "Victor Ganata", "source_url": "http://www.ubervu.com/conversations/scobleizer.com/2008/08/13/pr/", "id": 1068585, "get_service_url": "http://friendfeed.com/", "title": "", "url": "http://friendfeed.com/e/f78c2f49-1683-260f-a0a1-0bdba5b9d5b6#5ab038fa-fa96-4225-a1a6-b8a376268fe1", "source": "ubervu", "get_service_name": "friendfeed", "avatar_url": "http://friendfeed.com/aswang/picture?size=large", "author_url": "", "date_created": "1 year ago", "retweets": []}], "has_more_reactions": false, "users": {"359dd5f78323adeace5812710b8d5115": {"username": "Digidave", "tumblr": "", "display_name": "Digidave", "url": "http://disqus.com/guest/359dd5f78323adeace5812710b8d5115/", "registered": false, "linkedin": "", "blog": "http://www.digidave.org/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/39/8532/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "8e25ce83275debdbe2e4e1e40eb41bcb": {"username": "Kathy Sierra", "tumblr": "", "display_name": "Kathy Sierra", "url": "http://disqus.com/guest/8e25ce83275debdbe2e4e1e40eb41bcb/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "1a40b7187bb3c7c6fc3e0a26bc34f9a8": {"username": "Frank Shaw", "tumblr": "", "display_name": "Frank Shaw", "url": "http://disqus.com/guest/1a40b7187bb3c7c6fc3e0a26bc34f9a8/", "registered": false, "linkedin": "", "blog": "http://glasshouse.waggeneredstrom.com/blogs/frankshaw/archive/2008/07/14/global-communications-conflicts.aspx", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "3ed0fe645d513ef5de080a972bfab9dd": {"username": "Bill", "tumblr": "", "display_name": "Bill", "url": "http://disqus.com/guest/3ed0fe645d513ef5de080a972bfab9dd/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "8fdbaa3640358d530c498a547d01a4bf": {"username": "Lyle Closs", "tumblr": "", "display_name": "Lyle Closs", "url": "http://disqus.com/guest/8fdbaa3640358d530c498a547d01a4bf/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "d118dc0ab4c31b1918345634e2a3fdea": {"username": "Ryan", "tumblr": "", "display_name": "Ryan", "url": "http://disqus.com/guest/d118dc0ab4c31b1918345634e2a3fdea/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "c77fe78f063c855189191dc84bb9cc7f": {"username": "Pam Miller", "tumblr": "", "display_name": "Pam Miller", "url": "http://disqus.com/guest/c77fe78f063c855189191dc84bb9cc7f/", "registered": false, "linkedin": "", "blog": "http://www.kmcgroup.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "ChrisClayton": {"username": "ChrisClayton", "tumblr": "chrisclayton", "display_name": "Chris Clayton", "url": "http://disqus.com/ChrisClayton/", "registered": true, "linkedin": "", "blog": "http://www.Chris-Clayton.com", "remote_domain": null, "points": 4, "facebook": "http://www.facebook.com/people/Chris-Clayton/1030366476", "avatar": "http://media.disqus.com/uploads/users/27/6445/avatar92.jpg", "delicious": "ChrisClayton", "is_remote": false, "verified": true, "flickr": "", "twitter": "http://twitter.com/ChrisClayton", "remote_domain_name": ""}, "a12f281928d7dca9e9a3629daa9980a8": {"username": "EC", "tumblr": "", "display_name": "EC", "url": "http://disqus.com/guest/a12f281928d7dca9e9a3629daa9980a8/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "a71ba4d31bb1fe3bb312ecbc44fea0ce": {"username": "Rodney Rumford", "tumblr": "", "display_name": "Rodney Rumford", "url": "http://disqus.com/guest/a71ba4d31bb1fe3bb312ecbc44fea0ce/", "registered": false, "linkedin": "", "blog": "http://facereviews.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/163/8635/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "3553f5e0db0fd1ec4e40a932a2d8f5b3": {"username": "Robert Scoble", "tumblr": "", "display_name": "Robert Scoble", "url": "http://disqus.com/guest/3553f5e0db0fd1ec4e40a932a2d8f5b3/", "registered": false, "linkedin": "", "blog": "http://scobleizer.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/4069/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "db3db6ca339fbb987ff3df9fda60d65c": {"username": "c4chaos", "tumblr": "", "display_name": "c4chaos", "url": "http://disqus.com/guest/db3db6ca339fbb987ff3df9fda60d65c/", "registered": false, "linkedin": "", "blog": "http://c4chaos.wordpress.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/18/4398/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "d96ada04d12a30e45bc67fa63ca0a937": {"username": "Olga Lednichenko", "tumblr": "", "display_name": "Olga Lednichenko", "url": "http://disqus.com/guest/d96ada04d12a30e45bc67fa63ca0a937/", "registered": false, "linkedin": "", "blog": "http://olgalednichenko.wordpress.com/2008/08/15/stop-press-russia-calls-for-hault-while-georgia-says-ist-still-being-bombed/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "5d7b04fdca486fd3800192fe901f5387": {"username": "Ana Lorena Hart", "tumblr": "", "display_name": "Ana Lorena Hart", "url": "http://disqus.com/guest/5d7b04fdca486fd3800192fe901f5387/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "803c9ccdf94fe14127d4d2c4e3a1f98b": {"username": "Thomas Hawk", "tumblr": "", "display_name": "Thomas Hawk", "url": "http://disqus.com/guest/803c9ccdf94fe14127d4d2c4e3a1f98b/", "registered": false, "linkedin": "", "blog": "http://thomashawk.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/23486/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "056f6d840c8d996fb3836c8af70528d4": {"username": "Brian Wilson", "tumblr": "", "display_name": "Brian Wilson", "url": "http://disqus.com/guest/056f6d840c8d996fb3836c8af70528d4/", "registered": false, "linkedin": "", "blog": "http://www.friendfeed.com/bwilson", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "5815ab7815ea7d781720b08b965b5234": {"username": "Zuzanna Pasierbinska-Wilson", "tumblr": "", "display_name": "Zuzanna Pasierbinska-Wilson", "url": "http://disqus.com/guest/5815ab7815ea7d781720b08b965b5234/", "registered": false, "linkedin": "", "blog": "http://blog.huddle.net/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "6158b60c3ecec8600519d03813b1b2b9": {"username": "Ruth Bazinet", "tumblr": "", "display_name": "Ruth Bazinet", "url": "http://disqus.com/guest/6158b60c3ecec8600519d03813b1b2b9/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "558fe51ccaf51ea0c6927750fe64c04e": {"username": "Michael", "tumblr": "", "display_name": "Michael", "url": "http://disqus.com/guest/558fe51ccaf51ea0c6927750fe64c04e/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "704a1e4bb9b4982564141ff4c15b7eda": {"username": "Yuhong Bao", "tumblr": "", "display_name": "Yuhong Bao", "url": "http://disqus.com/guest/704a1e4bb9b4982564141ff4c15b7eda/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "1865032048cd0d5b606701fd08ffb6ca": {"username": "Jerry", "tumblr": "", "display_name": "Jerry", "url": "http://disqus.com/guest/1865032048cd0d5b606701fd08ffb6ca/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "c680a2929d1746612e14983091141662": {"username": "UbiquityAS", "tumblr": "", "display_name": "UbiquityAS", "url": "http://disqus.com/guest/c680a2929d1746612e14983091141662/", "registered": false, "linkedin": "", "blog": "http://www.ubiquitypublicrelations.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "24b10a2bc9a188d9b265cc0be230cb50": {"username": "Club Penguin Cheats", "tumblr": "", "display_name": "Club Penguin Cheats", "url": "http://disqus.com/guest/24b10a2bc9a188d9b265cc0be230cb50/", "registered": false, "linkedin": "", "blog": "http://www.club-penguin.org/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "14f4d728b72682d1b8873e00e42ffc0d": {"username": "T. Ruth Teller", "tumblr": "", "display_name": "T. Ruth Teller", "url": "http://disqus.com/guest/14f4d728b72682d1b8873e00e42ffc0d/", "registered": false, "linkedin": "", "blog": "http://valleywag.com/5034971/did-robert-scoble-film-edwards-mistress-rielle-hunter", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "16ac402baa640a166a5d7e8b99f6b2b9": {"username": "Casey Boggs", "tumblr": "", "display_name": "Casey Boggs", "url": "http://disqus.com/guest/16ac402baa640a166a5d7e8b99f6b2b9/", "registered": false, "linkedin": "", "blog": "http://www.ltpublicrelations.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "e4bf77fcde7fbe2770b3896b84d58c93": {"username": "Smeigel Hansard", "tumblr": "", "display_name": "Smeigel Hansard", "url": "http://disqus.com/guest/e4bf77fcde7fbe2770b3896b84d58c93/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "c4206407135b4f53492cc9eccee4f7b9": {"username": "Dave Zatz", "tumblr": "", "display_name": "Dave Zatz", "url": "http://disqus.com/guest/c4206407135b4f53492cc9eccee4f7b9/", "registered": false, "linkedin": "", "blog": "http://www.zatznotfunny.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/186/9161/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "a6cd462deaa2e6536cc8d37227e10624": {"username": "My Awesome Blog", "tumblr": "", "display_name": "My Awesome Blog", "url": "http://disqus.com/guest/a6cd462deaa2e6536cc8d37227e10624/", "registered": false, "linkedin": "", "blog": "http://www.myawesomeblog.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/4256/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "f62aec88ac80afd588edd2f2e3322e2c": {"username": "Alexander Scoble", "tumblr": "", "display_name": "Alexander Scoble", "url": "http://disqus.com/guest/f62aec88ac80afd588edd2f2e3322e2c/", "registered": false, "linkedin": "", "blog": "http://itmanager.blogs.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "fa768fcfa157d0ecf1edd83cf79503af": {"username": "redshamen", "tumblr": "", "display_name": "redshamen", "url": "http://disqus.com/guest/fa768fcfa157d0ecf1edd83cf79503af/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "dbarefoot": {"username": "dbarefoot", "tumblr": "", "display_name": "dbarefoot", "url": "http://disqus.com/dbarefoot/", "registered": true, "linkedin": "", "blog": "http://www.darrenbarefoot.com", "remote_domain": null, "points": 3, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": true, "flickr": "", "twitter": "", "remote_domain_name": ""}, "01695223f109b4732644b7280ce007c1": {"username": "Adam Isserlis", "tumblr": "", "display_name": "Adam Isserlis", "url": "http://disqus.com/guest/01695223f109b4732644b7280ce007c1/", "registered": false, "linkedin": "", "blog": "http://www.rubenstein.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "dc0a2b959d5414b57d78cf437b655404": {"username": "Anthony Farrior", "tumblr": "", "display_name": "Anthony Farrior", "url": "http://disqus.com/guest/dc0a2b959d5414b57d78cf437b655404/", "registered": false, "linkedin": "", "blog": "http://myphillynetwork.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/82/1089/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "ae65596324f3f080cfa624dce26ddbd5": {"username": "Coturnix", "tumblr": "", "display_name": "Coturnix", "url": "http://disqus.com/guest/ae65596324f3f080cfa624dce26ddbd5/", "registered": false, "linkedin": "", "blog": "http://scienceblogs.com/clock/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "e8a08b2b2efff7daf0db8e851ab41186": {"username": "Alex Hammer", "tumblr": "", "display_name": "Alex Hammer", "url": "http://disqus.com/guest/e8a08b2b2efff7daf0db8e851ab41186/", "registered": false, "linkedin": "", "blog": "http://www.teachleaders20.blogspot.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "5dff6c48e72c21c7a0f14cac06b5ba27": {"username": "Scott Fox, E-Commerce Success ", "tumblr": "", "display_name": "Scott Fox, E-Commerce Success ", "url": "http://disqus.com/guest/5dff6c48e72c21c7a0f14cac06b5ba27/", "registered": false, "linkedin": "", "blog": "http://www.scottfox.com/blog_index.html", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/13/4793/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "eaab47c621e699832ff204c3e9bec5b2": {"username": "Zee from WeDoCreative", "tumblr": "", "display_name": "Zee from WeDoCreative", "url": "http://disqus.com/guest/eaab47c621e699832ff204c3e9bec5b2/", "registered": false, "linkedin": "", "blog": "http://www.wedocreative.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "8b82bbf4de3d66cab8f3de39fa06220f": {"username": "Bernie Goldbach", "tumblr": "", "display_name": "Bernie Goldbach", "url": "http://disqus.com/guest/8b82bbf4de3d66cab8f3de39fa06220f/", "registered": false, "linkedin": "", "blog": "http://www.insideview.ie/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/9/2510/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "livecrunch": {"username": "livecrunch", "tumblr": "", "display_name": "@JoeHobot", "url": "http://disqus.com/livecrunch/", "registered": true, "linkedin": "", "blog": "http://www.mwd.com", "remote_domain": null, "points": 8, "facebook": "", "avatar": "http://media.disqus.com/uploads/users/6/2261/avatar92.jpg", "delicious": "livecrunch", "is_remote": false, "verified": true, "flickr": "", "twitter": "http://twitter.com/LiveCrunch", "remote_domain_name": ""}, "193286e7b495a187941e9f180dd59048": {"username": "Jeremy", "tumblr": "", "display_name": "Jeremy", "url": "http://disqus.com/guest/193286e7b495a187941e9f180dd59048/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "fd3c3ef1d4b893df285973acbeb8b9a4": {"username": "Jay Deragon", "tumblr": "", "display_name": "Jay Deragon", "url": "http://disqus.com/guest/fd3c3ef1d4b893df285973acbeb8b9a4/", "registered": false, "linkedin": "", "blog": "http://www.relationship-economy.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/8/1871/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "47298b63b3a60df81f4ae29d347551d9": {"username": "barak hachamov", "tumblr": "", "display_name": "barak hachamov", "url": "http://disqus.com/guest/47298b63b3a60df81f4ae29d347551d9/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "ec15b4cbbfd84cf2c49bfbb4607600c9": {"username": "steve clayton", "tumblr": "", "display_name": "steve clayton", "url": "http://disqus.com/guest/ec15b4cbbfd84cf2c49bfbb4607600c9/", "registered": false, "linkedin": "", "blog": "http://blogs.msdn.com/stevecla01", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/11/8000/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "edfa4756ece1ac4e56e8df35bc013097": {"username": "Shafqat", "tumblr": "", "display_name": "Shafqat", "url": "http://disqus.com/guest/edfa4756ece1ac4e56e8df35bc013097/", "registered": false, "linkedin": "", "blog": "http://www.newscred.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "a14d287bc73331e1e32b2fe53d602122": {"username": "Jeremy Toeman", "tumblr": "", "display_name": "Jeremy Toeman", "url": "http://disqus.com/guest/a14d287bc73331e1e32b2fe53d602122/", "registered": false, "linkedin": "", "blog": "http://www.stagetwoconsulting.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "dahowlett": {"username": "dahowlett", "tumblr": "", "display_name": "dahowlett", "url": "http://disqus.com/dahowlett/", "registered": true, "linkedin": "", "blog": "http://www.dahowlett.com", "remote_domain": null, "points": 2, "facebook": "http://www.facebook.com/dahowlett", "avatar": "http://media.disqus.com/uploads/users/1740/avatar92.jpg", "delicious": "dahowlett", "is_remote": false, "verified": true, "flickr": "dahowlett", "twitter": "", "remote_domain_name": ""}, "aa1ad4f596002b4b51e8c4b721ba5d6f": {"username": "I", "tumblr": "", "display_name": "I", "url": "http://disqus.com/guest/aa1ad4f596002b4b51e8c4b721ba5d6f/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "284ef8707741488c899af19d7a2ddd60": {"username": "Public Relations", "tumblr": "", "display_name": "Public Relations", "url": "http://disqus.com/guest/284ef8707741488c899af19d7a2ddd60/", "registered": false, "linkedin": "", "blog": "http://galaxyspectrum.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "68f3626e8b89970a57575e9e6711c526": {"username": "Mark Bean", "tumblr": "", "display_name": "Mark Bean", "url": "http://disqus.com/guest/68f3626e8b89970a57575e9e6711c526/", "registered": false, "linkedin": "", "blog": "http://pflix.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "8e5f840d216d8f96be201e14a0928b1d": {"username": "Haris", "tumblr": "", "display_name": "Haris", "url": "http://disqus.com/guest/8e5f840d216d8f96be201e14a0928b1d/", "registered": false, "linkedin": "", "blog": "http://www.zigron.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "dcf72f1dd49ac695758105ef44c36f2d": {"username": "Mark McGuire", "tumblr": "", "display_name": "Mark McGuire", "url": "http://disqus.com/guest/dcf72f1dd49ac695758105ef44c36f2d/", "registered": false, "linkedin": "", "blog": "http://www.flywheelblog.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "e4274178f46e2d6445b71e700a75e82d": {"username": "Rick Murray", "tumblr": "", "display_name": "Rick Murray", "url": "http://disqus.com/guest/e4274178f46e2d6445b71e700a75e82d/", "registered": false, "linkedin": "", "blog": "http://edelman.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/20/5576/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "ffa494c82233139bbc0d7effdcd94cf2": {"username": "Robert S. Robbins", "tumblr": "", "display_name": "Robert S. Robbins", "url": "http://disqus.com/guest/ffa494c82233139bbc0d7effdcd94cf2/", "registered": false, "linkedin": "", "blog": "http://www.williamsportwebdeveloper.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "1aedd3a49aeb65f606ea192379a17b09": {"username": "Joseph Kingsbury, Text 100", "tumblr": "", "display_name": "Joseph Kingsbury, Text 100", "url": "http://disqus.com/guest/1aedd3a49aeb65f606ea192379a17b09/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/124/3805/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "0bf23a3456f4b929cddf20315140554e": {"username": "The Red Rocket", "tumblr": "", "display_name": "The Red Rocket", "url": "http://disqus.com/guest/0bf23a3456f4b929cddf20315140554e/", "registered": false, "linkedin": "", "blog": "http://www.theredrocket.co.uk/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "468c7713e58265fc7c7013d201b26e71": {"username": "Michael Sean Wright", "tumblr": "", "display_name": "Michael Sean Wright", "url": "http://disqus.com/guest/468c7713e58265fc7c7013d201b26e71/", "registered": false, "linkedin": "", "blog": "http://nicefishfilms.com/blog", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "e43b3a2c23fe849ae1852ac8e05a1f7d": {"username": "Jack Johnson", "tumblr": "", "display_name": "Jack Johnson", "url": "http://disqus.com/guest/e43b3a2c23fe849ae1852ac8e05a1f7d/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "545ad28d4b9653e2b1d8963af563b5ca": {"username": "Marc", "tumblr": "", "display_name": "Marc", "url": "http://disqus.com/guest/545ad28d4b9653e2b1d8963af563b5ca/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "631e44bbcdf10c940878f6dccde16904": {"username": "Desert Rose", "tumblr": "", "display_name": "Desert Rose", "url": "http://disqus.com/guest/631e44bbcdf10c940878f6dccde16904/", "registered": false, "linkedin": "", "blog": "http://www.crystalwolf.org/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "183d8d627523735a58288346afe3f932": {"username": "twatter", "tumblr": "", "display_name": "twatter", "url": "http://disqus.com/guest/183d8d627523735a58288346afe3f932/", "registered": false, "linkedin": "", "blog": "http://therevolutionwillnotbetwittered.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "807649270a68e4bc6d489d6fec81fdb1": {"username": "Dawn", "tumblr": "", "display_name": "Dawn", "url": "http://disqus.com/guest/807649270a68e4bc6d489d6fec81fdb1/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/10591/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "bf17e38aefbe80749e5975294df2f896": {"username": "Ramin Ekhtiar", "tumblr": "", "display_name": "Ramin Ekhtiar", "url": "http://disqus.com/guest/bf17e38aefbe80749e5975294df2f896/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "36625abfeee9c2c066d8b090ae8b1cef": {"username": "adam christensen", "tumblr": "", "display_name": "adam christensen", "url": "http://disqus.com/guest/36625abfeee9c2c066d8b090ae8b1cef/", "registered": false, "linkedin": "", "blog": "http://twitter.com/adamclyde", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "7f6291e8344b594235e57b843fc05d9b": {"username": "Christopher Coulter", "tumblr": "", "display_name": "Christopher Coulter", "url": "http://disqus.com/guest/7f6291e8344b594235e57b843fc05d9b/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "e4f60f3c434ecd01e1aa1926476135f6": {"username": "Miiko Mentz", "tumblr": "", "display_name": "Miiko Mentz", "url": "http://disqus.com/guest/e4f60f3c434ecd01e1aa1926476135f6/", "registered": false, "linkedin": "", "blog": "http://www.pinkmoxie.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "565712b6e542af7feaa0692f4e23283c": {"username": "Dick Carlson", "tumblr": "", "display_name": "Dick Carlson", "url": "http://disqus.com/guest/565712b6e542af7feaa0692f4e23283c/", "registered": false, "linkedin": "", "blog": "http://www.TechHerding.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/88/7724/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "guiambros": {"username": "guiambros", "tumblr": "", "display_name": "guiambros", "url": "http://disqus.com/guiambros/", "registered": true, "linkedin": "in/guiambros", "blog": "http://www.twitter.com/guiambros", "remote_domain": null, "points": 2, "facebook": "", "avatar": "http://media.disqus.com/uploads/users/13/6312/avatar92.jpg", "delicious": "gancho", "is_remote": false, "verified": true, "flickr": "guilhermeambros", "twitter": "", "remote_domain_name": ""}, "0336a307f6cd965bc807537e7040e75c": {"username": "Jodi Echakowitz", "tumblr": "", "display_name": "Jodi Echakowitz", "url": "http://disqus.com/guest/0336a307f6cd965bc807537e7040e75c/", "registered": false, "linkedin": "", "blog": "", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "61035061d8b8802e0a03ad59657bc122": {"username": "Kip", "tumblr": "", "display_name": "Kip", "url": "http://disqus.com/guest/61035061d8b8802e0a03ad59657bc122/", "registered": false, "linkedin": "", "blog": "http://www.liveside.net/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "613de04a6df12475ce4e0a38a10e52fc": {"username": "pico", "tumblr": "", "display_name": "pico", "url": "http://disqus.com/guest/613de04a6df12475ce4e0a38a10e52fc/", "registered": false, "linkedin": "", "blog": "http://picoseno.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/uploads/anonusers/34/7035/avatar92.jpg", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}, "fc9eab3b2b2c3199a193e8c65c3aae1b": {"username": "vinnie mirchandani", "tumblr": "", "display_name": "vinnie mirchandani", "url": "http://disqus.com/guest/fc9eab3b2b2c3199a193e8c65c3aae1b/", "registered": false, "linkedin": "", "blog": "http://www.dealarchitect.typepad.com/", "remote_domain": null, "points": null, "facebook": "", "avatar": "http://media.disqus.com/images/noavatar92.png", "delicious": "", "is_remote": false, "verified": false, "flickr": "", "twitter": "", "remote_domain_name": ""}}, "forum": {"use_media": true, "name": "Scobleizer", "streaming_realtime": true, "url": "scobleizer", "allow_anon_post": true, "reactions_enabled": true, "reply_position": 1, "show_avatar": true, "allow_anon_votes": false, "disqus_auth_disabled": false}, "realtime_enabled": true, "request": {"username": "", "is_global_moderator": false, "sharing": {}, "sort": 4, "forum": "scobleizer", "is_initial_load": true, "is_authenticated": false, "timestamp": "2009-12-17_07:24:23", "remote_domain": "", "page": 1, "is_moderator": false, "display_username": "", "points": null, "subscribe_on_post": 2, "moderator_can_edit": false, "is_remote": false, "is_verified": false, "missing_perm": "locked"}, "realtime_paused": false, "posts": {"9708679": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert,<br><br>Sorry but I don\u2019t buy this.  Yes, you are trying to be constructive by giving some specific actionable suggestions to PR folks (big points for that) but isn\u2019t the real problem here one of self-discipline on your side?<br><br>Having the whole blogosphere kissing your ass and desperately competing to get your attention is a blessing earned by your years of contribution to the community (as much as it may feel like a curse!).<br><br>If you don\u2019t like all the attention, be more selective about the stories you cover.  More importantly, turn off the faucet of incoming pitches entirely and do your own research.<br><br>PR works because it helps make a writer\u2019s job easier.  You\u2019re (at least partially) pissed off at yourself here because you know that following leads fed by a PR firm is a lazy way to do research.  Any of us who write/blog are occasionally guilty of taking the easy way by relying on PR pitches for new stories.<br><br>But many of the most innovative people and companies don\u2019t have PR reps pushing material on you.  Go find more of them independently like you often do (as in your recent posts about StackOverflow and Meebo).<br><br>That\u2019s \u201cJournalism 1.0\u201d.  I\u2019m sure you remember it.<br><br>Scott Fox", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_13:09:44", "killed": false, "user_key": "5dff6c48e72c21c7a0f14cac06b5ba27", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708680": {"up_voted": false, "ip": "", "has_replies": false, "message": "Way to throw your brother under the bus, there, Scoble.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_17:15:52", "killed": false, "user_key": "183d8d627523735a58288346afe3f932", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708681": {"up_voted": false, "ip": "", "has_replies": false, "message": "So Scoble -- You Ask: 'What Do Tech Bloggers Want?' \"<br><br><b>\"Dick, You're Talking To Yourself In Bold Face, Just Like Robert.  Why?\"</b><br><br>It's a rhetorical artifice I'm using to break up this wall of text, to indicate that even I'm overwhelmed with the sheer volume of words and am at risk of nodding off.  Much like little cartoons, sub-heads or line drawings of fruit that can be colored in by children, they are merely guides to the reader that they may take a breath and then continue.<br><br><b>\"Thanks, Dick!  You're Always So Helpful And Giving!</b><br><br>I learned it all from Robert.  Now if he'll just tell me what he wants...", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_21:03:26", "killed": false, "user_key": "565712b6e542af7feaa0692f4e23283c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708682": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert, this same discussion/debate has been going on forever and not just between PR and bloggers but with \"mainstream\" journalists as well.  Will it never end?  Probably not, because there are poor practioners, pissed off bloggers and journalists, clients/corporate executives who want what they can't have, bad journalists, bloggers who are bad are their job, etc..  In the end no one is happy.  But that's just a few bad applies in the barrell while the rest are pretty darned good, or really cool to work with.<br><br>I've been a PR practioner since what seems like the beginning of time and the cycle just repeats itself.<br><br>BTW, like everyone else I get shitty pitches from all angles.  The other day I got an ad from PR Week (note the irony everyone) to advertise in their issue featuring boutique PR agencies.  I'm a sole practioner and not even a boutique.  I haven't talked to their editorial staff in years, and I assure you their ad group knows nothing about me or my business.  I also get pitches from local and national marketing and business publications whose ad sales staff are just as clueless.<br><br>The real problem is that so many sales, marketing and PR people are flat out lazy and unfocused.  They have their quote (whatever measurement that may be) to work from, with outdated lists and they just go for it.  It's really awful and everyone suffers.<br><br>Robert, good to see you at the FORTUNE Brainstorm Tech Conference.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-23_01:42:08", "killed": false, "user_key": "c77fe78f063c855189191dc84bb9cc7f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708683": {"up_voted": false, "ip": "", "has_replies": false, "message": "I can assure you that tech bloggers want two distinct things. They want to get their freak on and an endless supply of Crystal Wolf.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_13:13:27", "killed": false, "user_key": "631e44bbcdf10c940878f6dccde16904", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708684": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert Scoble: \"He had a PR firm send 1,000 books out to journalists and bloggers. He only got three reviews. That demonstrates better than anything that the old way of sending releases around just doesn\u2019t work.\"<br><br>It takes some tough leather sack to post this kind of nonsense for all to see, Scoble. Good on you!<br><br>Dennis Howlett: \"We\u2019re arrogant in the extreme if we think our influence is any more than a single data point. Even the best and most respected analysts in the world will tell you that.\"<br><br>This may be true for the \"best and most respected analysts,\" Dennis, but what on Earth does that have to with Rielle's real baby daddy? (I'm talking about Scoble.)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_13:18:31", "killed": false, "user_key": "14f4d728b72682d1b8873e00e42ffc0d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708685": {"up_voted": false, "ip": "", "has_replies": false, "message": "I particularly liked Mr. Howlett's comment, \"The real stories are the ones the companies don\u2019t want us to write.\"  Those may be the real (read: interesting, insightful, important) stories, but are they the stories that generate traffic?  Or, do canned press release stories like \"Company A proudly released version B of product C which will revolutionize industry D!!\" generate more traffic?<br><br>I'd love to write a tech blog without any PR stories. I always thought if I DID start writing, I'd have a \"No Press Releases\" rule. But would anyone read it? Dunno.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_13:39:57", "killed": false, "user_key": "d118dc0ab4c31b1918345634e2a3fdea", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708686": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert -<br><br>Thanks for not posting a PR shame list -and instead pointing out what things EXACTLY turn you off.  I know everyone at our office reads your blog (probably because they want to pitch you!) and the things you have mentioned here are exactly the things that people practicing the dark art of PR need!<br><br>Thanks!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_13:41:49", "killed": false, "user_key": "bf17e38aefbe80749e5975294df2f896", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708687": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanx for taking responsibility for the current PR mess. LOL I'm sure it's not your fault, totally. I am glad out this though, comes great tips for the next level of PR. Maybe new companies and products won't rely exclusively on Techmeme juice but on bloggers who actually have time to test and thoroughly review one product at a time ...", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_14:50:49", "killed": false, "user_key": "dc0a2b959d5414b57d78cf437b655404", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708688": {"up_voted": false, "ip": "", "has_replies": false, "message": "i read the whole thing too. i follow a lot of blogs but only a few long blog posts get my attention. this one got mine. thanks for sharing your passion, Robert. keep it up.<br><br>~C", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_17:33:17", "killed": false, "user_key": "db3db6ca339fbb987ff3df9fda60d65c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708689": {"up_voted": false, "ip": "", "has_replies": false, "message": "@ Coturnix --I read the whole thing too. It was actually kinda fun to read, since I was thinking of moving on to something else a couple of times right when Scoble noticed his readers attention was waning a little bit.<br><br>BTW--I think a self-imposed FriendFeed or Facebook hiatus would work just as well as not blogging much for a whole month. I ditched Facebook and had the same sort of thing happen.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_16:02:47", "killed": false, "user_key": "056f6d840c8d996fb3836c8af70528d4", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708690": {"up_voted": false, "ip": "", "has_replies": false, "message": "Geesh, a whole spew, in what could be summed up in a sentence. What do tech bloggers want? Access/Party invites, Freebies, Power (when they blog the earth should move), and constant ego-stroking, every single half millisecond. The fact of PR being broken, is so obvious, as to being redundant even stating such. It was broken, then, it's broken now, and it will be broken in the future, nature of that beast, blogger snot-nose wipers notwithstanding.<br><br><i>The good ones are invaluable to my mission.</i><br><br>Your MISSION?? If that ain't the height of hubris. You point video/cell phone cameras at people, badly. Well, I guess paying off mortgage's could be your mission, just like everyone else. ;)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_15:10:51", "killed": false, "user_key": "7f6291e8344b594235e57b843fc05d9b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708691": {"up_voted": false, "ip": "", "has_replies": false, "message": "ps. I really wish you'd let me redesign this blog of yours. I know you did quite recently but it seriously could still do with a big uplift - if ur interested <a href=\"mailto:zee@wedocreative.com\" rel=\"nofollow\">zee@wedocreative.com</a> .", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:36:06", "killed": false, "user_key": "eaab47c621e699832ff204c3e9bec5b2", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708692": {"up_voted": false, "ip": "", "has_replies": false, "message": "Dude... if you were a true PR person, you'd know that having to scroll through your long post is a pain in the a**.  I ignore any RSS feeds that I have to scroll more than once or twice.  Get with it.  Feed this generation and get us interested.  Who reads long blog posts these days, no matter how many points you have to make?<br><br>-adventures", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:17:50", "killed": false, "user_key": "545ad28d4b9653e2b1d8963af563b5ca", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708693": {"up_voted": false, "ip": "", "has_replies": false, "message": "Marc: who said I wanted anyone to read this? :-)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:22:56", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708694": {"up_voted": false, "ip": "", "has_replies": false, "message": "I must be old school.  I read the whole damned thing, every word of it, and I am not even interested in tech!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:27:36", "killed": false, "user_key": "ae65596324f3f080cfa624dce26ddbd5", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708695": {"up_voted": false, "ip": "", "has_replies": false, "message": "Good point.  Obviously you made your own point.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:28:03", "killed": false, "user_key": "545ad28d4b9653e2b1d8963af563b5ca", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708696": {"up_voted": false, "ip": "", "has_replies": false, "message": "f*ck me. pardon my French Robert - but i was reading that shaking my head at first thinking he's just going to go on &amp; on about how poor things are &amp; not really offer any real solutions...hence the \"f*ck me\" (as in \"wow\" btw). BUT you did they're actually bloody impressive. They are some very good points (particularly point 1 &amp; 9 for me)  &amp; what I love is the personal nature to most of them...it's something which I have always wanted to see from the PR world &amp; something which I am doing my best to ensure we do ourselves.<br><br>I feel like a real suck as* saying this again, but great great post.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:30:07", "killed": false, "user_key": "eaab47c621e699832ff204c3e9bec5b2", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708697": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert,<br><br>You self imposed hiatus has served you well. You are more passionate than I've heard in awhile. The issue of PR is constantly around but you brought your experience to the table and shared your relationships, this is true value.<br><br>These past few weeks I've been trying to keep up with your various pursuits and discoveries, which hasn't been easy. From discussing eGoverment to the behind the scenes look at the NBC Olympic site, you've put these encounters in true focus- your experience as an explorer. We tend to believe you because you live life in an open stream.<br><br>PR pros need to live in community, by the time a press release has been written someone has already broken the service/ product and is writing about their interaction. I've seen some tremendous shifts lately in the way larger corporations are approaching the concept of Public Relations- CEO's need to act like community managers and go through the entire process themselves. PR pros can help by guiding towards community involvement, trying the conversational tools that will enable micro-encounters. There will never be a more powerful selling device than positive word-of-mouth.<br><br>We've seen the launch of several new sites that incorporate elements from the successful social sites, some with steam and some that just laid flat. The trend that I see is the sites that are winning have the CEO/ Founder smack in the middle of the community ( socialmedian, feedly).<br><br>Thank you for bringing this all together in your post. Keep on preachin' brother and I'll keep comming to the service.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:36:02", "killed": false, "user_key": "468c7713e58265fc7c7013d201b26e71", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708698": {"up_voted": false, "ip": "", "has_replies": false, "message": "Dude, this is the best thing you've written in a long time. It's incredibly smart and the passion shines through. Good stuff. RWM", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-13_23:53:18", "killed": false, "user_key": "e4274178f46e2d6445b71e700a75e82d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708699": {"up_voted": false, "ip": "", "has_replies": false, "message": "Perhaps I will host a wake for PR here in Seattle at some point. We could all come as zombies.<br><br>Wait! I keep forgetting. I'm. Not. Dead. Yet.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:05:56", "killed": false, "user_key": "1a40b7187bb3c7c6fc3e0a26bc34f9a8", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708700": {"up_voted": false, "ip": "", "has_replies": false, "message": "I've always believed that there's no point in complaining about something if you can't at least bring a solution to the table.  While anti-PR rants (and there seem to be periodic waves of them) are often just reminders as to why bloggers hate us PR folks and why companies don't need us, it's really refreshing to see you provide some constructive suggestions (9 of them, no less!) on how best to work with you.<br><br>Now if only others in the blogging community would follow your lead and do the same.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:17:42", "killed": false, "user_key": "0336a307f6cd965bc807537e7040e75c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708701": {"up_voted": false, "ip": "", "has_replies": false, "message": "Scoble<br><br>I like your current approach of few blog posts as finally after a long time I read your complete blog post :-).", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:21:48", "killed": false, "user_key": "8e5f840d216d8f96be201e14a0928b1d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708702": {"up_voted": false, "ip": "", "has_replies": false, "message": "A couple of points that I think are important, Robert, from a blogger's point of view.  First, we pay as much attention to Techmeme as anyone, but it brings us almost NO traffic.  What it does (and why it's important for a PR person hawking his product) is to get our stories (or someone's product, etc) in front of other bloggers and mainstream journalists, looking for something to write about.  Unfortunately for us, getting a good story picked up on Techmeme, more often than not, just means lots of traffic for whatever (larger, more mainstream, bigger audience, more Techmeme juice) site picks up our meme and runs with it.  However since we do have a bit of juice ourselves, we're able to move someone up the Techmeme ladder by linking to them, and that makes us \"valuable\" to the PR people we deal with.  But does it really matter?  I'd be interested to see what relationship there is to appearing on Techmeme and traffic, sales, etc.  Sure it's an ego boost, but the traffic a Techmeme (even top line) item brings is laughably meager compared to Digg, Stumbleupon, or even a mention by Scoble.<br><br>On a more general note, we picked a niche (with a niche audience, to be sure), and stuck with it.  It has kept us from chasing every meme across the web, and allowed us to concentrate on what we know best.  We're better known (to a certain audience) than we would be if we were more general.  That goes for PR, too.  We are well known to a niche PR segment, and carving out that niche has made us bigger fish in a smaller pond.  I think the PR that we deal with appreciates that.  Bloggers looking for an edge can do a lot to position themselves so that PR will want to talk to them, even if it is for a smaller segment of the market overall.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:20:06", "killed": false, "user_key": "61035061d8b8802e0a03ad59657bc122", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708703": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert,<br><br>I respectfully disagree with your assertion that \"bloggers are being commoditized.\" While I generally agree with the larger point you're communicating, stating as much in the passive voice suggests that bloggers in a world without PR would somehow be magically unique.<br><br>There are by definition fewer leaders than followers. Some people have truly unique opinions but sadly, most do not. Signing up for Wordpress doesn't instantly bestow one with the ability to think critically and express a compelling view.<br><br>The same dynamic absolutely applies for PR, just as it does for any industry or discipline. There's an awful lot of crap out there which is inherently necessary for the cream to rise to the top. The current state of the blogosphere may be far from perfect but evidence does exist that natural market forces still tend to work.<br><br>Thanks for the thought provoking post and keep them coming.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:51:56", "killed": false, "user_key": "1aedd3a49aeb65f606ea192379a17b09", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708704": {"up_voted": false, "ip": "", "has_replies": false, "message": "The problem is not PR... it's that there aren't enough Don MacAskills. If more start-ups were driven by such passionate, caring people, this discussion wouldn't matter much.<br><br>Too many view PR (like UI design, user documentation, etc.) as something you tack on at the end. The \"good narrative\" that PR folks can help craft must be baked into the product from the beginning. This isn't about being on the Cluetrain, either--it's about building something genuinely loveable... or, something that can help users be/feel a bit more [whatever they want... brave, creative, exciting, smart, useful, wild, strong, entertaining, etc.]<br><br>Thanks for these two PR posts, Robert. And hey, I just got my print version of FastCompany and was delighted to see your whole \"tearing up\" thing made it into your column. : )", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:25:51", "killed": false, "user_key": "8e25ce83275debdbe2e4e1e40eb41bcb", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708705": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert,<br>Great post. I really enjoyed reading it. The best part was your response to the first commenter Marc: \"who said I wanted anyone to read this?\" Classic. ;)<br><br>Cheers!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_00:54:45", "killed": false, "user_key": "a71ba4d31bb1fe3bb312ecbc44fea0ce", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708706": {"up_voted": false, "ip": "", "has_replies": false, "message": "engaging in innovation is often personal &amp; driven by passion ... the irony of your piece (I never used PR firms instead lobbyists) is that the real creators are too often at the mercy of the message of the moment ... \"the trend is your friend\" ... you made your point but exhibit a similar passion to your \"targets\" (people &amp; tech - if I understand correctly) ... that being said critics don't buy product &amp; failure has not direct rationahip with that special something that comes with \"solutions\" ( products &amp; services not tech per se)  luck!<br><br>we succeed in business more for recognition than location ... wilingness to pay for bandwidth ... I just spent some on your insightful piece ...", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:01:17", "killed": false, "user_key": "fa768fcfa157d0ecf1edd83cf79503af", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708707": {"up_voted": false, "ip": "", "has_replies": false, "message": "I didn't beg Dave Winer for a link. I either asked what it took to get a link or jokingly asked for him to link to me because I was your brother (I don't remember exactly which)...A little bit different.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:09:26", "killed": false, "user_key": "f62aec88ac80afd588edd2f2e3322e2c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708708": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thank you for this post, not only because it helps us learn more about what you want or how you want it, but because it helps clients/startups understand, too. Sometimes they are drinking too much of the Kool-Aid and don't always understand why every blogger/journo doesn't want to write about them every time they sneeze. But thankfully at this juncture, I'm fortunate enough to have clients who do get it, do listen and do participate, but I haven't always been this fortunate.<br><br>Robert, what I dig about you is your passion for what you do, which is exactly what I love about some of my clients because nothing is more engaging than the passion that comes through when sharing something really cool. And there's a difference between passion and drinking the Kool-Aid.<br><br>Aaron Fulkerson of MindTouch and Steve Rosenbaum of <a href=\"http://Magnify.net\" rel=\"nofollow\">Magnify.net</a> are two of our clients who are doing cool stuff and are not only passionate themselves, but have built a community of users who are equally passionate. And of course another one who is not a client is Loic Le Meur.<br><br>Love him or hate him, you can't deny that he's passionate for what he does and he has a fun product (IMO). This kind of passion is contagious and it\u2019s what\u2019s driven me my entire life.<br><br>Okay, I'll shut up now. After all, I was the one who said that this topic is old and tired, and here I am still blabbing on.<br>;-)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:57:45", "killed": false, "user_key": "e4f60f3c434ecd01e1aa1926476135f6", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708709": {"up_voted": false, "ip": "", "has_replies": false, "message": "Oh dear Robert - this is sooooo indicative of people who think they're pros but are not. From both sides. Your argument presupposes it is a numbers game and that nothing has fundamentally changed. Ask my piddling number of readers the same question. Cuz it ain't about the numbers or Techmeme or Arrington. It's about WHO those people are who turn up to read what's said and what they do about what they read. If that includes the next step in a buying decision involving $millions - I'm happy. We're arrogant in the extreme if we think our influence is any more than a single data point. Even the best and most respected analysts in the world will tell you that. All the rest is Wisdom of Followers.<br><br>As for PR 2.0 - how about get PR 1.0 right first? 99.99% of the stuff I get is no different (or any less spammy) than the stuff I used to get 20 years ago. Ask Kara Swisher or Dan F or any of the others we both know whether there's been any change to the point they can identify a genuine trend.<br><br>Finally, the real stories are not the reprinted press releases or puff pieces that get out there first. The real stories are the ones the companies don't want us to write. That's what gets attention from the people who matter - the folk that use tech stuff. The rest is the media side of the house doing the pimping for the PR industry. Is it any wonder that I see more tech companies seriously thinking about turning themselves into media businesses? Why pay a dog when you can bark yourself. The effect ain't any less and it's a lot more cost effective. Still fails but reinforces the reason I get out of bed.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:57:45", "killed": false, "user_key": "dahowlett", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708710": {"up_voted": false, "ip": "", "has_replies": false, "message": "The way I see those rants and techmeme game.<br><br>Tech bloggers are new media pioneers which make trends and eventually place exactly where new media should be. We can call it a revolution. While the traditional PR and mutants learn how to play techmeme game, Tech Bloggers most likely already have new arsenals as their toys...<br>For the 2.0 is an expression of constant change,  tech bloggers are leading these changes. They should! Unless blog like Mashable and TechCrunch really love the status quo and so their followers... then tech bloggers off from 2.0 constant change.<br><br>I am not really a tech blogger and I don't do blog for tech meme nor adsense. I blog for myself and friends, but still I probably brilliant and only my friends (my blogosphere or real network) knew about it. I guess fame (popularity) is an issue in this game... :)<br><br>One of many reasons why I like friendfeed was Scoble responded to my comment. This is so cool considering I don't have any killer products, only comments.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:53:33", "killed": false, "user_key": "613de04a6df12475ce4e0a38a10e52fc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708711": {"up_voted": false, "ip": "", "has_replies": false, "message": "The one tricky bit in all this for PR people (and I vaguely fall into that bucket) is that 95% of us don't have a killer product. We have good products, or ordinary products, or kind of crap products.<br><br>We (being the little company my wife and I run) are at a point these days where we can choose winners, but even those winners are rarely really awesome. That's why, Robert, you don't hear from me very often.<br><br>That said, we've still got to promote the other 95% of products. And the world needs and likes lots of these products--they're just not unique or remarkable.<br><br>So, if we only bring tech bloggers the awesome stuff, what do we do for the rest. Advertise, I guess. This certainly isn't your problem to solve, but I'd be curious about what you thought.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:52:58", "killed": false, "user_key": "dbarefoot", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708712": {"up_voted": false, "ip": "", "has_replies": false, "message": "\u2605 \u2606 PR 2.0 \u2605 \u2606 is different from traditional PR<br><br>PR 2.0 is more of an art form of Public Relations.<br><br>You may be disillusioned about PR, but as PR 2.0 evolves, it will add another dimension to the profession.<br><br>That is what we are on the ground floor of.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:23:49", "killed": false, "user_key": "284ef8707741488c899af19d7a2ddd60", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708713": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert - just wanted to say thanks for the shout-out and positive and kind words.  I'd stack crates of food with you anytime.  :)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:42:21", "killed": false, "user_key": "a14d287bc73331e1e32b2fe53d602122", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708714": {"up_voted": false, "ip": "", "has_replies": false, "message": "Until mainstream PR and Journalism schools teach the art and technology of engaging social conversations, your main points will continue to ring true for most of the world. We're still training new entrants whose highest goal involves arriving with their company, product or service on the first page of a Google search. Many of their textbooks and college lecturers don't explain the dynamics of social networking.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_01:43:44", "killed": false, "user_key": "8b82bbf4de3d66cab8f3de39fa06220f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708715": {"up_voted": false, "ip": "", "has_replies": false, "message": "\"I was the director of marketing and I used to think that if only Walt Mossberg...\"<br><br>\"...made me focus and come up with innovative ways to get the word out about our products. Same thing I did at NEC, \"<br><br>\"Every time I get an email pitch it reminds me that I\u2019m being treated like cattle. \"<br><br>Man (FTLOFG), I have never seen so many extra I's used in a piece. I get it, Robert. I understand its about you (I). Please value your readers' time by learning how to edit (unedited videos are boring, too). I gave up on your point after two page scrolls. I hope you take some writing classes. I fear not. I.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_01:16:21", "killed": false, "user_key": "aa1ad4f596002b4b51e8c4b721ba5d6f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708716": {"up_voted": false, "ip": "", "has_replies": false, "message": "I don't know about anyone else, but I'm honestly tired of over inflated egos that many of the tech \"a listers\" have.<br><br>An example... having 483,300 followers and using them to get an answer to a question.  I suppose this is called crowdsourcing... but, what's in it for us?  Usually nothing.<br><br>I think most of us appreciate all the hard work the \"a listers\" do but maybe it would be nice to see less self absorption, more fun and carefree like attitudes.  I dunno... this is just off the top of my head.  At 3:17 a.m.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_04:20:49", "killed": false, "user_key": "a6cd462deaa2e6536cc8d37227e10624", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708717": {"up_voted": false, "ip": "", "has_replies": false, "message": "Even with all the ranting and raving the market isn't yet listening to the conversations about \"the methods\" and the \"means\" of having real conversations.  Rather the old school continues to look at all the \"social stuff\" as just an extension of what they've been doing for decades.<br><br>Great post Robert, enjoyed it and will reference it.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_07:58:31", "killed": false, "user_key": "fd3c3ef1d4b893df285973acbeb8b9a4", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708718": {"up_voted": false, "ip": "", "has_replies": false, "message": "Two paragraphs really struck me here:<br><br>\"I got into blogging to celebrate the people who are improving our lives through technology and to hear their stories about how they developed it, so that we\u2019d encourage other developers to bring us even more useful technologies.<br><br>Scratch that. I got into blogging because Dori Smith and Dave Winer wanted to know what was happening behind the scenes while working at a computer magazine/conference company.\"<br><br>The first paragraph is how corporations write, the second is how real people communicate (and I know you intended both).<br><br>Anything that can help us move from a to b has to be a good thing.<br><br>All those awful corporate communications that read like they were written by robots that still haven't grasped how human beings use words in normal conversation. And no-one actually believes words that are written like that - so why do companies always write that way?<br><br>Blogging is enabling companies to communicate as if they were humans talking to other humans.  I hope it continues to help make that change, to humanise the way businesses talk to people. Keep it up Robert.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_08:02:59", "killed": false, "user_key": "8fdbaa3640358d530c498a547d01a4bf", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708719": {"up_voted": false, "ip": "", "has_replies": false, "message": "As an enterprise focused blogger, as a PR person I want you to know: Offer me interviews with 2 CIOs who have implemented your product as early adopters and I will listen to them, then write about your product. Don't expect me to write about a beta product without customer validation.<br><br>And on the other end of the bell curve don't send me PR about the 500th customer on release 12 of your product.<br><br>Finally, if you are really passionate about your vendor and its products, send me a personalized email or call me and show your passion.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_10:54:43", "killed": false, "user_key": "fc9eab3b2b2c3199a193e8c65c3aae1b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708720": {"up_voted": false, "ip": "", "has_replies": false, "message": "Fantastic post Robert, I think you crystallize the situation very well and I love that you bring all the posts and commentary together.  The one thing that gets me in all of this is that while the tools and communication methods have changed, I don't see it as a fundamental change that will rock the PR industry.  PR has always been about taking products and ideas and using the proper channels to distribute that information.  Good PR people build relationships - that's the basis for a good career and being effective for your clients.<br><br>Know your niche, that's always been the rule.  Today, the niche is just a lot deeper, and it's made some people lazy.  Good people will always find and be part of the conversation, and they'll be respected for it.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_14:38:29", "killed": false, "user_key": "01695223f109b4732644b7280ce007c1", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708721": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert, couldnt you fit any more words in?<br>HAHA lmfao! jkz<br><br>Thanks for sharing your passion - interesting read!<br><br>~C", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_14:46:14", "killed": false, "user_key": "ChrisClayton", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708722": {"up_voted": false, "ip": "", "has_replies": false, "message": "Scoble, you've now had two rants on how PR sucks.  The only conclusion I can draw is that it appears you don't have the proper level of influence that PR firms value.  Otherwise, you would not be pitched by them over email, or other random methods.  Good PR firms know the influencers their clients can best utilize.  As such, they know how to reach out to them effectively. It appears you are getting hit up by rank amateur PR firms. Or, these PR firms don't see the value in investing time in you. Good PR firms invest time and energy into building relationships with key \"influencers\".  If they aren't investing in you beyond random phone calls and emails, they are either a) rookies or b) don't view you as all the critical to the success of their client's product.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-17_03:28:42", "killed": false, "user_key": "1865032048cd0d5b606701fd08ffb6ca", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708723": {"up_voted": false, "ip": "", "has_replies": false, "message": "Jesus.  What horse shit.  You lament the crush of PR pitches, but yet you dedicate God knows how many poorly chosen words to, I presume, teach all of the folks that \"don't get it\" how to \"properly\" pitch you.  You're a public figure, for some reason.  Because of that, you'll get what you get.  If some PRs do abide by your rules, then you're getting what you want.  If they don't then why don't YOU build the relationships with the PRs that refuse.  Clearly that's what you want - the \"relationships.\"  Because that's all you blowhards seem to be crying for, which of course is ludicrous.<br><br>How many of these groundbreaking, \"life improving\" products can any of us even name?  Any?  Really?  Life changing?  Clearly you think they're out there in abundance, otherwise you wouldn't waste your breath detailing how all these PRs should contact you about the life altering products they represent.  They're doing their job, some better than others, of course.  What is your job, exactly?<br><br>You realize that this isn't rocket science, right?  Eventually, they'll figure out how you prefer to be pitched and they'll do it.  But at that time your argument du jour (which you won't craft yourself, but rather rip off from two years worth of new complaints against PR pros) will be some other facade.  And then you'll still complain about it because this is a fabricated problem that you use for content fodder.<br><br>The fact is, as unbelievable as it is, that this rehashed argument still generates page views.  What can I say, we're sheep.<br><br>If you must complain, at least start following your own advice and make it original.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-20_23:37:35", "killed": false, "user_key": "3ed0fe645d513ef5de080a972bfab9dd", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708724": {"up_voted": false, "ip": "", "has_replies": false, "message": "Scoble, you rule!!!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-15_23:50:03", "killed": false, "user_key": "193286e7b495a187941e9f180dd59048", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708725": {"up_voted": false, "ip": "", "has_replies": false, "message": "<b>Chris, you\u2019re rambling, why did you get into blog comments?&gt;</b><br><br>Because I love to talk about myself even in the third person. Asking questions, that I answer myself.<br><br><b>Why so much noise, both pro and con, about the current state of this or that?</b><br><br>By commenting on Scobles blog I can vicariously live his life, making my insignificant pointless unconnected non-early adopter god-forsaken out-of-Silicon-Valley wasteland of a Midwestern life seem that much more exciting. Drama for drama's sake. A psychological projection defense mechanism. (note sarcasm).<br><br><b>OK, Chris, wrap it up. What are some things that you blogger commenting types want?</b><br><br>Lots of folding green stuff and airline tickets, that will work. And the Swedish Volleyball Team as an personal entourage, would be a nice touch.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-16_17:00:40", "killed": false, "user_key": "7f6291e8344b594235e57b843fc05d9b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708726": {"up_voted": false, "ip": "", "has_replies": false, "message": "Dave: why don't you come on a ride with me. Bring your Dash. I'll bring my iPhone. We can compare what each does and why I don't need a more full-featured GPS, but many in the world do.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_12:35:13", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708727": {"up_voted": false, "ip": "", "has_replies": false, "message": "While reading your blog, it reminded me of when Tom Cruise (in \"Gerry Maguire\") had an epiphany and wrote a 50 page discourse on what is right and wrong with the industry.<br><br>Although there was some bold statements and massive generalization going on in your posting, I will refer back to this blog from time to time--because it's fresh, it's interesting and it needed to be said.<br><br>I'm not in Tech PR, but many of the same rules apply in the industries LT Public Relations (<a href=\"http://www.ltpublicrelations.com\" rel=\"nofollow\">www.ltpublicrelations.com</a>) caters to - professional and financial services.  Beyond generating awareness and garnering coverage, the true value us PR folks are providing is counsel, strategy and execution.  As well as staying apprised on the most applicable mediums to tell the company's story.<br><br>The PR professional is needed now more than ever . . . but the PR professional better be willing to be flexible in the way he/she approaches each campaign.<br><br>Crap, my comment went about as long as your blog. Enough said . . . for now.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_12:59:27", "killed": false, "user_key": "16ac402baa640a166a5d7e8b99f6b2b9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708728": {"up_voted": false, "ip": "", "has_replies": false, "message": "Everyone, thanks for the interesting conversation. Some other data. I interviewed Rick Smolan. He runs the company that does the Day in the Life series of picture books (the only picture book that's been on the top of the New York Times Best Seller list).<br><br>He had a PR firm send 1,000 books out to journalists and bloggers. He only got three reviews.<br><br>That demonstrates better than anything that the old way of sending releases around just doesn't work. Heck, this was way better than a release, it was an important book on the coming water disaster around the world.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_12:26:01", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708729": {"up_voted": false, "ip": "", "has_replies": false, "message": "Nice post Robert. I have to say in my limited experience that Brian Solis and the FutureWorks folks are top notch. I was offered some interesting inside experiences and a real chance to find out about some cool \"office 2.0\" tech before anyone else. In business school I learned that marketing is the 4 P's but then expanded to include a couple more - politics and PR. You still need PR even if you have a great product and it can be a very useful tool to influence others if used correctly. Some PR approaches are better than others as much as some sales pitches are better than others. You set yourself up as a big target with some big self inflicted problems to solve then whine about it when people who are trying to help solve those problems try to contact you. Not every product can be revolutionary - some are just improvements to existing things. Don't be so dismissive. You can  still get to the store in a model T Ford but my guess is you drive something a few increments better. So unless we all agree on one platform to build our stuff on and all work together for the common good of mankind you're still going to have to deal.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_11:52:03", "killed": false, "user_key": "68f3626e8b89970a57575e9e6711c526", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708730": {"up_voted": false, "ip": "", "has_replies": false, "message": "As a start-up founder, I've used many of your lessons with success, but you still need the access that traditional PR provides in my opinion.  Our last start up, <a href=\"http://Jellyfish.com\" rel=\"nofollow\">Jellyfish.com</a> (recently sold to Microsoft to launch their cashback service), is a great example.  We engaged a lot of bloggers personally with targeted content, but it wasn't until we hired a firm that the Wall Street Journal agreed to listen to our story.  Bottom line is that many Tier 1 bloggers like you use good PR firms as gatekeepers.  That, in my opinion is the lasting value of traditional PR and the method I'm using in my new start up.  My full argument is here:<br><a href=\"http://flywheelblog.com/2008/08/the-value-of-traditional-pr/\" rel=\"nofollow\">http://flywheelblog.com/2008/08/the-value-of-tr...</a>", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_12:02:46", "killed": false, "user_key": "dcf72f1dd49ac695758105ef44c36f2d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708731": {"up_voted": false, "ip": "", "has_replies": false, "message": "Well it's hard to be bitter when you actually lay out a problem - solution scenario this good. I think all PR people ideally do want their clients to have that personal, one-on-one time with you and the the other influential bloggers in our clients' space. But there are a lot of you and a lot more of us and even more companies who want the attention. I really wish it were as easy as asking a happy customer to take a few minutes every day to engage with you via Twitter, Friendfeed and your blog. But until then, all we can do is participate ourselves, and try to give you a story that is relevant to what you write about, in a non-pushy, engaging way. And then hope that you'll eventually start to recognize our email, our name, and know that we're not spamming you, we are paying attention, and decide to give the pitch a look.<br><br>For companies outside of Silicon Valley (and there are a LOT of innovative companies outside of the Valley) the path to getting the idealistic kind of relationship that you lay out here is not easy. Cut us some slack?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_12:22:23", "killed": false, "user_key": "c680a2929d1746612e14983091141662", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708732": {"up_voted": false, "ip": "", "has_replies": false, "message": "I don't think tech bloggers deserve to be considered \"social media experts\" because they don't appreciate social networking. All this emphasis on \"cool technology\" and valuations is besides the point. What is important is how effective a web site is at fostering community and forming new relationships.<br><br>For example, I'm sure TechCrunch won't even bother to report on Vloggerheads because it is just a Ning network site. However it represents an attempt by a significant proportion of the vlogger community to strike out on their own and gain ownership and control over their community which has been poorly served by video sharing sites. It is the community that has value and where the community goes so goes all the value of social networking. If my friends aren't there then your web site or service has nothing.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_10:26:08", "killed": false, "user_key": "ffa494c82233139bbc0d7effdcd94cf2", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708733": {"up_voted": false, "ip": "", "has_replies": false, "message": "Social networks are simply that, social networks. They <a href=\"http://www.internetevolution.com/author.asp?section_id=654&amp;doc_id=161206&amp;f_src=flffour\" rel=\"nofollow\">take many forms and evolve differently but there are some rules they generally follow.</a> Those tenets can be found everywhere, in every society (not the same but in general).<br><br>Tech blog's rule: follow the money!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_11:03:43", "killed": false, "user_key": "e43b3a2c23fe849ae1852ac8e05a1f7d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708734": {"up_voted": false, "ip": "", "has_replies": false, "message": "All this talk about \"community\" is very overblown, IMO.  Is TechCrunch a community?  I don't think so.  They get what? one or two million visitors?  How many write comments?  It's usually less than 100, and most of those are trolls.<br><br>Does Scobleizer have a community?  Yes, I suppose it does.  But as somebody who has read this blog for years now, I recognize maybe a dozen commenters.  And who here besides Robert himself knows who the hell I am?  I'd guess nobody.  (Yeah, I know it doesn't help that I don't link to a blog.  I gave up blogging.  Usually the only people who bothered to comment were trolls.  I'm sick to death of trolls.)<br><br>IMO, blogging isn't a good tool for community.  And I think PR folks give bloggers too much credit.  So what if you get on TechCrunch?  You know what that will do for you?  You'll immediately get thousands of hits and then they'll be gone.  It's like being attacked by locust.  The ones who comment will be the ones who think they can do a better job than you did and cut the service to ribbons.<br><br>If you've got server capacity to withstand this attack, then you're squandering your resources because it's really more than you need at the moment.  (Like I said, 99.9% will never be back.)  If you don't have the capacity, then your users will be put out because the service will go down.<br><br>When my own service launches in January, I can tell you that I won't be looking to get on TechCrunch or Techmeme (have never ever even been to techmeme) and I sure won't be paying a PR person to put out press releases.  I'll get the word out to people I know and will talk to them about it and they can tell people if they like it and invite their friends and family and so it goes.  Organic growth is what actually works.<br><br>You need a strong base of support before you start showing up on places like TechCrunch.  Otherwise, there will be nobody there who will know enough about your service to defend it when the trolls start attacking.<br><br>I'd bet donuts that the new services you never read about on major tech blogs are in a stronger position to actually make it.  THAT'S the essence of what's wrong with PR.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_11:09:48", "killed": false, "user_key": "807649270a68e4bc6d489d6fec81fdb1", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708735": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hmmmm... You asked what is it that tech bloggers want? - They want their life back!<br><br>We live in the era of Information overload \u2013 from power breakfasts to cocktail parties we all need to be time management magicians to be able to manage the information and connections in our lives.<br>For few years people speak and develops many solutions that bring me more relevant information", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_10:06:10", "killed": false, "user_key": "47298b63b3a60df81f4ae29d347551d9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708736": {"up_voted": false, "ip": "", "has_replies": false, "message": "Very well written Scoble and very solid advice.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_09:42:34", "killed": false, "user_key": "803c9ccdf94fe14127d4d2c4e3a1f98b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708737": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hmmmm.... You asked what is it that tech bloggers want?<br><br>They want their life back!!! ...Please :-(<br><br>We live in the era of Information overload \u2013 from power breakfasts to cocktail parties we all need to be time management magicians to be able to manage the information and connections in our lives.<br>For few years people speak and develops many solutions that bring me more relevant information", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_10:04:18", "killed": false, "user_key": "47298b63b3a60df81f4ae29d347551d9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708738": {"up_voted": false, "ip": "", "has_replies": false, "message": "Big, detailed post (almost too big perhaps for one blog), so I'll try to be short in my reply. Quick disclaimer. I'm in PR. And I blog.<br><br>1. This is one of many blogs I've seen on the subject recently and I agree with the points of Dennis and others above: get PR right first of all. It's the same problem journalists get, just transposed to bloggers.<br><br>2. Most PRs don't blog, so they're just getting their heads around the medium.<br><br>3. Actually, most of their clients don't blog either. In the UK, people are sceptical about the value of blogs. Until someone complains about their service and it alls goes a bit virile.<br><br>4. There are different types of bloggers, who want to get something different out of the medium. Some (probably like yourself) want to be \"media\" in their own right. For others, it's nothing more than an online diary. Understanding what the blogger is doing it for in the first place saves a lot of effort in the long run.<br><br>So, advice to anyone working the PR industry: read some blogs; start to write one; and finally, don't assume that you can lump bloggers together and get them to write nice things about your clients.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_09:33:30", "killed": false, "user_key": "0bf23a3456f4b929cddf20315140554e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708739": {"up_voted": false, "ip": "", "has_replies": false, "message": "I'm both a tech blogger a blogger tech PR person. I love experiencing and sharing cool, new stuff. Simple as that. Scoble, we chatted on camera a few times while I was with Sling. Sorry to hear you don't think you need a Dash GPS... But, hey I'm *listening* and I'm not going to shove it down your throat. I'm here when you're ready. :)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_07:57:00", "killed": false, "user_key": "c4206407135b4f53492cc9eccee4f7b9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708740": {"up_voted": false, "ip": "", "has_replies": false, "message": "1. It's a two way race, if that is the proper word, between Robert Scoble and Michael Arrington in terms of who has their finger most on the pulse of the tech industry (and related influences), at the deepest and most influential and penetrating levels. Roberts knowledge is broader, Michael's is a bit more A-list focused and (only very slightly) more influential (IMO). They each are masters at separating value from noise by integrating well huge amounts of information.<br><br>2. Robert has paid his dues for a long time (as have most of those at the top) and walks the walk. He knows what he is talking about and he has helped a great number of people and reports fairly. He's in the business for the right reasons and has a great perspective and balance on things. He's also much better tempered (but tough) than a few other of his peers.<br><br>3. Robert is a great marketer hinself. Look at the Scoble brand (apart from FastCompany, Microsoft etc which he brings along - of course they have their own major brands).<br><br>4. Robert is advancing in his marketing sophistication quickly. Look at all the buzzwords and references (and facts and factoids) included in the right context and manner. Headlines break up the material and a conversational writing style engages the reader.<br><br>5. This post is too long. While that itself may be good for Techmeme or other services many readers cannot sustain attention this long. A part 1 and a part 2 might be helpful.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_08:37:15", "killed": false, "user_key": "e8a08b2b2efff7daf0db8e851ab41186", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708741": {"up_voted": false, "ip": "", "has_replies": false, "message": "It took you 4 _YEARS_ to figure out that \"new tech\" bloggers were one big circle jerk?<br><br>Wow.<br><br>Next there'll be a revelation that blue monsters are just dumb cartoons. I guess that's something to get figured out around about 2011 by the looks of things.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_08:45:24", "killed": false, "user_key": "e4bf77fcde7fbe2770b3896b84d58c93", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708742": {"up_voted": false, "ip": "", "has_replies": false, "message": "Two things:<br><br>1) Scoble - do you really have time to find those wonderful new startups with passionate founders and delighted users. sure, we can camp out on your lawn or e-mail you, but you follow thousands of people, get thousands of emails, and are simply inundated. even if there was a needle, you have a haystack to get through before finding it. that might also be a problem? but great post nonetheless - as an entrepreneur often pitching ideas, its refreshing seeing it from the opposite point of view.<br><br>2) This Jeremy Toeman guy seems to be a rockstar of sorts. Maybe its time to get in touch. Whatever you are doing, you are doing it well - keep it up dude.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_05:40:32", "killed": false, "user_key": "edfa4756ece1ac4e56e8df35bc013097", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708743": {"up_voted": false, "ip": "", "has_replies": false, "message": "nice post Robert - 2 comments<br><br>1) I think the point about interesting people behind a story is where you excel and others could learn from.<br><br>2) *maybe* Apple PR would be more forthcoming with Jonathan Ive if people got his name right. I see way too many people call him Jonathan Ives :) Details matter, to Apple more than most.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_05:26:37", "killed": false, "user_key": "ec15b4cbbfd84cf2c49bfbb4607600c9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708744": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert, brilliant stuff! I do feel sorry for people working in PR agencies (I left one six months ago), facing pressure from make-me-more-money-don\u2019t-overservice bosses; this-story-must-be-front page-Financial Times clients; never-acknowledging-never-picking-up-phone journalists and now \u2013 bloggers. No bloody wonder they are sticking to blasting out press releases, canned comments and chasing, and chasing journalists until their little fingers bleed front pressing a redial button. Give them a break. It seems that good PRs are those who either were given a carte blanche from their company to potter about Twitter all day or got so fed up that set up their own boutique agencies. You need time to become good at this.<br><br>In-house comms people aren\u2019t without blame either. Sitting in a middle of all exciting stuff that\u2019s happening they should be feeding PRs ideas; engage with the media and give more access. From experience, it works. And while I am at it. People who set up start-ups because they\u2019ve written a line of code and thought it would be a good idea to make money from it, with no business plan in sight, no actual problem that their product would solve\u2026 If only they did nothing, it would save all of us lots of time. Enough, rant over. You have brought out the worst in me, Robert.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_05:26:53", "killed": false, "user_key": "5815ab7815ea7d781720b08b965b5234", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708745": {"up_voted": false, "ip": "", "has_replies": false, "message": "This is a great post Scoble - but I think you left out an important component for any blogger: This is why you all ended up in the PR trap that you described in the beginning. And it's a situation that hasn't (and won't) change.<br><br>You are in it to make money. You can't do this for free. The things that you say you want: A lot of them are motivated by making money (having fun, yes.. but also making money).<br><br>I guess what I'm trying to say is: you can't just pass the buck to PR and blame them for creating this annoying echo-chamber (which as a reader I hate... and I'm SICK of the techmeme wheel). Bloggers are to blame - TechCrunch, Mashable and the rest..... all of them are losing my respect and continue to do so everytime I see the same article.<br><br>The reason they do it: It's a quicker easier buck. That is a motivating principle and that's why the PR gets through.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_04:11:02", "killed": false, "user_key": "359dd5f78323adeace5812710b8d5115", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708746": {"up_voted": false, "ip": "", "has_replies": false, "message": "Oh crap. I can't in good conscious not add this: Jeremy Toeman does rock. When he heard I was starting a nonprofit - he volunteered his time and his company's time to help me figure out my positioning, user-experience, etc.<br><br>There's no way I could afford a PR/Marketing person - and Jeremy is doing this because... well.... I think he just likes doing nice things.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_04:14:24", "killed": false, "user_key": "359dd5f78323adeace5812710b8d5115", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708747": {"up_voted": false, "ip": "", "has_replies": false, "message": "really good stuff, scoble.  loved your points of view.<br><br>but despite agreeing with you, I'm not so sure that PR folks are the (only) ones to blame. IMHO, the root cause is in California and has a name: Google.<br><br>Google AdSense, more specifically..  Keep reading.<br><br>When you think about the blogosphere 5 years ago we had a bunch of passionate people writing about the stuff they love. Anandtech, you, Dave Winer and a handful of others.. Did they make money with this?  Hardly, (well, maybe some..). Anyway, at that time it wasn't about the money; it was about the fun, the passion, the direct connection with readers. Life is beautiful.<br><br>Then, AdSense - and shortly after a thousand other ad networks - came and gave power to the people. For the first time you could see the effect of the long tail and make some bucks with it. And gradually, unknown people started receiving checks. Big checks sometimes. Some dropped day jobs to become full-time bloggers. Others hired writers, opened full-scale operations, and suddenly \"blog\" become less of a passion and more of a business. A considerable business by the way. In fact, a multi-billion dollar ad industry.<br><br>But why is this a bad thing?  With money comes scale, resources, equipment, better quality, no? In theory things should be better... In theory...<br><br>Is it better now?  No. Ninety percent of the buzz is just mainstream crap. Most so-called bloggers are robotic reflections of the same original source (frequently seeded by our PR friends). The good &amp; original stuff usually gets obfuscated by a flood of news-spam repeated ad nauseum.<br><br>Not surprisingly, the growth brought also a bunch of \"me too\" gold farmers trying to mimic old success formulas. People copying others, replicating content, spreading a shitload of stories desperately trying to attract traffic and pageranks. Companies and media networks paying their writers based on the traffic they generate instead of quality of their work. Writers creating sensationalist and SEO-friendly titles &amp; articles to lure search engines algorithms and attract inbound links. After all, it's either this or they'll have a direct hit on their paycheck.. Life isn't so beautiful anymore.<br><br>As in any rule, there are exceptions. There are few guys still creating good stuff and making a living of it: Om, Anand, Jason, Ryan, Scoble. But unfortunately these are exceptions, and it's getting more and more difficult separate the wheat from the chaff.  And I bet things will only get worse over time, with the ever increasing number of users online consuming everything people throw at them.<br><br>I wouldn't be surprised if we see more of good guys dropping the blogosphere entirely, looking for greener pastures elsewhere. You and Jason are recent examples and I'm sure many more will follow. Be videocasts, discussion lists, twitter, friendfeed, you-name-it, eventually each one will find ways to express and share their passion with like-minded communities.<br><br>So, are the PR folks the ones to blame for the pasteurization of our industry? I don't think so. These (with all due respect) bastards are just doing their job. The same job they've been doing for the last 20 years: trying to impress Walts &amp; Dan Gillmors of this 2.0 world.<br><br>Yes, most are still clueless and will continue mass-blasting everyone for ages to come, but there are certainly exceptions. Rubel obviously come to my mind, and probably the others folks here reading your post and participating on the discussion. Eventually they'll get better on this and starting dialoguing instead of trying to push things down the throat. And then the natural selection will do its job..<br><br>So, in the end, your rant just has one clear consequence: you're just helping them to get there faster. And maybe you'll burn in hell for this. Twice :o)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_03:35:04", "killed": false, "user_key": "guiambros", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708748": {"up_voted": false, "ip": "", "has_replies": false, "message": "\"Why is it so talked about?\"<br><br>Because PR is an easy, easy target.<br><br>Congrats, Robert! You've just picked low-hanging fruit!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_03:20:03", "killed": false, "user_key": "558fe51ccaf51ea0c6927750fe64c04e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708749": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hi, Robert! I love PR and adore PR 2.0. I have to say that your blog post made me happy! Your post should be mandatory reading for all CEOs and PR professionals. Public Relations is about relationships and access to the source of information (whether it is a person, a product or a process). For PR 2.0 these two basic principals still stand strong on their own merits; however, the message is not pre-crafted and must be experienced first hand. I strongly believe that the characteristics of a successful PR 2.0 practice \u2013most of which you mentioned in your post- have increased the level of integrity and credibility standards of the messages anyone receives or sends. PR professionals value objectivity and repetition; PR 2.0 professionals value subjectivity and fluidity. Both are relevant in communicating the full spectrum of a message, but whichever practice of this science is being utilized, honesty continues to be a share responsibility.  Thank you for the great and honest post . : ) Love it! \u2013 Ana.<br>PS.- Found my way to you through Twitter.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_03:15:29", "killed": false, "user_key": "5d7b04fdca486fd3800192fe901f5387", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708750": {"up_voted": false, "ip": "", "has_replies": false, "message": "Just wanted to let you know that I really appreciated this post.  I think you've brought some great points into this conversation and every bit of this helps make me (and the rest of us in this profession) better.<br><br>I do hope the doors ultimately remain open between bloggers and PR - someday perhaps we'll all get it.  I believe there can be real mutual value here as long as the communication and the relationships are approached respectfully.<br><br>Again, thanks for this post.  Made the day a little better.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_03:02:37", "killed": false, "user_key": "a12f281928d7dca9e9a3629daa9980a8", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708751": {"up_voted": false, "ip": "", "has_replies": false, "message": "Last comment and I swear I'll go away. But I walked away and kept thinking about Dennis' comment, which posted at the same time as mine so I couldn't resist and had to come back and say one last thing.<br><br>Dennis is spot-on about the PR/Web 1.0 and PR/Web 2.0. The problem existed then and it still exists today. And it's on both sides, PR with the barrage of press releases and on the journo side with the race to get the scoop and be first to post. But back then there was no TC or Mashable, it was CNET <a href=\"http://News.com\" rel=\"nofollow\">News.com</a>, PC Week/eWeek, InfoWorld and ZDNet (pre-CNET buying them).<br><br>Dennis you make an excellent point, the real stories are not in the press release and reside with the customer who's using the product to solve real problems. Or the story the company doesn't want you to write...those are the best scoops! Of course, it's PR's job to keep you from getting to those stories.<br>;-)<br><br>Okay, that's my last two-cents. I'm outta here.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_02:19:24", "killed": false, "user_key": "e4f60f3c434ecd01e1aa1926476135f6", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708752": {"up_voted": false, "ip": "", "has_replies": false, "message": "Dennis. Spot on. Get PR 1.0 right first. Because getting that right is (shock, horror) the same as getting PR 2.0 right. Individual relationships and adding value.<br><br>And that's just it. There is no PR 2.0. It's all the same. It just wasn't done right all the time the first time around and it still isn't done right now. The only difference is that only journalists were screaming about it a decade ago. Now journalists and bloggers are.<br><br>that doesn't mean things aren't different now. But the fundamentals remain the same. Individual relationships and bring something to the table that adds value.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-14_02:42:04", "killed": false, "user_key": "36625abfeee9c2c066d8b090ae8b1cef", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708753": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hey Robert.<br><br>Interesting post. I wish more bloggers would vent about this topic. It would be enlightening for everyone involved- you, me and the client.<br><br>As Scott Fox pointed out on an earlier reply: \"If you don\u2019t like all the attention, be more selective about the stories you cover. More importantly, turn off the faucet of incoming pitches entirely and do your own research.\"<br><br>This is a really great point. Why bother having pr people anyway? Why not suck up most of your time researching the hottest and latest tech. As I am sure you know, there are some writers (bloggers, editors, print journalists) doing this already.<br><br>Why close yourself to the possibility of a good story? Aren't we pr people conduits (no pun, Robert) for this type of information? Otherwise, you will likely be hearing from users or looking this information up from other Web sources.<br>Hey wait-<br>If you are hearing from other users for news topics, it's already out there and what fun is that to your readers? Rehashing old news.<br>If you are getting it from other Web sources, again, news that's already out there. These sources you are getting this information from are likely the ones who are taking advantage of what pr people can do for the collective knowledge base.<br><br>We can get quick answers (most of the time) to your questions, we can get the meetings with C-level execs you desire (most of the time) and we can get you in front of the tech your readers want (most of the time). Did I mention nobody or anything is absolutely perfect? Not even the bloggers- which is what makes this exchange of information so great! Isn't this what Web 2.0 is all about? I say, don't undervalue what pr people can do for the collective knowledge base. Let the good pr people get to the top of your list of e-mails to read and open the channels of communication.<br><br>Otherwise, you and your readers/viewers might miss out on a really great story.<br><br>Thanks for the ear Robert. I'd love to see more exchanges on this topic across the blogosphere. Maybe it will help to encourage more discourse among pr people. As an industry, we pr folks need to work together to better serve both our clients and our media contacts.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-18_11:18:11", "killed": false, "user_key": "6158b60c3ecec8600519d03813b1b2b9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708754": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mannnnnnnnnnnn Robert , you do write a lot. Took me 6 minutes to read the whole thing while Plurking, Twittering and Working at the same time. Anyways I like the opinions for PR, just now watch your self from those you mentioned above. They are all backstabber's anyways...as u know already....", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-18_09:30:48", "killed": false, "user_key": "livecrunch", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708755": {"up_voted": false, "ip": "", "has_replies": false, "message": "People come to you and to your blog because we like you and your blog . And that is all. So, get back to blogging and dont worry about the R :)<br><br>Cheers<br>Olga lednichenko", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2008-08-19_21:51:06", "killed": false, "user_key": "d96ada04d12a30e45bc67fa63ca0a937", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 year ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9708756": {"up_voted": false, "ip": "", "has_replies": false, "message": "gui ambros: Though it is unlikely that the good guys will stop blogging altogether, you do have a point. The problem is this, making money based on a flawed metric will only encourage people to exploit the flaws.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2009-02-13_01:48:40", "killed": false, "user_key": "704a1e4bb9b4982564141ff4c15b7eda", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "10 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "19287416": {"up_voted": false, "ip": "", "has_replies": false, "message": "These past few weeks I've been trying to keep up with your various pursuits and discoveries, which hasn't been easy. From discussing eGoverment to the behind the scenes look at the NBC Olympic site, you've put these encounters in true focus- your experience as an explorer. We tend to believe you because you live life in an open stream.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2009-10-07_04:19:34", "killed": false, "user_key": "24b10a2bc9a188d9b265cc0be230cb50", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "2 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}}, "integration": {"receiver_url": "", "theme": 4, "reply_position": true, "disqus_logo": false}, "timer": {"timer_url": "http://localhost:8005", "thread_id": "18345885", "user_id": "anonymous", "forum_id": "125200", "hash": -2098301766331801413}, "thread": {"total_posts": 0, "paginate": false, "per_page": 0, "slug": "what_do_the_freaking_tech_bloggers_want", "num_pages": 1, "days_alive": 0, "realtime_paused": true, "id": 18345885, "num_posts": 79, "closed": true, "queued": false, "killed": false}, "reactions_limit": 10, "context": {"show_reply": false, "use_fb_connect": true, "forum_facebook_key": "faaf467d0f47abde553c3b8e0e1b3570", "use_yahoo": false, "subscribed": false, "use_twitter_signin": true, "use_openid": false, "realtime_speed": 5000}, "reactions_start": 0, "settings": {"debug": false, "disqus_url": "http://disqus.com", "media_url": "http://media.disqus.com"}, "media_url": "http://media.disqus.com"};
	/* */ this.jsonData.cookie_messages = {"user_created": null, "post_has_profile": null, "post_twitter": null, "post_not_approved": null}; this.jsonData.session = {"url": null, "name": null, "email": null}; /* */

	
	this.curPageId = 'dsq-comments';

	this.frames = {};
};

var disqus_popup_reference = null;

if(typeof DsqLocal == 'undefined') {
	DsqLocal = {};
}



/**
 * Dsq.Strings: UI strings
 */
Dsq.Strings = new function() {
	this.ADD_NEW_COMMENT = "Add New Comment";
	this.LOG_INTO_DISQUS = "Log into DISQUS";
	this.USE_MEDIA = "Use Media";
	this.LOGOUT = "Logout";
	this.SHARING_OPTIONS = "Sharing options";
	this.SHARE_ON = "Share on";
	this.TWEET_THIS_COMMENT = "Tweet this comment";
	this.SHARE_ON_NEWSFEED = "Share on news feed";
	this.SEND_UPDATE_TO_YAHOO = "Send update to Yahoo!";
	this.REBLOG_ON = "Reblog on";
	this.CONFIGURE_OPTIONS = "Configure options";
	this.POST_AS = "Post as";
	this.SORT_BY = "Sort by";
	this.SUBSCRIBE_BY_EMAIL = "Subscribe by email";
	this.SUBSCRIBE_BY_RSS = "Subscribe by RSS";
	this.POPULAR_NOW = "Popular now";
	this.BEST_RATING = "Best Rating";
	this.NEWEST_FIRST = "Newest first";
	this.OLDEST_FIRST = "Oldest first";
	this.HIGHLIGHTED = "Highlighted";
	this.UNSUBSCRIBE = "Unsubscribe";
	this.REQUIRED = "Required";
	this.OPTIONAL = "Optional";
	this.YOU_ARE_COMMENTING_AS_A = "You are commenting as a";
	this.LOGIN_BELOW = "Login below";
	this.PLEASE_LOGIN_BELOW_TO_COMMENT = "Please login below to comment.";
	this.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL = "Subscribe to all comments by email";
	this.DO_NOT_SUBSCRIBE_TO_COMMENTS = "Do not subscribe to comments";
	this.REALTIME_UPDATING_IS = "Real-time updating is";
	this.ENABLED = "enabled";
	this.PAUSED = "paused";
	this.PAUSE = "Pause";
	this.RESUME = "Resume";
	this.SHOW = "Show";
	this.JUST_NOW = "Just now";
	this.REPLY = "Reply";
	this.EDIT = "Edit";
	this.FLAG = "Flag";
	this.MODERATE = "Moderate";
	this.CANCEL = "Cancel";
	this.REPLYING_TO = "Replying to";
	this.REPORT_MISSING_REACTIONS = "Report missing reactions";
	this.POST_A_COMMENT = "Post a comment";
	this.FLAG_INAPPROPRIATE_COMMENT = "Flag inappropriate comment";
	this.FLAGGED = "Flagged";
	this.NO = "No";
	this.YES = "Yes";
	this.NEVER_MIND = "Never mind";
	this.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR = "Are you sure you would like to report this comment to a moderator";
	this.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION = "This will flag comments for moderators to take action";
	this.TO_RATE_PLEASE_LOG_IN = "To rate, please log in";
	this.JUST_A_MOMENT = "Just a moment...";
	this.GUEST = "Guest";
	this.NAME = "Name";
	this.EMAIL = "Email";
  this.WEBSITE = "Website";
  this.SETTINGS = "Settings";
  this.MODERATOR_OPTIONS = "Moderator options: ";
  this.MODERATE_OPTIONS = "Moderate Options";

  // Thread moderator actions
  this.CLOSE_THREAD = "Close thread";
  this.OPEN_THREAD = "Open thread";
  this.REMOVE_THREAD = "Remove thread";
  this.RESTORE_THREAD = "Restore thread";
  this.ACTIONS = "Actions";
};
// Dsq.Strings

/**
 * Dsq.FmtStrings: functions that return interpolated UI strings
 */
Dsq.FmtStrings = new function() {
	// Seems we have to use named interpolation for Django to translate. Investigate more.
	this.LOGGED_IN_AS = function(username) {
		return Dsq.Utils.interpolate('Logged in as %(username)s', {username:username});
	};

	this.LOGOUT_FROM = function(disqus) {
		return Dsq.Utils.interpolate('Logout from %(disqus)s', {disqus:disqus});
	};

	this.SHOWING_COMMENTS_FULL = function(total, num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comment", {num:num, total:total});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comments", {num:num, total:total});
		}
	};

	this.SHOWING_COMMENTS_WITHOUT_PAGINATION = function(num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comment", {num:num});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comments", {num:num});
		}
	};

	this.NUMBER_OF_COMMENTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s comment'
				: '%(num)s comments'
			), {num:num});
	};

	this.NUMBER_OF_LIKES = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s like'
				: '%(num)s likes'
			), {num:num});
	};

	this.NUMBER_OF_POINTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s point'
				: '%(num)s points'
			), {num:num});
	};
};
// Dsq.FmtStrings





Dsq.CSRF_TOKEN = 'a2d140c59df8cd4ce27a20e0829cacd8';
Dsq.COMMENTS_RE = /(<li.*?id="?dsq-comment-(\d+)"?.*?>)((?:.|\s)*?)(<\/li>)/gim;
Dsq.POST_RE = /(<div.*?id="?dsq-comment-header-(\d+)"?.*?>)((?:.|\s)*?)(<\/div>)\s*(<div.*?class="?dsq-comment-body"?.*?>)((?:.|\s)*)(<\/div>)/gim;
Dsq.POST_BODY_RE = /\s*(<div.*?id="?dsq-comment-message-(\d+)"?.*?>)((?:.|\s)*)(<\/div>)/gim;
// HACK: Safari ends with "-->" while other browsers end with "--&gt;" as expected.
Dsq.MEDIA_POST_RE = /&lt;!--\[(.*?)\]--(?:>|&gt;)/gim;



var FragmentPacket = function(reader, writer, writer_url, is_child, receiveCallback) {
	var that = this;
	this.reader = reader;
	this.writer = writer;
	this.writer_url = writer_url;

	this.is_child = is_child || false;
	this.receiveCallback = receiveCallback;

	this._lastHash = null;

	this._accumMsg = '';

	this._lastSeqno = 0;

	this.MAX_DATA_LEN	= 1024;

	this.WAIT_TIME		= 10;

	this.READY		= 0x1;
	this.WRITING	= 0x2;
	this.FIN		= 0x4;
	this.ACK		= 0x8;

};

FragmentPacket.prototype.createListener = function() {
	var that = this;
	var listener = function() {
		that.recv();
	};
	return window.setInterval(listener, 10);
};

FragmentPacket.prototype.log = function(msg) {



};

FragmentPacket.prototype.recv = function() {
	var hash;
	if (/MSIE/.test(navigator.userAgent)) {

		hash = this.reader.name;
	} else {

		var hashIndex = this.reader.location.href.indexOf('#');
		if (hashIndex == -1) {
			return;
		}
		hash = this.reader.location.href.substring(hashIndex+1);
	}
	var flags = parseInt(hash.substring(0, 4), 10);
	var seqno = parseInt(hash.substring(4, 24), 10);
	var data  = hash.substring(24);

	if (this._lastHash !== hash) {
		this._lastHash = hash;
		this.log('recv: ' + hash);

		this.log(' flags: ' + flags);
		this.log(' seqno: ' + seqno + ' len: ' + hash.substring(4, 24).length + ' (' + hash.substring(4, 24) + ')');
		this.log(' data: ' + data + ' len: ' + data.length);

		this._lastSeqno = seqno;

		if (flags & this.WRITING) {
			this._accumMsg += data;
			this.sendFlag(this.ACK, seqno);
			if (flags & this.FIN) {
				this.log('recv finished: ' + decodeURIComponent(this._accumMsg));
				this.receiveCallback(decodeURIComponent(this._accumMsg));

				this._accumMsg = '';

				this.sendFlag(this.READY | this.ACK, this._lastSeqno);
			}
		}
	}

	return {
		flags: flags,
		seqno: seqno,
		data: data
	};
};

FragmentPacket.prototype.sendRawPacket = function(packet) {
	if (/MSIE/.test(navigator.userAgent)) {
		this.writer.name = packet;
	} else {

		this.writer.location.href = this.writer_url + '#' + packet;
	}

};

FragmentPacket.prototype.sendFlag = function(flag, seqno) {
	this.sendRawPacket(this._zerofill(flag, 4) + this._zerofill(seqno, 20));
};

FragmentPacket.prototype.send = function(msg) {
	this._send(0, encodeURIComponent(msg));
};

FragmentPacket.prototype._send = function(packetNum, msg) {
	var that = this;
	var recvBuf = this.recv();

	if (packetNum === 0) {

		if (!(recvBuf.flags & this.READY)) {
			this.log('client is not ready, waiting...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		}
	} else {

		if (!( (recvBuf.flags & this.ACK) && (recvBuf.seqno === this._lastSeqno) )) {
			this.log('waiting for ack from client...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		} else {
			this.log('received ack: ' + this._lastSeqno + ' ' + recvBuf.seqno);
		}
	}

	var flags = this.WRITING;
	var num_packets = Math.ceil(msg.length / this.MAX_DATA_LEN);
	this.log('num_packets: ' + num_packets);

	if (num_packets === packetNum) {

		this.log('message successfully sent!');
		this.sendFlag(this.READY | this.ACK, this._lastSeqno);
		return true;
	}

	this._lastSeqno++;

	if (packetNum == num_packets-1) {
		flags |= this.FIN;
	}

	var data = msg.substring(packetNum * this.MAX_DATA_LEN, (packetNum+1) * this.MAX_DATA_LEN);
	var packet = this._zerofill(flags, 4) + this._zerofill(this._lastSeqno, 20) + data;

	this.log('sending raw packet: ' + packet);
	this.sendRawPacket(packet);

	return this._send(packetNum + 1, msg);
};

FragmentPacket.prototype._zerofill = function(num, width) {
	var retval = num.toString();
	var retval_len = retval.length;
	for (var i = 0; i < width - retval_len; i++) {
		retval = '0' + retval;
	}
	return retval;
};

var PostMessagePacket = function(receiver, receiveCallback, id, receiverId) {
	var that = this;
	this.receiver = receiver;
	this.receiveCallback = receiveCallback;
	this.id = id;


	this.receiverId = receiverId;
};

PostMessagePacket.prototype.createListener = function() {
	var that = this;

	var listener = function(e) {

		if (!that.id) {
			that.id = e.data;
			return;
		}


		var id = e.data.split(';')[0];
		if (id !== that.id) {
			return;
		}
		var data = e.data.substring(e.data.indexOf(';') + 1);

		that.receiveCallback(data);
	};

	if (typeof window.attachEvent == 'function') {
		window.attachEvent('onmessage', listener);
	} else if (typeof window.addEventListener == 'function') {
		window.addEventListener('message', listener, false);
	} else {
		throw new Error('No method found to create event listener for PostMessagePacket.');
	}
};

PostMessagePacket.prototype.send = function(msg) {



	var needs_reget = false;
	try {
		if (typeof this.receiver.id == 'undefined' || typeof this.receiver.postMessage == 'undefined') {
			needs_reget = true;
		}
	} catch(e) {


	}
	if (needs_reget && typeof this.receiverId != 'undefined') {
		this.receiver = document.getElementById(this.receiverId).contentWindow;
	}

	var packet;
	if (!msg) {

		packet = this.id;
	} else {
		packet = this.id + ';' + msg;
	}
	this.receiver.postMessage(packet, '*');
};

PostMessagePacket._last_unique_id = null;
PostMessagePacket._get_unique_id = function() {
	var id = (new Date()).getTime();
	if (id == PostMessagePacket._last_unique_id) {
		id++;
	}
	PostMessagePacket._last_unique_id = id;
	return id.toString();
};

var JsonRpc = function() {

	this.ids = {};

	this.objectToJSON = function(obj) {
		var json = '';
		var results = [];

		if (obj === undefined || obj === null) {
			return 'null';
		}

		switch (obj.constructor) {
			case Object:
				for (var property in obj) {
					if (obj.hasOwnProperty(property)) {
						results.push(this.objectToJSON(property) + ': ' + this.objectToJSON(obj[property]));
					}
				}
				json = '{' + results.join(', ') + '}';
				break;
			case Array:
				for (var i = 0; i < obj.length; i++) {
					results.push(this.objectToJSON(obj[i]));
				}
				json = '[' + results.join(', ') + ']';
				break;
			case Number:
			case Boolean:
				json = obj.toString();
				break;
			case String:

				var specialChars = {'\b': '\\b', '\t': '\\t', '\n': '\\n', '\f': '\\f', '\r': '\\r', '\\': '\\\\'};

				json = obj.replace(/[\x00-\x1f\\]/g, function(match) {
					var ch = specialChars[match];
					return ch ? ch : '\\u00' + match.charCodeAt().toPaddedString(2, 16);
				});

				json = '"' + json.replace(/"/g, '\\"') + '"';
				break;
			default:

				json = 'null';
				break;
		}

		return json;
	};

	this.createHandler = function(send_func, registered_funcs) {
		var that = this;
		var handler = function(message) {

			try {
				var rpc = eval('(' + message + ')');
			} catch(e) {
				alert('bad JSON: ' + message);
				return;
			}
			if (rpc.method) {

				if (!registered_funcs[rpc.method]) {
					return;
				}

				var retval = registered_funcs[rpc.method].apply(null, rpc.params);
				if (rpc.id) {
					var response = {
						result: retval,
						error: null,	// TODO
						id: rpc.id
					};
					send_func(that.objectToJSON(response));
				}
			} else if(rpc.result) {

				if (!that.ids[rpc.id]) {
					return;
				}

				that.ids[rpc.id](rpc.result);
				delete that.ids[rpc.id];
			}
		};
		return handler;
	};

	this.execute = function(send_func, method, params, response_callback) {
		response_callback = response_callback || null;
		var id = (response_callback) ? (new Date()).getTime() : null;

		var request = {
			method: method,
			params: params,
			id: id
		};

		send_func(this.objectToJSON(request));

		if (id) {
			this.ids[id] = response_callback;
		}
	};
};
JsonRpc = new JsonRpc();

var ParentMessenger = function(childUrl, receiverUrl, container, receiveCallback) {


	if (navigator.userAgent.indexOf('Safari') >= 0 && parseInt(navigator.userAgent.substring(navigator.userAgent.indexOf('Version/') + 8), 10) == 3) {
		throw new Error("unsupported.");
	} else if (window.opera) {
		throw new Error("unsupported.");
	}



	if (!receiverUrl &&
		navigator.userAgent.indexOf('Gecko') >= 0 &&
		parseFloat(navigator.userAgent.slice(navigator.userAgent.indexOf('rv:') + 3, navigator.userAgent.indexOf('rv:') + 6)) < 1.9) {
		throw new Error("unsupported.");
	}


	if (/msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent)) {


		if (document.domain == window.location.hostname) {
			receiverUrl = '';
		}
	}

	var that = this;
	this.childUrl = childUrl;
	this.receiverUrl = receiverUrl;
	this.container = container || document.body;

	this.packetHandler = null;


	this._ready = false;
	this._error = false;


	var _createReceiverForFragmentPacket = function() {

		that.receiver = document.createElement('iframe');
		that.receiver.src = receiverUrl;
		that.receiver.id = 'receiver_' + (new Date()).getTime();
		that.receiver.name = that.receiver.id;

		that.receiver.frameBorder = '0';
		that.receiver.frameSpacing = '0';
		that.receiver.style.borderStyle = 'none';

		var receiver_onload = function() {
			var receiver = document.getElementById(that.receiver.id).contentWindow;

			try {
				receiver.document.body.innerHTML = '';
			} catch(e) {

				that._error = true;
			}
			receiver.document.body.style.padding = '0px';
			receiver.document.body.style.margin = '0px';

			var child = receiver.document.createElement('iframe');
			child.id = 'child';
			child.name = 'child';
			child.src = that.childUrl;

			child.frameBorder = '0';
			child.frameSpacing = '0';
			child.style.borderStyle = 'none';
			child.style.width = '100%';
			child.style.height = '100%';
			receiver.document.body.appendChild(child);

			that.child = receiver.document.getElementById('child').contentWindow;
			that.receiver = receiver;

			that.packetHandler = new FragmentPacket(that.receiver, that.child, that.childUrl, false, receiveCallback);

			that._listener = that.packetHandler.createListener();

			that.packetHandler.sendFlag(that.packetHandler.READY, 0);

			that._ready = true;
		};

		that.receiver.onreadystatechange = function() {
			if (this.readyState == 'complete') {
				receiver_onload();
			}
		};

		that.receiver.onload = receiver_onload;







		if (Dsq.Utils.ie) {
			if (that.container.clientWidth === 0) {

				var _waitForWidth = function() {
					if (that.container.clientWidth > 0) {
						Dsq.Utils.fixIframesIE(that.container.id);
					} else {
						window.setTimeout(_waitForWidth, 100);
					}
				};
				_waitForWidth();

				that._once = false;
				that.receiver.onresize = function() {
					if (!that._once) {
						Dsq.Utils.fixIframesIE(that.container.id);
					}
					that._once = true;
				};
			}
		}

		that.container.appendChild(that.receiver);
	};


	var _createReceiverForPostMessage = function() {

		var receiver_onload = function() {

			that.packetHandler.send();
			that._ready = true;
		};

		var id = PostMessagePacket._get_unique_id();
		var receiverId = 'child_' + id;


		ParentMessenger['_receiver_onload_' + receiverId] = receiver_onload;

		that.container.innerHTML += '<iframe ' +
			'src="' + childUrl + '" ' +
			'id="' + receiverId + '" ' +
			'name="' + receiverId + '" ' +
			'onload="ParentMessenger._receiver_onload_' + receiverId +'();" ' +
			'></iframe>';

		that.receiver = document.getElementById(receiverId).contentWindow;
		that.packetHandler = new PostMessagePacket(that.receiver, receiveCallback, id, receiverId);
		that._listener = that.packetHandler.createListener();
	};

	if (typeof window.postMessage == 'function') {
		_createReceiverForPostMessage();
	} else {
		_createReceiverForFragmentPacket();
	}

};

ParentMessenger.prototype.sendMessage = function(message) {
	var that = this;
	if (!this._ready) {

		window.setTimeout(function() { that.sendMessage(message); }, 10);
		return;
	}
	this.packetHandler.send(message);
	return true;
};

Dsq.NewFrames = function(url) {
	this.url = url;
};

Dsq.NewFrames.prototype.init = function(onFailure) {
	var that = this;

	try {
		this.messenger = new ParentMessenger(this.url, Dsq.jsonData.integration.receiver_url, this.container, this.receive_callback);
	} catch(e) {
		if (typeof onFailure == 'function') {
			onFailure();
		}
	}

	if (typeof onFailure == 'function') {
		var iId = window.setInterval(function() {
			if (typeof that.messenger == 'undefined') {
				window.clearInterval(iId);
				return;
			}
			if (that.messenger._ready) {
				window.clearInterval(iId);
			} else if (that.messenger._error) {
				window.clearInterval(iId);
				onFailure();
			}
		}, 10);
	}
};

Dsq.NewFrames.prototype._execute = function(method, args, callback) {
	var that = this;
	if (typeof that.messenger == 'undefined') {
		return false;
	}
	JsonRpc.execute(
		function(msg) { that.messenger.sendMessage(msg); },
		method,
		args || [],
		callback);
	return true;
};

Dsq.ReplyFrame = function(container, parent_post_id) {
	var that = this;
	this.container = container;
	this.parent_post_id = parent_post_id;

	var sendFunc = function(msg) {

		Dsq.Debug.log('Dsq.ReplyFrame.sendFunc');
		that.messenger.sendMessage(msg);
	};


	var postComment_onSuccess = function(response) {
		Dsq.jsonData.posts[response.message.id] = response.message.post_meta;
		if (!Dsq.jsonData.users[response.message.post_meta.user_key]) {
			Dsq.jsonData.users[response.message.post_meta.user_key] = response.message.user_meta;
		}


		var reply_position = (typeof(disqus_insert_wrt_sort) == 'undefined' 
			? (Dsq.jsonData.forum.reply_position ? -1 : null) 
			: (Dsq.jsonData.request.sort == 2 ? null : -1));
		
		if (response.message.post_meta.approved) {
			Dsq.Post.insert(response.message.post_meta.parent_post_id || reply_position, response.message.id, response.message.post_meta.message);
		}

		Dsq.Templates.postComment_onSuccess(response, parent_post_id, response.message.id);
	};

	var postComment_onFailure = function(response) {
		Dsq.Popup.popModal(response.message, 'Error');
		Dsq.Templates.postComment_onFailure(response, parent_post_id, response.message.id);
	};

	var editComment_onSuccess = function(response) {
		var post_id = parent_post_id;
		var message = Dsq.$('dsq-comment-message-' + post_id);
		
		message.innerHTML = response.message;
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};
	
	var editComment_onFailure = function(response) {
		var post_id = parent_post_id;
		
		Dsq.Popup.popModal('Sorry, there was an error editing this comment.', 'Edit Error');
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};

	var getUserByEmail_onSuccess = function(response) {
		var msg = response.message;
		var fields = Dsq.Templates.getFormFields(parent_post_id);

		if (msg.username) {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'login', {
				'username': msg.username,
				'display_name': msg.display_name,
				'avatar_url': msg.avatar_url,
				'verified': msg.verified,
				'email': fields.email.value
			});
		} else {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'register');
		}
	};

	var validateAuth_onSuccess = function(response, auth_choice) {
		Dsq.Templates.postComment(parent_post_id, null, true, auth_choice);
	};

	var validateAuth_onFailure = function(response, auth_choice) {
		var pid = parent_post_id ? '-' + parent_post_id : '';
		var msg = response.message;

		if (auth_choice == 'register') {
			var fields = ['email', 'username', 'password'];

			for (var i = 0; i < fields.length; i++) {
				var field = fields[i];
				var errorDiv = Dsq.$('dsq-' + field + '-errors' + pid);

				if (msg[field]) {
					errorDiv.innerHTML = msg[field];
				} else {
					errorDiv.innerHTML = '';
				}
			}
		} else if (auth_choice == 'login') {
			Dsq.$('dsq-lightbox-errors' + pid).innerHTML = '<p>We couldn\'t log you in. Please verify your login.</p>';
		}
		
		Dsq.Templates.setLoadingButton(false);
	};

	this.receive_callback = JsonRpc.createHandler(sendFunc, {
		'postComment.onSuccess': postComment_onSuccess,
		'postComment.onFailure': postComment_onFailure,
		'editComment.onSuccess': editComment_onSuccess,
		'editComment.onFailure': editComment_onFailure,		
		'getUserByEmail.onSuccess': getUserByEmail_onSuccess,
		'validateAuth.onSuccess': validateAuth_onSuccess,
		'validateAuth.onFailure': validateAuth_onFailure,
		'reload': function() { window.location.reload(); }
	});

	this.url = Dsq.Urls.REPLY +
		'?' + (new Date()).getTime() +
		'&f=scobleizer' +
		'&t=what_do_the_freaking_tech_bloggers_want' +
		'&ff=' + Dsq.Thread.ff +
		'&default_text=' + encodeURIComponent(disqus_default_text) +
		'&ifrs=' + encodeURIComponent(disqus_iframe_css);
	if (this.parent_post_id) {
		this.url += '&parent_post=' + this.parent_post_id;
	}
};

Dsq.ReplyFrame.prototype = new Dsq.NewFrames(Dsq.ReplyFrame.url);

Dsq.ReplyFrame.prototype.post = function(author_name, author_email, author_url, authenticate, sharing_services, subscribe) {
	this._execute('postComment', [author_name, author_email, author_url, authenticate, sharing_services, subscribe]);
};

Dsq.ReplyFrame.prototype.edit = function(post_id, message) {
	this._execute('editComment', [post_id, message]);
};

Dsq.ReplyFrame.prototype.setState = function(parent_post_id, depth) {
	this._execute('setState', [parent_post_id, depth]);
};

Dsq.ReplyFrame.prototype.getUserByEmail = function(email) {
	this._execute('getUserByEmail', [email]);
};

Dsq.ReplyFrame.prototype.validateAuth = function(auth_choice, email, username, password) {
	this._execute('validateAuth', [auth_choice, email, username, password]);
};

Dsq.ReplyFrame.prototype.authenticateFacebook = function(session, forum_url) {
	this._execute('authenticateFacebook', [session, forum_url]);
};

	Dsq.Facebook = function() {
	var that = this;

	var handleSessionData = function(session) {

		var forum_url = Dsq.jsonData.forum.url;




		if (typeof disqus_facebook_forum != 'undefined') {
			forum_url = disqus_facebook_forum;
		}
		Dsq.frames.reply_0.authenticateFacebook(session, forum_url);
	};

	var onLogin = function() {
		FB.Connect.getSignedPublicSessionData(handleSessionData);
	};

	this.login = function() {
		FB.Connect.requireSession(onLogin, true);
	};
};
Dsq.Facebook = new Dsq.Facebook();


	






Dsq.Themes = {};

Dsq.Themes.narcissus = new function() {
	this.addPostContainer = 'dsq-form-area';
	this.textareaContainer = 'dsq-textarea-wrapper';



	
	this.header = function() {
		var comments_count, total_posts, num_posts;
		var html = '';
		var missing_perm_tmpl;

		if (Dsq.jsonData.request.missing_perm) {
			missing_perm_tmpl = Dsq.Templates.missingPermissions();
			if (missing_perm_tmpl) {
				html += '<div class="dsq-missing-permissions">' + missing_perm_tmpl + '</div>';
			}
		}

		total_posts = Dsq.jsonData.thread.total_posts;
		num_posts = Dsq.jsonData.thread.num_posts;

		if (total_posts) {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_FULL(total_posts, num_posts);
		} else {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_WITHOUT_PAGINATION(num_posts);
		}

		html += ' \
		<div id="dsq-comments-title"> \
			<h3>' + comments_count + '</h3> \
		</div> \
		';

		html += ' \
		<div class="dsq-options"> \
			<span class="dsq-item-sort">'
				+ Dsq.Strings.SORT_BY + ' \
				<select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);"> \
					<option value="hot" ' + (Dsq.jsonData.request.sort == 4 ? 'selected="selected"' : '') + '>' + Dsq.Strings.POPULAR_NOW + '</option> \
					<option value="best" ' + (Dsq.jsonData.request.sort == 3 ? 'selected="selected"' : '') + '>' + Dsq.Strings.BEST_RATING + '</option> \
					<option value="newest" ' + (Dsq.jsonData.request.sort == 2 ? 'selected="selected"' : '') + '>' + Dsq.Strings.NEWEST_FIRST + '</option> \
					<option value="oldest" ' + (Dsq.jsonData.request.sort == 1 ? 'selected="selected"' : '') + '>' + Dsq.Strings.OLDEST_FIRST + '</option> \
				</select> \
				&nbsp; \
			</span> \
			<span class="dsq-subscribe-email"> \
				<img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle"> \
				<span id="dsq-subscribe">'
					+ (Dsq.jsonData.context.subscribed
						? '<a href="#" onclick="Dsq.Thread.subscribe(0); return false">' + Dsq.Strings.UNSUBSCRIBE + '</a>'
						: '<a href="#" onclick="Dsq.Thread.subscribe(1); return false">' + Dsq.Strings.SUBSCRIBE_BY_EMAIL + '</a>')
				+ '</span> \
			</span> \
			<span class="dsq-subscribe-rss" style="width:12px;height:12px;vertical-align:middle"> \
				<img src="http://media.disqus.com/images/embed/bullet-feed.png" alt="" /> \
				<a href="http://scobleizer.disqus.com/what_do_the_freaking_tech_bloggers_want/latest.rss">' + Dsq.Strings.SUBSCRIBE_BY_RSS + '</a> \
			</span> \
		</div> \
		';

		
		

		return html;

	};
	
	this.footer = function() {
		var html = '';

		html += Dsq.Templates.pagination();

		
		
			html += Dsq.Templates.realtime();
			html += Dsq.Templates.showThreadSettings();
			html += Dsq.Templates.postBox();

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		


		if (Dsq.jsonData.request.is_global_moderator) {
 			html += ' \
				<div class="dsq-global-moderator-extras">'
					+ '<strong>shortname:</strong> ' + Dsq.jsonData.forum.url
					+ '<strong>thread id:</strong> ' + Dsq.jsonData.thread.id
					+ '<strong>thread slug:</strong> ' + Dsq.jsonData.thread.slug
				+ '</div> \
			';
		}

		return html;
	};
	
	this.realtime = function() {
		var html = '';
		
		if (Dsq.jsonData.realtime_enabled) {
			html += '<div id="dsq-realtime-options" class="dsq-options">'
					 + Dsq.Strings.REALTIME_UPDATING_IS + ' <strong id="dsq-realtime-status" style="text-transform: lowercase">' + Dsq.Strings.ENABLED + '</strong>. \
					 <a href="#" id="dsq-realtime-toggle" style="text-transform: capitalize"></a> \
					</div>';
		}

		if (!Dsq.jsonData.forum.streaming_realtime) {
			html += ' \
				<div style="display: none" id="dsq-realtime-alert" class="dsq-realtime-alert"><span id="dsq-realtime-queued"></span> <a href="#" id="dsq-realtime-show"></a></div> \
			';
		}
		
		return html;
	};

	this.showThreadSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return '';
		}

		html = '<div id="dsq-thread-settings" class="dsq-thread-settings">' + Dsq.Strings.MODERATOR_OPTIONS;
		html += '<a href="#" onclick="Dsq.Thread.showSettings(); return false;">' + Dsq.Strings.SETTINGS + '</a>';
		html += '<a href="#" onclick="Dsq.Thread.showModeratorActions(); return false;">' + Dsq.Strings.MODERATE + '</a>';
		if (Dsq.jsonData.forum.reactions_enabled && Dsq.jsonData.reactions.length === 0) {
			html += '<a href="#" onclick="Dsq.Reaction.reportMissingReactions(); return false;">'
						+ Dsq.Strings.REPORT_MISSING_REACTIONS
						+ '</a>';
		}
		html +='</div>';

		return html;
	};

	this.postBox = function(post_id, use_fallback_iframe) {


		var html;
		var display_sharing_options = Dsq.jsonData.request.is_authenticated;

		if (!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.disqus_auth_disabled && !Dsq.jsonData.forum.allow_anon_post) {
			return '';
		}
		
		if (Dsq.jsonData.request.is_remote) {


			if (!Dsq.jsonData.request.sharing.hasOwnProperty(Dsq.jsonData.request.remote_domain)) {
				display_sharing_options = false;
			}
		}
		
		if (post_id) {
			var _meta = Dsq.jsonData.posts[post_id];
			var userData = Dsq.jsonData['users'][_meta.user_key];				
		}
		
		var pid = post_id ? '-' + post_id : '';

		var _requestUserInfo = function() {
			var html;



			var user_has_email = false;

			html = '<div class="dsq-request-user-info"> <!-- // If authenticated --> \
				<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.LOGOUT + '?ctkn=' + Dsq.CSRF_TOKEN + '" class="dsq-request-user-logout">' + Dsq.Strings.LOGOUT + '</a> \
				<table> \
					<tr> \
						<td rowspan="2">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '')
								+ '<img src="' + Dsq.Urls.REQUEST_USER_AVATAR + '" width="48" height="48" class="dsq-request-user-avatar">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
						+ '</td> \
						<td class="dsq-request-user-name">'
								+ (Dsq.jsonData.request.is_remote
									 ? '<span class="dsq-badge-small dsq-badge-' + Dsq.jsonData.request.remote_domain + '">' + Dsq.jsonData.request.remote_domain + '</span>'
									 : (Dsq.jsonData.request.is_verified
											? '<span class="dsq-badge-small dsq-badge-verified">Verified</span>'
											: '<span class="dsq-badge-small dsq-badge-registered">Registered</span>'))
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? ' <a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '') 
								+ Dsq.jsonData.request.display_username 
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
							+  (Dsq.jsonData.request.is_remote && user_has_email ? ' <small>(<a href="#" onclick="Dsq.Popup.remoteAccountSettings(); return false;">change settings</a>)</small>' : '')
							+  (!Dsq.jsonData.request.is_remote && !Dsq.jsonData.forum.disqus_auth_disabled ? ' <small>(<a href="' + Dsq.jsonData.settings.disqus_url + '/profile/info/" target="_blank">change name</a> or <a href="' + Dsq.jsonData.settings.disqus_url + '/profile/avatar/" target="_blank">picture</a>)</small>' : '')
						+ '</td> \
					</tr> \
					<tr> \
						<td class="dsq-request-user-stats"> \
							<span><big>' + Dsq.jsonData.request.comments_count + '</big> ' + (Dsq.jsonData.request.comments_count == 1 ? 'comment' : 'comments') + '</span> \
							<span><big>' + Dsq.jsonData.request.likes_count + '</big> ' + (Dsq.jsonData.request.likes_count == 1 ? 'like' : 'likes') + '</span> \
							<span><big>' + Dsq.jsonData.request.points + '</big> ' + (Dsq.jsonData.request.points == 1 ? 'point' : 'points') + '</span> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';
			return html;
		};

		var _loginOptions = function() {
			var html;
			html = ' \
			<div class="dsq-authenticate"> \
				<p class="dsq-autheneticate-copy">'
				+ (Dsq.jsonData.forum.allow_anon_post
					? Dsq.Strings.YOU_ARE_COMMENTING_AS_A + ' <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. ' + Dsq.Strings.OPTIONAL + ': ' + Dsq.Strings.LOGIN_BELOW + '.'
					: Dsq.Strings.REQUIRED + ': ' + Dsq.Strings.PLEASE_LOGIN_BELOW_TO_COMMENT + '.')
				+ '</p> \
				<ul class="dsq-login-buttons">'
					+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Popup.login(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-disqus.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_fb_connect ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Facebook.login(); return false;"><img src="http://media.disqus.com/images/themes/narcissus/login-facebook.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_twitter_signin ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-twitter.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_openid ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.OpenID.requestURL(); return false" ><img src="http://media.disqus.com/images/themes/narcissus/login-openid.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_yahoo ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Yahoo.startYahooConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-yahoo.gif" /></a></li>' : '')
				+ '</ul> \
			</div> \
			';
			return html;
		};

		if (!Dsq.jsonData.context.show_reply) {


			if (!Dsq.jsonData.request.is_authenticated) {



				return '<div id="dsq-form-area" style="display:none"><div id="dsq-textarea-wrapper"></div></div>' + _loginOptions();
			} else {
				return '';
			}
		}

		html = ' \
		<div id="' + (post_id 
			? 'dsq-reply-post-' + post_id
			: 'dsq-new-post')
		 	+ '" class="dsq-post-area"> \
			<div class="dsq-dc-logo"> \
				<a href="http://disqus.com/comments" target="_blank"><img src="http://media.disqus.com/images/themes/narcissus/disqus-logo.png"></a> \
			</div>'
			+ (post_id 
				? '<h3>' + Dsq.Strings.REPLYING_TO + ' ' + userData.display_name + '</h3>'
				: '<h3>' + Dsq.Strings.ADD_NEW_COMMENT + '</h3>')
			+ (Dsq.jsonData.request.is_authenticated 
				? _requestUserInfo()
				: _loginOptions() )
			+ '<div id="dsq-form-area' + pid + '">'
			+ '<div class="dsq-textarea"> \
				<div class="dsq-textarea-wrapper" id="dsq-textarea-wrapper' + pid + '"></div> \
			</div>'
			+ (!Dsq.jsonData.request.is_authenticated
			? ' \
			<div class="dsq-post-fields"> \
				<table> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-name' + pid + '" type="text" value="' + (disqus_def_name ? disqus_def_name : (Dsq.jsonData.session.name ? Dsq.jsonData.session.name : Dsq.Strings.NAME + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'name\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'name\')" /></div></td> \
						<td class="dsq-post-fields-right"><div class="dsq-input-wrapper"><input id="dsq-field-website' + pid + '" type="text" value="' + (Dsq.jsonData.session.url ? Dsq.jsonData.session.url : Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')" class="dsq-placeholder') + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'website\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'website\')" /></div></td> \
					</tr> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-email' + pid + '" type="text" value="' + (disqus_def_email ? disqus_def_email : (Dsq.jsonData.session.email ? Dsq.jsonData.session.email : Dsq.Strings.EMAIL + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'email\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'email\')" /></div></td> \
						<td class="dsq-post-fields-right"> \
							<div class="dsq-subscribe"> \
								<a href="#" onclick="Dsq.Templates.chooseSubscribe(' + post_id + '); return false" class="dsq-subscribe-menu"><span id="dsq-subscribe-select' + pid + '">' + (Dsq.jsonData.request.subscribe_on_post ? Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL : Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS) + '</span> <small>&#9660;</small></a> \
								<ul class="dsq-panel" id="dsq-subscribe-menu' + pid + '"> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(2, this, ' + post_id + '); return false">' + Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL + '</a></li> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(0, this, ' + post_id + '); return false">' + Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS + '</a></li> \
								</ul> \
								<input id="dsq-subscribe-on-post' + pid + '" type="hidden" value="' + Dsq.jsonData.request.subscribe_on_post + '" /> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div>'
			: '')
			+ '<div class="dsq-post-footer"> \
				<div class="dsq-sharing-options" ' + (!display_sharing_options ? 'style="display:none;"' : '') + '> \
					<button type="button" class="dsq-button-small" onfocus="document.getElementById(\'dsq-post-button' + pid + '\').focus();"><span>' + Dsq.Strings.SHARING_OPTIONS + ' <small>&#9660;</small></span></button> \
					<div class="dsq-panel"> '
						+ (Dsq.jsonData.request.sharing.twitter !== undefined
								&& Dsq.jsonData.request.sharing.twitter.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-twitter' + pid + '"'
								  + (Dsq.jsonData.request.sharing.twitter.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-twitter' + pid + '">' + Dsq.Strings.SHARE_ON + ' Twitter</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.facebook
								&& (Dsq.jsonData.request.sharing.facebook.enabled === true ||
										(Dsq.jsonData.request.is_remote && Dsq.jsonData.request.remote_domain == 'facebook'))
							? '<div><input type="checkbox" id="dsq-sharing-facebook' + pid + '"'
									+ (Dsq.jsonData.request.sharing.facebook.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-facebook' + pid + '">' + Dsq.Strings.SHARE_ON + ' Facebook</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.yahoo !== undefined
								&& Dsq.jsonData.request.sharing.yahoo.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-yahoo' + pid + '"'
									+ (Dsq.jsonData.request.sharing.yahoo.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-yahoo' + pid + '">' + Dsq.Strings.SHARE_ON + ' Yahoo!</label> \
								</div>'
							: '')
						+ (Dsq.jsonData.request.sharing.tumblr !== undefined
								&& Dsq.jsonData.request.sharing.tumblr.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-tumblr' + pid + '"'
									+ (Dsq.jsonData.request.sharing.tumblr.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-tumblr' + pid + '">' + Dsq.Strings.SHARE_ON + ' Tumblr</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.wordpress !== undefined
								&& Dsq.jsonData.request.sharing.wordpress.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-wordpress' + pid + '"'
									+ (Dsq.jsonData.request.sharing.wordpress.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-wordpress' + pid + '">' + Dsq.Strings.SHARE_ON + ' Wordpress</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.movabletype !== undefined
							  && Dsq.jsonData.request.sharing.movabletype.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-movabletype' + pid + '"'
									+ (Dsq.jsonData.request.sharing.movabletype.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-movabletype' + pid + '">' + Dsq.Strings.SHARE_ON + ' Movable Type</label> \
							   </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.typepad !== undefined
							  && Dsq.jsonData.request.sharing.typepad.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-typepad' + pid + '"'
									+ (Dsq.jsonData.request.sharing.typepad.auto === true ? 'checked=true' : '') + '/> \
								  <label for="dsq-sharing-typepad' + pid + '">' + Dsq.Strings.SHARE_ON + ' TypePad</label> \
							   </div>'
							: '')
						+ '<div><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections/" target="_blank" class="dsq-configure-options">' + Dsq.Strings.CONFIGURE_OPTIONS + '</a></div>'
					+ '</div> \
				</div>'
				+ '<button type="button" class="dsq-button" id="dsq-post-button' + pid + '" onclick="Dsq.Templates.postComment(' + post_id + ', this, false)"><span>' + Dsq.Strings.POST_AS + ' '
				+ (Dsq.jsonData.request.display_username
					? Dsq.jsonData.request.display_username
					: Dsq.Strings.GUEST)
				+ '</span></button>'
				+ (post_id
					? '<button type="button" class="dsq-button" id="dsq-cancel-button' + pid + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"><span>' + Dsq.Strings.CANCEL + '</span></button>'
					: '')
			+ '</div>'
			+ '</div>' // end dsq-form-area
		+ '</div> \
		';
		
		return html;
	};




	this.appendPost = function(post_id) {
		var html = '<div id="dsq-append-post-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		html = ' \
		<table> \
			<tr> \
				<td id="dsq-header-avatar-' + post_id + '" class="dsq-header-avatar" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
					<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
					+ (Dsq.jsonData.forum.show_avatar
					? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
					: '')
				+ '</a> \
				</td> \
				<td class="dsq-comment-header-meta"> \
		';

		
		return html;
	};
	
	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var html;
		var parent_display_name = '';
		
		if(_meta.parent_post_id) {

			var _parent_meta = Dsq.jsonData.posts[_meta.parent_post_id];

			if (_parent_meta) {
				var parentUserData = Dsq.jsonData['users'][_parent_meta.user_key];
				parent_display_name = parentUserData.display_name;
			}
		}

		html = ' \
		<img src="http://media.disqus.com/images/themes/narcissus/moderator.png" class="dsq-moderator-star" title="Moderator" /> \
		<span class="dsq-comment-header-time"><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')" title="Permalink">' + (_meta.is_realtime ? Dsq.Strings.JUST_NOW : _meta.date) + '</a></span> '
		+ (_meta.parent_post_id && parent_display_name
			? '<a href="#comment-' + _meta.parent_post_id + '" title="Jump to comment">in reply to ' + parent_display_name + '</a>'
			: '')
		+ '</td> \
		<td id="dsq-like-pts-' + post_id + '" class="dsq-comment-header-likes">'
		+ (_meta.points
			? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this.'
			: '')
		+ '</td> \
		</tr> \
		</table> \
		';
		return html;
	};

	this.preBody = function(post_id) {
		var html = '';
		return html;
	};

	this.postFooter = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed || !_meta.approved) { return ''; }
		
		html = ' \
		<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
			<div class="dsq-comment-footer-left">'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
					? '<a href="#" onclick="Dsq.Templates.moderateOptions(' + post_id+ '); return false">' + Dsq.Strings.MODERATE + '</a>'
					: '')
				+ '<a href="#" id="dsq-post-report-' + post_id + '" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">' + Dsq.Strings.FLAG + '</a> \
			</div> \
			<div class="dsq-comment-footer-right">'
				+ (_meta.votable 
					? '<span id="dsq-like-' + post_id + '" class="dsq-like">'
					+ (!_meta.up_voted
						? '<button type="button" class="dsq-button-small" onclick="Dsq.Post.rate(this, ' + post_id + ', 1)" >Like</button>'
						: 'You liked this.&nbsp;&nbsp;')
					+ '</span>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<button type="button" class="dsq-button-small dsq-post-edit" onclick="Dsq.Post.edit(this, ' + post_id + ')" >' + Dsq.Strings.EDIT + '</button>'
					: '')
				+ (_meta.can_reply
					? '<span class="dsq-comment-footer-reply" id="dsq-comment-footer-reply-' + post_id + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"> \
						<button type="button" class="dsq-button-small">' + Dsq.Strings.REPLY + '</button> \
						<button type="button" class="dsq-comment-footer-reply-tab">' + Dsq.Strings.REPLY + '</button><span></span> \
					</span>'
					: '')
			+ '</div> \
		</div> \
		';
		
		return html;
	};



	
	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button type="button" class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		var item = '<li class="dsq-comment dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-comment-header"> \
			<table> \
			<tr> \
			<td class="dsq-header-avatar"> \
			';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'" class="dsq-avatar">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {

			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar92.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += (reaction.author_url && reaction.author_url !== ''
				? '</a>'
				: '')
			+ '</td>'
			+ '<td><cite class="dsq-comment-cite">' + reaction.author_name + '</cite> <span class="dsq-comment-header-time">' + reaction.date_created + '</span></td>'
			+ '<td class="dsq-comment-header-likes"></td>'
			+ '</tr></table></div>' // end dsq-comment-header
			+ '<div class="dsq-reaction-header" \
				<table> \
					<tr> \
						<td class="dsq-reaction-header-left">'
							+ '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png" />'
							+ ' From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
							+ 'via <a href="' + reaction.source_url + '">' + (reaction.source == 'backtype' ? 'BackType' : 'UberVU') + '</a>'
						+ '</td>'
						+ '<td class="dsq-reaction-header-right">';

			if(reaction.retweets) {
				var num_retweets = reaction.retweets.length;
				if (num_retweets > 0) {
					if (num_retweets == 1) {
						item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
					} else {
						item += (num_retweets + ' more retweets from ');
						item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
						var n_tweets = (num_retweets > 3) ? 3 : num_retweets;
						item += Dsq.Templates.showRetweets(reaction.id, n_tweets);
						if (n_tweets != num_retweets) {
							item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
								+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
						}
					}
				}
			}	
			item += '</td></tr> \
			</table> \
			</div>' // end dsq-reaction-header
			+ '<div class="dsq-comment-body"> \
				<div class="dsq-comment-message">' + reaction.body + '</div>'
			+ '</div> \
			<div class="dsq-comment-footer"> \
				<div class="dsq-comment-footer-left"> \
				</div>'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator 
					? ' \
					<div class="dsq-comment-footer-right"> \
						<button type="button" class="dsq-button-small dsq-hide-reaction" onclick="Dsq.Reaction.hide(' + reaction.id + ')">Hide</button> \
					</div>'
					: '')
			+ '</div>'
		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button type="button" class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}

		return '<h3 id="dsq-reactions-title" class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-container"> \
			<table> \
				<tbody> \
					<tr> \
						<td class="dsq-popup-tl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-tr"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-b"></td> \
						<td class="dsq-popup-body"> \
							<div class="dsq-popup-content"> \
								<div class="dsq-popup-title"> \
									<button type="button" class="dsq-button-small" style="float:right" onclick="Dsq.Popup._closePopup(null, true)">Close</button>'
									+ content['header'] 
								+ '</div>'
								+ content['body']
							+ '</div> \
							<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
						</td> \
						<td class="dsq-popup-b"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-bl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-br"></td> \
					</tr> \
				</tbody> \
			</table> \
		</div> \
		';
	};



	
	this.chooseSubscribe = function(post_id) {

		var pid = post_id ? '-' + post_id : '';
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		menu.style.display = menu.style.display == 'block' ? 'none' : 'block';
		
	};
	
	this.setSubscribe = function(value, el, post_id) {

		var pid = post_id ? '-' + post_id : '';
		var input = Dsq.$('dsq-subscribe-on-post' + pid);
		var select = Dsq.$('dsq-subscribe-select' + pid);
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		select.innerHTML = el.innerHTML;
		input.value = value;
		this.chooseSubscribe(post_id);
	};
	
	this.getFormFields = function(post_id) {

		var fields = {};
		var pid = post_id ? '-' + post_id : '';
		var name = Dsq.$('dsq-field-name' + pid);
		var email = Dsq.$('dsq-field-email' + pid);
		var website = Dsq.$('dsq-field-website' + pid);
		var username = Dsq.$('dsq-field-username' + pid);
		var password = Dsq.$('dsq-field-password' + pid);

		fields = {
			'name': name,
			'email': email,
			'website': website,
			'username': username,
			'password': password
		}
		
		return fields;
	}
	
	this.validateFields = function(post_id) {
		
		if(Dsq.jsonData.request.is_authenticated) { return true; }
		
		var fields = Dsq.Templates.getFormFields(post_id);
		
		var nameField = fields.name;
		var websiteField = fields.website;
		var emailField = fields.email;
		
		websiteField.value = (websiteField.value == Dsq.Templates.placeholder['website']) ? '' : websiteField.value;
		
		var v = [{

			validator: Dsq.Validators.name,
			value: nameField.value
		}, {

			validator: Dsq.Validators.email,
			value: emailField.value
		}, {

			validator: Dsq.Validators.url,
			value: websiteField.value
		}];
		
		return Dsq.Validators.validate(v, function(e) { Dsq.Popup.popModal(e, 'Oops...') } );
	};
	
	this.checkExistingUser = function(post_id) {
		var fields = Dsq.Templates.getFormFields(post_id);		
		Dsq.Popup.loading(post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].getUserByEmail(fields.email.value);
		} else {
			Dsq.frames['reply_0'].getUserByEmail(fields.email.value);
		}
	};

	this.validateAuth = function(el_clicked, post_id, auth_choice) {
		var fields = Dsq.Templates.getFormFields(post_id);
		var email = fields.email ? fields.email.value : '';
		var username = fields.username ? fields.username.value : '';
		var password = fields.password ? fields.password.value : '';
		
		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].validateAuth(auth_choice, email, username, password);
		} else {
			Dsq.frames['reply_0'].validateAuth(auth_choice, email, username, password);
		}
	};

	this.lightboxUpdateEmail = function(post_id, new_email) {
		var fields = Dsq.Templates.getFormFields(post_id);
		fields.email.value = new_email;
	};

	this.lightboxAuthenticate = function(post_id, auth_choice, auth_data) {
		var title, body;
		var pid = post_id ? '-' + post_id : '';

		if(typeof(auth_data) == 'undefined') {
			var auth_data = Dsq.Templates.getFormFields(post_id);
		}

		d = auth_data;

		switch(auth_choice) {
			case 'register':
				var suggestedUsername = d.name.value.replace(/[^a-zA-Z0-9-]/g,'').toLowerCase();
			
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Register a <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';

				body = ' \
				<ul class="dsq-lightbox-register-reasons"> \
				<li>Verify your comments</li> \
				<li>Edit and delete comments</li> \
				<li>Manage comments and replies</li> \
				</ul> \
				';

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Email</td> \
							<td><input type="text" value="' + d.email.value + '" onchange="Dsq.Templates.lightboxUpdateEmail(' + post_id + ', this.value)" /><div id="dsq-email-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Username</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + suggestedUsername + '"/><div id="dsq-username-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Password</td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /><div id="dsq-password-errors' + pid + '"></div></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'login\'); return false">Login instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button type="button" class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Register and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button type="button" class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			case 'login':
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Login to your <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';
				body = '';
				
				if(d.avatar_url) {
					body += '<div class="dsq-lightbox-recognized"><table><tr>';
					body += '<td><img src="' + d.avatar_url + '" alt="" /></td>';
					body += '<td><span class="dsq-badge ' + (d.verified ? 'dsq-badge-verified' : 'dsq-badge-registered') + '">' + (d.verified ? 'Verified' : 'Registered') + '</span></td>';
					body += '<td>Hey <strong>' + d.display_name + '</strong>, is that you? Login below to claim this comment.';
					body += '</tr></table></div>';
				}

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Username or Email</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + (d.avatar_url ? d.username : '') + '" /></td> \
						</tr> \
						<tr> \
							<td>Password <a href="http://disqus.com/forgot" target="_blank">(cannot log in?)</a></td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'register\'); return false">Register instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button type="button" class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Login and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button type="button" class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			default:
				break;
		}
		Dsq.Popup.lightbox(body, title, post_id);
		Dsq.$('dsq-field-username' + pid).focus();
	};
	
	this.buttonsToRestore = [];
	this.setLoadingButton = function(btn, post_id) {
		var pid = post_id ? '-' + post_id : '';
		if (btn) {

			var loadingBtn = document.createElement('button');
			loadingBtn.id = btn.id + '-loading';
			loadingBtn.innerHTML = '<img src="http://media.disqus.com/images/loading-lite.gif" alt="" /> ' + Dsq.Strings.JUST_A_MOMENT;
			loadingBtn.className = btn.className + ' dsq-post-loading';
			btn.parentNode.appendChild(loadingBtn);
			btn.style.display = 'none';
			var cancelBtn = Dsq.$('dsq-cancel-button' + pid);
			if(cancelBtn) { cancelBtn.style.display = 'none'; this.buttonsToRestore.push(cancelBtn); }
			this.buttonsToRestore.push(btn);
		} else {

			var buttons = this.buttonsToRestore;
			for(var i = 0; i < buttons.length; i++) {
				buttons[i].style.display = 'inline';
				Dsq.Utils.deleteNode(Dsq.$(buttons[i].id + '-loading'));
			}
		}
		
	};

	this.postComment = function(post_id, el_clicked, force, auth_choice) {
		var append_id = post_id ? '-' + post_id : '';
		var fields = Dsq.Templates.getFormFields(post_id);

		if (Dsq.Templates.validateFields(post_id)) {

			if (!Dsq.jsonData.request.is_authenticated && !force &&
				((!Dsq.Utils.readCookie('skipped_auth') && !disqus_skip_auth && !Dsq.jsonData.forum.disqus_auth_disabled) || !Dsq.jsonData.forum.allow_anon_post)) {
				Dsq.Templates.checkExistingUser(post_id);
				return false;
			}
			var params = [];
			if (!Dsq.jsonData.request.is_authenticated) {
				params.push(fields.name.value,
					fields.email.value,
					fields.website.value);

				if (auth_choice == 'login' || auth_choice == 'register') {
					params.push({
						auth_choice: auth_choice,
						username: fields.username.value,
						password: fields.password.value,
						email: fields.email.value
					});
				} else {
					params.push(null);
				}

				params.push(null /* sharing options */, Dsq.$('dsq-subscribe-on-post' + append_id).value);
			} else {
				var service_checked = function(name) {
					var el = Dsq.$('dsq-sharing-' + name + append_id);
					return (el !== null && el.checked === true) ? '1' : '0';
				};
				params.push(null, null, null, null, {
					tw: service_checked('twitter'),
					fb: service_checked('facebook'),
					tr: service_checked('tumblr'),
					wp: service_checked('wordpress'),
					mt: service_checked('movabletype'),
					tp: service_checked('typepad'),
					yh: service_checked('yahoo')
				});
			}

			var frame = Dsq.frames['reply_' + (post_id ? post_id : 0)];
			frame.post.apply(frame, params);

			if (el_clicked) {
				Dsq.Templates.setLoadingButton(el_clicked, post_id);
			}
			
			if (force) {
				Dsq.Utils.createCookie('skipped_auth', true);	
			}
			
		} else {
			return false;
		}
	};

	this.editComment = function(el_clicked, post_id) {
		var edited_message = Dsq.$('dsq-edit-textarea-' + post_id).value;

		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		Dsq.frames['edit_' + post_id].edit(post_id, edited_message);
	};

	this.toggleEdit = function(post_id) {
		var body = Dsq.$('dsq-comment-body-' + post_id);
		var message = Dsq.$('dsq-comment-message-' + post_id);

		if (!Dsq.Post.stateEditToggled[post_id]) {


			message.style.display = 'none';
			if (Dsq.$('dsq-edit-' + post_id)) {
				Dsq.$('dsq-edit-' + post_id).style.display = 'block';
			} else {

				var edit_area = document.createElement('div');
				edit_area.id = 'dsq-edit-' + post_id;
				edit_area.className = 'dsq-edit dsq-textarea';
				edit_area.innerHTML = ' \
				<div class="dsq-textarea-wrapper"> \
					<textarea class="dsq-edit-textarea" id="dsq-edit-textarea-' + post_id + '">' + message.innerHTML + '</textarea> \
				</div> \
				<div class="dsq-save-edit"> \
					<button type="button" onclick="Dsq.Templates.editComment(this, ' + post_id + ')" class="dsq-button-small">Save Edit</button> \
				</div> \
				<div id="dsq-edit-iframe-' + post_id + '" style="display: none"></div> \
				';

				body.appendChild(edit_area);

				if (!Dsq.frames['edit_' + post_id]) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['edit_' + post_id] = new Dsq.ReplyFrame(Dsq.$('dsq-edit-iframe-' + post_id), post_id);
					Dsq.frames['edit_' + post_id].init();
					Dsq.frames['edit_' + post_id].setState(post_id, _meta.depth);
				}
			}
		} else {

			message.style.display = 'block';
			Dsq.$('dsq-edit-' + post_id).style.display = 'none';
		}
		
		Dsq.Post.stateEditToggled[post_id] = !Dsq.Post.stateEditToggled[post_id];
	};
	
	this.edit = function(el, post_id) {

		Dsq.Templates.toggleEdit(post_id);
	};

	this.toggleReply = function(post_id, button) {
		
		if(!this.stateReplyToggled[post_id]) {

			if (Dsq.$('dsq-reply-post-' + post_id)) {
				Dsq.$('dsq-append-post-' + post_id).style.display = 'block';
			} else {
				Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id);
				var container = Dsq.$('dsq-textarea-wrapper-' + post_id);
				if (!Dsq.frames['reply_' + post_id] && container) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['reply_' + post_id] = new Dsq.ReplyFrame(container, post_id);
					Dsq.frames['reply_' + post_id].init(function() {

						Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id, true);
						Dsq.$('dsq-form-area-' + post_id).innerHTML = '';

						var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
						Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-form-area-' + post_id), post_id, {theme: theme});

					});
					Dsq.frames['reply_' + post_id].setState(post_id, _meta.depth);
				}
			}
			Dsq.$('dsq-append-post-' + post_id).className = 'dsq-append-post';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply-active';
			
		} else {

			Dsq.$('dsq-append-post-' + post_id).style.display = 'none';
			Dsq.$('dsq-append-post-' + post_id).className = '';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply';
		}
		
		this.stateReplyToggled[post_id] = !this.stateReplyToggled[post_id];

		if(Dsq.Utils.ie && this.stateReplyToggled[post_id]) {

		}

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: post_id,
			opened: this.stateReplyToggled[post_id]
		});
	};
	
	this.moderateOptions = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		if(!Dsq.jsonData.request.is_moderator && !Dsq.jsonData.request.is_global_moderator) { return false; }

		var html;
		
		html = ' \
		<div class="dsq-moderate-options"> \
		<table>'
		+ (_meta.email ? '<tr><td>Email</td><td>' + _meta.email + '</td></tr>' : '')
		+ (_meta.ip ? '<tr><td>IP address</td><td>' + _meta.ip + '</td></tr>' : '')
		+ '<tr> \
			<td>Actions</td> \
			<td><ul>'
			+ (Dsq.jsonData.request.moderator_can_edit
				? '<li><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Edit Comment</a></li>'
				: '')
			+ '<li><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); Dsq.Popup._closePopup(null, true); return false;">Delete Comment</a></li> \
			<li><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Mark Spam</a></li> \
			<li><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li> \
			</ul></td> \
			</table> \
		</div> \
		';
		
		html += '<p>Go to the full <a href="http://disqus.com/comments/moderate/" target="_blank">moderate panel</a> for more options.</p>';
		
		return Dsq.Popup.popModal(html, 'Moderate Options', post_id);
	};
	
	this.placeholder = {
		'class': 'dsq-placeholder',
		'name': Dsq.Strings.NAME,
		'email': Dsq.Strings.EMAIL,
		'website': Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')'
	};
	
	this.handlePlaceholder = function(evt, el, key) {
		var placeholder = Dsq.Templates.placeholder[key];
		var className = Dsq.Templates.placeholder['class'];
		
		switch(evt.type) {
			case 'focus':
				if(el.value == placeholder) {
					el.value = '';
					el.className = '';
				}
				break;

			case 'blur':
				if(el.value == '') {
					el.value = placeholder;
					el.className = className;
				}
				break;
			default:
				break;
		}
	};
	
	this.paginate = function(page, el_clicked) {

		var extra_params = '';

		if(typeof disqus_per_page != 'undefined') {
			extra_params += '&per_page=' + disqus_per_page;
		}
		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			Dsq.Templates.setLoadingButton(el_clicked);
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/thread.js'
			+ '?slug='	+ 'what_do_the_freaking_tech_bloggers_want'
			+ '&p='		+ page
			+ extra_params);
	};
	
	
	this.rate = function(el, id, vote) {


		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
				Dsq.$('dsq-like-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
			}
			Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/vote.js'
				+ '?post_id='    + id
				+ '&vote='        + vote);
		} else {
			Dsq.Popup.login('To rate, please log in');
		}
	};

	this.voted = function(post_id, points, vote) {

		Dsq.$('dsq-like-pts-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this.';

		if(vote) {
			Dsq.$('dsq-like-' + post_id).innerHTML = 'You liked this.&nbsp;&nbsp;';
		}
	};




	this.postComment_onSuccess = function(response, parent_post_id, post_id) {
		var approved = response.message.post_meta.approved;

		if (parent_post_id) {
			Dsq.Post.toggleReply(parent_post_id);
		}

		Dsq.Popup._closePopup(null, true);
		
		if (approved) {
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		} else {			
			var unapproved_msg = 'Thanks for posting!\
	 Your comment must be approved by a moderator before appearing here.\
			';
			Dsq.Popup.popModal(unapproved_msg, 'Comment awaiting approval', post_id);
		}

		var sharing_results = response.message.sharing_results;
		var sharing_errors = '';
		for (var service in sharing_results) {
			if (sharing_results.hasOwnProperty(service) === true) {
				if (sharing_results[service].error === true) {
					sharing_errors += service + ', ';
				}
			}
		}

		if (sharing_results.facebook && sharing_results.facebook.callback) {
			FB.ensureInit(function() {
				FB.Connect.streamPublish('', sharing_results.facebook.attachment);
			});
		}

		if (sharing_errors !== '') {
			var message = 'Your comment was posted, but there were errors sharing with the following connections: ';
			message += sharing_errors.replace(/,\s$/, '');
			message += '<p><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections" target="_blank">Configure your connections here</a></p>'
			Dsq.Popup.popModal(message, 'Sharing options');
		}

		Dsq.Templates.setLoadingButton(false);
	};

	this.postComment_onFailure = function(response, parent_post_id, post_id) {

		Dsq.Templates.setLoadingButton(false);
	};
};




// TODO: It might be faster to use string methods to find all <li (...) </li> blocks and pass to Dsq.PostHandler manually.
Dsq.CommentsHandler = function(str, head, post_id, content, tail, offset, s) {
	var prepend_post = Dsq.Templates.prependPost(post_id);
	var append_post = Dsq.Templates.appendPost(post_id);

	content = content.replace(Dsq.POST_RE, Dsq.PostHandler);
	Dsq.Templates.postLoopCounter++;
	head = Dsq.Templates.Filters.commentContainer(post_id, head);
	return prepend_post + head + content + tail + append_post;
};

Dsq.PostHandler = function(str, h_head, post_id, h_content, h_tail, b_head, b_content, b_tail, offset, s) {
	var prepend_header = Dsq.Templates.postPrependHeader(post_id);
	var append_header = Dsq.Templates.postAppendHeader(post_id);
	var prepend_body = Dsq.Templates.preBody(post_id);
	var append_body = Dsq.Templates.postBody(post_id);
	var append_footer = Dsq.Templates.postFooter(post_id);

	b_content = b_content.replace(Dsq.POST_BODY_RE, Dsq.PostBodyHandler);
	return h_head + prepend_header + h_content + append_header + h_tail + b_head + prepend_body + b_content + append_body + b_tail + append_footer;
};

Dsq.PostBodyHandler = function(str, head, post_id, content, tail, offset, s) {
	content = Dsq.Templates.Filters.commentContent(post_id, content);
	return head + content + tail;
};

Dsq.MediaPostHandler = function(str, args, offset, s) {
	args = args.split(' ');
	if(args[0] == 'seesmic') {
		return '<br />' + Dsq.Templates.mediaSeesmic(args[1], args[2]);
	}
	return '';
};


/**
 * Shorcuts
 */
Dsq.$ = function(element) { return document.getElementById(element); };
Dsq.$b = document.body || document.getElementsByTagName('body')[0];


/**
 * Dsq.Debug: Logging functions.
 */

Dsq.Debug = new function() {this.log=function(s){};this.profile=function(f){if(typeof f == 'function')return f();else return eval(f);};};


/**
 * Dsq.Urls: URL paths
 */
Dsq.Urls = new function() {
	this.LOGIN = '/profile/login/';
	this.LOGOUT = '/logout/';
	this.REPLY = 'http://scobleizer.disqus.com/what_do_the_freaking_tech_bloggers_want/reply.html';
	this.REQUEST_USER_PROFILE = '/AnonymousUser/';
	this.REQUEST_USER_AVATAR = 'http://media.disqus.com/images/noavatar92.png';
};
// Dsq.Urls

/**
 * Dsq.Validators: Validation for form fields
 */
Dsq.Validators = new function() {
	this.VALID_EMAIL_RE = /^[a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*\@(([a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*)+\.[a-z]{2,}|([0-9]+\.){3}[0-9]+)$/i;
	this.name = function(name) {
		var error = false;

		if(typeof Dsq.Templates.placeholder !== 'undefined' &&
		   name == Dsq.Templates.placeholder.name) {
			error = true;
		}
		if(name.length <= 1) {
			error = true;
		}

		if(error) {
			return "Please enter a name to comment.";
		} else {
			return true;
		}
	};
	this.email = function(addr) {
		if(Dsq.Validators.VALID_EMAIL_RE.test(addr)) {
			return true;
		} else {
			return "Please enter a valid email to comment.";
		}
	};
	this.url = function(addr) {
		if(!addr || addr.indexOf('.') != -1) {
			return true;
		} else {
			return "Please check your website URL (this field is optional).";
		}
	};

	this.validate = function(bulk_validation, failure_callback) {
		failure_callback = failure_callback || function(e){ alert(e); };

		for(var i = 0; i < bulk_validation.length; i++) {
			v = bulk_validation[i];
			ret = v.validator(v.value);
			if(ret !== true) {
				failure_callback(ret);
				return false;
			}
		}
		return true;
	};
};

/**
 * Dsq.Utils: Generic utility functions.
 */
Dsq.Utils = new function() {
	this.ie = /msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent);
	this.ie7 = (document.all && !window.opera && window.XMLHttpRequest) ? true : false;
	this.ie6 = (!window.XMLHttpRequest) ? true: false;
	this.webkit = navigator.userAgent.indexOf('AppleWebKit/') >= 0;
	this.gebiFromElementCollectionCache = {};
	this._styleSheet = null;

	this.gebiFromElement = function(el, id, tag) {
		// This only method only helps IE.
		if(!this.ie) {
			return Dsq.$(id);
		} else {
			var cacheKey = el.id + '-' + tag;
			tag = tag || 'div';
			if(typeof this.gebiFromElementCollectionCache[cacheKey] != 'undefined') {
				collection = this.gebiFromElementCollectionCache[cacheKey];
			} else {
				collection = el.getElementsByTagName(tag);
				this.gebiFromElementCollectionCache[cacheKey] = collection;
			}

			for(var i = 0; i < collection.length; i++) {
				if(collection[i].id == id) {
					return collection[i];
				}
			}
			return null;
		}
	};

	this.execOnReady = function(func) {
		var node = document.createElement('document:ready');
		try {
			node.doScroll('left');
			func();
			node = null;
		} catch(err) {
			setTimeout(function() { Dsq.Utils.execOnReady(func); }, 10);
		}
	};


	// Courtesy of http://www.quirksmode.org/js/cookies.html
	this.createCookie = function(name,value,days) {
		if (days) {
			var date = new Date();
			date.setTime(date.getTime()+(days*24*60*60*1000));
			var expires = "; expires="+date.toGMTString();
		}
		else var expires = "";
		document.cookie = name+"="+value+expires+"; path=/";
	};

	this.readCookie = function(name) {
		var nameEQ = name + "=";
		var ca = document.cookie.split(';');
		for(var i=0;i < ca.length;i++) {
			var c = ca[i];
			while (c.charAt(0)==' ') c = c.substring(1,c.length);
			if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
		}
		return null;
	};

	this.eraseCookie = function(name) {
		Dsq.Utils.createCookie(name,"",-1);
	};

	this.deleteNode = function(node) {
		if(node) {
			this.deleteChildren(node);
			if(typeof node.outerHTML != 'undefined') { node.outerHTML = ''; }
			else if(node.parentNode) { node.parentNode.removeChild(node); }
			delete node;
		}
	};

	this.deleteChildren = function(node) {
		if(node) {
			for(var x = node.childNodes.length-1; x >= 0; x--) {
				var childNode = node.childNodes[x];
				if(childNode.hasChildNodes()) { this.deleteChildren(childNode); }
				if(typeof childNode.outerHTML != 'undefined') { childNode.outerHTML = ''; }
				else node.removeChild(childNode);
				delete childNode;
			}
		}
	};

	this.findPos = function(obj) {
		var curleft = 0;
		var curtop = 0;
		if (obj.offsetParent) {
			do {
				curleft += obj.offsetLeft;
				curtop += obj.offsetTop;
			} while (obj = obj.offsetParent);
		}
		return [curleft,curtop];
	};

	this.getWindowSize = function() {
		var windowWidth = -1;
		var windowHeight = -1;

		if(typeof(window.innerWidth) == 'number') { //Non-IE
			windowWidth = window.innerWidth;
			windowHeight = window.innerHeight;
		} else if(document.documentElement) { // IE 6+ in 'standards compliant mode'
			windowWidth = document.documentElement.clientWidth || document.body.clientWidth;
			windowHeight = document.documentElement.clientHeight || document.body.clientHeight;
		}

		return [windowWidth, windowHeight];
	}

	this.getScrollPos = function() {
		var scrollWidth, scrollTop;

		if(document.documentElement && (document.documentElement.scrollTop || document.documentElement.scrollWidth)) {
			scrollWidth = document.documentElement.scrollWidth;
			// IE is weird here.  If no doctype is provided, document.body.scrollTop is 0,
			// otherwise document.documentElement.scrollTop is 0.
			scrollTop = document.documentElement.scrollTop || document.body.scrollTop;
		} else if(document.body.scrollTop && document.body.scrollWidth) {
			scrollWidth = document.body.scrollWidth;
			scrollTop = document.body.scrollTop;
		}

		return [scrollWidth, scrollTop];
	}

	this.addEventListener = function(instance, eventName, listener) {
		var listenerFn = listener;
		if (instance.addEventListener) {
			instance.addEventListener(eventName, listenerFn, false);
		} else if (instance.attachEvent) {
			listenerFn = function() {
				listener(window.event);
			};
			instance.attachEvent("on" + eventName, listenerFn);
		} else {
			throw new Error("Event registration not supported");
		}
		return {
			instance: instance,
			name: eventName,
			listener: listenerFn
		};
	};

	this.removeEventListener = function(event) {
		var instance = event.instance;
		if (instance.removeEventListener) {
			instance.removeEventListener(event.name, event.listener, false);
		} else if (instance.detachEvent) {
			instance.detachEvent("on" + event.name, event.listener);
		}
	};

	this.fixIframesIE = function(id) {
		var disqusThread = Dsq.$(disqus_container_id);
		var iframes = disqusThread.getElementsByTagName('iframe');

		if(id) {
			var container = Dsq.$(id);
		} else {
			var container = Dsq.$('dsq-content');
		}

		for(i = 0; i < iframes.length; i++) {
			if (container) {
				iframes[i].style.width = container.offsetWidth;
			}
		}
	};

	this.getElementsByClassName = function(oElm, strTagName, strClassName) {
	/* Credit: Jonathan Snook [http://www.snook.ca/jonathan], Robert Nyman [http://www.robertnyman.com] */
		var arrElements = (strTagName == "*" && oElm.all)? oElm.all : oElm.getElementsByTagName(strTagName);
		var arrReturnElements = new Array();
		strClassName = strClassName.replace(/\-/g, "\\-");
		var oRegExp = new RegExp("(^|\\s)" + strClassName + "(\\s|$)");
		var oElement;
		for(var i = 0; i < arrElements.length; i++) {
			oElement = arrElements[i];
			if(oRegExp.test(oElement.className)) {
				arrReturnElements.push(oElement);
			}
		}
		return (arrReturnElements);
	};

	this.postToUrl = function(url, post_data, opt_redirect) {
		var form = document.createElement('form');
		var iframe_container = document.createElement('div');
		var id = 'dsq-temp-iframe-' + (new Date()).getTime();

		form.method = 'POST';
		form.action = url;
		if (!opt_redirect) {
			form.target = id;
		}
		iframe_container.innerHTML = '<iframe style="display:none" name="' + id + '" id="' + id + '"></iframe>';

		for(var key in post_data) {
			if(post_data.hasOwnProperty(key)) {
				var input = document.createElement('input');
				input.name = key;
				input.type = 'hidden';
				input.value = post_data[key];

				form.appendChild(input);
			}
		}

		Dsq.$b.appendChild(iframe_container);
		Dsq.$b.appendChild(form);
		form.submit();
	};

	// Strips integer id from id of element in the form ('some-id-###')
	this.extractId = function(e) {
		var chunks = e.id.split('-');
		if(chunks.length <= 1) {
			return 0;
		} else {
			var retval = parseInt(chunks[chunks.length-1]);
			return !isNaN(retval) ? retval : null;
		}
	};

	this.getStyle = function(el, styleProp) {
		if(el.currentStyle) {
			var y = el.currentStyle[styleProp];
		} else if(window.getComputedStyle) {
			var y = document.defaultView.getComputedStyle(el, null).getPropertyValue(styleProp);
		}

		if(y == 'transparent' || y == '') {
			this.getStyle(el.parentNode, styleProp);
		} else {
			return y;
		}
	};

	this.execScript = function(url, append_qs, container) {
		var script = document.createElement('script');
		append_qs = typeof append_qs == 'undefined' ? true : append_qs;
		container = container || Dsq.container;

		if(append_qs) {
			var j = (url.indexOf('?') >= 0) ? '&' : '?';
			url += j + (new Date()).getTime();
		}
		script.type = 'text/javascript';
		script.charset = 'UTF-8';
		script.src = url;
		container.appendChild(script);
		return script;
	};

	this.pluralize = function(num, singular, plural) {
		return (num != 1) ? plural || 's' : singular || '';
	};

	this.getRequestParams = function(queryString /* optional */) {
		var pairs, tuple;
		var params = {};

		queryString = queryString || window.location.search.substring(1);
		pairs = queryString.split('&');

		for (var i = 0, pair; pair = pairs[i]; i++) {
			tuple = pair.split('=');
			params[tuple[0]] = (tuple[1] || true);
		}

		return params;
	};

	this.addCssRule = function(selector, styleText, index) {
		var stylesheet;
		index = index || 0;

		if(!this._styleSheet) {
			var styleEl = document.createElement('style');
			document.getElementsByTagName('head')[0].appendChild(styleEl);
			this._styleSheet = styleEl.sheet;
			if(!this._styleSheet) {
				// IE does not like our newly created stylesheet.
				this._styleSheet = document.styleSheets[document.styleSheets.length-1];
			}
		}
		stylesheet = this._styleSheet;

		if(stylesheet.insertRule) {
			var ruleText = selector + ' { ' + styleText + ' }';
			if(index == -1) {
				index = stylesheet.cssRules.length;
			}
			stylesheet.insertRule(ruleText, index);
		} else if(stylesheet.addRule) {
			stylesheet.addRule(selector, styleText, index);
		}
	};

	this.forEachIn = function(obj, callback) {
		for(var key in obj) {
			if(obj.hasOwnProperty(key)) {
				callback(key, obj[key]);
			}
		}
	};

	this._interpolateGlobalContext = {
		// values that get used a lot and are global to the request
		'profile_url': Dsq.Urls.REQUEST_USER_PROFILE,

		'disqus_url': Dsq.jsonData.settings.disqus_url,
		'media_url': Dsq.jsonData.settings.media_url,
		'request_username': Dsq.jsonData.request.username,
		'request_display_username': Dsq.jsonData.request.display_username,
		'forum_name': Dsq.jsonData.forum.name
	};

	this.renderFromContextStack = function(key, contexts) {
		// Returns the first instance of `key` in the array of objects `contexts` or else ''
		for (var i=0; i<contexts.length; i++) {
			if (contexts[i][key] !== undefined) {
				return String(contexts[i][key]);
			}
		}
		throw new Error('key ' + key + ' not found in context');
	};

	var that = this;
	this.interpolate = function(fmt, opt_localContext) {
		// Interpolate `fmt` named-format string with an assumed global context.
		// Based on `interpolate` in django.views.i18n
		var contextStack = [opt_localContext || {}, that._interpolateGlobalContext];
		return fmt.replace(/%\(\w+\)s/g, function(match){
			return that.renderFromContextStack(match.slice(2,-2), contextStack);
		});
	};

	this.stripTags = function(s) {
		// Removes HTML tags from `s`
		return s.replace(/(<([^>]+)>)/g,"");

	};

	this.assert = function(b) {
		if (!b) {
			throw new Error('Assertion error.');
		}
	};

};
// Dsq.Utils

/**
 * Dsq.Popup: Popup helper functions.
 */
Dsq.Popup = new function() {
	this.timeHide = new Array();
	this.timeShow = new Array();
	this.activePopup = {};
	this.profileCache = {};
	this.statusCache = {};

	this.showTimer = function(post_id) {
		// clear the hide timer
		clearTimeout(this.timeHide[post_id]);

		// start the timer
		if(!Dsq.Popup.profileIsOn && !Dsq.Thread.adminIsOn) {
			this.timeShow[post_id] = setTimeout("Dsq.Popup.popProfile(\"" + post_id + "\")", 400);
		}
	};

	this.hideTimer = function(post_id) {
		// clear the show timer
		clearTimeout(this.timeShow[post_id]);
	};

	this.updateProfile = function(username) {
		// Callback from /embed/profile.js
		if (this.statusCache[username]) {
			var statusEl = Dsq.$('dsq-profile-status-' + username);
			statusEl.innerHTML = this.statusCache[username];
			statusEl.style.display = 'block';
		}

		if (this.profileCache[username]) {
			var _cache = this.profileCache[username];

			var _genhtml = function(text) { return '<span><big>' + text + '</big></span>'; };
			var _no_comments = _genhtml(Dsq.FmtStrings.NUMBER_OF_COMMENTS(_cache.comments_count));
			var _no_likes = _genhtml(Dsq.FmtStrings.NUMBER_OF_LIKES(_cache.likes_count));
			var _no_points = _genhtml(Dsq.FmtStrings.NUMBER_OF_POINTS(_cache.points));

			var statsEl = Dsq.$('dsq-popup-profile-user-stats-' + username);
			statsEl.innerHTML = '';

			if (Dsq.jsonData.users[username].registered) {
				statsEl.innerHTML = _no_comments + _no_likes;
			}
			statsEl.innerHTML += _no_points;

			var activeSites = '';
			for (var i = 0; i < _cache.active_sites.length; i++) {
				var site = _cache.active_sites[i];
				activeSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (activeSites !== '') {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = activeSites;
			} else {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = 'This site.';
			}

			var moderatedSites = '';
			for (var i = 0; i < _cache.moderated_sites.length; i++) {
				var site = _cache.moderated_sites[i];
				moderatedSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (moderatedSites !== '') {
				Dsq.$('dsq-popup-profile-moderated-' + username).innerHTML = moderatedSites;
			} else {
				Dsq.$('dsq-popup-profile-moderated-wrapper-' + username).innerHTML = '';
			}
		}

		// Reposition popup after full HTML is rendered
		if(Dsq.Popup.activePopup && Dsq.Popup.activePopup.el) {
			Dsq.Popup.initPopup(Dsq.Popup.activePopup.el, Dsq.Popup.activePopup.id, Dsq.Popup.activePopup.type);
		}

	};

	this.showCookieMsgs = function() {
		var title = '';
		var message = '';
		var numAlerts = 0;

		Dsq.Utils.forEachIn(Dsq.jsonData.cookie_messages, function(k, v) {
			if (!v) return;

			switch(k) {
				// Cookie: Twitter
				case 'post_twitter':
					if (v === 'error') {
						title = 'Twitter Error!';
						message += '<li id="dsq-msg-twitter-error">Oops, we couldn\'t tweet this comment. Please check your <a href="http://disqus.com/account/services">account settings</a>.</li>';
					} else {
						var _msg = v.split(':');
						title = 'Tweeted!';
						message += '<li id="dsq-msg-twitter-success">Your comment was successfully tweeted. <a href="http://twitter.com/' + _msg[0] + '/status/' + _msg[1] + '">Click here to view the tweet</a>.</li>';
					}
					break;
				// Cookie: Unapproved Post
				case 'post_not_approved':
					title = 'Comment awaiting approval by a moderator';
					message += '<li id="dsq-msg-post-not-approved">Your comment must be approved by a moderator before appearing here.</li>';
					break;
				// Cookie: Profile Found
				case 'post_has_profile':
					title = 'Use your existing commenter profile';
					message += '<li id="dsq-msg-post-has-profile">You have just posted your commment as a <span class="dsq-badge-guest">Guest</span>, but you may already have a <span class="logo-disqus">Disqus</span> Profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a></li>';
					break;
				case 'user_created':
					var _data = v.split(':');
					title = 'Profile created!';
					message += '<li id="dsq-msg-user-created">You have just created a <span class="logo-disqus">Disqus</span> Profile, the best way to claim, manage, and track your comments all over the web. \
					<br /><br />A confirmation is being sent to <strong>' + _data[1] + '</strong>. Please check for this email in order to verify your profile. \
					<ul class="dsq-list-tick"> \
						<li>Your username is <strong>' + _data[0] +'</strong>. <a href="http://disqus.com/people/' + _data[0] + '/" target="_blank">Click here to view your public profile</a>.</li> \
						<li>Be sure to set your profile picture, as well as connect your <span class="dsq-badge-facebook">Facebook</span> and <span class="dsq-badge-twitter">Twitter</span> accounts. <a href="http://disqus.com/account/" target="_blank">Click here for account settings</a>.</li> \
					</ul> \
					</li>'
					break;
				default:
					break;
			}
			numAlerts++;
		});

		if(numAlerts > 1) {
			message = '<ul class="dsq-list-bluebullet">' + message;
			message += '</ul>';
			title = 'Thanks for posting!';
		}
		if(numAlerts > 0) {
			if(typeof(disqus_cookie_msgs) == 'function') {
				disqus_cookie_msgs(message, title);
			} else {
				Dsq.Popup.popModal(message, title);
			}
		}
	};

	this.helpBadges = function(post_id) {
		var html = ' \
			<ul class="dsq-popup-help"> \
				<li><span class="dsq-badge dsq-badge-verified">Verified</span> has a <span class="logo-disqus">Disqus</span> Profile with a confirmed email address.</li> \
				<li><span class="dsq-badge dsq-badge-registered">Registered</span> has a <span class="logo-disqus">Disqus</span> Profile, but has not yet confirmed his or her email address.</li> \
				<li><span class="dsq-badge dsq-badge-guest">Guest</span> is not logged in with any account and has not claimed his or her comments.</li> \
				<li class="dsq-help-otheraccts">Other accounts</li> \
				<li><span class="dsq-badge dsq-badge-facebook">Facebook</span> is using his or her Facebook profile via Facebook Connect.</li> \
				<li><span class="dsq-badge dsq-badge-twitter">Twitter</span> is using his or her Twitter profile via Twitter Sign-in.</li> \
				<li><span class="dsq-badge dsq-badge-openid">OpenID</span> is using his or her OpenID.</li> \
			</ul> \
		';

		this.popModal(html, 'Help: Types of Commenters', post_id);
		return;
	};

	this.permalink = function(post_id) {
		var header = 'Link to this comment';
		var body = '<strong>You are anchored to</strong>:<br />' + document.location.protocol + '//' + document.location.host + document.location.pathname + document.location.search + '#comment-' + post_id;

		this.popModal(body, header, post_id);
	};

	this.login = function(header, body) {
		var h = header || 'Login or Register';
		var b = body || '';
		b += Dsq.Templates.frameLogin({id: 'dsq-popup-login'});
		b += '</iframe>'; // HACK: Sometimes there is something funky with the IFRAME SRC that causes no end tag
		this.popModal(b, h, null, true, 'dsq-popup-login');
	};

	this.blacklist = function(id) {
		var _meta = Dsq.jsonData.posts[id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		var title = 'Add to Blacklist';
		var message = ' \
		Adding this person to the blacklist will block him or her from commenting on this site. Check the following types that you would like to add to the blacklist:'
		+ (userData['registered'] ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-username" type="checkbox" checked> \
				<label for="dsq-blacklist-username"><strong>Username</strong>: ' + userData['username'] + '</label> \
			</div>'
			: '')
		+ (_meta.email ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-email" type="checkbox" checked> \
				<label for="dsq-blacklist-email"><strong>Email address</strong>: ' + _meta.email + '</label> \
			</div>'
			: '')
		+ '<div class="dsq-blacklist-option"> \
			<input id="dsq-blacklist-ip" type="checkbox" onclick="Dsq.$(\'dsq-blacklist-ip-warning\').style.display=\'block\'"> \
			<label for="dsq-blacklist-ip"><strong>IP address</strong>: ' + _meta.ip + '</label> \
		</div> \
		';

		message += ' \
			<p id="dsq-blacklist-ip-warning" style="display:none">	\
				Note: Blocking this person\'s IP address may also unintentionally prevent others, who share his/her IP address, from commenting on this site. \
				This may include people who are sharing the same computer, living in the same house, or using the same Internet provider. Only block an IP address as a last resort. \
			</p> \
		';

		message += ' \
			<p style="text-align:center"><button type="button" onclick="Dsq.Post.blockUser(' + id + '); this.disabled=true; this.innerHTML=\'Just one moment...\'">Add to Blacklist</button></p> \
		';

		Dsq.Popup.popModal(message, title);
	};

	this.remoteAccountSettings = function() {
		var body = '';
		// Set up IFrame.
		var params = {};
		var base_url = 'http://disqus.com/forums/scobleizer/_auth/embed/remote_settings/';
		var attributes = {id: 'dsq-popup-account-settings'};
		if (typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}

		body = Dsq.Templates._frameGeneric(base_url, params, attributes);
		this.popModal(body, 'Account Settings', null, true, 'dsq-popup-account-settings');
	};

	this.popModal = function(message, title, post_id, use_listener, extra_classes) {
		var container = document.createElement('div');
		var header, body;

		Dsq.Popup._closePopup(null, true);

		if(typeof(title) == 'undefined') { title = ''; }
		if(typeof(use_listener) == 'undefined') { use_listener = true; }

		if(post_id) {
			container.id = 'dsq-popup-message-' + post_id;
		} else {
			container.id = 'dsq-popup-message';
		}

		header = title;
		body = message;

		container.innerHTML = Dsq.Templates.popupModal(header, body);
		Dsq.Popup.initPopup(container, post_id, 'message', extra_classes);
		if(use_listener) {
			Dsq.Popup.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', Dsq.Popup._closePopup);
		}
	};

	this.popAlert = this.popModal;

	this.loading = function(post_id) {
		var title = Dsq.Strings.JUST_A_MOMENT;
		var body = '<div style="text-align:center; padding: 5px 0 10px 0"><img src="http://media.disqus.com/images/loading.gif" alt="" /></div>'
		Dsq.Popup.lightbox(body, title, post_id);
	};

	this.lightbox = function(message, title, post_id) {
		// Wraps Dsq.Popup.popModal

		var overlay = document.createElement('div');
		overlay.id = 'dsq-overlay';
		overlay.className = 'dsq-overlay';
		Dsq.$b.appendChild(overlay);
		
		Dsq.Popup.popModal(message, title, post_id, false, 'dsq-lightbox');
	};

	this.popProfile = function(post_id, userKey) {
		var post = Dsq.jsonData['posts'][post_id];
		if (post && post.has_been_anonymized) {
			Dsq.Popup.popModal('This message was anonymized by its previous owner.', 'Anonymized', post_id);
			return;
		}

		if(post_id) {
			userKey = Dsq.jsonData['posts'][post_id].user_key;	
		}
		var userData = Dsq.jsonData['users'][userKey];
		var elId = 'dsq-popup-profile-' + userKey;
		var container = document.createElement('div');

		if(this.activePopup.el) {
			this._closePopup(null, true);
			if(this.activePopup.linkClicked) {
				this.activePopup.linkClicked = false;
				return;
			}
		}

		container.id = elId;
		container.innerHTML = Dsq.Templates.popupProfile(userKey);

		this.initPopup(container, post_id, 'profile');
		this.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', this._closePopup);

		if(!this.profileCache[userKey]) {
			Dsq.Utils.execScript('http://disqus.com/embed/profile.js'
				+ '?username=' + userKey
				+ '&anon=' + (userData['registered'] ? 0 : 1)
				+ '&f=' + Dsq.jsonData['request'].forum);
		} else {
			this.updateProfile(userKey);
		}
	};

	this._closePopup = function(e, force) {
		var activePopup = Dsq.Popup.activePopup.el;
		var id = Dsq.Popup.activePopup.id;
		var link = 'dsq-avatar-' + id; // HACK: Specific to profile toggle target

		// HACK: This event should be gone if there is no active popup.
		if(!activePopup) {
			return;
		}
		if(force || !Dsq.Popup.isClicked(e, activePopup.id)) {
			// TODO: This is breaking iE?
			if(Dsq.Popup.popupListener) {
				Dsq.Utils.removeEventListener(Dsq.Popup.popupListener);
			}
			
			// Kill overlay
			var overlay = Dsq.$('dsq-overlay');
			if(overlay) { Dsq.Utils.deleteNode(overlay); }
			
			try {
				Dsq.Utils.deleteNode(activePopup);
			} catch(e) {
				// HACK: IE6 throws an error when using deleteNode() with a node containing a <table> in the html.
				activePopup.parentNode.removeChild(activePopup);
			}
			Dsq.Popup.activePopup = {};
		}

		if(!force && Dsq.Popup.isClicked(e, link)) {
 			Dsq.Popup.activePopup.linkClicked = true;
		}

	};

	this.initPopup = function(popup, post_id, type, extra_classes) {
		popup.className = 'dsq-popup dsq-popup-' + type + ' ' + (extra_classes ? extra_classes : '');
		if(Dsq.Utils.ie6 || Dsq.Utils.ie7) {
			// HACK: We can't modify the body before it's ready, so we need
			//       to use an IE-safe "DOMReady" workaround before loading
			//       our popup.
			Dsq.Utils.execOnReady(function() {Dsq.$b.appendChild(popup); });
		} else {
			Dsq.$b.appendChild(popup);
		}

		popup.style.display = 'block';

		var xPos = (Dsq.Utils.getWindowSize()[0] - popup.offsetWidth) / 2;
		var yPos = (Dsq.Utils.getWindowSize()[1] - popup.offsetHeight) / 2;

		if(Dsq.Utils.ie6) {
			yPos += Dsq.Utils.getScrollPos()[1];
		}

		popup.style.left = xPos + 'px';
		popup.style.top = yPos + 'px';

		Dsq.Popup.activePopup = {
			'el' : popup,
			'id' : post_id,
			'type': type,
			'linkClicked' : false
		};
	};

	this.isClicked = function(e, id) {
		var t = e.target || e.srcElement;
		while(t && t.parentNode) {
			if(t.id == id) {
				return true;
			}

			t = t.parentNode;
		}
		return false;
	};
};
// Dsq.Popup

/**
 * Dsq.Templates
 */
Dsq.Templates = new function() {
	/*
	 * Counter keeping track of the number of posts iterated over.
	 */
	this.postLoopCounter = 0;
	this.filters = {};
	this.addPostContainer = 'dsq-post-add';
	this.textareaContainer = 'dsq-post-add';

	this.registerTemplate = function(name, func) {
		this['$$_' + name] = func;

		if(typeof DsqLocal.Filters != 'undefined'
		&& typeof DsqLocal.Filters[name] == 'function') {
			// Push filters to this.filters to unify code.
			this.filters[name] = this.filters[name] || [];
			this.filters[name].push(DsqLocal.Filters[name]);
		}

		this[name] = function() {
			var ret;

			if(typeof DsqLocal.Templates != 'undefined'
			&& typeof DsqLocal.Templates[name] == 'function') {
				ret = DsqLocal.Templates[name].apply(this, arguments);
			}

			if(ret === undefined) {
				ret = this['$$_' + name].apply(this, arguments);
			}

			if(this.filters[name]) {
				var args = [ret];

				args.push.apply(args, arguments);
				for(var i = 0; i < this.filters[name].length; i++) {
					ret = this.filters[name][i].apply(this, args);
				}
			}

			return ret;
		};
	};

	this.registerFilter = function(name, func) {
		this.filters[name] = this.filters[name] || [];
		this.filters[name].push(func);
	};

	/**
	 * Dsq.Templates.Filters
	 */
	this.Filters = new function() {
		this.commentContainer = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			var classes = [];
			if(Dsq.jsonData.request.page > 1) {
				classes.push('dsq-append');
			}

			//
			// Extra classes used for custom themes
			//

			if(_meta.depth) {
				classes.push('dsq-comment-child', 'dsq-depth-' + _meta.depth, 'dsq-parent-is-' + _meta.parent_post_id);
			}


			//

			if(_meta.author_is_creator) {
				// TODO: We need to deprecate the "special" class since it is not properly prefixed.
				classes.push('special', 'dsq-special');
			}
			if(_meta.author_is_moderator) {
				classes.push('dsq-moderator');
			}
			classes.push(['dsq-odd', 'dsq-even'][Dsq.Templates.postLoopCounter % 2]);

			s = s.substring(0, s.lastIndexOf('>'));
			return s + ' class="dsq-comment ' + classes.join(' ') + '" style="margin-left:' + _meta.depth*30 + 'px">';
		};

		this.commentContent = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			if (_meta.killed) {
				return '<em>Comment removed.</em>';
			} else if (!_meta.approved) {
				return '<em>This comment was flagged for review.</em>';
			}

			s = s.replace(Dsq.MEDIA_POST_RE, Dsq.MediaPostHandler);
			return s;
		};
	};

	//
	// Thread
	//
	// TODO: These need to be stripped of all Django template tags.

	this.authPost = function() {
		if (!Dsq.jsonData.context.show_reply) {
			return '';
		}
		var result = [];
		result = result.concat([
				'<div id="dsq-auth"',
						Dsq.jsonData.integration.reply_position ? 'class="dsq-auth-bottom"' : '',
						'>',
					'<div class="dsq-by">',
						'<a href="http://disqus.com" target="_blank">',
							(Dsq.jsonData.integration.disqus_logo ?
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/by-disqus.png" alt="discussion by DISQUS">') :
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/dsq-button-120x19.png" alt="discussion by DISQUS">')
							),
						'</a>',
					'</div>',
					'<div class="dsq-auth-header">',
						'<h3 id="dsq-add-new-comment" class="dsq-h3-addcomment">',
								Dsq.Strings.ADD_NEW_COMMENT,
						'</h3>',
						'<div id="dsq-login">',
						(!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.allow_anon_post
								? '<p class="dsq-login-message" id="dsq-login-message">You are commenting as a <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. You may select one to log into:</p>'
								: '')
		]);
		if (!Dsq.jsonData.request.is_authenticated) {
			result = result.concat([
							Dsq.Utils.interpolate(
								'<a id="dsq-login-toggle" href="%(disqus_url)s%(login_url)s?next=article:%(thread_id)s" onclick="Dsq.Popup.login(); return false"><img class="dsq-login-icon" src="%(media_url)s/images/dsq-profile-btn.png" title="%(log_into)s" alt="%(log_into)s"/></a>',
								{login_url: Dsq.Urls.LOGIN, thread_id: Dsq.jsonData.thread.id, log_into: Dsq.Strings.LOG_INTO_DISQUS}
								),
							'&nbsp; ',
							(Dsq.jsonData.context.use_fb_connect ?
								'<div id="dsq-fbc-login" onlogin="DisqusFbcParentController.onLogin()" size="medium" background="light" length="short" style="display:inline; margin-right:7px"></div>' :
								''
							),
							(Dsq.jsonData.context.use_twitter_signin ?
								Dsq.Utils.interpolate(
									'<div id="dsq-twitter-login" class="dsq-twitter-login" onclick="Dsq.Twitter.startTwitterConnect();" style="display:inline; cursor: pointer"><img src="%(media_url)s/images/twitter-signin-short.png" style="margin-right:7px" /></div>', {}) : ''),
							(Dsq.jsonData.context.use_openid ?
								Dsq.Utils.interpolate(
									'<div id="dsq-openid-login" class="dsq-openid-login" onclick="Dsq.OpenID.requestURL();" style="display:inline; cursor:pointer;"><img src="%(media_url)s/images/openid-login-button.png"/></div>', {}
								) : '')
			]);
		}
		result = result.concat([
						'</div>', // dsq-login
					'</div>', // dsq-auth-header
					'<div id="dsq-authenticated" class="dsq-authenticated" ',
						Dsq.jsonData.request.is_authenticated ? 'style="display:block"' : '',
						'>',
						'<div class="dsq-authenticated-pic">',
								Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">' +
																			'<img class="dsq-post-avatar" src="%(avatar_url)s" alt="" /></a>',
																			{avatar_url: Dsq.Urls.REQUEST_USER_AVATAR,
																			url: (Dsq.jsonData.request.is_remote
																					 ? Dsq.jsonData.request.url
																					 : Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE) }),
						'</div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									(Dsq.jsonData.request.is_remote
										? Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">%(request_display_username)s</a>', {url:Dsq.jsonData.request.url})
										  )
										: Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(disqus_url)s%(profile_url)s" title="%(request_display_username)s">%(request_display_username)s</a>')
											)
									),
								'</li>',
								'<li class="logout">',
									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<img class="dsq-login-icon" src="%(media_url)s/images/dsqicon12.png" alt="%(logged_in_as)s"/>&nbsp',
											{logged_in_as: Dsq.FmtStrings.LOGGED_IN_AS(Dsq.jsonData.request.display_username)})
										: ''),

									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="%(logout_from_disqus)s">',
											{logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN, logout_from_disqus: Dsq.FmtStrings.LOGOUT_FROM('DISQUS')})
										: ((Dsq.jsonData.request.remote_domain == 'twitter')
												? Dsq.Utils.interpolate('using Twitter (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
												 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
												: ((Dsq.jsonData.request.remote_domain == 'openid')
													 ? Dsq.Utils.interpolate('using OpenID (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
													 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
													 : ''
													)
											)
									),

									(!Dsq.jsonData.request.is_remote ? Dsq.FmtStrings.LOGOUT_FROM('<span class="logo-disqus">DISQUS</span>') : ''),
									'</a>',
								'</li>',
							'</ul>',
						'</div>',
					'</div>'
		]);
		if (Dsq.jsonData.context.use_fb_connect) {
			result = result.concat([
					'<div id="dsq-fbc-authenticated" class="dsq-authenticated">',
						'<div id="dsq-fbc-profilepic" class="dsq-authenticated-pic" uid="loggedinuser" type="FB.XFBML.ProfilePic" size="square" facebook-logo="true"></div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									'Logged in as <span id="dsq-fbc-name" uid="loggedinuser" type="FB.XFBML.Name" linked="true" useyou="false"></span>',
								'</li>',
								'<li class="logout">using Facebook Connect <a href="#" onclick="javascript:DisqusFbcParentController.logout();return false;">(Logout)</a></li>',
							'</ul>',
						'</div>',
					'</div>'
			]);
		}
		result = result.concat([
				'</div>', // dsq-auth
				'<div id="dsq-toolbar-items">',
				'</div>'
		]);
		result = result.concat([
					//
					//
					//
				((!Dsq.jsonData.forum.allow_anon_post && !Dsq.jsonData.request.is_authenticated) ?
					// Needs to be translated:
					('<p id="dsq-no-anon-msg">Required: Please log into <span class="logo-disqus">Disqus</span> ' +
					(Dsq.jsonData.context.use_fb_connect ? 'or connect with Facebook ' : '') +
					(Dsq.jsonData.context.use_twitter_signin ? 'or sign in with Twitter ' : '') +
					(Dsq.jsonData.context.use_openid ? 'or sign in using OpenID ' : '') +
					Dsq.Utils.interpolate('to comment on <strong>%(forum_name)s</strong>.</p>')) :
					''
				),
				'<div id="dsq-post-add"></div>',
				'<div style="margin:10px 0">',
				((Dsq.jsonData.forum.use_media) ?
						'<a href="#" id="dsq-media-link" onclick="Dsq.Post.showMenu(this, false, \'media\'); return false">' + Dsq.Strings.USE_MEDIA + ' <small>&#9660;</small></a>' :
						''),
				'</div>'
		]);
		return result.join('');
	};


	this.header = function() {

		var html = '\<h3 id="dsq-comments-count" class="dsq-h3-commentcount">\
	 <span id="dsq-num-posts">79</span> Comments\
	 &nbsp;\
	 <span class="dsq-item-feed">\
	 <a href="http://scobleizer.disqus.com/what_do_the_freaking_tech_bloggers_want/latest.rss"><img src="http://media.disqus.com/images/embed/bullet-feed.png"></a>\
	 </span>\
	 </h3>\
	 <div id="dsq-options" style="margin:15px 0">\
	 <span class="dsq-item-sort">\
	 Sort by\
	 <select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);">\
	 <option value="hot" selected="selected">Popular now</option>\
	 <option value="best" >Best Rating</option>\
	 <option value="newest" >Newest first</option>\
	 <option value="oldest" >Oldest first</option>\
	 </select>\
	 &nbsp;\
	 </span>\
	 <span class="dsq-item-cp"><a href="http://scobleizer.disqus.com/what_do_the_freaking_tech_bloggers_want/">Community Page</a>&nbsp;&nbsp;&nbsp;</span>\
	 <span class="dsq-item-subscribe">\
	 <img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle">\
	 <span id="dsq-subscribe">\
	 <a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a>\
	 </span>\
	 </span>\
	 </div>\
	 <div id="dsq-alerts">\
	 <p>Comments for this page are closed.</p>\
	 </div>\
		';

		

		
		if (Dsq.jsonData.request.is_moderator) { 
			html = ' \
			<div class="dsq-alert-message dsq-upgrade-message"> \
				<strong>Disqus upgrade available.</strong> Hi ' + Dsq.jsonData.request.display_username + ', this message is being displayed to you because you are a moderator of this site. <a href="#" onclick="Dsq.$(\'dsq-upgrade-message\').style.display=\'block\';this.style.display=\'none\';return false">Click here for details.</a> \
				<div style="display:none; margin-top:10px;" id="dsq-upgrade-message"> \
					A new theme is available with added features. <a href="http://disqus.com/comments/settings/' + Dsq.jsonData.forum.url + '/?p=customize">To change your theme, click here</a> and choose the theme Narcissus. \
					If you do not upgrade, you are missing out on features such as: real-time commenting, new sign-in integrations, and an upgrade interface. \
					<strong>This message will automatically go away in one week.</strong> \
				</div> \
			</div> \
			' + html; 
		}
		return html;
	};

	this.footer = function() {
		var html = Dsq.Templates.pagination();

		
			html += Dsq.Templates.authPost();
		

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		

		return html;
	};

	this.pagination = function() {
		var html = '';
		
		if (Dsq.$('dsq-pagination')) { Dsq.$('dsq-pagination').innerHTML = ''; }
		if (!Dsq.jsonData.thread.paginate) { return ''; }

		//
		// TODO: num_paginator still uses the template tag for pagination, 
		// 		while append_paginator does it all in JavaScript.
		//		This should all be in JavaScript.
		//

		if (Dsq.jsonData.thread.num_pages > 1 && Dsq.jsonData.request.page < Dsq.jsonData.thread.num_pages) {
			html = ' \<a class="dsq-paginate-append-text" href="#" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this); return false">Show more comments...</a>\
	 <button type="button" class="dsq-button-small dsq-paginate-append-button" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this);">Load more comments</button>\
			';
		}
		
		if (Dsq.$('dsq-pagination')) {
			Dsq.$('dsq-pagination').innerHTML = html;
			return '';
		} else {
			return '<div id="dsq-pagination" class="dsq-pagination">' + html + '</div>';
		}
	};

	this.trackbacks = function() {
		var html = '';

		if(typeof DsqLocal != 'undefined' && DsqLocal.trackback_url && DsqLocal.trackbacks) {
			var trackbacks = DsqLocal.trackbacks;
			var trackback_url = DsqLocal.trackback_url;
		} else {
			var trackbacks = [
			
			
			];
			var trackback_url = 'http://scobleizer.disqus.com/what_do_the_freaking_tech_bloggers_want/trackback/';
		}

		html += '<div class="dsq-item-trackback">Trackback URL&nbsp;&nbsp;<input class="dsq-trackback-url" onclick="this.select()" readonly="true" value="' + trackback_url + '"></div>';

		if(trackbacks.length) {
			html += '<ul id="dsq-references">'
			for(var i = 0; i < trackbacks.length; i++) {
				var trackback = trackbacks[i];
				html += '<li><cite><a href="' + trackback.author_url + '" rel="nofollow">' + trackback.author_name + '</a></cite> \
						<p class="dsq-meta">' + trackback.date + '</p> \
						<p class="dsq-content">' + trackback.excerpt + '</p></li>';
			}
			html += '</ul>';
			html = '<h3 class="dsq-h3-trackbacks">Trackbacks</h3>' + html;
		}

		return html;
	}

	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		/* Reaction HTML begins */
		var item = '<li class="dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-reaction-header">'
			+ '<div class="dsq-header-avatar">';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'">';
		} else {
			item += '<a target="_blank" href="#" onclick="return false;">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {
			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar32.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png"/>'
			+ '</a></div>'
			+ '<cite><span>' + reaction.author_name + '</span></cite>'
			+ '<span class="dsq-header-meta"><a class="dsq-header-time">' + reaction.date_created + '</a></span>'
			+ '</div><div class="dsq-reaction-body">'
			+ '<div class="dsq-reaction-message">' + reaction.body + '</div>'
			+ '<div class="dsq-reaction-footer">From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
			+ 'via <a href="' + reaction.source_url + '">' + (reaction.source == 'backtype' ? 'BackType' : 'UberVU') + '</a>'
			+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator ? '&nbsp;&bull;&nbsp;<a class="dsq-hide-reaction" href="#" onclick="Dsq.Reaction.hide(' + reaction.id + '); return false;">Hide</a>' : '') + '</div></div>';

		if(reaction.retweets) {
			var num_retweets = reaction.retweets.length;
			if (num_retweets > 0) {
				item += '<div class="dsq-reaction-retweets">';
				if (num_retweets == 1) {
					item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
				} else {
					item += (num_retweets + ' more retweets from ');

					item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
					var n_tweets = (num_retweets > 15) ? 15 : num_retweets;
					item += Dsq.Templates.showRetweets(reaction.id, n_tweets);

					if (n_tweets != num_retweets) {
						item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
							+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
					}
				}
				item += '</div>';
			}
		}

		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}

		return '<h3 class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this.missingPermissions = function() {
		return '	<p>Comments for this page are closed.</p>\n';
	};

	//
	// Post
	//

	this.prependPost = function(post_id) {
		var html = '<div id="comment-' + post_id + '"></div>';
		return html;
	};

	this.appendPost = function(post_id) {
		var html = '<div id="dsq-comment-reply-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};

		return ' \
			<div class="dsq-header-avatar" id="dsq-header-avatar-' + post_id + '" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
				<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
			+ (Dsq.jsonData.forum.show_avatar
				? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
				: '')
			+ '</a>'
			+ '</div> \
		';
	};

	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];

		return ''
			+ (_meta.author_is_moderator
				? '<img class="dsq-mod-star" src="http://media.disqus.com/images/bullet-star.png" title="Moderator" alt="" />'
				: '')
			+ '<span class="dsq-header-meta"> \
				<a id="dsq-time-' + post_id + '" class="dsq-header-time" href="#comment-' + post_id + '" title="Permalink">' + _meta.date + '</a> \
			</span>';
	};

	this.preBody = function(post_id) {
		return '';
	}

	this.postBody = function(post_id) {
		// TODO: Deprecate flagging conditional
		var _meta = Dsq.jsonData.posts[post_id];
		return ''
			+ (_meta.edited
				? '<p class="dsq-editedtxt">(Edited by a moderator)</p>'
				: '')
			;
	};

	this.postFooter = function(post_id) {
		// TODO: Use media should be conditional
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed) { return ''; }

		return ' \
			<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
				<div id="dsq-points-' + post_id + '" class="dsq-likedtxt">'
				+ (_meta.points
					? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this comment.'
					: '')
				+ '</div>'
				+ '<ul class="dsq-comment-options dsq-list-style">'
				+ (_meta.votable
					? '<li class="dsq-list-first dsq-rate" id="dsq-rate-cont-' + post_id + '">'
					+ (!_meta.up_voted
						? '<a href="#" onclick="Dsq.Post.rate(this, ' + post_id + ', 1); return false;">Like</a>'
						: 'You liked this.') + '</li>'
					: '')
				+ '<li class="dsq-report' + (!_meta.votable ? ' dsq-list-first' : '') + '" id="dsq-post-report-' + post_id + '"><a href="#" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">Report</a></li> \
				</ul> \
				<ul class="dsq-list-style">'
				+ (_meta.can_reply
					? '<li class="dsq-list-first"><a href="#" id="dsq-reply-link-' + post_id +'" onclick="Dsq.Post.toggleReply(this, ' + post_id +'); return false;">Reply</a></li>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<li id="dsq-edit-el-' + post_id + '"><a id="dsq-edit-link-' + post_id + '" href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit</a></li>'
					: '')
				+ '<li class="' + (!_meta.can_reply ? 'dsq-list-first' : '') + '" id="dsq-more-el-' + post_id + '"><a id="dsq-more-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'more\'); return false">More <small>&#9660;</small></a></li>'
				+ (Dsq.jsonData.forum.use_media
					? '<li id="dsq-media-el-' + post_id +'" style="display:none"><a id="dsq-media-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'media\'); return false">Use Media <small>&#9660;</small></a></li>'
					: '')
				+ '</ul>'
				+ '<div id="dsq-reply-bar-' + post_id + '" class="dsq-reply-bar" style="display:none"> \
						<div id="dsq-reply-bar-items-' + post_id + '" class="dsq-reply-bar-items"> \
						</div> \
						<div id="dsq-reply-bar-auth-' + post_id + '" class="dsq-reply-bar-auth"> \
							 \
								 \
								 	<a href="#" class="dsq-help dsq-reply-req-opt" title="You are commenting as a Guest. You may choose to log into an existing DISQUS Profile, your Facebook, Twitter or OpenID account to comment on Scobleizer" onclick="Dsq.Popup.helpBadges(); return false">Optional:</a> \
								 \
								<img class="dsq-login-icon" src="http://media.disqus.com/images/dsq-favicon-16x16.png" alt="" /> \
								<a id="dsq-reply-login-' + post_id + '" href="http://disqus.com/profile/login/?next=article:18345885" onclick="Dsq.Popup.login(); return false">Login</a> \
								 \
									&nbsp;or&nbsp; \
									<img class="fb_login_image" src="http://static.ak.fbcdn.net/images/fbconnect/login-buttons/connect_light_small_short.gif" alt="Facebook Connect"/> \
									<a href="#" onclick="FB.Connect.requireSession(DisqusFbcParentController.onLogin); return false;">Connect</a> \
								 \
								&nbsp;or&nbsp; \
									<img src="http://media.disqus.com/images/twitter-signin-icon.png" alt="" /> \
									<a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false">Sign-in</a> \
								 \
								 \
							 \
						</div> \
					</div> \
					<div id="dsq-reply-' + post_id + '"></div> \
			</div> \
		';
	};

	//
	// Iframes
	//

	this._makeAttributes = function(attributes) {
		// Makes a tag attributes string out of an object.
		// Caller is responsible for making sure nothing needs to be escaped.
		var result = [];
		for (key in attributes) {
			result.push(' ' + key + '="' + attributes[key] + '"');
		}
		result = result.join('');
		return result;
	};

	this._frameGeneric = function(base_url, params, attributes) {
		if(typeof(disqus_callback_params) == 'undefined') {
			disqus_callback_params = '';
		}

		var default_params = {
			// TODO: These should be moved to Dsq.jsonData.
			'f'				: 'scobleizer',
			't'				: 'what_do_the_freaking_tech_bloggers_want',
			// Do we need encodeURIComponent here?
			'ifrs'			: encodeURIComponent(disqus_iframe_css),
			'to_redirect'	: encodeURIComponent(window.location),
			'cbp'			: disqus_callback_params,
			'ff'			: Dsq.Thread.ff,
			'fc'			: Dsq.Thread.fc,
			'ac'			: Dsq.Thread.ac,
			'default_text'	: disqus_default_text
		};

		base_url += '?' + (new Date()).getTime();
		// Add params to default_params.
		if(params) {
			for(var key in params) {
				if(params.hasOwnProperty(key)) {
					default_params[key] = encodeURIComponent(params[key]);
				}
			}
		}
		// Build querystring.
		for(var key in default_params) {
			if(default_params[key] && default_params.hasOwnProperty(key)) {
				base_url += '&' + key + '=' + default_params[key];
			}
		}

		return [
			'<iframe marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0"',
			(' allowtransparency="true" src="' + base_url + '"'),
			this._makeAttributes(attributes),
			'</iframe>'].join('');
	};

	this.frameLogin = function(opt_attributes) {
		var params = {};
		var base_url = 'http://disqus.com/embed/login.html';
		var attributes = opt_attributes || {};
		attributes['class'] = 'dsq-post-login';

		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameReply = function(post_id, extra_params, attributes) {
		// Returns the HTML for a reply iframe. Called by Dsq.Iframes.setReplyIframeToContainer
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = Dsq.Urls.REPLY;
		var params = {
			'def_email'		: disqus_def_email,
			'def_name'		: disqus_def_name
		};
		if(extra_params) {
			for(var key in extra_params) {
				if(extra_params.hasOwnProperty(key)) {
					params[key] = extra_params[key];
				}
			}
		}
		if(_meta) {
			params['parent_post'] = post_id;
		}
		if(typeof disqus_per_page != 'undefined') {
			params['per_page'] = disqus_per_page;
		}
		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		if(Dsq.jsonData.request.is_authenticated) {
			attributes['class'] += '-authenticated';
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameEdit = function(post_id) {
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = 'http://disqus.com/embed/edit.html';
		var params = {
			'p' : post_id
		};
		return this._frameGeneric(base_url, params, {'class': 'dsq-post-edit', 'name': 'dsq-edit_' + post_id + '-frame'});
	};

	//
	// Menus
	//

	this.menuMore = function(post_id) {
		// TODO: "Remove post" button should hide menu.
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		return ' \
			<li><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')">Link</a></li> \
			<li><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Profile</a></li>'
	+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
		? '	<li class="dsq-menu-sep"></li>' + (_meta.email ? '<li class="dsq-admin-email">' + _meta.email + '</li>' : '')
		+ '	<li class="dsq-admin-ip">' + _meta.ip + '</li> \
			<li class="dsq-menu-sep"></li>'
		+ (Dsq.jsonData.request.moderator_can_edit
			? ' <li class="dsq-admin-edit"><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit Comment</a></li>'
			: '')
		+ ' <li class="dsq-remove"><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); return false;">Remove Comment</a></li> \
			<li class="dsq-report-spam"><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); return false;">Mark Spam</a></li> \
			<li class="dsq-block-user"><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li>'
		: '');
	};

	this.menuMedia = function(post_id) {
		return ' \
			<li><a href="#" onclick="Dsq.Post.toggleMediaReply(this, ' + post_id + ', \'seesmic\'); return false;">Record video</a></li> \
		';
	};

	this.dropProfile = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};


		var menu = '<li class="dsq-drop-showlnk"><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Expand &#8663;</a></li>';
		var pointsMessage = '';
		if (userData['registered']) {
			pointsMessage = 'with ' + userData['points'] + ' points (more points are better).';
		}

		if (userData['is_remote']) {
			var domain = userData['remote_domain_name'];
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' is a ' + domain + ' user ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
			menu += '<span class="dsq-badge-' + domain.toLowerCase() + '">' + domain + '</span></li>';
		} else if (userData['registered']) {
			if (userData['verified']) {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a verified commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-verified">Verified</span></li>';
			} else {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a registered, but unverified, commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-registered">Registered</span></li>';
			}
		} else {
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has not claimed this commenter profile." onclick="Dsq.Popup.helpBadges()"><span class="dsq-badge-guest">Guest</span></li>';
		}

		menu += _includeServices();
		return menu;
	};

	//
	// Popups
	//

	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-content"> \
			<div class="dsq-popup-top"></div> \
			<div class="dsq-popup-body" class="clearfix"> \
				<div class="dsq-popup-body-padding"> \
					<div class="dsq-popup-header"> \
						<a class="dsq-close-link" href="#" onclick="Dsq.Popup._closePopup(null, true); return false"><img src="http://media.disqus.com/images/modal-close.png" alt="" /></a>'
						+ content['header']
					+ '</div>'
					+ content['body']
					+ '<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
				</div> <!-- padding --> \
			</div> <!-- body --> \
			<div class="dsq-popup-bottom"></div> \
		</div> \
		';
	};

	this.popupProfile = function(user_key) {
		var userServices = Dsq.Post.getUserServices(user_key, null);
		var userData = Dsq.jsonData['users'][user_key];
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		var _includeServices = function() {
			var html = '';
			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == 0
					? '<h4>Connections</h4><ul>'
					: '')
				+ '<li> \
					<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '" title="' + userServices[i].name.toLowerCase() + '" /> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank">'
					+ userServices[i].name
					+ '</a> \
				</li>'
				+ (i+1 == userServices.length ? '</ul>' : '');
			}
			return html;
		};

		headerHtml = ' \
			<table> \
				<tr> \
					<td> \
						<a class="dsq-profile-userurl" href="' + userData.url + '"><img class="dsq-popup-profile-avatar" src="' + userData['avatar'] + '" alt="" /></a> \
					</td> \
					<td> \
						<div class="dsq-popup-profile-user"> \
							<h3>' + userData['display_name'] + '</h3> \
							<div class="dsq-popup-profile-user-stats" id="dsq-popup-profile-user-stats-' + user_key + '">Loading...</div> \
						</div> \
					</td> \
				</tr> \
			</table> \
		';

		bodyHtml = ' \
			<div class="dsq-popup-profile-state"> \
				This is a&nbsp;<span class="'
					+ (userData['registered']
						? (userData['verified']
							? ' dsq-badge-verified'
							: (userData['is_remote']
								? ' dsq-badge-' + userData['remote_domain_name'].toLowerCase()
								: ' dsq-badge-registered')
							)
							: ' dsq-badge-guest') + '">'
			+ (userData['registered']
				? (userData['verified']
					? 'Verified'
					: (userData['is_remote']
						 ? userData['remote_domain_name']
						 : 'Registered')
					)
				: 'Guest')
			+ '</span>&nbsp;commenter profile.'
			+ '&nbsp;<a class="dsq-profile-userurl" href="' + userData.url + '"><strong>View more comments </strong></a>'
			+ (!userData['points']
				? '<p class="dsq-popup-notice">If this is you, <a href="http://disqus.com/profile" target="_blank">claim it now</a> to manage your comments.</p>'
				: '')
			+ ((userData['registered'] && !userData['verified'] && (Dsq.jsonData.request.username && (Dsq.jsonData.request.username == userData['username'])) && !userData['is_remote'])
				? '<p class="dsq-popup-notice"><strong>Alert</strong>: You have not verified this account. <a href="http://disqus.com/verify">Verify it now.</a></p>'
				: '')
			+ '</div> \
			<div id="dsq-profile-status-' + user_key + '" class="dsq-popup-profile-status" style="display:none"></div> \
			<div class="dsq-popup-profile-snapshot"> \
				<table> \
					<tr> \
						<td> \
							<div id="dsq-popup-profile-active-sites-wrapper-' + user_key + '"> \
								<h4>Most active sites</h4> \
								<ul id="dsq-popup-profile-active-sites-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
						<td>'
							+ _includeServices()
							+ '<div id="dsq-popup-profile-moderated-wrapper-' + user_key + '"> \
								<h4>Moderator of</h4> \
								<ul id="dsq-popup-profile-moderated-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupReblog = function() {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<cite><span>Reblog this comment</span></cite> \
		';

		bodyHtml = ' \
			<div id="dsq-reblog-form" class="dsq-reblog-form"> \
			</div> \
		';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupModal = function(title, message) {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<h3>' + title + '</h3> \
		';

		bodyHtml = message;

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.alertContent = function(name, post_id) {
		var alert = {
			'post_not_approved': {
				'title': 'Comment awaiting approval by a moderator',
				'message': 'Thanks for posting. Your comment must be approved by a moderator before appearing here.'
			},
			'post_has_profile': {
				'title': 'Use your existing commenter profile',
				'message': 'You have just posted your commment as a <span class="dsq-badge dsq-badge-guest">Guest</span>, but you may already have a <span class="dsq-badge dsq-badge-registered">Registered</span> commenter profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a>'
			}
		};
		return alert[name] || false;
	};

	//
	// Actions
	//

	this.voted = function(post_id, points, vote) {
		// Update number of points
		Dsq.$('dsq-points-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this comment.';

		// Update link text
		if(vote) {
			Dsq.$('dsq-rate-cont-' + post_id).innerHTML = 'You liked this.';
		}
	};

	this.subscribed = function(status) {
		var title, message;

		if(status) {
			title = 'Subscribed!';
			message = 'You have subscribed to this comment thread. New comments will be sent directly to your email inbox, where you may read and respond by email.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(0); return false">Unsubscribe</a> \
			';
		} else {
			title = 'Unsubscribed';
			message = 'You have unsubscribed to this comment thread. New comments will no longer be sent to your email inbox.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a> \
			';
		}

		Dsq.Popup.popModal(message, title);

	};
	
	this.highlighted = function() {
		Dsq.Popup.popModal('This comment has been highlighted.', 'Highlighted comment');
	};

	//
	// Media
	//

	this.mediaSeesmic = function(id, thumb) {
		return ' \
			<div id="dsq-seesmic-' + id + '_preview" class="dsq-seesmic-preview"><a href="http://www.seesmic.com/video/' + id + '" target="_blank" class="see_link">&nbsp;</a> \
				<div style="display:block;width:160px; height:120px; border:none; background-image:url(http://t.seesmic.com/thumbnail/' + thumb + ')"> \
					<div id="dsq-seesmic-' + id + '_hide" class="seePlayOverlay" style="display:none;"><img onclick="see_play_video(\'' + id + '\',false)" src="http://media.disqus.com/images/seesmic/stopOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; padding-top: 30px; padding-left: 50px" alt="" /></div> \
					<div id="dsq-seesmic-' + id + '_show" class="seePlayOverlay"><img onclick="see_play_video(\'' + id + '\',true)" src="http://media.disqus.com/images/seesmic/playOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; border:none; padding-top: 30px; padding-left: 50px" alt="" /></div> \
				</div> \
			</div> \
			<div id="' + id + '_content" style="display:block; width:100%; padding-top:5px"></div> \
		';
	};

	//
	// Callbacks
	//

	this.postComment_onSuccess = function(parent_post_id) {
		// Increment post count
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');
		
		if (num_posts) { 
			num_posts.innerHTML = parseInt(num_posts.innerHTML) + 1;
		}
		if (total_posts) { 
			total_posts.innerHTML = parseInt(total_posts.innerHTML) + 1;
		}
	};
};
// Dsq.Templates


/**
 * Dsq.Post
 */
Dsq.Post = new function() {
	this.openedMenu = {};
	this.menuEventListener = null;
	this.stateReplyToggled = {};
	this.stateEditToggled = {};
	this.stateRecordLink = {};

	/**
	 * Inserts a new post into the document.
	 *
	 * @param after_id {Number}	Insert a post before specified id.  If after_id
	 *							evaluates to false, then post in the front.  If
	 *							after_id is -1, post at the end.
	 */
	this.insert = function(after_id, id, message, author) {
		// Skeleton template from thread_posts.html.
		var skeleton = ' \
			<li id="dsq-comment-%(id)s"> \
				<div id="dsq-comment-header-%(id)s" class="dsq-comment-header"> \
					<cite id="dsq-cite-%(id)s" class="dsq-comment-cite"> \
						<a id="dsq-author-user-%(id)s" href="%(author_url)s" target="_blank" rel="nofollow">%(author_name)s</a> \
					</cite> \
				</div> \
				<div id="dsq-comment-body-%(id)s" class="dsq-comment-body"> \
					<div id="dsq-comment-message-%(id)s" class="dsq-comment-message">%(message)s</div> \
				</div> \
			</li> \
		';
		var _meta = Dsq.jsonData.posts[id];
		var _user_meta = Dsq.jsonData.users[_meta.user_key];
		var markup = Dsq.Utils.interpolate(skeleton, {
			id: id,
			message: message,
			author_url: _user_meta.blog,
			author_name: _user_meta.display_name
		});
		var div = document.createElement('div');
		markup = markup.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
		div.innerHTML = markup;

		if (after_id === -1) {
			Dsq.$('dsq-comments').appendChild(div);
		} else if (!after_id) {
			Dsq.$('dsq-comments').insertBefore(div, Dsq.$('dsq-comments').firstChild);
		} else if (Dsq.$('dsq-comment-' + after_id)) {
			// Get next node after "after_id", so we can insert before it.
			// If "after_id" is the last comment, the target node is the
			// last node.
			
			// var append_post_id = Dsq.Templates.appendPost(after_id).replace('<div id="','').replace('"></div>', '');
			var append_post_id = 'dsq-append-post-' + after_id;
			var node = Dsq.$(append_post_id);
			while (node = node.nextSibling) {
				if (!node || node.nodeType == 1) { // 1 == Node.ELEMENT_NODE
					break;
				}
			}
			if (!node) {
				node = Dsq.$(append_post_id);
			}
			node.parentNode.insertBefore(div, node);
		}
	};

	this.incrementPostCount = function() {
		
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');

		if (num_posts) {
			num_posts.innerHTML = parseInt(num_posts.innerHTML, 10) + 1;
		}
		if (total_posts) {
			total_posts.innerHTML = parseInt(total_posts.innerHTML, 10) + 1;
		}
	}
	
	this.outlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className += ' dsq-comment-outline';
		setTimeout("(function () { Dsq.Post.clearOutlineComment(" + post_id + ") })()", 3000);
	};
	
	this.clearOutlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className = Dsq.$('dsq-comment-' + post_id).className.replace('dsq-comment-outline', '');
	};

	this.showMenu = function(el, id, name) {
		var anchorPos = Dsq.Utils.findPos(el);
		var menu = document.createElement('ul');

		if(this.openedMenu) {
			if(this.openedMenu.linkClicked) {
				this.openedMenu.linkClicked = false;
				return;
			}
		}

		switch(name) {
			case 'more':
				menu.innerHTML = Dsq.Templates.menuMore(id);
				break;
			case 'media':
				menu.innerHTML = Dsq.Templates.menuMedia(id);
				break;
			default:
				break;
		}

		// Add menu to document body
		menu.id = 'dsq-menu-' + id;
		menu.className = 'dsq-menu';
		Dsq.$b.appendChild(menu);

		// Position and show
		anchorPos[1] += 15;
		menu.style.left = anchorPos[0] + 'px';
		menu.style.top = anchorPos[1] + 'px';
		menu.style.display = 'block';

		// Set global reference
		this.openedMenu = {
			'el' : menu,
			'id' : id,
			'name' : name,
			'linkClicked' : false
		};

		// Set listener
		this.menuEventListener = Dsq.Utils.addEventListener(document, 'mouseup', this._hideMenu);
	};

	this._hideMenu = function(e) {
		var el = e.target || e.srcElement;
		var openedMenu = Dsq.Post.openedMenu.el;
		var id = Dsq.Post.openedMenu.id;

		if(!id) {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link';
		} else {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link-' + id;
		}

		if(!openedMenu) {
			return;
		}

		if(!Dsq.Popup.isClicked(e, openedMenu.id)) {
			openedMenu.style.display = 'none';
			Dsq.Utils.removeEventListener(Dsq.Post.menuEventListener);
			Dsq.Utils.deleteNode(openedMenu);

		} else {
			// Hide the menu if a link was clicked inside the menu.  We can't
			// completely remove the menu until the onclick event on the link
			// fires, but the menuEventListener will prevent multiple menus
			// from polluting the DOM.
			if(el && typeof el.href != 'undefined') {
				openedMenu.style.display = 'none';
				Dsq.Post.openedMenu.el = null;
			}
		}

		if(Dsq.Popup.isClicked(e, link)) {
 			Dsq.Post.openedMenu.linkClicked = true;
		}
	};


	this.getUserServices = function(user_key, id) {
		if(!user_key && id) {
			var _meta = Dsq.jsonData.posts[id];
			user_key = _meta.user_key;
		}
		var userData = Dsq.jsonData['users'][user_key];
		var userServices = [];

		// Keep a full list of supported services. This is the order they will display in the drop-profile.
		// Each service must have a corresponding case in _buildServiceUrl()
		var supportedServices = ['blog', 'twitter', 'facebook', 'tumblr'];

		function _buildServiceUrl(serviceName) {
			var data = userData[serviceName];
			var services = {
				blog:		function(d) { return d; },
				twitter:	function(d) { return d; },
				facebook:	function(d) { return d; },
				tumblr:		function(d) { return 'http://' + d + '.tumblr.com'; }
			};
			return services[serviceName](data);
		}

		for(var i = 0; i < supportedServices.length; i++) {
			if(userData[supportedServices[i]]) {
				var serviceUrl = _buildServiceUrl(supportedServices[i]);
				userServices.push({'name' : supportedServices[i], 'url' : serviceUrl});
			}
		}
		return userServices;
	}

	this.dropProfile = function(id) {
		var dp = Dsq.$('dsq-drop-profile-' + id);

		// IE6 needs JS to display/hide. All other browsers use CSS.
		if(dp) {
			if(Dsq.Utils.ie6) dp.style.display = (dp.style.display == 'inline') ? 'none' : 'inline';
			return false;
		} else {
			dp = document.createElement('ul');
		}

		dp.id = 'dsq-drop-profile-' + id;
		dp.className = 'dsq-drop-profile';

		if(Dsq.Utils.ie6) { dp.style.display = 'inline'; }

		var container = Dsq.$('dsq-header-avatar-' + id);
		dp.innerHTML = Dsq.Templates.dropProfile(id);
		container.appendChild(dp);
	};

	this.dropProfileMore = function(el, id) {
		var hiddenItems = Dsq.$('dsq-drop-hidden-' + id);

		hiddenItems.style.display = 'inline';
		el.parentNode.style.display = 'none';
	};

	this._updateReplyLinks = function(el, id) {
		// Update "reply / cancel" links based on state.
		var displayDict = {};

		if(id) {
			if(this.stateReplyToggled[id]) {
				el.innerHTML = 'Cancel';
				displayDict['media'] = 'inline';
				displayDict['edit'] = 'none';
			} else {
				el.innerHTML = 'Reply';
				displayDict['media'] = 'none';
				displayDict['edit'] = 'inline';
			}
		}

		for(var key in displayDict) {
			if(displayDict.hasOwnProperty(key)) {
				var	linkEl = Dsq.$('dsq-' + key + '-el-' + id),
					spacer = Dsq.$('dsq-' + key + '-spacer-' + id);

				if(linkEl) {
					linkEl.style.display = displayDict[key];
					if(spacer) spacer.style.display = displayDict[key];
				}
			}
		}
	};

	this._updateMediaLinks = function(el, id) {
		// Update "use media / cancel" links based on state.
		var appendId = (id) ? ('-' + id) : '';
		var link = Dsq.$('dsq-media-link' + appendId);

		if(this.stateRecordLink[id]) {
			link.innerHTML = 'Cancel Media';
			link.onclick = function() { Dsq.Post.toggleMediaReply(link, id); return false; };
		} else {
			link.innerHTML = 'Use Media <small>&#9660;</small>';
			link.onclick = function() { Dsq.Post.showMenu(link, id, 'media'); return false; };
		}
	};

	this.toggleReply = function(el, id) {
		// Create reply IFrame
		if (window.disqus_use_postmessage) {
			if (!this.stateReplyToggled[id]) {
				Dsq.$('dsq-reply-' + id).style.display = 'block';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				// Create IFrame if it doesn't exist.
				if (!Dsq.frames['reply_' + id]) {
					var _meta = Dsq.jsonData.posts[id];
					Dsq.frames['reply_' + id] = new Dsq.ReplyFrame(Dsq.$('dsq-reply-frame-' + id), id);
					Dsq.frames['reply_' + id].init();
					Dsq.frames['reply_' + id].setState(id, _meta.depth);
				}
			} else {
				Dsq.$('dsq-reply-' + id).style.display = 'none';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
			}
		} else {
			// DEPRECATED
			if(!this.stateReplyToggled[id]) {
				// Reply toolbar
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(Dsq.$('dsq-reply-' + id), id);
			} else {
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
				Dsq.Iframes.hideAllInContainer(Dsq.$('dsq-reply-' + id));
				if(this.stateRecordLink[id]) {
					// HACK: Cancel media before canceling self.
					this.toggleMediaReply(Dsq.$('dsq-media-link-' + id), id);
				}
			}
		}

		this.stateReplyToggled[id] = !this.stateReplyToggled[id];
		this._updateReplyLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-reply-' + id); }

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: id,
			opened: this.stateReplyToggled[id]
		});
	};

	this.toggleMediaReply = function(el, id, xtype) {
		id = id || 0;
		if(id) {
			var container = Dsq.$('dsq-reply-' + id);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(!this.stateRecordLink[id]) {
			Dsq.Iframes.showReplyIframeInContainer(container, id, {xtype:xtype}, 'dsq-post-video');
		} else {
			Dsq.Iframes.showReplyIframeInContainer(container, id);
		}
		this.stateRecordLink[id] = !this.stateRecordLink[id];
		this._updateMediaLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};

	this.edit = function(el, id) {
		Dsq.$('dsq-comment-message-' + id).innerHTML = Dsq.Templates.frameEdit(id);
		el.parentNode.style.display = 'none';
		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-comment-message-' + id); }
	};

    this.rate = function(el, id, vote) {
		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
                Dsq.$('dsq-rate-cont-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
            }

            Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/vote.js'
                + '?post_id='    + id
                + '&vote='        + vote);

		} else {
			Dsq.Popup.login(Dsq.Strings.TO_RATE_PLEASE_LOG_IN);
		}
    };

	this.report = function(id, confirmed) {
		if(confirmed) {
			Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/what_do_the_freaking_tech_bloggers_want/post_report/', {'post_id': id});
			Dsq.Popup.popModal('Thank you. This comment has been flagged for moderator attention.', 'Successfully flagged');
			Dsq.Utils.deleteNode(Dsq.$('dsq-post-report-' + id));
		} else {
			var title = Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT;
			var message = Dsq.Strings.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR + '? \
			<br /><br /> \
			<button type="button" onclick="Dsq.Popup._closePopup(null, true)"><strong>' + Dsq.Strings.NO + '</strong>, ' + Dsq.Strings.NEVER_MIND + '</button>&nbsp;&nbsp;&nbsp;<button type="button" onclick="Dsq.Post.report(' + id + ', true);"><strong>' + Dsq.Strings.YES + '</strong>, ' + Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT + '</button><br /><br />'
			+ Dsq.Strings.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION + '. \
			';

			Dsq.Popup.popModal(message, title, id);
		}
	};



	this.showAlert = function(id, msg) {
		var msgEl = Dsq.$('dsq-comment-message-' + id);
		var alert = '<div class="dsq-comment-alert">' + msg + '</div>';

		msgEl.innerHTML = alert + msgEl.innerHTML;
	};

};
// Dsq.Post


/**
 * Dsq.Thread
 */
Dsq.Thread = new function() {
	this.fc = null;
	this.ff = null;
	this.ac = null;

	
	this.adminIsOn = false;

	
	
	

	this.hlComment = null;
	this.hlCommentClass = null;

	this.getNextComment = function(el) {
		var start_id = el.id;
		while(el = el.nextSibling) {
			if(el.id && el.id.indexOf('dsq-comment-') != -1 && el.id != start_id) {
				return el;
			}
		}
		return null;
	};

	this.getActiveCommentId = function() {
		if (document.URL.indexOf('#comment-') >= 0) {
			var anchor = document.URL.slice(document.URL.indexOf('#') + 1);
			return anchor.replace('comment-', '');
		}
		return null;
	};

	this.highlightAnchor = function() {
		var i = this.getActiveCommentId();
		if (i == null) return false;
		var id = 'dsq-comment-' + i;
		var hash = window.location.hash;

		// Toggle the hash incase the comment isn't available when the page loads
		// for WebKit-based browsers.
		if (Dsq.Utils.webkit) {
			window.location.hash = '';
			window.location.hash = hash;
		}

		this.hlComment = Dsq.$(id);
		// Adding this conditional guard pending #289
		if (!this.hlComment) {
			return;
		}
		this.hlCommentClass = this.hlComment.className;
		this.hlComment.className += ' dsq-hl-anchor';

		setTimeout("Dsq.Thread.highlightClear()", 3000);
	};

	this.highlightClear = function() {
		if (!this.hlComment) {
			return;
		}
		this.hlComment.className = this.hlCommentClass;
	};

	this.login = function(toggle) {
		// toggle id is #dsq-reply-login-[id]
		var postId;
		if(toggle.id.indexOf('dsq-reply-login') != -1) {
			postId = toggle.id.slice(16);
			var container = Dsq.$('dsq-reply-' + postId);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(toggle) {
			if(toggle.className == 'dsq-login-active') {
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(container, postId);
				toggle.className = '';
			} else {
				Dsq.Iframes.showLoginIframeInContainer(container, postId);
				toggle.className = 'dsq-login-active';
			}
		} else {
			Dsq.Iframes.showLoginIframeInContainer(container, postId);
		}

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};


	this.paginate = function(page, el_clicked, per_page) {
		// Use extra_params to pass any override parameters that we need to persist.
		var extra_params = '';

		// "Per page" can either be overriden by providing it as an argument
		// (per-call) or setting the disqus_per_page override variable (global).
		if(typeof per_page == 'undefined') {
			per_page = null;
		}
		if(typeof disqus_per_page != 'undefined' && per_page === null) {
			per_page = disqus_per_page;
		}

		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}
		if(per_page !== null) {
			extra_params += '&per_page=' + per_page;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			el_clicked.style.display = 'none';
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/thread.js'
			+ '?slug='	+ 'what_do_the_freaking_tech_bloggers_want'
			+ '&p='		+ page
			+ extra_params);
	};

	this.sortBy = function(sort) {
		var disqus_script = document.createElement('script');
		var disqus_date = new Date();

		if (location.hash != '') {
			location.hash = '#disqus_thread';
		}

		if(typeof(disqus_url) == 'undefined') {
			disqus_url = disqus_href;
		}
		disqus_script.type = 'text/javascript';
		disqus_script.src = 'http://disqus.com/forums/scobleizer/thread.js'
			+ '?slug='	+ 'what_do_the_freaking_tech_bloggers_want'
			+ '&sort='	+ sort
			+ '&title='
			+ '&'		+ disqus_date.getTime();

		Dsq.$('dsq-comments').innerHTML = '<img src="http://media.disqus.com/images/loading.gif">';
		Dsq.container.appendChild(disqus_script);
	};

	this.subscribe = function(status, email) {
		// `status` is an int -- 1 to subscribe, 0 to unsubscribe
		if(Dsq.jsonData.request.is_authenticated || email) {
			// If authenticated user OR anonymous email provided

			if(email) {
				Dsq.Popup._closePopup(null, true);
			}

			Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/subscribe.js'
				+'?status=' 	+ status
				+ '&slug='		+ 'what_do_the_freaking_tech_bloggers_want'
				+ '&email=' 	+ encodeURIComponent(email));

		} else if(!email) {
			// If anonymous user and no email has been provided yet, prompt for email

			var title = 'Subscribe to this comment thread';
			var message = ' \
				New comments will be sent directly to your email inbox! \
				<div class="dsq-subscribe-submit"> \
					<p><strong>Enter your email address below.</strong></p> \
					<input type="text" id="dsq-subscribe-email"> \
					<button type="button" onclick="Dsq.Thread.subscribe(1, Dsq.$(\'dsq-subscribe-email\').value)">Subscribe</button> \
				</div> \
			';

			Dsq.Popup.popModal(message, title);
		}
	};

	this.showSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return;
		}

		/* The form has to be re-designed when more options will come out. */
		var html = 'Automatically close comments after <input size="3" id="dsq-thread-days-alive" value="' + Dsq.jsonData.thread.days_alive + '" type="text" /> days. Existing comments will still be displayed.<br /><br />(Using 0 days will disable this feature)<br /><br />'
								 + '<button type="button" onclick="Dsq.Thread.updateDaysAlive();" class="dsq-button-small"><span>Save</span></button>'
								 + '<span id="dsq-thread-settings-status" class="dsq-options-status"></span>';

		Dsq.Popup.popModal(html, 'Settings');
	};

  this.showModeratorActions = function() {
      if (!Dsq.jsonData.request.is_moderator) {
          return;
      }

      var html = '<div class="dsq-moderate-options"><table><tr>' +
                 '<td>' + Dsq.Strings.ACTIONS + '</td><td><ul>';
      html += '<li><a href="#" onclick="Dsq.Thread.toggleClosed(); return false;">' +
              (Dsq.jsonData.thread.closed ? Dsq.Strings.OPEN_THREAD : Dsq.Strings.CLOSE_THREAD) +
              '</a></li>';
      html += '<li><a href="#" onclick="Dsq.Thread.toggleKilled(); return false;">' +
              (Dsq.jsonData.thread.killed ? Dsq.Strings.RESTORE_THREAD : Dsq.Strings.REMOVE_THREAD) +
              '</a></li>';
      html += '</ul></td></tr></table></div>' +
              '<p>Go to the full <a href="http://disqus.com/comments/moderate-threads/" target="_blank">moderate panel</a> for more options.</p>';
      Dsq.Popup.popModal(html, Dsq.Strings.MODERATE_OPTIONS);
  };

	this.updateDaysAlive = function() {
		  var days = Dsq.$('dsq-thread-days-alive').value;
		  var status = Dsq.$('dsq-thread-settings-status');
		  Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/update_days_alive.js', {days:days,thread:Dsq.jsonData.thread.id});
		  status.innerHTML = 'Saved!';
		  window.setTimeout(function() { status.innerHTML = ''; }, 1000);
	};

  this.toggleClosed = function() {
      Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/toggle_thread_closed.js', {thread:Dsq.jsonData.thread.id});
      window.setTimeout(function() { window.location.reload(); }, 500);
  };

  this.toggleKilled = function() {
      Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/toggle_thread_killed.js', {thread:Dsq.jsonData.thread.id});
      window.setTimeout(function() { window.location.reload(); }, 500);
  };
};
// Dsq.Thread

Dsq.Events = function() {
	var obj = {};

	// Private
	var handlers = {};
	var getHandlers = function(event) {
		if (handlers[event] === undefined) {
			handlers[event] = [];
		}
		return handlers[event];
	};

	// Public
	// Value keys : postId, node, xtype
	obj.REPLY_IFRAME_CREATED = 1;
	// Value keys : postId, opened
	obj.REPLY_IFRAME_TOGGLED = 2;
	obj.fire = function(event, opt_value) {
		if (!event) {
			throw new Error('Unknown event');
		}
		var value = opt_value || {};
		for (var i=0; i<getHandlers(event).length; i++) {
			getHandlers(event)[i](value);
		}
	};
	obj.addHandler = function(event, callback) {
		getHandlers(event).push(callback);
	};

	return obj;
}();

/**
 * Dsq.Realtime
 */
Dsq.Realtime = new function() {
	var initialized = false;
	var interval = null;
	var last_checked = Dsq.jsonData.request.timestamp;
	var new_posts = [];
	var ongoing_request = false;
	var prev_script = null;

	function updateNewPostCount() {
		Dsq.$('dsq-realtime-alert').style.display = new_posts.length ? 'block' : 'none';

		Dsq.$('dsq-realtime-queued').innerHTML = new_posts.length
		+ ' new '
		+ Dsq.Utils.pluralize(new_posts.length, 'comment', 'comments')
		+ Dsq.Utils.pluralize(new_posts.length, ' was', ' were')
		+ ' just posted.';

		Dsq.$('dsq-realtime-show').innerHTML = '(' + Dsq.Strings.SHOW + ')';
	}

	function insertNewPosts() {
		var post_id = null;
		var after_id = Dsq.$('dsq-sort-select').value === 'oldest' ? -1 : null;

		for (var i=0; i<new_posts.length; i++) {
			post_id = new_posts[i];
			Dsq.Post.insert(after_id, post_id, Dsq.jsonData.posts[post_id].message);
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		}
		new_posts = [];
	}

	this.enableInterval = function() {
		interval = setInterval(Dsq.Realtime.check, Dsq.jsonData.context.realtime_speed);
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.ENABLED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.PAUSE + ')';
	}

	this.disableInterval = function() {
		if (interval) {
			clearInterval(interval);
			interval = null;
		}
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.PAUSED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.RESUME + ')';
	}

	this.toggleInterval = function() {
		if (!interval) {
			Dsq.Realtime.enableInterval();
		} else {
			Dsq.Realtime.disableInterval();
		}
		return false;
	}

	this.initialize = function() {
		if (!initialized) {
			initialized = true;
			Dsq.$('dsq-realtime-toggle').onclick = this.toggleInterval;
			if (!Dsq.jsonData.forum.streaming_realtime) {
				Dsq.$('dsq-realtime-show').onclick = this.show;
				updateNewPostCount();
			}
			if (Dsq.jsonData.thread.realtime_paused) {
				Dsq.Realtime.disableInterval();
			} else {
				Dsq.Realtime.enableInterval();
			}
		}
	}

	this.show = function() {
		insertNewPosts();
		updateNewPostCount();
		return false;
	}

	this.check = function() {
		if (!ongoing_request && Dsq.jsonData.realtime_enabled) {
			if (prev_script) {
				prev_script.parentNode.removeChild(prev_script);
			}
			ongoing_request = true;
			prev_script = Dsq.Utils.execScript('http://disqus.com/forums/18345885/realtime.js?timestamp=' + last_checked);
		}
	};

	this.update = function(timestamp, posts, users) {
		ongoing_request = false;
		last_checked = timestamp;

		if (users) {
			for (var user_id in users) {
				if (users.hasOwnProperty(user_id)) {
					if (!Dsq.jsonData.users[user_id]) {
						Dsq.jsonData.users[user_id] = users[user_id];
					}
				}
			}
		}

		if (posts) {
			for (var post_id in posts) {
				if (posts.hasOwnProperty(post_id)) {
					if (!Dsq.jsonData.posts[post_id]) {
						Dsq.jsonData.posts[post_id] = posts[post_id];
						new_posts.push(post_id);
					}
				}
			}

			if (Dsq.jsonData.forum.streaming_realtime) {
				insertNewPosts();
			} else {
				updateNewPostCount();
			}
		}
	};

}();

// DEPRECATED
Dsq.Iframes = function() {
	// Different style of object from the above. Hoping to switch to this for some reason.
	var obj = {};

	// Private
	var showIframeInContainer = function(container, id, markup) {
		// Look through container for iframes, hiding them, except show one that matches id
		// If none of them matched id, create a new iframe using markup and insert it.
		// Returns the iframe node if and only if it was newly created.
		var found = false;
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				if (child.id == id) {
					child.style.display = 'block';
					found = true;
				} else {
					child.style.display = 'none';
				}
			}
		}
		if (found) {
			return;
		}
		// The iframe wasn't found, so construct it and add it to the container.
		// Don't use innerHTML because it might reload iframes
		var div = document.createElement('div');
		div.innerHTML = markup;
		var iframe = div.childNodes[0];
		div.removeChild(iframe);
		container.appendChild(iframe);
		return iframe;
	};

	// Public
	obj.makeReplyIframeId = function(opt_postId, opt_xtype) {
		var id = 'dsq-post-add-iframe';
		if (opt_xtype) {
			id += '-' + opt_xtype;
		}
		if (opt_postId) {
			id += '-' + opt_postId;
		}
		return id;
	};
	obj.makeLoginIframeId = function(opt_postId) {
		if (!opt_postId) {
			return 'dsq-login-iframe';
		}
		return 'dsq-login-iframe-' + opt_postId;
	};
	obj.makeReplyIframeName = function(opt_postId, opt_xtype) {
		var name = 'dsq-reply-frame';
		if (opt_xtype) {
			name += '-' + opt_xtype;
		}
		if (opt_postId) {
			name += '-' + opt_postId;
		}
		return name;
	};
	obj.showReplyIframeInContainer = function(container, opt_postId, opt_extraParams, opt_className) {
		// Construct the id so we can check if it's already present.
		// Hide any other iframes we find, and show this one if it's found.
		var params = opt_extraParams || {};
		// use xtype in the id and name so we can distinguish media replies from text replies:
		var id = Dsq.Iframes.makeReplyIframeId(opt_postId, params.xtype);
		var name = Dsq.Iframes.makeReplyIframeName(opt_postId, params.xtype);
		var attributes = {
			'id': id,
			'name': name,
			'class': opt_className || 'dsq-post-reply'
			};
		var markup = Dsq.Templates.frameReply(opt_postId, opt_extraParams, attributes);
		var iframe = showIframeInContainer(container, id, markup);
		// It was newly created
		if (iframe) {
			Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_CREATED, {
				postId: opt_postId,
				node: iframe,
				xtype: params.xtype
			});
		}
	};
	obj.showLoginIframeInContainer = function(container, opt_postId) {
		var id = Dsq.Iframes.makeLoginIframeId(opt_postId);
		var markup = Dsq.Templates.frameLogin({id: id});
		showIframeInContainer(container, id, markup);
	};
	obj.showReplyIframeInContainerIfAllowed = function(container, opt_postId) {
		if (Dsq.jsonData.context.show_reply) {
			obj.showReplyIframeInContainer(container, opt_postId);
		} else {
			obj.hideAllInContainer(container);
		}
	};
	obj.hideAllInContainer = function(container) {
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				child.style.display = 'none';
			}
		}
	};

	return obj;
}();

Dsq.Twitter = new function() {
	var that = this;

	this.startTwitterConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._twitterWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/twitter/begin/', 'twitterWindow', popupParams);
		that._twitterInterval = window.setInterval(that.completeTwitterConnect, 1000);
	};

	this.completeTwitterConnect = function() {
		if (that._twitterWindow.closed) {
			window.clearInterval(that._twitterInterval);
			window.location.reload();
		}
	};
};

Dsq.Yahoo = new function() {
	var that = this;

	this.startYahooConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._yahooWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/yahoo/begin/', 'yahooWindow', popupParams);
		that._yahooInterval = window.setInterval(that.completeYahooConnect, 1000);
	};

	this.completeYahooConnect = function() {
		if (that._yahooWindow.closed) {
			window.clearInterval(that._yahooInterval);
			window.location.reload();
		}
	};
};

Dsq.OpenID = new function() {
	var that = this;

	this.requestURL = function() {
		var message = '<table class="dsq-openid-form"><tr><td style="vertical-align:top;" rowspan="2"><img src="' + Dsq.jsonData.settings.media_url + '/images/openid-icon-100x100.png" /></td>';
		message += '<td><label for="dsq-openid-url">OpenID URL:</label></td><td><input type="text" id="dsq-openid-url" /></td></tr>';
		message += '<tr><td><label for="dsq-openid-username">Display name:</label></td><td><input type="text" id="dsq-openid-username" /></td></tr>';
		message += '<tr><td class="dsq-openid-submit" colspan="3"><input type="button" value="Sign in" onclick="Dsq.OpenID.startConnect();" /></td></tr>';
		message += "</table>";

		Dsq.Popup.popModal(message, 'Sign in using OpenID');
	};

	this.startConnect = function() {
		var isblank = function(str) {
			return /^\s*$/.test(str);
		};

		var openid_url = Dsq.$('dsq-openid-url').value;
		var username = Dsq.$('dsq-openid-username').value;

		if (isblank(openid_url)) {
			return;
		}

		var popupParams = 'location=0,status=0,width=800,height=500';
		var url = Dsq.jsonData.settings.disqus_url + '/_ax/openid/begin/' + '?url=' + encodeURIComponent(openid_url) + '&username=' + encodeURIComponent(username);
		that._openidWindow = window.open(url, 'openidWindow', popupParams);
		that._openidInterval = window.setInterval(that.completeConnect, 1000);
	};

	this.completeConnect = function() {
		if (that._openidWindow.closed) {
			window.clearInterval(that._openidInterval);
			window.location.reload();
		}
	};
};

Dsq.Reaction = new function() {
	var that = this;

	this.hide = function(id) {
		Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/hidereaction.js?' + 'reaction_id=' + id);
	};

	this.reportMissingReactions = function() {
		if (!Dsq.jsonData.request.is_moderator || !Dsq.jsonData.forum.reactions_enabled) {
			return;
		}

		if (Dsq.jsonData.thread.queued) {
			Dsq.Popup.popModal('Your report has been received. The system will automatically search for new reactions; if any are found, they will be displayed on this comment thread.<br/><br/>Thank&nbsp;you.',
												 'Reported missing reactions');
			return;
		}

		Dsq.Utils.execScript(Dsq.jsonData.settings.disqus_url + '/forums/scobleizer/queueurl.js');
	};
};

Dsq.CNN = function() {
	var obj = {};

	obj.authenticate = function() {
		var url = Dsq.jsonData.settings.disqus_url + "/saml/cnn/try/";
		Dsq.Utils.postToUrl(url, {'target': document.location}, true);
	};

	return obj;
}();


if(Dsq.Utils.ie6) {
	(function() {
		DSQ_HEADER_AVATAR_RE = /<div class="dsq-header-avatar"(.*?)>/gim;
		Dsq.Templates.registerFilter('postPrependHeader', function(html, post_id) {
			// Add "onmouseout" for dsq-header-avatar for dropProfile
			// functionality since IE6 cannot use :hover.
			function _headerAvatarReplace(content, inner, _unused, html) {
				return '<div class="dsq-header-avatar" '
					+ inner
					+ ' onmouseout="Dsq.Post.dropProfile(' + post_id + ')">';
			}
			html = html.replace(DSQ_HEADER_AVATAR_RE, _headerAvatarReplace);
			return html;
		});
	})();
}





	// TODO: Move Seesmic code outside of the main script.  Don't let this script clobber the global namespace.
	if(typeof seesmic == 'undefined') { var seesmic = {}; }
	seesmic.widget = new function () {
		this.callback = function (data) {
			playerVersion = data.disqusplayer;
		};
	};

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://seesmic.com/version.js?callback=seesmic.widget.callback');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://media.disqus.com/javascript/library/swfobject.js');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	function see_play_video(_videoUri, _add) {
		var swf = !!playerVersion ? playerVersion : 'http://seesmic.com/embeds/StandalonePlayer.swf';

		flashcontentDiv = Dsq.$(_videoUri + '_content');
		previewDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_preview');
		hideDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_hide');
		showDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_show');
		if(_add) {
			// push flash widget
			var so = new SWFObject(swf, 'sotester', '300', '270', '9', '#000000');
			so.addVariable('video', _videoUri);
			so.addParam('allowFullScreen', 'true');
			so.addParam('allowScriptAccess','always');
			so.useExpressInstall('swfobject/expressinstall.swf');
			so.write(_videoUri + '_content');

			previewDiv.style.display = 'none';
			hideDiv.style.display = 'block';
			showDiv.style.display = 'none';
		}
		else {
			flashcontentDiv.innerHTML = '';
			previewDiv.style.display = 'block';
			hideDiv.style.display = 'none';
			showDiv.style.display = 'block';
		}
	};





(function() {
	//
	// Load theme.  This overrides the base templates with template functions
	// from the respective themes.
	//
	if (Dsq.jsonData.integration.theme == 4) {
		var theme = 'narcissus';
		// HACK: Set variable on window to use post message.
		window.disqus_use_postmessage = true;

		
		for(var prop in Dsq.Themes[theme]) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Templates[prop] = Dsq.Themes[theme][prop];
			}
		}
		
		for(var prop in Dsq.Post) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Post[prop] = Dsq.Themes[theme][prop];
			}
		}
	}

	//
	// Register templates.  This must be done after all themes are loaded.
	//
	Dsq.Templates.registerTemplate('authPost', Dsq.Templates.authPost);
	Dsq.Templates.registerTemplate('header', Dsq.Templates.header);
	Dsq.Templates.registerTemplate('footer', Dsq.Templates.footer);
	Dsq.Templates.registerTemplate('trackbacks', Dsq.Templates.trackbacks);
	Dsq.Templates.registerTemplate('reactions', Dsq.Templates.reactions);
	Dsq.Templates.registerTemplate('prependPost', Dsq.Templates.prependPost);
	Dsq.Templates.registerTemplate('appendPost', Dsq.Templates.appendPost);
	Dsq.Templates.registerTemplate('postPrependHeader', Dsq.Templates.postPrependHeader);
	Dsq.Templates.registerTemplate('postAppendHeader', Dsq.Templates.postAppendHeader);
	Dsq.Templates.registerTemplate('preBody', Dsq.Templates.preBody);
	Dsq.Templates.registerTemplate('postBody', Dsq.Templates.postBody);
	Dsq.Templates.registerTemplate('postFooter', Dsq.Templates.postFooter);
	Dsq.Templates.registerTemplate('_popupGeneric', Dsq.Templates._popupGeneric);
	Dsq.Templates.registerTemplate('voted', Dsq.Templates.voted);
	Dsq.Templates.registerTemplate('popupProfile', Dsq.Templates.popupProfile);
	Dsq.Templates.registerTemplate('postBox', Dsq.Templates.postBox);
	Dsq.Templates.registerTemplate('pagination', Dsq.Templates.pagination);
	Dsq.Templates.registerTemplate('postComment_onSuccess', Dsq.Templates.postComment_onSuccess);

})();

Dsq.container.className = "clearfix";
Dsq.container.innerHTML = ' \
<ul id="dsq-comments">\
	 <li id="dsq-comment-9708692">\
	 <div id="dsq-comment-header-9708692" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708692" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708692">Marc</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708692" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708692" class="dsq-comment-message">Dude... if you were a true PR person, you\'d know that having to scroll through your long post is a pain in the a**.  I ignore any RSS feeds that I have to scroll more than once or twice.  Get with it.  Feed this generation and get us interested.  Who reads long blog posts these days, no matter how many points you have to make?<br><br>-adventures</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708693">\
	 <div id="dsq-comment-header-9708693" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708693" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708693" href="http://scobleizer.com/" target="_blank" rel="nofollow">Robert Scoble</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708693" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708693" class="dsq-comment-message">Marc: who said I wanted anyone to read this? :-)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708694">\
	 <div id="dsq-comment-header-9708694" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708694" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708694" href="http://scienceblogs.com/clock/" target="_blank" rel="nofollow">Coturnix</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708694" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708694" class="dsq-comment-message">I must be old school.  I read the whole damned thing, every word of it, and I am not even interested in tech!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708695">\
	 <div id="dsq-comment-header-9708695" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708695" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708695">Marc</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708695" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708695" class="dsq-comment-message">Good point.  Obviously you made your own point.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708696">\
	 <div id="dsq-comment-header-9708696" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708696" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708696" href="http://www.wedocreative.com/" target="_blank" rel="nofollow">Zee from WeDoCreative</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708696" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708696" class="dsq-comment-message">f*ck me. pardon my French Robert - but i was reading that shaking my head at first thinking he\'s just going to go on &amp; on about how poor things are &amp; not really offer any real solutions...hence the "f*ck me" (as in "wow" btw). BUT you did they\'re actually bloody impressive. They are some very good points (particularly point 1 &amp; 9 for me)  &amp; what I love is the personal nature to most of them...it\'s something which I have always wanted to see from the PR world &amp; something which I am doing my best to ensure we do ourselves.<br><br>I feel like a real suck as* saying this again, but great great post.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708697">\
	 <div id="dsq-comment-header-9708697" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708697" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708697" href="http://nicefishfilms.com/blog" target="_blank" rel="nofollow">Michael Sean Wright</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708697" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708697" class="dsq-comment-message">Robert,<br><br>You self imposed hiatus has served you well. You are more passionate than I\'ve heard in awhile. The issue of PR is constantly around but you brought your experience to the table and shared your relationships, this is true value.<br><br>These past few weeks I\'ve been trying to keep up with your various pursuits and discoveries, which hasn\'t been easy. From discussing eGoverment to the behind the scenes look at the NBC Olympic site, you\'ve put these encounters in true focus- your experience as an explorer. We tend to believe you because you live life in an open stream.<br><br>PR pros need to live in community, by the time a press release has been written someone has already broken the service/ product and is writing about their interaction. I\'ve seen some tremendous shifts lately in the way larger corporations are approaching the concept of Public Relations- CEO\'s need to act like community managers and go through the entire process themselves. PR pros can help by guiding towards community involvement, trying the conversational tools that will enable micro-encounters. There will never be a more powerful selling device than positive word-of-mouth.<br><br>We\'ve seen the launch of several new sites that incorporate elements from the successful social sites, some with steam and some that just laid flat. The trend that I see is the sites that are winning have the CEO/ Founder smack in the middle of the community ( socialmedian, feedly).<br><br>Thank you for bringing this all together in your post. Keep on preachin\' brother and I\'ll keep comming to the service.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708691">\
	 <div id="dsq-comment-header-9708691" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708691" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708691" href="http://www.wedocreative.com/" target="_blank" rel="nofollow">Zee from WeDoCreative</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708691" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708691" class="dsq-comment-message">ps. I really wish you\'d let me redesign this blog of yours. I know you did quite recently but it seriously could still do with a big uplift - if ur interested <a href="mailto:zee@wedocreative.com" rel="nofollow">zee@wedocreative.com</a> .</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708698">\
	 <div id="dsq-comment-header-9708698" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708698" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708698" href="http://edelman.com/" target="_blank" rel="nofollow">Rick Murray</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708698" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708698" class="dsq-comment-message">Dude, this is the best thing you\'ve written in a long time. It\'s incredibly smart and the passion shines through. Good stuff. RWM</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708699">\
	 <div id="dsq-comment-header-9708699" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708699" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708699" href="http://glasshouse.waggeneredstrom.com/blogs/frankshaw/archive/2008/07/14/global-communications-conflicts.aspx" target="_blank" rel="nofollow">Frank Shaw</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708699" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708699" class="dsq-comment-message">Perhaps I will host a wake for PR here in Seattle at some point. We could all come as zombies.<br><br>Wait! I keep forgetting. I\'m. Not. Dead. Yet.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708700">\
	 <div id="dsq-comment-header-9708700" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708700" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708700">Jodi Echakowitz</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708700" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708700" class="dsq-comment-message">I\'ve always believed that there\'s no point in complaining about something if you can\'t at least bring a solution to the table.  While anti-PR rants (and there seem to be periodic waves of them) are often just reminders as to why bloggers hate us PR folks and why companies don\'t need us, it\'s really refreshing to see you provide some constructive suggestions (9 of them, no less!) on how best to work with you.<br><br>Now if only others in the blogging community would follow your lead and do the same.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708702">\
	 <div id="dsq-comment-header-9708702" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708702" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708702" href="http://www.liveside.net/" target="_blank" rel="nofollow">Kip</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708702" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708702" class="dsq-comment-message">A couple of points that I think are important, Robert, from a blogger\'s point of view.  First, we pay as much attention to Techmeme as anyone, but it brings us almost NO traffic.  What it does (and why it\'s important for a PR person hawking his product) is to get our stories (or someone\'s product, etc) in front of other bloggers and mainstream journalists, looking for something to write about.  Unfortunately for us, getting a good story picked up on Techmeme, more often than not, just means lots of traffic for whatever (larger, more mainstream, bigger audience, more Techmeme juice) site picks up our meme and runs with it.  However since we do have a bit of juice ourselves, we\'re able to move someone up the Techmeme ladder by linking to them, and that makes us "valuable" to the PR people we deal with.  But does it really matter?  I\'d be interested to see what relationship there is to appearing on Techmeme and traffic, sales, etc.  Sure it\'s an ego boost, but the traffic a Techmeme (even top line) item brings is laughably meager compared to Digg, Stumbleupon, or even a mention by Scoble.<br><br>On a more general note, we picked a niche (with a niche audience, to be sure), and stuck with it.  It has kept us from chasing every meme across the web, and allowed us to concentrate on what we know best.  We\'re better known (to a certain audience) than we would be if we were more general.  That goes for PR, too.  We are well known to a niche PR segment, and carving out that niche has made us bigger fish in a smaller pond.  I think the PR that we deal with appreciates that.  Bloggers looking for an edge can do a lot to position themselves so that PR will want to talk to them, even if it is for a smaller segment of the market overall.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708701">\
	 <div id="dsq-comment-header-9708701" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708701" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708701" href="http://www.zigron.com/" target="_blank" rel="nofollow">Haris</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708701" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708701" class="dsq-comment-message">Scoble<br><br>I like your current approach of few blog posts as finally after a long time I read your complete blog post :-).</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708704">\
	 <div id="dsq-comment-header-9708704" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708704" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708704">Kathy Sierra</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708704" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708704" class="dsq-comment-message">The problem is not PR... it\'s that there aren\'t enough Don MacAskills. If more start-ups were driven by such passionate, caring people, this discussion wouldn\'t matter much.<br><br>Too many view PR (like UI design, user documentation, etc.) as something you tack on at the end. The "good narrative" that PR folks can help craft must be baked into the product from the beginning. This isn\'t about being on the Cluetrain, either--it\'s about building something genuinely loveable... or, something that can help users be/feel a bit more [whatever they want... brave, creative, exciting, smart, useful, wild, strong, entertaining, etc.]<br><br>Thanks for these two PR posts, Robert. And hey, I just got my print version of FastCompany and was delighted to see your whole "tearing up" thing made it into your column. : )</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708703">\
	 <div id="dsq-comment-header-9708703" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708703" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708703">Joseph Kingsbury, Text 100</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708703" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708703" class="dsq-comment-message">Robert,<br><br>I respectfully disagree with your assertion that "bloggers are being commoditized." While I generally agree with the larger point you\'re communicating, stating as much in the passive voice suggests that bloggers in a world without PR would somehow be magically unique.<br><br>There are by definition fewer leaders than followers. Some people have truly unique opinions but sadly, most do not. Signing up for Wordpress doesn\'t instantly bestow one with the ability to think critically and express a compelling view.<br><br>The same dynamic absolutely applies for PR, just as it does for any industry or discipline. There\'s an awful lot of crap out there which is inherently necessary for the cream to rise to the top. The current state of the blogosphere may be far from perfect but evidence does exist that natural market forces still tend to work.<br><br>Thanks for the thought provoking post and keep them coming.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708705">\
	 <div id="dsq-comment-header-9708705" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708705" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708705" href="http://facereviews.com/" target="_blank" rel="nofollow">Rodney Rumford</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708705" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708705" class="dsq-comment-message">Robert,<br>Great post. I really enjoyed reading it. The best part was your response to the first commenter Marc: "who said I wanted anyone to read this?" Classic. ;)<br><br>Cheers!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708706">\
	 <div id="dsq-comment-header-9708706" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708706" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708706">redshamen</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708706" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708706" class="dsq-comment-message">engaging in innovation is often personal &amp; driven by passion ... the irony of your piece (I never used PR firms instead lobbyists) is that the real creators are too often at the mercy of the message of the moment ... "the trend is your friend" ... you made your point but exhibit a similar passion to your "targets" (people &amp; tech - if I understand correctly) ... that being said critics don\'t buy product &amp; failure has not direct rationahip with that special something that comes with "solutions" ( products &amp; services not tech per se)  luck!<br><br>we succeed in business more for recognition than location ... wilingness to pay for bandwidth ... I just spent some on your insightful piece ...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708707">\
	 <div id="dsq-comment-header-9708707" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708707" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708707" href="http://itmanager.blogs.com/" target="_blank" rel="nofollow">Alexander Scoble</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708707" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708707" class="dsq-comment-message">I didn\'t beg Dave Winer for a link. I either asked what it took to get a link or jokingly asked for him to link to me because I was your brother (I don\'t remember exactly which)...A little bit different.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708712">\
	 <div id="dsq-comment-header-9708712" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708712" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708712" href="http://galaxyspectrum.com/" target="_blank" rel="nofollow">Public Relations</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708712" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708712" class="dsq-comment-message">★ ☆ PR 2.0 ★ ☆ is different from traditional PR<br><br>PR 2.0 is more of an art form of Public Relations.<br><br>You may be disillusioned about PR, but as PR 2.0 evolves, it will add another dimension to the profession.<br><br>That is what we are on the ground floor of.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708713">\
	 <div id="dsq-comment-header-9708713" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708713" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708713" href="http://www.stagetwoconsulting.com/" target="_blank" rel="nofollow">Jeremy Toeman</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708713" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708713" class="dsq-comment-message">Robert - just wanted to say thanks for the shout-out and positive and kind words.  I\'d stack crates of food with you anytime.  :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708714">\
	 <div id="dsq-comment-header-9708714" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708714" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708714" href="http://www.insideview.ie/" target="_blank" rel="nofollow">Bernie Goldbach</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708714" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708714" class="dsq-comment-message">Until mainstream PR and Journalism schools teach the art and technology of engaging social conversations, your main points will continue to ring true for most of the world. We\'re still training new entrants whose highest goal involves arriving with their company, product or service on the first page of a Google search. Many of their textbooks and college lecturers don\'t explain the dynamics of social networking.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708711">\
	 <div id="dsq-comment-header-9708711" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708711" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708711" href="http://www.darrenbarefoot.com" target="_blank" rel="nofollow">dbarefoot</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708711" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708711" class="dsq-comment-message">The one tricky bit in all this for PR people (and I vaguely fall into that bucket) is that 95% of us don\'t have a killer product. We have good products, or ordinary products, or kind of crap products.<br><br>We (being the little company my wife and I run) are at a point these days where we can choose winners, but even those winners are rarely really awesome. That\'s why, Robert, you don\'t hear from me very often.<br><br>That said, we\'ve still got to promote the other 95% of products. And the world needs and likes lots of these products--they\'re just not unique or remarkable.<br><br>So, if we only bring tech bloggers the awesome stuff, what do we do for the rest. Advertise, I guess. This certainly isn\'t your problem to solve, but I\'d be curious about what you thought.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708710">\
	 <div id="dsq-comment-header-9708710" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708710" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708710" href="http://picoseno.com/" target="_blank" rel="nofollow">pico</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708710" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708710" class="dsq-comment-message">The way I see those rants and techmeme game.<br><br>Tech bloggers are new media pioneers which make trends and eventually place exactly where new media should be. We can call it a revolution. While the traditional PR and mutants learn how to play techmeme game, Tech Bloggers most likely already have new arsenals as their toys...<br>For the 2.0 is an expression of constant change,  tech bloggers are leading these changes. They should! Unless blog like Mashable and TechCrunch really love the status quo and so their followers... then tech bloggers off from 2.0 constant change.<br><br>I am not really a tech blogger and I don\'t do blog for tech meme nor adsense. I blog for myself and friends, but still I probably brilliant and only my friends (my blogosphere or real network) knew about it. I guess fame (popularity) is an issue in this game... :)<br><br>One of many reasons why I like friendfeed was Scoble responded to my comment. This is so cool considering I don\'t have any killer products, only comments.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708708">\
	 <div id="dsq-comment-header-9708708" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708708" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708708" href="http://www.pinkmoxie.com/" target="_blank" rel="nofollow">Miiko Mentz</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708708" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708708" class="dsq-comment-message">Thank you for this post, not only because it helps us learn more about what you want or how you want it, but because it helps clients/startups understand, too. Sometimes they are drinking too much of the Kool-Aid and don\'t always understand why every blogger/journo doesn\'t want to write about them every time they sneeze. But thankfully at this juncture, I\'m fortunate enough to have clients who do get it, do listen and do participate, but I haven\'t always been this fortunate.<br><br>Robert, what I dig about you is your passion for what you do, which is exactly what I love about some of my clients because nothing is more engaging than the passion that comes through when sharing something really cool. And there\'s a difference between passion and drinking the Kool-Aid.<br><br>Aaron Fulkerson of MindTouch and Steve Rosenbaum of <a href="http://Magnify.net" rel="nofollow">Magnify.net</a> are two of our clients who are doing cool stuff and are not only passionate themselves, but have built a community of users who are equally passionate. And of course another one who is not a client is Loic Le Meur.<br><br>Love him or hate him, you can\'t deny that he\'s passionate for what he does and he has a fun product (IMO). This kind of passion is contagious and it’s what’s driven me my entire life.<br><br>Okay, I\'ll shut up now. After all, I was the one who said that this topic is old and tired, and here I am still blabbing on.<br>;-)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708709">\
	 <div id="dsq-comment-header-9708709" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708709" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708709" href="http://www.dahowlett.com" target="_blank" rel="nofollow">dahowlett</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708709" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708709" class="dsq-comment-message">Oh dear Robert - this is sooooo indicative of people who think they\'re pros but are not. From both sides. Your argument presupposes it is a numbers game and that nothing has fundamentally changed. Ask my piddling number of readers the same question. Cuz it ain\'t about the numbers or Techmeme or Arrington. It\'s about WHO those people are who turn up to read what\'s said and what they do about what they read. If that includes the next step in a buying decision involving $millions - I\'m happy. We\'re arrogant in the extreme if we think our influence is any more than a single data point. Even the best and most respected analysts in the world will tell you that. All the rest is Wisdom of Followers.<br><br>As for PR 2.0 - how about get PR 1.0 right first? 99.99% of the stuff I get is no different (or any less spammy) than the stuff I used to get 20 years ago. Ask Kara Swisher or Dan F or any of the others we both know whether there\'s been any change to the point they can identify a genuine trend.<br><br>Finally, the real stories are not the reprinted press releases or puff pieces that get out there first. The real stories are the ones the companies don\'t want us to write. That\'s what gets attention from the people who matter - the folk that use tech stuff. The rest is the media side of the house doing the pimping for the PR industry. Is it any wonder that I see more tech companies seriously thinking about turning themselves into media businesses? Why pay a dog when you can bark yourself. The effect ain\'t any less and it\'s a lot more cost effective. Still fails but reinforces the reason I get out of bed.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708751">\
	 <div id="dsq-comment-header-9708751" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708751" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708751" href="http://www.pinkmoxie.com/" target="_blank" rel="nofollow">Miiko Mentz</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708751" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708751" class="dsq-comment-message">Last comment and I swear I\'ll go away. But I walked away and kept thinking about Dennis\' comment, which posted at the same time as mine so I couldn\'t resist and had to come back and say one last thing.<br><br>Dennis is spot-on about the PR/Web 1.0 and PR/Web 2.0. The problem existed then and it still exists today. And it\'s on both sides, PR with the barrage of press releases and on the journo side with the race to get the scoop and be first to post. But back then there was no TC or Mashable, it was CNET <a href="http://News.com" rel="nofollow">News.com</a>, PC Week/eWeek, InfoWorld and ZDNet (pre-CNET buying them).<br><br>Dennis you make an excellent point, the real stories are not in the press release and reside with the customer who\'s using the product to solve real problems. Or the story the company doesn\'t want you to write...those are the best scoops! Of course, it\'s PR\'s job to keep you from getting to those stories.<br>;-)<br><br>Okay, that\'s my last two-cents. I\'m outta here.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708752">\
	 <div id="dsq-comment-header-9708752" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708752" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708752" href="http://twitter.com/adamclyde" target="_blank" rel="nofollow">adam christensen</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708752" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708752" class="dsq-comment-message">Dennis. Spot on. Get PR 1.0 right first. Because getting that right is (shock, horror) the same as getting PR 2.0 right. Individual relationships and adding value.<br><br>And that\'s just it. There is no PR 2.0. It\'s all the same. It just wasn\'t done right all the time the first time around and it still isn\'t done right now. The only difference is that only journalists were screaming about it a decade ago. Now journalists and bloggers are.<br><br>that doesn\'t mean things aren\'t different now. But the fundamentals remain the same. Individual relationships and bring something to the table that adds value.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708750">\
	 <div id="dsq-comment-header-9708750" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708750" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708750">EC</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708750" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708750" class="dsq-comment-message">Just wanted to let you know that I really appreciated this post.  I think you\'ve brought some great points into this conversation and every bit of this helps make me (and the rest of us in this profession) better.<br><br>I do hope the doors ultimately remain open between bloggers and PR - someday perhaps we\'ll all get it.  I believe there can be real mutual value here as long as the communication and the relationships are approached respectfully.<br><br>Again, thanks for this post.  Made the day a little better.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708749">\
	 <div id="dsq-comment-header-9708749" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708749" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708749">Ana Lorena Hart</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708749" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708749" class="dsq-comment-message">Hi, Robert! I love PR and adore PR 2.0. I have to say that your blog post made me happy! Your post should be mandatory reading for all CEOs and PR professionals. Public Relations is about relationships and access to the source of information (whether it is a person, a product or a process). For PR 2.0 these two basic principals still stand strong on their own merits; however, the message is not pre-crafted and must be experienced first hand. I strongly believe that the characteristics of a successful PR 2.0 practice –most of which you mentioned in your post- have increased the level of integrity and credibility standards of the messages anyone receives or sends. PR professionals value objectivity and repetition; PR 2.0 professionals value subjectivity and fluidity. Both are relevant in communicating the full spectrum of a message, but whichever practice of this science is being utilized, honesty continues to be a share responsibility.  Thank you for the great and honest post . : ) Love it! – Ana.<br>PS.- Found my way to you through Twitter.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708748">\
	 <div id="dsq-comment-header-9708748" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708748" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708748">Michael</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708748" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708748" class="dsq-comment-message">"Why is it so talked about?"<br><br>Because PR is an easy, easy target.<br><br>Congrats, Robert! You\'ve just picked low-hanging fruit!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708747">\
	 <div id="dsq-comment-header-9708747" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708747" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708747" href="http://www.twitter.com/guiambros" target="_blank" rel="nofollow">guiambros</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708747" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708747" class="dsq-comment-message">really good stuff, scoble.  loved your points of view.<br><br>but despite agreeing with you, I\'m not so sure that PR folks are the (only) ones to blame. IMHO, the root cause is in California and has a name: Google.<br><br>Google AdSense, more specifically..  Keep reading.<br><br>When you think about the blogosphere 5 years ago we had a bunch of passionate people writing about the stuff they love. Anandtech, you, Dave Winer and a handful of others.. Did they make money with this?  Hardly, (well, maybe some..). Anyway, at that time it wasn\'t about the money; it was about the fun, the passion, the direct connection with readers. Life is beautiful.<br><br>Then, AdSense - and shortly after a thousand other ad networks - came and gave power to the people. For the first time you could see the effect of the long tail and make some bucks with it. And gradually, unknown people started receiving checks. Big checks sometimes. Some dropped day jobs to become full-time bloggers. Others hired writers, opened full-scale operations, and suddenly "blog" become less of a passion and more of a business. A considerable business by the way. In fact, a multi-billion dollar ad industry.<br><br>But why is this a bad thing?  With money comes scale, resources, equipment, better quality, no? In theory things should be better... In theory...<br><br>Is it better now?  No. Ninety percent of the buzz is just mainstream crap. Most so-called bloggers are robotic reflections of the same original source (frequently seeded by our PR friends). The good &amp; original stuff usually gets obfuscated by a flood of news-spam repeated ad nauseum.<br><br>Not surprisingly, the growth brought also a bunch of "me too" gold farmers trying to mimic old success formulas. People copying others, replicating content, spreading a shitload of stories desperately trying to attract traffic and pageranks. Companies and media networks paying their writers based on the traffic they generate instead of quality of their work. Writers creating sensationalist and SEO-friendly titles &amp; articles to lure search engines algorithms and attract inbound links. After all, it\'s either this or they\'ll have a direct hit on their paycheck.. Life isn\'t so beautiful anymore.<br><br>As in any rule, there are exceptions. There are few guys still creating good stuff and making a living of it: Om, Anand, Jason, Ryan, Scoble. But unfortunately these are exceptions, and it\'s getting more and more difficult separate the wheat from the chaff.  And I bet things will only get worse over time, with the ever increasing number of users online consuming everything people throw at them.<br><br>I wouldn\'t be surprised if we see more of good guys dropping the blogosphere entirely, looking for greener pastures elsewhere. You and Jason are recent examples and I\'m sure many more will follow. Be videocasts, discussion lists, twitter, friendfeed, you-name-it, eventually each one will find ways to express and share their passion with like-minded communities.<br><br>So, are the PR folks the ones to blame for the pasteurization of our industry? I don\'t think so. These (with all due respect) bastards are just doing their job. The same job they\'ve been doing for the last 20 years: trying to impress Walts &amp; Dan Gillmors of this 2.0 world.<br><br>Yes, most are still clueless and will continue mass-blasting everyone for ages to come, but there are certainly exceptions. Rubel obviously come to my mind, and probably the others folks here reading your post and participating on the discussion. Eventually they\'ll get better on this and starting dialoguing instead of trying to push things down the throat. And then the natural selection will do its job..<br><br>So, in the end, your rant just has one clear consequence: you\'re just helping them to get there faster. And maybe you\'ll burn in hell for this. Twice :o)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708745">\
	 <div id="dsq-comment-header-9708745" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708745" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708745" href="http://www.digidave.org/" target="_blank" rel="nofollow">Digidave</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708745" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708745" class="dsq-comment-message">This is a great post Scoble - but I think you left out an important component for any blogger: This is why you all ended up in the PR trap that you described in the beginning. And it\'s a situation that hasn\'t (and won\'t) change.<br><br>You are in it to make money. You can\'t do this for free. The things that you say you want: A lot of them are motivated by making money (having fun, yes.. but also making money).<br><br>I guess what I\'m trying to say is: you can\'t just pass the buck to PR and blame them for creating this annoying echo-chamber (which as a reader I hate... and I\'m SICK of the techmeme wheel). Bloggers are to blame - TechCrunch, Mashable and the rest..... all of them are losing my respect and continue to do so everytime I see the same article.<br><br>The reason they do it: It\'s a quicker easier buck. That is a motivating principle and that\'s why the PR gets through.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708746">\
	 <div id="dsq-comment-header-9708746" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708746" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708746" href="http://www.digidave.org/" target="_blank" rel="nofollow">Digidave</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708746" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708746" class="dsq-comment-message">Oh crap. I can\'t in good conscious not add this: Jeremy Toeman does rock. When he heard I was starting a nonprofit - he volunteered his time and his company\'s time to help me figure out my positioning, user-experience, etc.<br><br>There\'s no way I could afford a PR/Marketing person - and Jeremy is doing this because... well.... I think he just likes doing nice things.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708743">\
	 <div id="dsq-comment-header-9708743" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708743" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708743" href="http://blogs.msdn.com/stevecla01" target="_blank" rel="nofollow">steve clayton</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708743" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708743" class="dsq-comment-message">nice post Robert - 2 comments<br><br>1) I think the point about interesting people behind a story is where you excel and others could learn from.<br><br>2) *maybe* Apple PR would be more forthcoming with Jonathan Ive if people got his name right. I see way too many people call him Jonathan Ives :) Details matter, to Apple more than most.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708744">\
	 <div id="dsq-comment-header-9708744" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708744" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708744" href="http://blog.huddle.net/" target="_blank" rel="nofollow">Zuzanna Pasierbinska-Wilson</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708744" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708744" class="dsq-comment-message">Robert, brilliant stuff! I do feel sorry for people working in PR agencies (I left one six months ago), facing pressure from make-me-more-money-don’t-overservice bosses; this-story-must-be-front page-Financial Times clients; never-acknowledging-never-picking-up-phone journalists and now – bloggers. No bloody wonder they are sticking to blasting out press releases, canned comments and chasing, and chasing journalists until their little fingers bleed front pressing a redial button. Give them a break. It seems that good PRs are those who either were given a carte blanche from their company to potter about Twitter all day or got so fed up that set up their own boutique agencies. You need time to become good at this.<br><br>In-house comms people aren’t without blame either. Sitting in a middle of all exciting stuff that’s happening they should be feeding PRs ideas; engage with the media and give more access. From experience, it works. And while I am at it. People who set up start-ups because they’ve written a line of code and thought it would be a good idea to make money from it, with no business plan in sight, no actual problem that their product would solve… If only they did nothing, it would save all of us lots of time. Enough, rant over. You have brought out the worst in me, Robert.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708742">\
	 <div id="dsq-comment-header-9708742" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708742" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708742" href="http://www.newscred.com/" target="_blank" rel="nofollow">Shafqat</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708742" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708742" class="dsq-comment-message">Two things:<br><br>1) Scoble - do you really have time to find those wonderful new startups with passionate founders and delighted users. sure, we can camp out on your lawn or e-mail you, but you follow thousands of people, get thousands of emails, and are simply inundated. even if there was a needle, you have a haystack to get through before finding it. that might also be a problem? but great post nonetheless - as an entrepreneur often pitching ideas, its refreshing seeing it from the opposite point of view.<br><br>2) This Jeremy Toeman guy seems to be a rockstar of sorts. Maybe its time to get in touch. Whatever you are doing, you are doing it well - keep it up dude.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708739">\
	 <div id="dsq-comment-header-9708739" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708739" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708739" href="http://www.zatznotfunny.com/" target="_blank" rel="nofollow">Dave Zatz</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708739" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708739" class="dsq-comment-message">I\'m both a tech blogger a blogger tech PR person. I love experiencing and sharing cool, new stuff. Simple as that. Scoble, we chatted on camera a few times while I was with Sling. Sorry to hear you don\'t think you need a Dash GPS... But, hey I\'m *listening* and I\'m not going to shove it down your throat. I\'m here when you\'re ready. :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708740">\
	 <div id="dsq-comment-header-9708740" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708740" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708740" href="http://www.teachleaders20.blogspot.com/" target="_blank" rel="nofollow">Alex Hammer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708740" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708740" class="dsq-comment-message">1. It\'s a two way race, if that is the proper word, between Robert Scoble and Michael Arrington in terms of who has their finger most on the pulse of the tech industry (and related influences), at the deepest and most influential and penetrating levels. Roberts knowledge is broader, Michael\'s is a bit more A-list focused and (only very slightly) more influential (IMO). They each are masters at separating value from noise by integrating well huge amounts of information.<br><br>2. Robert has paid his dues for a long time (as have most of those at the top) and walks the walk. He knows what he is talking about and he has helped a great number of people and reports fairly. He\'s in the business for the right reasons and has a great perspective and balance on things. He\'s also much better tempered (but tough) than a few other of his peers.<br><br>3. Robert is a great marketer hinself. Look at the Scoble brand (apart from FastCompany, Microsoft etc which he brings along - of course they have their own major brands).<br><br>4. Robert is advancing in his marketing sophistication quickly. Look at all the buzzwords and references (and facts and factoids) included in the right context and manner. Headlines break up the material and a conversational writing style engages the reader.<br><br>5. This post is too long. While that itself may be good for Techmeme or other services many readers cannot sustain attention this long. A part 1 and a part 2 might be helpful.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708741">\
	 <div id="dsq-comment-header-9708741" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708741" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708741">Smeigel Hansard</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708741" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708741" class="dsq-comment-message">It took you 4 _YEARS_ to figure out that "new tech" bloggers were one big circle jerk?<br><br>Wow.<br><br>Next there\'ll be a revelation that blue monsters are just dumb cartoons. I guess that\'s something to get figured out around about 2011 by the looks of things.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708738">\
	 <div id="dsq-comment-header-9708738" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708738" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708738" href="http://www.theredrocket.co.uk/" target="_blank" rel="nofollow">The Red Rocket</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708738" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708738" class="dsq-comment-message">Big, detailed post (almost too big perhaps for one blog), so I\'ll try to be short in my reply. Quick disclaimer. I\'m in PR. And I blog.<br><br>1. This is one of many blogs I\'ve seen on the subject recently and I agree with the points of Dennis and others above: get PR right first of all. It\'s the same problem journalists get, just transposed to bloggers.<br><br>2. Most PRs don\'t blog, so they\'re just getting their heads around the medium.<br><br>3. Actually, most of their clients don\'t blog either. In the UK, people are sceptical about the value of blogs. Until someone complains about their service and it alls goes a bit virile.<br><br>4. There are different types of bloggers, who want to get something different out of the medium. Some (probably like yourself) want to be "media" in their own right. For others, it\'s nothing more than an online diary. Understanding what the blogger is doing it for in the first place saves a lot of effort in the long run.<br><br>So, advice to anyone working the PR industry: read some blogs; start to write one; and finally, don\'t assume that you can lump bloggers together and get them to write nice things about your clients.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708736">\
	 <div id="dsq-comment-header-9708736" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708736" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708736" href="http://thomashawk.com/" target="_blank" rel="nofollow">Thomas Hawk</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708736" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708736" class="dsq-comment-message">Very well written Scoble and very solid advice.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708737">\
	 <div id="dsq-comment-header-9708737" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708737" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708737">barak hachamov</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708737" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708737" class="dsq-comment-message">Hmmmm.... You asked what is it that tech bloggers want?<br><br>They want their life back!!! ...Please :-(<br><br>We live in the era of Information overload – from power breakfasts to cocktail parties we all need to be time management magicians to be able to manage the information and connections in our lives.<br>For few years people speak and develops many solutions that bring me more relevant information</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708735">\
	 <div id="dsq-comment-header-9708735" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708735" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708735">Barak Hachamov</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708735" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708735" class="dsq-comment-message">Hmmmm... You asked what is it that tech bloggers want? - They want their life back!<br><br>We live in the era of Information overload – from power breakfasts to cocktail parties we all need to be time management magicians to be able to manage the information and connections in our lives.<br>For few years people speak and develops many solutions that bring me more relevant information</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708732">\
	 <div id="dsq-comment-header-9708732" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708732" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708732" href="http://www.williamsportwebdeveloper.com/" target="_blank" rel="nofollow">Robert S. Robbins</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708732" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708732" class="dsq-comment-message">I don\'t think tech bloggers deserve to be considered "social media experts" because they don\'t appreciate social networking. All this emphasis on "cool technology" and valuations is besides the point. What is important is how effective a web site is at fostering community and forming new relationships.<br><br>For example, I\'m sure TechCrunch won\'t even bother to report on Vloggerheads because it is just a Ning network site. However it represents an attempt by a significant proportion of the vlogger community to strike out on their own and gain ownership and control over their community which has been poorly served by video sharing sites. It is the community that has value and where the community goes so goes all the value of social networking. If my friends aren\'t there then your web site or service has nothing.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708733">\
	 <div id="dsq-comment-header-9708733" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708733" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708733">Jack Johnson</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708733" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708733" class="dsq-comment-message">Social networks are simply that, social networks. They <a href="http://www.internetevolution.com/author.asp?section_id=654&amp;doc_id=161206&amp;f_src=flffour" rel="nofollow">take many forms and evolve differently but there are some rules they generally follow.</a> Those tenets can be found everywhere, in every society (not the same but in general).<br><br>Tech blog\'s rule: follow the money!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708734">\
	 <div id="dsq-comment-header-9708734" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708734" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708734">Dawn</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708734" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708734" class="dsq-comment-message">All this talk about "community" is very overblown, IMO.  Is TechCrunch a community?  I don\'t think so.  They get what? one or two million visitors?  How many write comments?  It\'s usually less than 100, and most of those are trolls.<br><br>Does Scobleizer have a community?  Yes, I suppose it does.  But as somebody who has read this blog for years now, I recognize maybe a dozen commenters.  And who here besides Robert himself knows who the hell I am?  I\'d guess nobody.  (Yeah, I know it doesn\'t help that I don\'t link to a blog.  I gave up blogging.  Usually the only people who bothered to comment were trolls.  I\'m sick to death of trolls.)<br><br>IMO, blogging isn\'t a good tool for community.  And I think PR folks give bloggers too much credit.  So what if you get on TechCrunch?  You know what that will do for you?  You\'ll immediately get thousands of hits and then they\'ll be gone.  It\'s like being attacked by locust.  The ones who comment will be the ones who think they can do a better job than you did and cut the service to ribbons.<br><br>If you\'ve got server capacity to withstand this attack, then you\'re squandering your resources because it\'s really more than you need at the moment.  (Like I said, 99.9% will never be back.)  If you don\'t have the capacity, then your users will be put out because the service will go down.<br><br>When my own service launches in January, I can tell you that I won\'t be looking to get on TechCrunch or Techmeme (have never ever even been to techmeme) and I sure won\'t be paying a PR person to put out press releases.  I\'ll get the word out to people I know and will talk to them about it and they can tell people if they like it and invite their friends and family and so it goes.  Organic growth is what actually works.<br><br>You need a strong base of support before you start showing up on places like TechCrunch.  Otherwise, there will be nobody there who will know enough about your service to defend it when the trolls start attacking.<br><br>I\'d bet donuts that the new services you never read about on major tech blogs are in a stronger position to actually make it.  THAT\'S the essence of what\'s wrong with PR.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708729">\
	 <div id="dsq-comment-header-9708729" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708729" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708729" href="http://pflix.com/" target="_blank" rel="nofollow">Mark Bean</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708729" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708729" class="dsq-comment-message">Nice post Robert. I have to say in my limited experience that Brian Solis and the FutureWorks folks are top notch. I was offered some interesting inside experiences and a real chance to find out about some cool "office 2.0" tech before anyone else. In business school I learned that marketing is the 4 P\'s but then expanded to include a couple more - politics and PR. You still need PR even if you have a great product and it can be a very useful tool to influence others if used correctly. Some PR approaches are better than others as much as some sales pitches are better than others. You set yourself up as a big target with some big self inflicted problems to solve then whine about it when people who are trying to help solve those problems try to contact you. Not every product can be revolutionary - some are just improvements to existing things. Don\'t be so dismissive. You can  still get to the store in a model T Ford but my guess is you drive something a few increments better. So unless we all agree on one platform to build our stuff on and all work together for the common good of mankind you\'re still going to have to deal.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708730">\
	 <div id="dsq-comment-header-9708730" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708730" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708730" href="http://www.flywheelblog.com/" target="_blank" rel="nofollow">Mark McGuire</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708730" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708730" class="dsq-comment-message">As a start-up founder, I\'ve used many of your lessons with success, but you still need the access that traditional PR provides in my opinion.  Our last start up, <a href="http://Jellyfish.com" rel="nofollow">Jellyfish.com</a> (recently sold to Microsoft to launch their cashback service), is a great example.  We engaged a lot of bloggers personally with targeted content, but it wasn\'t until we hired a firm that the Wall Street Journal agreed to listen to our story.  Bottom line is that many Tier 1 bloggers like you use good PR firms as gatekeepers.  That, in my opinion is the lasting value of traditional PR and the method I\'m using in my new start up.  My full argument is here:<br><a href="http://flywheelblog.com/2008/08/the-value-of-traditional-pr/" rel="nofollow">http://flywheelblog.com/2008/08/the-value-of-tr...</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708731">\
	 <div id="dsq-comment-header-9708731" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708731" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708731" href="http://www.ubiquitypublicrelations.com/" target="_blank" rel="nofollow">UbiquityAS</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708731" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708731" class="dsq-comment-message">Well it\'s hard to be bitter when you actually lay out a problem - solution scenario this good. I think all PR people ideally do want their clients to have that personal, one-on-one time with you and the the other influential bloggers in our clients\' space. But there are a lot of you and a lot more of us and even more companies who want the attention. I really wish it were as easy as asking a happy customer to take a few minutes every day to engage with you via Twitter, Friendfeed and your blog. But until then, all we can do is participate ourselves, and try to give you a story that is relevant to what you write about, in a non-pushy, engaging way. And then hope that you\'ll eventually start to recognize our email, our name, and know that we\'re not spamming you, we are paying attention, and decide to give the pitch a look.<br><br>For companies outside of Silicon Valley (and there are a LOT of innovative companies outside of the Valley) the path to getting the idealistic kind of relationship that you lay out here is not easy. Cut us some slack?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708728">\
	 <div id="dsq-comment-header-9708728" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708728" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708728" href="http://scobleizer.com/" target="_blank" rel="nofollow">Robert Scoble</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708728" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708728" class="dsq-comment-message">Everyone, thanks for the interesting conversation. Some other data. I interviewed Rick Smolan. He runs the company that does the Day in the Life series of picture books (the only picture book that\'s been on the top of the New York Times Best Seller list).<br><br>He had a PR firm send 1,000 books out to journalists and bloggers. He only got three reviews.<br><br>That demonstrates better than anything that the old way of sending releases around just doesn\'t work. Heck, this was way better than a release, it was an important book on the coming water disaster around the world.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708726">\
	 <div id="dsq-comment-header-9708726" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708726" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708726" href="http://scobleizer.com/" target="_blank" rel="nofollow">Robert Scoble</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708726" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708726" class="dsq-comment-message">Dave: why don\'t you come on a ride with me. Bring your Dash. I\'ll bring my iPhone. We can compare what each does and why I don\'t need a more full-featured GPS, but many in the world do.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708727">\
	 <div id="dsq-comment-header-9708727" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708727" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708727" href="http://www.ltpublicrelations.com/" target="_blank" rel="nofollow">Casey Boggs</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708727" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708727" class="dsq-comment-message">While reading your blog, it reminded me of when Tom Cruise (in "Gerry Maguire") had an epiphany and wrote a 50 page discourse on what is right and wrong with the industry.<br><br>Although there was some bold statements and massive generalization going on in your posting, I will refer back to this blog from time to time--because it\'s fresh, it\'s interesting and it needed to be said.<br><br>I\'m not in Tech PR, but many of the same rules apply in the industries LT Public Relations (<a href="http://www.ltpublicrelations.com" rel="nofollow">www.ltpublicrelations.com</a>) caters to - professional and financial services.  Beyond generating awareness and garnering coverage, the true value us PR folks are providing is counsel, strategy and execution.  As well as staying apprised on the most applicable mediums to tell the company\'s story.<br><br>The PR professional is needed now more than ever . . . but the PR professional better be willing to be flexible in the way he/she approaches each campaign.<br><br>Crap, my comment went about as long as your blog. Enough said . . . for now.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708679">\
	 <div id="dsq-comment-header-9708679" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708679" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708679" href="http://www.scottfox.com/blog_index.html" target="_blank" rel="nofollow">Scott Fox, E-Commerce Success </a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708679" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708679" class="dsq-comment-message">Robert,<br><br>Sorry but I don’t buy this.  Yes, you are trying to be constructive by giving some specific actionable suggestions to PR folks (big points for that) but isn’t the real problem here one of self-discipline on your side?<br><br>Having the whole blogosphere kissing your ass and desperately competing to get your attention is a blessing earned by your years of contribution to the community (as much as it may feel like a curse!).<br><br>If you don’t like all the attention, be more selective about the stories you cover.  More importantly, turn off the faucet of incoming pitches entirely and do your own research.<br><br>PR works because it helps make a writer’s job easier.  You’re (at least partially) pissed off at yourself here because you know that following leads fed by a PR firm is a lazy way to do research.  Any of us who write/blog are occasionally guilty of taking the easy way by relying on PR pitches for new stories.<br><br>But many of the most innovative people and companies don’t have PR reps pushing material on you.  Go find more of them independently like you often do (as in your recent posts about StackOverflow and Meebo).<br><br>That’s “Journalism 1.0”.  I’m sure you remember it.<br><br>Scott Fox</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708683">\
	 <div id="dsq-comment-header-9708683" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708683" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708683" href="http://www.crystalwolf.org/" target="_blank" rel="nofollow">Desert Rose</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708683" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708683" class="dsq-comment-message">I can assure you that tech bloggers want two distinct things. They want to get their freak on and an endless supply of Crystal Wolf.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708684">\
	 <div id="dsq-comment-header-9708684" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708684" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708684" href="http://valleywag.com/5034971/did-robert-scoble-film-edwards-mistress-rielle-hunter" target="_blank" rel="nofollow">T. Ruth Teller</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708684" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708684" class="dsq-comment-message">Robert Scoble: "He had a PR firm send 1,000 books out to journalists and bloggers. He only got three reviews. That demonstrates better than anything that the old way of sending releases around just doesn’t work."<br><br>It takes some tough leather sack to post this kind of nonsense for all to see, Scoble. Good on you!<br><br>Dennis Howlett: "We’re arrogant in the extreme if we think our influence is any more than a single data point. Even the best and most respected analysts in the world will tell you that."<br><br>This may be true for the "best and most respected analysts," Dennis, but what on Earth does that have to with Rielle\'s real baby daddy? (I\'m talking about Scoble.)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708685">\
	 <div id="dsq-comment-header-9708685" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708685" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708685">Ryan</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708685" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708685" class="dsq-comment-message">I particularly liked Mr. Howlett\'s comment, "The real stories are the ones the companies don’t want us to write."  Those may be the real (read: interesting, insightful, important) stories, but are they the stories that generate traffic?  Or, do canned press release stories like "Company A proudly released version B of product C which will revolutionize industry D!!" generate more traffic?<br><br>I\'d love to write a tech blog without any PR stories. I always thought if I DID start writing, I\'d have a "No Press Releases" rule. But would anyone read it? Dunno.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708686">\
	 <div id="dsq-comment-header-9708686" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708686" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708686">Ramin Ekhtiar</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708686" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708686" class="dsq-comment-message">Robert -<br><br>Thanks for not posting a PR shame list -and instead pointing out what things EXACTLY turn you off.  I know everyone at our office reads your blog (probably because they want to pitch you!) and the things you have mentioned here are exactly the things that people practicing the dark art of PR need!<br><br>Thanks!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708687">\
	 <div id="dsq-comment-header-9708687" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708687" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708687" href="http://myphillynetwork.com/" target="_blank" rel="nofollow">Anthony Farrior</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708687" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708687" class="dsq-comment-message">Thanx for taking responsibility for the current PR mess. LOL I\'m sure it\'s not your fault, totally. I am glad out this though, comes great tips for the next level of PR. Maybe new companies and products won\'t rely exclusively on Techmeme juice but on bloggers who actually have time to test and thoroughly review one product at a time ...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708690">\
	 <div id="dsq-comment-header-9708690" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708690" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708690">Christopher Coulter</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708690" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708690" class="dsq-comment-message">Geesh, a whole spew, in what could be summed up in a sentence. What do tech bloggers want? Access/Party invites, Freebies, Power (when they blog the earth should move), and constant ego-stroking, every single half millisecond. The fact of PR being broken, is so obvious, as to being redundant even stating such. It was broken, then, it\'s broken now, and it will be broken in the future, nature of that beast, blogger snot-nose wipers notwithstanding.<br><br><i>The good ones are invaluable to my mission.</i><br><br>Your MISSION?? If that ain\'t the height of hubris. You point video/cell phone cameras at people, badly. Well, I guess paying off mortgage\'s could be your mission, just like everyone else. ;)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708689">\
	 <div id="dsq-comment-header-9708689" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708689" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708689" href="http://www.friendfeed.com/bwilson" target="_blank" rel="nofollow">Brian Wilson</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708689" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708689" class="dsq-comment-message">@ Coturnix --I read the whole thing too. It was actually kinda fun to read, since I was thinking of moving on to something else a couple of times right when Scoble noticed his readers attention was waning a little bit.<br><br>BTW--I think a self-imposed FriendFeed or Facebook hiatus would work just as well as not blogging much for a whole month. I ditched Facebook and had the same sort of thing happen.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708688">\
	 <div id="dsq-comment-header-9708688" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708688" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708688" href="http://c4chaos.wordpress.com/" target="_blank" rel="nofollow">c4chaos</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708688" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708688" class="dsq-comment-message">i read the whole thing too. i follow a lot of blogs but only a few long blog posts get my attention. this one got mine. thanks for sharing your passion, Robert. keep it up.<br><br>~C</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708681">\
	 <div id="dsq-comment-header-9708681" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708681" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708681" href="http://www.TechHerding.com/" target="_blank" rel="nofollow">Dick Carlson</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708681" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708681" class="dsq-comment-message">So Scoble -- You Ask: \'What Do Tech Bloggers Want?\' "<br><br><b>"Dick, You\'re Talking To Yourself In Bold Face, Just Like Robert.  Why?"</b><br><br>It\'s a rhetorical artifice I\'m using to break up this wall of text, to indicate that even I\'m overwhelmed with the sheer volume of words and am at risk of nodding off.  Much like little cartoons, sub-heads or line drawings of fruit that can be colored in by children, they are merely guides to the reader that they may take a breath and then continue.<br><br><b>"Thanks, Dick!  You\'re Always So Helpful And Giving!</b><br><br>I learned it all from Robert.  Now if he\'ll just tell me what he wants...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708715">\
	 <div id="dsq-comment-header-9708715" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708715" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708715">I</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708715" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708715" class="dsq-comment-message">"I was the director of marketing and I used to think that if only Walt Mossberg..."<br><br>"...made me focus and come up with innovative ways to get the word out about our products. Same thing I did at NEC, "<br><br>"Every time I get an email pitch it reminds me that I’m being treated like cattle. "<br><br>Man (FTLOFG), I have never seen so many extra I\'s used in a piece. I get it, Robert. I understand its about you (I). Please value your readers\' time by learning how to edit (unedited videos are boring, too). I gave up on your point after two page scrolls. I hope you take some writing classes. I fear not. I.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708716">\
	 <div id="dsq-comment-header-9708716" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708716" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708716" href="http://www.myawesomeblog.com/" target="_blank" rel="nofollow">My Awesome Blog</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708716" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708716" class="dsq-comment-message">I don\'t know about anyone else, but I\'m honestly tired of over inflated egos that many of the tech "a listers" have.<br><br>An example... having 483,300 followers and using them to get an answer to a question.  I suppose this is called crowdsourcing... but, what\'s in it for us?  Usually nothing.<br><br>I think most of us appreciate all the hard work the "a listers" do but maybe it would be nice to see less self absorption, more fun and carefree like attitudes.  I dunno... this is just off the top of my head.  At 3:17 a.m.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708717">\
	 <div id="dsq-comment-header-9708717" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708717" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708717" href="http://www.relationship-economy.com/" target="_blank" rel="nofollow">Jay Deragon</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708717" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708717" class="dsq-comment-message">Even with all the ranting and raving the market isn\'t yet listening to the conversations about "the methods" and the "means" of having real conversations.  Rather the old school continues to look at all the "social stuff" as just an extension of what they\'ve been doing for decades.<br><br>Great post Robert, enjoyed it and will reference it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708718">\
	 <div id="dsq-comment-header-9708718" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708718" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708718">Lyle Closs</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708718" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708718" class="dsq-comment-message">Two paragraphs really struck me here:<br><br>"I got into blogging to celebrate the people who are improving our lives through technology and to hear their stories about how they developed it, so that we’d encourage other developers to bring us even more useful technologies.<br><br>Scratch that. I got into blogging because Dori Smith and Dave Winer wanted to know what was happening behind the scenes while working at a computer magazine/conference company."<br><br>The first paragraph is how corporations write, the second is how real people communicate (and I know you intended both).<br><br>Anything that can help us move from a to b has to be a good thing.<br><br>All those awful corporate communications that read like they were written by robots that still haven\'t grasped how human beings use words in normal conversation. And no-one actually believes words that are written like that - so why do companies always write that way?<br><br>Blogging is enabling companies to communicate as if they were humans talking to other humans.  I hope it continues to help make that change, to humanise the way businesses talk to people. Keep it up Robert.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708719">\
	 <div id="dsq-comment-header-9708719" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708719" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708719" href="http://www.dealarchitect.typepad.com/" target="_blank" rel="nofollow">vinnie mirchandani</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708719" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708719" class="dsq-comment-message">As an enterprise focused blogger, as a PR person I want you to know: Offer me interviews with 2 CIOs who have implemented your product as early adopters and I will listen to them, then write about your product. Don\'t expect me to write about a beta product without customer validation.<br><br>And on the other end of the bell curve don\'t send me PR about the 500th customer on release 12 of your product.<br><br>Finally, if you are really passionate about your vendor and its products, send me a personalized email or call me and show your passion.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708720">\
	 <div id="dsq-comment-header-9708720" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708720" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708720" href="http://www.rubenstein.com/" target="_blank" rel="nofollow">Adam Isserlis</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708720" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708720" class="dsq-comment-message">Fantastic post Robert, I think you crystallize the situation very well and I love that you bring all the posts and commentary together.  The one thing that gets me in all of this is that while the tools and communication methods have changed, I don\'t see it as a fundamental change that will rock the PR industry.  PR has always been about taking products and ideas and using the proper channels to distribute that information.  Good PR people build relationships - that\'s the basis for a good career and being effective for your clients.<br><br>Know your niche, that\'s always been the rule.  Today, the niche is just a lot deeper, and it\'s made some people lazy.  Good people will always find and be part of the conversation, and they\'ll be respected for it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708721">\
	 <div id="dsq-comment-header-9708721" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708721" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708721" href="http://www.Chris-Clayton.com" target="_blank" rel="nofollow">Chris Clayton</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708721" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708721" class="dsq-comment-message">Robert, couldnt you fit any more words in?<br>HAHA lmfao! jkz<br><br>Thanks for sharing your passion - interesting read!<br><br>~C</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708680">\
	 <div id="dsq-comment-header-9708680" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708680" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708680" href="http://therevolutionwillnotbetwittered.com/" target="_blank" rel="nofollow">twatter</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708680" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708680" class="dsq-comment-message">Way to throw your brother under the bus, there, Scoble.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708724">\
	 <div id="dsq-comment-header-9708724" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708724" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708724">Jeremy</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708724" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708724" class="dsq-comment-message">Scoble, you rule!!!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708725">\
	 <div id="dsq-comment-header-9708725" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708725" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708725">Christopher Coulter</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708725" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708725" class="dsq-comment-message"><b>Chris, you’re rambling, why did you get into blog comments?&gt;</b><br><br>Because I love to talk about myself even in the third person. Asking questions, that I answer myself.<br><br><b>Why so much noise, both pro and con, about the current state of this or that?</b><br><br>By commenting on Scobles blog I can vicariously live his life, making my insignificant pointless unconnected non-early adopter god-forsaken out-of-Silicon-Valley wasteland of a Midwestern life seem that much more exciting. Drama for drama\'s sake. A psychological projection defense mechanism. (note sarcasm).<br><br><b>OK, Chris, wrap it up. What are some things that you blogger commenting types want?</b><br><br>Lots of folding green stuff and airline tickets, that will work. And the Swedish Volleyball Team as an personal entourage, would be a nice touch.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708722">\
	 <div id="dsq-comment-header-9708722" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708722" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708722">Jerry</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708722" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708722" class="dsq-comment-message">Scoble, you\'ve now had two rants on how PR sucks.  The only conclusion I can draw is that it appears you don\'t have the proper level of influence that PR firms value.  Otherwise, you would not be pitched by them over email, or other random methods.  Good PR firms know the influencers their clients can best utilize.  As such, they know how to reach out to them effectively. It appears you are getting hit up by rank amateur PR firms. Or, these PR firms don\'t see the value in investing time in you. Good PR firms invest time and energy into building relationships with key "influencers".  If they aren\'t investing in you beyond random phone calls and emails, they are either a) rookies or b) don\'t view you as all the critical to the success of their client\'s product.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708754">\
	 <div id="dsq-comment-header-9708754" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708754" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708754" href="http://www.mwd.com" target="_blank" rel="nofollow">@JoeHobot</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708754" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708754" class="dsq-comment-message">Mannnnnnnnnnnn Robert , you do write a lot. Took me 6 minutes to read the whole thing while Plurking, Twittering and Working at the same time. Anyways I like the opinions for PR, just now watch your self from those you mentioned above. They are all backstabber\'s anyways...as u know already....</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708753">\
	 <div id="dsq-comment-header-9708753" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708753" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708753">Ruth Bazinet</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708753" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708753" class="dsq-comment-message">Hey Robert.<br><br>Interesting post. I wish more bloggers would vent about this topic. It would be enlightening for everyone involved- you, me and the client.<br><br>As Scott Fox pointed out on an earlier reply: "If you don’t like all the attention, be more selective about the stories you cover. More importantly, turn off the faucet of incoming pitches entirely and do your own research."<br><br>This is a really great point. Why bother having pr people anyway? Why not suck up most of your time researching the hottest and latest tech. As I am sure you know, there are some writers (bloggers, editors, print journalists) doing this already.<br><br>Why close yourself to the possibility of a good story? Aren\'t we pr people conduits (no pun, Robert) for this type of information? Otherwise, you will likely be hearing from users or looking this information up from other Web sources.<br>Hey wait-<br>If you are hearing from other users for news topics, it\'s already out there and what fun is that to your readers? Rehashing old news.<br>If you are getting it from other Web sources, again, news that\'s already out there. These sources you are getting this information from are likely the ones who are taking advantage of what pr people can do for the collective knowledge base.<br><br>We can get quick answers (most of the time) to your questions, we can get the meetings with C-level execs you desire (most of the time) and we can get you in front of the tech your readers want (most of the time). Did I mention nobody or anything is absolutely perfect? Not even the bloggers- which is what makes this exchange of information so great! Isn\'t this what Web 2.0 is all about? I say, don\'t undervalue what pr people can do for the collective knowledge base. Let the good pr people get to the top of your list of e-mails to read and open the channels of communication.<br><br>Otherwise, you and your readers/viewers might miss out on a really great story.<br><br>Thanks for the ear Robert. I\'d love to see more exchanges on this topic across the blogosphere. Maybe it will help to encourage more discourse among pr people. As an industry, we pr folks need to work together to better serve both our clients and our media contacts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708755">\
	 <div id="dsq-comment-header-9708755" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708755" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708755" href="http://olgalednichenko.wordpress.com/2008/08/15/stop-press-russia-calls-for-hault-while-georgia-says-ist-still-being-bombed/" target="_blank" rel="nofollow">Olga Lednichenko</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708755" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708755" class="dsq-comment-message">People come to you and to your blog because we like you and your blog . And that is all. So, get back to blogging and dont worry about the R :)<br><br>Cheers<br>Olga lednichenko</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708723">\
	 <div id="dsq-comment-header-9708723" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708723" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708723">Bill</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708723" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708723" class="dsq-comment-message">Jesus.  What horse shit.  You lament the crush of PR pitches, but yet you dedicate God knows how many poorly chosen words to, I presume, teach all of the folks that "don\'t get it" how to "properly" pitch you.  You\'re a public figure, for some reason.  Because of that, you\'ll get what you get.  If some PRs do abide by your rules, then you\'re getting what you want.  If they don\'t then why don\'t YOU build the relationships with the PRs that refuse.  Clearly that\'s what you want - the "relationships."  Because that\'s all you blowhards seem to be crying for, which of course is ludicrous.<br><br>How many of these groundbreaking, "life improving" products can any of us even name?  Any?  Really?  Life changing?  Clearly you think they\'re out there in abundance, otherwise you wouldn\'t waste your breath detailing how all these PRs should contact you about the life altering products they represent.  They\'re doing their job, some better than others, of course.  What is your job, exactly?<br><br>You realize that this isn\'t rocket science, right?  Eventually, they\'ll figure out how you prefer to be pitched and they\'ll do it.  But at that time your argument du jour (which you won\'t craft yourself, but rather rip off from two years worth of new complaints against PR pros) will be some other facade.  And then you\'ll still complain about it because this is a fabricated problem that you use for content fodder.<br><br>The fact is, as unbelievable as it is, that this rehashed argument still generates page views.  What can I say, we\'re sheep.<br><br>If you must complain, at least start following your own advice and make it original.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708682">\
	 <div id="dsq-comment-header-9708682" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708682" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9708682" href="http://www.kmcgroup.com/" target="_blank" rel="nofollow">Pam Miller</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708682" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708682" class="dsq-comment-message">Robert, this same discussion/debate has been going on forever and not just between PR and bloggers but with "mainstream" journalists as well.  Will it never end?  Probably not, because there are poor practioners, pissed off bloggers and journalists, clients/corporate executives who want what they can\'t have, bad journalists, bloggers who are bad are their job, etc..  In the end no one is happy.  But that\'s just a few bad applies in the barrell while the rest are pretty darned good, or really cool to work with.<br><br>I\'ve been a PR practioner since what seems like the beginning of time and the cycle just repeats itself.<br><br>BTW, like everyone else I get shitty pitches from all angles.  The other day I got an ad from PR Week (note the irony everyone) to advertise in their issue featuring boutique PR agencies.  I\'m a sole practioner and not even a boutique.  I haven\'t talked to their editorial staff in years, and I assure you their ad group knows nothing about me or my business.  I also get pitches from local and national marketing and business publications whose ad sales staff are just as clueless.<br><br>The real problem is that so many sales, marketing and PR people are flat out lazy and unfocused.  They have their quote (whatever measurement that may be) to work from, with outdated lists and they just go for it.  It\'s really awful and everyone suffers.<br><br>Robert, good to see you at the FORTUNE Brainstorm Tech Conference.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9708756">\
	 <div id="dsq-comment-header-9708756" class="dsq-comment-header">\
	 <cite id="dsq-cite-9708756" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9708756">Yuhong Bao</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9708756" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9708756" class="dsq-comment-message">gui ambros: Though it is unlikely that the good guys will stop blogging altogether, you do have a point. The problem is this, making money based on a flawed metric will only encourage people to exploit the flaws.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-19287416">\
	 <div id="dsq-comment-header-19287416" class="dsq-comment-header">\
	 <cite id="dsq-cite-19287416" class="dsq-comment-cite">\
	 <a id="dsq-author-user-19287416" href="http://www.club-penguin.org/" target="_blank" rel="nofollow">Club Penguin Cheats</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-19287416" class="dsq-comment-body">\
	 <div id="dsq-comment-message-19287416" class="dsq-comment-message">These past few weeks I\'ve been trying to keep up with your various pursuits and discoveries, which hasn\'t been easy. From discussing eGoverment to the behind the scenes look at the NBC Olympic site, you\'ve put these encounters in true focus- your experience as an explorer. We tend to believe you because you live life in an open stream.</div>\
	 </div>\
	 </li>\
	 </ul>\
';

(function() {
	
	





Dsq.Debug.profile(function() {
	if(Dsq.jsonData.request.page == 1 && Dsq.jsonData.request.is_initial_load) {
		Dsq.container.innerHTML = Dsq.Templates.header() + Dsq.container.innerHTML + Dsq.Templates.footer();
	}
	Dsq.$(Dsq.curPageId).innerHTML = Dsq.$(Dsq.curPageId).innerHTML.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
}); // Dsq.Debug.Profile

// HACK: Resetting cache because we're done with.
Dsq.Utils.gebiFromElementCollectionCache = null;


	
	
	var dsq_styleEl = document.getElementById(disqus_container_id);
	var dsq_anchorEl = document.getElementsByTagName('a')[0];
	
	Dsq.Thread.fc = Dsq.Utils.getStyle(dsq_styleEl, 'color');
	if(dsq_anchorEl) { Dsq.Thread.ac = Dsq.Utils.getStyle(dsq_anchorEl, 'color'); }
	Dsq.Thread.ff = Dsq.Utils.getStyle(dsq_styleEl, (Dsq.Utils.ie || window.opera ? 'fontFamily' : 'font-family'));
	// For Safari / Opera: strip quotes.
	Dsq.Thread.ff = Dsq.Thread.ff.replace(/['"]/g, '');
	Dsq.Thread.fc = encodeURIComponent(Dsq.Thread.fc);
	Dsq.Thread.ac = encodeURIComponent(Dsq.Thread.ac);
	Dsq.Thread.ff = encodeURIComponent(Dsq.Thread.ff);

	
	
	
	if(Dsq.$(Dsq.Templates.addPostContainer)) {
		// TODO: Check to see if theme uses postmessage.
		if (window.disqus_use_postmessage) {
			Dsq.frames['reply_0'] = new Dsq.ReplyFrame(Dsq.$(Dsq.Templates.textareaContainer));
			Dsq.frames['reply_0'].init(function() {
				// Use fallback iframe
				Dsq.$(Dsq.Templates.addPostContainer).innerHTML = '';
				var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
				Dsq.Iframes.showReplyIframeInContainer(Dsq.$(Dsq.Templates.addPostContainer), null, {theme: theme});
				// if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
			});
		} else {
			// DEPRECATED
			Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-post-add'));
		}
	}

	
	

	
	if(document.location.hash != '') {
		document.location.hash = document.location.hash.substring(1);
	}

	Dsq.Popup.showCookieMsgs();

	
	if(document.location.search != '' && location.hash != '#disqus_thread') {
		var reply_id = Dsq.Utils.getRequestParams().dsq;
		if(reply_id) { document.location.hash = 'comment-' + reply_id; }
	}

	
	if((typeof OB_Script != 'undefined') && (typeof OB_versionNum != 'undefined')) {
		if(navigator.userAgent.indexOf("Firefox") != -1) {
			if(window.frames['dsq-reply-frame']) {
				window.frames['dsq-reply-frame'].location = Dsq.Urls.REPLY + (new Date()).getTime() + '&f=scobleizer&t=what_do_the_freaking_tech_bloggers_want&to_redirect=' + encodeURIComponent(window.location) + '&ifrs=' + encodeURIComponent(disqus_iframe_css);
			}
		}
	}

	if (Dsq.jsonData.integration.theme == 4) {
		if (Dsq.jsonData.realtime_enabled) {
			Dsq.Realtime.initialize();
		}
	}

	



	window.ExecuteWhen = (function () {
	var obj = {}
	
	// Private
	var running = false;
	var timer = null;
	var pending = [];
	var startTimer = function() {
		running = true;
		timer = setInterval(obj.heartBeat, 100);
	};
	var stopTimer = function() {
		running = false;
		clearInterval(timer);
	};
	
	// Public
	obj.add = function (condition, code) {
		pending.push([condition,code]);
		this.heartBeat(); //!
		if (!running) {
			startTimer();
		}
	};
	obj.heartBeat = function() {
		if (!pending.length) {
			stopTimer();
		}
		var newPending = [];
		for (var i=0; i<pending.length; i++) {
			var cond = pending[i][0];
			var code = pending[i][1];
			// FIXME: if cond or code throw an error, they never get removed from pending
			if (cond()){
				code();
			}
			else {
				newPending.push([cond, code]);
			}
		}
		pending = newPending;
	};
	return obj;
})();

// also used in embed_thread.js:
window.fbIsReady = function () {return window.FB && FB.init;};
// NOTE: This script gets executed again without threadEl
//       set when we are loaded again as the fbc_receiver.
//       In this case, we don't need the hidden container.

if(!window.FB || !FB.init) {
	if(window.Dsq && Dsq.container) {
		// container is not present when init.js is loaded from an xd-receiver iframe; in this case,
		// we don't need the FB_HiddenContainer anyway.
		var fbDiv = document.createElement('div');
		fbDiv.id = "FB_HiddenContainer";	// Required or else FeatureLoader will execute a document.write.
		fbDiv.style.position = 'absolute';	// This is intentionally not setting display to none as this breaks
		fbDiv.style.top = '-10000px';		// Flash in Safari.
		fbDiv.style.left = '-10000px';
		fbDiv.style.width = '0px';
		fbDiv.style.height = '0px';
		Dsq.container.appendChild(fbDiv);
	}
	var fbJS = document.createElement('script');
	fbJS.type = "text/javascript";
	fbJS.src = "http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php";
	document.getElementsByTagName('head')[0].appendChild(fbJS);

	ExecuteWhen.add(window.fbIsReady,
		function () {
			// HACK: This is a workaround FBC's single domain limitation by
			//		 allowing sites to create multiple forums with different
			//		 Facebook API keys.  This must be used in conjunction with
			//		 disqus_facebook_forum (see authenticateFacebook).
			var facebook_api_key = 'faaf467d0f47abde553c3b8e0e1b3570';
			if (typeof disqus_facebook_api_key != 'undefined') {
				facebook_api_key = disqus_facebook_api_key;
			}

			FB.init(facebook_api_key, window.facebookXdReceiverPath || null,
				{fetchSignedPublicSessionData: true});
		});
}


	


if(typeof(disqus_callback) == 'function') {
	var callback_params = Dsq.Utils.getRequestParams()['dsq_cbp'] || null;

	// We don't care about any errors in third-party code
	try {
		disqus_callback(callback_params);
	} catch (x) {
		if (typeof(console) != 'undefined' && typeof(console.log) == 'function') {
			// But it would be nice to let developers know about them
			console.log(x);
		}
		// pass
	}

	// HACK: We don't know if the callback wraps our container, which may
	// possibly result in a new DOM element.
	Dsq.container = document.getElementById('dsq-content');
}

// Global event handler for narcissus.
if (Dsq.jsonData.integration.theme == 4) {
	var g = Dsq.Utils.ie ? document : window;
	Dsq.Utils.addEventListener(g, 'keydown', function(event) {
		// Handle "enter" key on input for post box.
		if ((event.keyCode || event.which) == 13) {
			var target = Dsq.Utils.ie ? event.srcElement : event.target;
			// For Safari bug, detect text node.
			if (target.nodeType == 3) {
				target = target.parentNode;
			}

			if (target.nodeName == 'INPUT' &&
				target.parentNode.className == 'dsq-input-wrapper') {
				var postId = Dsq.Utils.extractId(target);
				Dsq.Templates.postComment(postId, this, false);
			}
		}
	});
}

})();




