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Sure, but are we sure it would help Vinos Jeromin ( <a href=\"http://www.vinosjeromin.com/\" rel=\"nofollow\">http://www.vinosjeromin.com/</a> -- no affiliation, only an example of smaller wine producer in my area), for example?</p><br><p>Werner questioned whether blogging was relevant to Amazon's business model, and it may not be relevant at all (which, by the way, is not an excuse to be rude).</p><br><p>Maybe what we need are case studies of companies not logging, and trying to understand quantifiable benefits of doing so for them. Explain clearly where it's relevant, where it's not. </p><br><p>As an example, have a look at old (1996 to 1998) books or articles on e-commerce, back when we explained to people how this could change their businesses, but it wasn't for everybody. Deja vu all over again, and all that... ;)</p><br><p>\"Naked Conversations 2\", maybe?<br></p>", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_04:53:44", "killed": false, "user_key": "0792ce77d11710d00cba240a7ffb662b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636145": {"up_voted": false, "ip": "", "has_replies": false, "message": "Jope: well a blog would do a lot better for the winery you pointed to than&nbsp;its current&nbsp;Flash-based site, in my experience. If I hit a company&#39;s site and get a flash experience like this one I immediately close the browser and go somewhere else. I imagine I&#39;m not the only one who does that. 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The audience is no longer restricted to my geography and according to at least one large company I know, it is changing their thinking about customer service. They're not blogging 'yet' but they are looking at a range of social software options. They know it's a do or die thing - even though they are a very well known software company in the UK. And even tough I regularly lambast them. I'd be happy to let you know more offline.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:17:40", "killed": false, "user_key": "dahowlett", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636147": {"up_voted": false, "ip": "", "has_replies": false, "message": "If the Amazon folk are so smart, why 1. Are they working for someone else and 2. Are they posting anonymously?<br><br>What are they scared of?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:19:32", "killed": false, "user_key": "e6e3d9ada1514547b9fec62f3561633f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636148": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hugh: they might be scared of Werner! :-)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:23:35", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636149": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert, I agree with you on the flash thing. But will the public at large care?<br><br>How do we explain that to this winery or any other business...? YOu know, the ones *not* reading blogs and already sold on this way of communicating?<br><br>Not easy when a lot of these guys are still trying to decide if being on the web is worth it, but I'm going to keep trying... :)<br><br>Maybe this is a biger issue, related to web sites being managed too often by comms people instead of by marketeers or sales (as in flashy vs. useful)?<br><br>Just look at most car companies sites, especially the ad-hoc ones for new launches...", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:32:53", "killed": false, "user_key": "0792ce77d11710d00cba240a7ffb662b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636150": {"up_voted": false, "ip": "", "has_replies": false, "message": "Jope: A lot of it is just keep showing them sites that are increasing business. If Flash is working for them, great, I don't think it is.<br><br>Yeah, I'm learning that most people in business simply don't understand how to best use the Web. Most business people don't, for instance, understand how search engines work. If they don't understand even that then they won't understand why Flash sites generally aren't as good as just plain old well written ugly old HTML sites. There's a reason MySpace is #2 and that it isn't Flashy.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:40:13", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636151": {"up_voted": false, "ip": "", "has_replies": false, "message": "Jope: I think the public at large does care. That site took many times longer to load than the average page does. I know from other analysis that every second longer your page takes to load you'll lose some of your audience. It's why companies like Google work so hard to make sure their pages come up in less than a second.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:44:26", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636152": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert, amen to that... Flash is to the web what different font types were to desktop publishing or word processing back in the day :)<br><br>With any luck, the web admin for the spanish winery will look at his logs, find this conversation and ask for advice. I'll give ideas, cheap...", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_05:55:51", "killed": false, "user_key": "0792ce77d11710d00cba240a7ffb662b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636153": {"up_voted": false, "ip": "", "has_replies": false, "message": "Should've said - it's much harder to do when you're facing napalm but if you can steel yourself then it works - 'cos it's the correct answer.<br><br>Another interesting aside - Werner talks about 'the answer he wants' - well if he can say exactly what it is then maybe the answer can be found?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_07:22:41", "killed": false, "user_key": "dahowlett", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636155": {"up_voted": false, "ip": "", "has_replies": false, "message": "Dennis: I just wish he woulda spit out the answer if he already knew it instead of working to show what a smart guy he is! (I already knew that, after all you don't get to be CTO of Amazon by being stupid!)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_07:33:10", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636156": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert, I seriously think you ought to start going to local Toastmaster sessions to improve your presentation skills. This will greatly help with thinking and making a case on the hoof.<br>In my own personal experience the business case for blogging is cast iron solid. As for flash sites see my post yesterday <a href=\"http://www.geoffjones.com/2006/03/nevada-sports-and-blogging-does-work.html\" rel=\"nofollow\">http://www.geoffjones.com/2006/03/nevada-sports...</a><br><br>My own experience with Amazon amd customer relations is dreadful - I changed my email address and all my preceeding 3 years data was lost without warning.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_07:41:36", "killed": false, "user_key": "06efcd5ee6ab3b9480acce0eeece731f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636157": {"up_voted": false, "ip": "", "has_replies": false, "message": "Geoff: that&#39;s good advice. You&#39;re not the first to give it, either. My presentation skills have gotten better just through doing lots of presentations lately. I was rated #2 after Malcolm Gladwell when I spoke at Google (and I was up against VPs and CEOs and famous book authors, there were about 30 speakers there, all of them were bigger names than me) and lots of people said I was the best speaker at LIFT, too. Even out of the four presentations this week we got lots of praise at three of them. It&#39;s funny how controversy gets everyone interested in only the Amazon one. Maybe next time we should make sure someone starts a fight with us (and that someone else is there to blog it).", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_07:47:06", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636158": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert - this sounds like one of those slugfests where it doesn't matter what the answer is, there's always another grenade. It happens at press events.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_08:09:16", "killed": false, "user_key": "dahowlett", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636159": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert,<br><br>You asked-\"Does blogging matter?\"<br><br>YES, definately yes.<br><br>Here's proof:<br><br><a href=\"http://www.alexa.com/data/details/traffic_details?&amp;range=3m&amp;size=medium&amp;compare_sites=officelive.com&amp;y=r&amp;url=foldera.com#top\" rel=\"nofollow\">http://www.alexa.com/data/details/traffic_detai...</a><br><br>Foldera launched with strictly a blog marketing strategy. Microsoft Officelive launched with a more traditional marketing strategy.<br><br>Check out the charts side by side.<br><br>The first chart uptrend was Michael Arringtons post. The second uptrend was your post.<br><br>Want more proof that blogging works- click on this link again tomorrow.<br><br>:)<br><br>I rest my (your) case.<br><br>Best,<br>Richard Lusk<br>CEO/Foldera", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_08:33:57", "killed": false, "user_key": "9643a9cf1bb383a80dda3e8e2deda5ed", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636160": {"up_voted": false, "ip": "", "has_replies": false, "message": "Did Scoble write the crap that appeared on slashdot?  That slashdot posted was pointless and the only reason the Amazon guy apologized was because Scoble and Israel were able to spin this into so called \"negative press.\"  Blogs win again for only bringing down the level of conversation.  This is self-important crud from a self-important man.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_09:09:01", "killed": false, "user_key": "a6afe71073c42cb5bebc34aa6c1f11f7", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636161": {"up_voted": false, "ip": "", "has_replies": false, "message": "Point of information - Hugh claimed that Stormhoek doubled sales. Stormhoek themselves more accurately said that sales doubled during the period of blogging. Now I'm sure the sales increased more than they would have done without the blog - that's a no brainer - but if we are to convince people of the power of blogging we must be extra careful not to fall into the agency trap of claiming all the glory for themselves.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_09:30:54", "killed": false, "user_key": "21f86046dfe834a98362ddd58a0e818a", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636162": {"up_voted": false, "ip": "", "has_replies": false, "message": "Funny, I wrote about exactly this topic yesterday.  I've been trying to convince a friend of mine that blogging has value as well.<br><br><a href=\"http://saunderslog.com/2006/03/30/alexaholic-shows-the-value-of-blogging/\" rel=\"nofollow\">http://saunderslog.com/2006/03/30/alexaholic-sh...</a><br><br>Alexaholic can be a very convincing tool.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_09:38:39", "killed": false, "user_key": "c95fdeec21d33aab12bd5ae52d5f2105", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636163": {"up_voted": false, "ip": "", "has_replies": false, "message": "What helped Stormhoek was a combination of blogging, giving bloggers free wine, and providing free wine for geek dinners.  Had it just been blogging without the freebies, would it have been as successful?  I don't think so.  I'm sure it would have made some difference, but not as much as it did.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_09:45:55", "killed": false, "user_key": "541820cf4d8844ddb0755ac69218c0cc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636164": {"up_voted": false, "ip": "", "has_replies": false, "message": "As an attendee of one of your other presentations that day, I can see Werner's point, and I am not sure that you quite are yet, Robert.  You and Shel both have a mass of anecdotal evidence (much cited above in this post) and you have some impressive overall numbers, but you don't have anything that ties the two together--the argument is entirely by inference, and that isn't completely convincing from some points of view.<br><br>I don't think I was as aggressive as Werner but I had some of the same questions, and they weren't answered convincingly either at the discussion (which was great, incidentally, I don't want you to think it wasn't a good presentation) or in the follow-up posts that either you or Shel have made.  I don't disbelieve any of the citations you have made, I just don't feel like they complete the argument that blogging is a great approach for, well, everybody.  It's worked well for certain businesses, no question.  But I think you should spend more time on where it hasn't worked, and for what businesses, and come up with some supportable arguments as to why that is.  Because there are a lot of blogs out there, and a limited number of success stories.  And in some respects, when you talk about the numbers explosion in the blogosphere, it begs the question as to just how many blogging plumbers can find success in the field.  When I mentioned the issue to Shel, he just kept hitting me with those anecdotes from above.  Awesome, I'm happy for all those guys--but that's not an answer.<br><br>Great talk, and I'm glad you are taking the opportunity to expand on the discussion... and I <i>still</i> think it would be a great show to get you and Shel in a room with Nick Carr and started on this subject. :)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_09:51:40", "killed": false, "user_key": "103a165150668b595b939b7f68b60737", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636165": {"up_voted": false, "ip": "", "has_replies": false, "message": "In a sense, this whole little tempest exposes corporate blogging's dirty little secret: All we have is anecdotal evidence -- stories -- from mainly small companies about the power of blogging.  Unfortunately, until we have quantitative/data driven case studies that show a demonstrated bottom-line impact of blogs on a host of large, Fortune 100 companies, the \"is blogging worth it\" question will not go away. (Hell, I'd LOVE to see those case studies myself!)<br><br>Even then, you cannot extrapolate from one company to another, because blogging is intensely personal.  What would be the ROI to Amazon of more fully embracing blogging?  Hard to say, honestly.  Fpr example, who knows what pent-up ideas and advice might exist out there in their customer base? Who knows what passionate people there are who would be more likely to share their ideas via a blog, where other people can see them, than through a customer service form?<br><br>When you think of blogging as social network building, as I do, the investment you are making is in increasing the number of people connected to your organization.  A bigger network has more potential value.  Should companies at least start actively nurturing and expanding their networks through the use of a tool that is outstanding for just that?  I think so!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_09:54:44", "killed": false, "user_key": "e0d6860887fdb18294effb42d5353fce", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636166": {"up_voted": false, "ip": "", "has_replies": false, "message": "Scoble, did any of the companies you interviewed link blogging with something negative?<br><br>And, how about the long term effects? Do you have evidence that it matters in the long run?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_10:16:46", "killed": false, "user_key": "1602009e0da7f26590849ba1e63a87ed", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636167": {"up_voted": false, "ip": "", "has_replies": false, "message": "There's a great Harvard Business Review article entitled, \"Change the Way You Persuade.\" The central idea is that business executives have different styles requiring different methods of persuasion. Some will accept anecdotal evidence while others can only be convinced by hard, quantitative data. Some (Werner???) are always the smartest person in the room and can only convince themselves (so trying to persuade them only gets you deeper mistrust -- these folks you just provide info and hope they \"get it\").<br><br>The bottom line is the responsibility lies with the persuader, in this case Shel and Robert. If Werner wasn't satisfied, then, by definition, some different methods were required. Like maybe providing different types of evidence that will appeal to different people. And if the person you're trying to persuade can't take a joke or be civil, well, there's a way to handle that too...", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_10:17:51", "killed": false, "user_key": "2b210864ac87d907fbd26c8efbf92628", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636168": {"up_voted": false, "ip": "", "has_replies": false, "message": "Robert,<br><br>I've read a bit on this subject now, and it seems to me like Werner was treating this as a sales presentation. I know from experience that sales presentations full of anecdotal evidence tend to be BS. Multi-level marketing anyone?<br><br>The question at hand is about focus. It's not about whether a blog _can_ help a company, but about _how_ to use the blog to help a company. The answer is going to be different for each company, falling into common styles of company blog.<br><br>Early web advertising saw a rush for everyone to get banner ads in place. Once that rush passed, questions about effectiveness began to be asked.<br><br>The e-commerce world has enough experience to be sceptical of anything that comes without a metric. You would make a much more valuable contribution by suggesting what types of metrics could be used to verify effectiveness.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_10:59:21", "killed": false, "user_key": "eb0b49dab861c5e68aae87a3fc7eaca8", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636169": {"up_voted": false, "ip": "", "has_replies": false, "message": "Let's see... Bob Lutz of GM starts blogging and GM loses $12.9 BILLION dollars!  I'm convinced of the power of blogging now!!!!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_11:35:27", "killed": false, "user_key": "c489355ab8af522634fdef64206a3954", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636170": {"up_voted": false, "ip": "", "has_replies": false, "message": "\"blogging doubled sales at Stormhoek winery, according to its CEO\"<br><br>I think this sentence, on its own, shows why, Werner was right to give you guys a rough ride and demand some real figures. The actual first line of the story you link to is this:<br><br>\"South African producer Stormhoek has doubled sales of its wine with a campaign directed at the blogging community.\"<br><br>Can you see the difference? Stormhoek didn't double its sales through blogging: it increased them by marketing to bloggers. That's a very, very different claim. The only actual indication of how many bottles that were sold via blogging is the 100 bottles sent out via Hugh - of 100,000 sold. How many of those 100 bottles were turned into further sales? How many people who bought Stormhoek did so because they'd heard of it via a blog? And how much more significant was the fact that Sainsburys, Asda, Oddbins, Majestic, Waitrose and Somerfield - all major UK wine sellers - started stocking the brand?<br><br>That's what Werner means by a lack of hard figures. Now Amazon has a LOT of hard figures about its customers. It knows everything you've bought, and how many things (and what) you've bought after a recommendation. It knows who your friends are, because they bought you things from your wishlist. It knows what you sold through its marketplace, it knows if and what complaints you made. THOSE are hard facts, and from them Amazon can tell a much greater range of things about its customers than any amount of blogs would.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_11:35:59", "killed": false, "user_key": "8fbd1902c9d786dd42a39d3e081ff778", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636171": {"up_voted": false, "ip": "", "has_replies": false, "message": "Good post, Robert. I take issue with one statement: \"I also totally forgot that Howard Dean raised more money in the last presidental race than other candidates because of his blog.\" This is (arguably) probably not correct, in that Dean's effective use of Meetups plus online donation tools probably had far more impact than  the blog. I don't know of any campaign where you can relate the use of a blog to funding or actually winning, but expect to see some of that in the next elections.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_11:39:52", "killed": false, "user_key": "5e0096b7cf6bdc79c87a30eac611678f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636172": {"up_voted": false, "ip": "", "has_replies": false, "message": "Why are the posts at mini-microsoft anonymous?  And if Microsoft employees are so smart, why aren't they working for themselves?<br><br>See, it just doesn't work.<br><br>Answer the question though.  Why would people prefer to hear from Amazon over the authors who sell on Amazon and the other customers at Amazon?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_12:06:43", "killed": false, "user_key": "f3e232ee129f31366b9e744d1e7ca942", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636173": {"up_voted": false, "ip": "", "has_replies": false, "message": "Proclamations such as: \"Blogging helps Company X double its sales!\" (or triple, or whatever phenomenal percentage growth number) are as credible as the ones shouted out by the hosts of those ubiquitous Sunday-afternoon-on-channel-54 30-minute infomercials.<br><br>For every success story attributed to blogging, I can easily name another success story that's got nothing to do with blogging -- for instance, iPod, Harry Potter books, I can go on and on.<br><br>I don't think Robert meant to say that blogging will take companies to the commercial promised land.  Blogging is one of the many marketing tools.  Some marketing execs swear by the Sunday-afternoon infomercials, some will avoid them like the plague.  But one thing is for certain -- blogging costs almost nothing (well, your time), whereas infomercials cost more than a pretty penny to produce.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_12:32:40", "killed": false, "user_key": "71bdadce75d856a59c4c1af10c970075", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636174": {"up_voted": false, "ip": "", "has_replies": false, "message": "The benefits of blogging at a small, unknown company can have a direct impact on website traffic and therefore business. This is especially the case in a field such as a tailor or a winery where blogging is a new way to interact with clients and the blog generates interest from not only existing clients but also the curious (and mainstream media looking for a good story).<br><br>For larger companies the benefits are different. There is already an established channel for communicating with the market and a reputation built upon these channels. Blogs amplifies an existing message so the benefits are harder to measure. A blog is unstructured and spontaneous so it's impact does not lend itself to formal metrics that traditional marketing campaigns are built around.<br><br>As Elizabeth says above, it's best to think of blogs as an oppportunity to communicate on a personal level with your most engaged customers. It is also a way to reach out to potential customers by building the number of connections in your company's social network. That is the true value of a corporate blog and until someone can agree on a price for a social network ($2 billion for Facebook anyone?) it'll be difficult to put an exact ROI on a corporate blog.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_12:43:30", "killed": false, "user_key": "cc49627e44f35e1164ceb25f51109a37", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636175": {"up_voted": false, "ip": "", "has_replies": false, "message": "<i>I also totally forgot that Howard Dean raised more money...</i><br><br>You also forgot to mention it became the biggest political bubble in American history. The scream heard around the world. It did get him in the Chair of the DNC, much to the delight of Republicans everywhere.<br><br><i>I didn't represent blogging very well and didn't back up the thesis</i><br><br>More of same. You spent a whole book of meaningless case studies all hobbled together, to prove what you deem to be self-evident. No reason why you would suddenly start to kick in with some real meaty numbers. It's but a cult, if you question or demand hard stats, you don't \"get it\".<br><br>But boy, for a PR Pro, Shel sure has a habit of getting stuck in the muck. That Nick Carr jab was classless.<br><br>But Werner Vogels hit nail on head. Bravo. With this guy as CTO, maybe I should apply at Amazon.<br><br>\"Instead they appeared shell-shocked that anyone actually had the guts to challenge the golden wonder boys of blogging and not accept their religion instantly...\"", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_12:55:46", "killed": false, "user_key": "cab1041ab2de14f71e070c15f8ae968e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636176": {"up_voted": false, "ip": "", "has_replies": false, "message": "In this whole episode, an attempt to prove the value of blogging to businesses has got buried in the talks of manners, rudeness (probably egos too!). A genuine debate on the value of blogging to businesses and probably some specifics for Amazon will benefit the corporate world.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_13:00:06", "killed": false, "user_key": "231c2bf1a0f151ea6892c61523c47476", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636177": {"up_voted": false, "ip": "", "has_replies": false, "message": "Michael Drips had a great take too...<br><br><i>If you want to present to groups like the Seattle Chamber of Commerce, Amazon and whoever else then you'd better be able to answer real world questions and not spin those questions to the rest of the world as \"being treated rudely\".</i><br><br>Disagree or ask questions, and you are rude or a troll. I know that game. ;)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_13:00:38", "killed": false, "user_key": "cab1041ab2de14f71e070c15f8ae968e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636178": {"up_voted": false, "ip": "", "has_replies": false, "message": "Blogging is definately here to stay, but on a site as packed full of crap as Amazon, it comes off as an unecessary distraction IMO.  It would seem like a good idea to just work with other existing bloggers to direct their loyal audiences toward Amazon.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_14:07:09", "killed": false, "user_key": "ccb6f78ab5737fb1f29e67bb557b3d17", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636179": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hey Robert,<br>Two nights ago I attended (via my computer) the LIFT conference in Geneva where you (and my good friend Hugh) presented. Today I'm going out to buy your book. Watching yours and Hugh's presentations felt like the equivalent of getting a four year degree in blogging. Very inspiring. Very insightful. Very much worth emulating. The thing that inspired me the most was that you're one of those guys that wants everyone around you to be great. I find that so refreshing. You don't have secrets. And you don't build yourself up by leaving everyone else in the dark and keeping them small. Perhaps that is what bothers Amazon, nobody can be bigger (hence the name) and know anything that they don't already know. (At least that's my take on their attitude.) Big thanks for the inspiration. As a newbie blogger and business owner I applaud you.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_14:11:33", "killed": false, "user_key": "0ba7f322385ca17682eda930a07d6f84", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636180": {"up_voted": false, "ip": "", "has_replies": false, "message": "You wrote: \"Werner has now apologized\", but I don't see any apology when I follow the link. He doesn't seem to have changed his position, either.<br><br>And neither you nor Shel has answered what I thought was the best question:<br><br>\"Why would people prefer to hear from Amazon over the authors who sell on Amazon and the other customers at Amazon?\"<br><br>You sure are good building up straw man arguments, though, like turning Carr's suggestion of a blogging buddy into a \"committee\". Makes me wonder why you go ballistic about misleading headlines.<br><br>Sheesh!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_14:22:45", "killed": false, "user_key": "6f3bf2fd63013e3e939779568523515c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636181": {"up_voted": false, "ip": "", "has_replies": false, "message": "I think the only fair thing to do here is to ask your publisher to no longer offer your book for sale through Amazon.<br><br>Boy, that will show them!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_14:56:33", "killed": false, "user_key": "c22264d6b9f97ea04c3fb395b3c3508c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636182": {"up_voted": false, "ip": "", "has_replies": false, "message": "David: I answered you in my newer post this morning.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_15:34:01", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636183": {"up_voted": false, "ip": "", "has_replies": false, "message": "OK...I'll ask a question (using my real name :)).<br><br>I'm an SDE at <a href=\"http://Amazon.com\" rel=\"nofollow\">Amazon.com</a> (look at my site, I've posted that I work there).  I don't talk much about my work because I'm not sure what I'm allowed to discuss.  So I find it much easier to blog internally because I know that everything is fair game (tools that I'm using, techniques, problems I've run into, etc.).  Of course my readership internally is probably lower than my readership externally (which is pretty low because I've come to realize that I'm not a very good writer and I get bored writing long entries.  Steve Yegge is my hero when it comes to writing).<br><br>A little about what my team does - we decide when something ships.  But not completely.  We are given a soft date we have to meet, and we do our best to meet that date.  But sometimes inventory and what not aren't there, and we miss the date.  But the website is usually very good about setting expectations.<br><br>So we decide when.  We see every shipment.  So what would my blogging about scalability issues do for the customer experience?  They don't care if I can't handle 10 trillion shipments (number drawn at random).  They want their stuff.  I have a good idea about how some of the information on the website is generated, but I wouldn't talk about it because it is so far away from me.  I can't blog about how to pick a better book or how to use the search engine more effectively because I am so far away from those technologies.  Me blogging about that is going to be the same as anyone else blogging about it - a user.<br><br>It makes sense to me for A9 and AWS to have blogs because they deal with the public.  A9 with their OpenSearch initiative.  AWS with the services they provide (S3 is awesome guys!).  But for my team, what good would be brought to the customer?  Now you can respond and say \"But you could tell us how you decide when\".  We could, but we won't.  That would require buy off from many other teams.  Because we use their data as well.  To discuss it would require OK from them.<br><br>Now if the discussion was \"does Amazon need to provide blogs for authors?\", I'm torn.  I think we do a good job of collecting feedback with reviews.  We have plogs now (although truth be told I turn that off).  If you look at any item on the site, you can start a discussion on it (towards the bottom of the page).  So would blogs directly help us?  Would see something like <a href=\"http://blogs.amazon.com/\" rel=\"nofollow\">http://blogs.amazon.com/</a> make us a better company and more responsive to what our customers want?<br><br>It's a good discussion to have.  At least I think so...<br><br>As for the other underlying bit about Werner being rude, I don't know.  I was in a dentist chair for close to 5 hours on Wednesday so I missed the talk :)  But I do know that I've been in 2 meetings with him (not a lot I know), and he was very quiet :)  He asked a few questions, and we all left with a good understanding of what needed to be done.<br><br>Just some random, half coherent thoughts from an Amazon employee who just had lots of dental work done :)", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_15:39:53", "killed": false, "user_key": "1bb9cc414ab800ae6c2a461284dcaa3f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636184": {"up_voted": false, "ip": "", "has_replies": false, "message": "I heard your interview on KCBS while driving home yesterday.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_15:57:00", "killed": false, "user_key": "422bc85f244b18574735bb23e864c396", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636185": {"up_voted": false, "ip": "", "has_replies": false, "message": "Miles: bummer, that was the worst one of the eight radio interviews I did this week. But, glad someone heard it!", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_16:47:22", "killed": false, "user_key": "3553f5e0db0fd1ec4e40a932a2d8f5b3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636186": {"up_voted": false, "ip": "", "has_replies": false, "message": "While you were harping about this stupid non-event all day, let's see what actually happened in the world today:<br><br><a href=\"http://www.jpost.com/servlet/Satellite%3Fcid%3D1143498774031%26pagename%3DJPost%252FJPArticle%252FShowFull&amp;cid=1105464193\" rel=\"nofollow\">Earthquakes kill 50, injure 800</a><br><br><a href=\"http://www.forbes.com/home/feeds/ap/2006/03/31/ap2638082.html&amp;cid=1105354285\" rel=\"nofollow\">Rice Concedes 'Tactical Errors' in Iraq</a><br><br><a href=\"http://www.juiceenewsdaily.com/index.php/2006/03/31/un-security-council-calls-on-iran-to-suspend-uranium-enrichment/&amp;cid=1105342380\" rel=\"nofollow\">UN Security Council calls on Iran to suspend uranium enrichment</a><br><a href=\"http://www.newsone.ca/westfallweeklynews/stories/index.php%3Faction%3Dfullnews%26id%3D168558&amp;cid=1105466732\" rel=\"nofollow\"><br>At least 57 die as Bahrain cruise boat sinks</a><br><br><a href=\"abcnews.go.com/International/wireStory%3Fid%3D1791922&amp;cid=1105480195\" rel=\"nofollow\">Iran Test-Fires Missile Able to Duck Radar</a><br><br><a href=\"www.iht.com/articles/2006/03/31/africa/web.0331gaza.php&amp;cid=1105479337\" rel=\"nofollow\">Explosion kills Palestinian militant amid spreading violence</a><br><br><a href=\"www.cbc.ca/cp/world/060330/w0330110.html&amp;cid=1105474156\" rel=\"nofollow\">4 Israelis killed by suicide bomber at entrance to West Bank</a><br><br><a href=\"http://news.bbc.co.uk/2/hi/americas/4866208.stm\" rel=\"nofollow\">NY releases 9/11 emergency calls </a><br><a href=\"http://news.bbc.co.uk/2/hi/americas/4866208.stm\" rel=\"nofollow\"><br>13 Ugandan pupils die in school fire</a><br><br>Now can you explain to me why your self-opinionated A-list genuflection matters to anyone?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-03-31_20:07:06", "killed": false, "user_key": "b65f1f36b37cf0949b52a1513add953e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636188": {"up_voted": false, "ip": "", "has_replies": false, "message": "&gt;&gt;On the other hand, I must buy Werner dinner some evening and thank him. (this put us on top of memeorandum for a couple of hours)<br><br>Scoble, this is why you are where you are. It's not said often enough that this is the point of blogging, having a conversation and being heard. Good job.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-04-01_00:12:16", "killed": false, "user_key": "aa8cdb5acb0c49368f5444a656e47985", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636189": {"up_voted": false, "ip": "", "has_replies": false, "message": "Just an FYI - Dean's success in raising funds during the primary has often been attributed to his positive use of blogs to connect with constituents.  What was the powerful mechanism was the use of specific issues and the informality/unofficial nature of blogs that allowed for activists to get onboard and create the momentum.  The question then becomes - do blogs support the line of the campaign/company - or the supporters/customers?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-04-01_16:38:25", "killed": false, "user_key": "sanford", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636190": {"up_voted": false, "ip": "", "has_replies": false, "message": "<i>Windows Media audio non-DRM'ed format here</i><br><br>I'm not going to install Windows Media player to listen to audio that would be perfect in mp3 format.  Why is the content in proprietary MS-only garbage?", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-04-02_22:57:24", "killed": false, "user_key": "9aae0e2c1503b1e541e4c4cb9bb08f0a", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636191": {"up_voted": false, "ip": "", "has_replies": false, "message": "For what it's worth, I'm of the belief that blogging compliments some industries better than others.  Businesses that require a \"human face\" day-in and day-out *need* blogs for the same reason they need mascots and spokespersons: to enhance their brand identitity, keep their message clear and consistent, and (most importantly) maintain a level of intimacy with people who use their product or service.<br><br>I haven't read your book, so I can't comment on it directly.  From what I've read online and my own observations about <a href=\"http://Amazon.com\" rel=\"nofollow\">Amazon.com</a>, I think one reason you  got the reaction you did is because <a href=\"http://Amazon.com\" rel=\"nofollow\">Amazon.com</a> has never tried to put a \"human face\" on its brand.<br><br>Granted, there's a tech/media cult that surrounds Jeff Bezos, just like there's one that surrounds Bill Gates and Larry Ellison.  However I don't think that Mr. Bezos or his company want him to be seen *as* <a href=\"http://Amazon.com\" rel=\"nofollow\">Amazon.com</a>, nor do they want employees who blog taking on that role.<br><br>A big part of Amazon.com's brand identity is that it is *the original .com retailer.*  As such it doesn't need or want any of the trappings associated with more traditional retail business models, including a \"human face.\" Instead, <a href=\"http://Amazon.com\" rel=\"nofollow\">Amazon.com</a> is a highly-automated, metrics-driven company and they've chosen to make those qualities defining aspects of their brand identity.  Any sort of \"personal\" interaction with their customers on the part of their employees would dilute the value of these impersonal (but extremely efficient and effective) qualities.<br><br>That's my take on it anyway.", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-04-04_22:34:00", "killed": false, "user_key": "ed0fbfa88ce9d30d58bc367ef5c97cb6", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9636192": {"up_voted": false, "ip": "", "has_replies": false, "message": "PREDICTION: A VIEW OF NEW YORK AT 11th SEPTEMBER 2015", "is_last_child": false, "can_reply": false, "down_voted": false, "real_date": "2006-05-03_09:33:32", "killed": false, "user_key": "03ba4b1f3e5e1eea06a5e51ab7aad244", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 years ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}}, "integration": {"receiver_url": "", "theme": 4, "reply_position": true, "disqus_logo": false}, "timer": {"timer_url": "http://localhost:8005", "thread_id": "18358861", "user_id": "anonymous", "forum_id": "125200", "hash": -6398200518733894201}, "thread": {"total_posts": 0, "paginate": false, "per_page": 0, "slug": "much_ado_about_blogging_scoble_you_didn8217t_answer_the_question", "num_pages": 1, "days_alive": 0, "realtime_paused": true, "id": 18358861, "num_posts": 47, "closed": true, "queued": false, "killed": false}, "reactions_limit": 10, "context": {"show_reply": false, "use_fb_connect": true, "forum_facebook_key": "faaf467d0f47abde553c3b8e0e1b3570", "use_yahoo": false, "subscribed": false, "use_twitter_signin": true, "use_openid": false, "realtime_speed": 5000}, "reactions_start": 0, "settings": {"debug": false, "disqus_url": "http://disqus.com", "media_url": "http://media.disqus.com"}, "media_url": "http://media.disqus.com"};
	/* */ this.jsonData.cookie_messages = {"user_created": null, "post_has_profile": null, "post_twitter": null, "post_not_approved": null}; this.jsonData.session = {"url": null, "name": null, "email": null}; /* */

	
	this.curPageId = 'dsq-comments';

	this.frames = {};
};

var disqus_popup_reference = null;

if(typeof DsqLocal == 'undefined') {
	DsqLocal = {};
}



/**
 * Dsq.Strings: UI strings
 */
Dsq.Strings = new function() {
	this.ADD_NEW_COMMENT = "Add New Comment";
	this.LOG_INTO_DISQUS = "Log into DISQUS";
	this.USE_MEDIA = "Use Media";
	this.LOGOUT = "Logout";
	this.SHARING_OPTIONS = "Sharing options";
	this.SHARE_ON = "Share on";
	this.TWEET_THIS_COMMENT = "Tweet this comment";
	this.SHARE_ON_NEWSFEED = "Share on news feed";
	this.SEND_UPDATE_TO_YAHOO = "Send update to Yahoo!";
	this.REBLOG_ON = "Reblog on";
	this.CONFIGURE_OPTIONS = "Configure options";
	this.POST_AS = "Post as";
	this.SORT_BY = "Sort by";
	this.SUBSCRIBE_BY_EMAIL = "Subscribe by email";
	this.SUBSCRIBE_BY_RSS = "Subscribe by RSS";
	this.POPULAR_NOW = "Popular now";
	this.BEST_RATING = "Best Rating";
	this.NEWEST_FIRST = "Newest first";
	this.OLDEST_FIRST = "Oldest first";
	this.HIGHLIGHTED = "Highlighted";
	this.UNSUBSCRIBE = "Unsubscribe";
	this.REQUIRED = "Required";
	this.OPTIONAL = "Optional";
	this.YOU_ARE_COMMENTING_AS_A = "You are commenting as a";
	this.LOGIN_BELOW = "Login below";
	this.PLEASE_LOGIN_BELOW_TO_COMMENT = "Please login below to comment.";
	this.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL = "Subscribe to all comments by email";
	this.DO_NOT_SUBSCRIBE_TO_COMMENTS = "Do not subscribe to comments";
	this.REALTIME_UPDATING_IS = "Real-time updating is";
	this.ENABLED = "enabled";
	this.PAUSED = "paused";
	this.PAUSE = "Pause";
	this.RESUME = "Resume";
	this.SHOW = "Show";
	this.JUST_NOW = "Just now";
	this.REPLY = "Reply";
	this.EDIT = "Edit";
	this.FLAG = "Flag";
	this.MODERATE = "Moderate";
	this.CANCEL = "Cancel";
	this.REPLYING_TO = "Replying to";
	this.REPORT_MISSING_REACTIONS = "Report missing reactions";
	this.POST_A_COMMENT = "Post a comment";
	this.FLAG_INAPPROPRIATE_COMMENT = "Flag inappropriate comment";
	this.FLAGGED = "Flagged";
	this.NO = "No";
	this.YES = "Yes";
	this.NEVER_MIND = "Never mind";
	this.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR = "Are you sure you would like to report this comment to a moderator";
	this.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION = "This will flag comments for moderators to take action";
	this.TO_RATE_PLEASE_LOG_IN = "To rate, please log in";
	this.JUST_A_MOMENT = "Just a moment...";
	this.GUEST = "Guest";
	this.NAME = "Name";
	this.EMAIL = "Email";
  this.WEBSITE = "Website";
  this.SETTINGS = "Settings";
  this.MODERATOR_OPTIONS = "Moderator options: ";
  this.MODERATE_OPTIONS = "Moderate Options";

  // Thread moderator actions
  this.CLOSE_THREAD = "Close thread";
  this.OPEN_THREAD = "Open thread";
  this.REMOVE_THREAD = "Remove thread";
  this.RESTORE_THREAD = "Restore thread";
  this.ACTIONS = "Actions";
};
// Dsq.Strings

/**
 * Dsq.FmtStrings: functions that return interpolated UI strings
 */
Dsq.FmtStrings = new function() {
	// Seems we have to use named interpolation for Django to translate. Investigate more.
	this.LOGGED_IN_AS = function(username) {
		return Dsq.Utils.interpolate('Logged in as %(username)s', {username:username});
	};

	this.LOGOUT_FROM = function(disqus) {
		return Dsq.Utils.interpolate('Logout from %(disqus)s', {disqus:disqus});
	};

	this.SHOWING_COMMENTS_FULL = function(total, num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comment", {num:num, total:total});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comments", {num:num, total:total});
		}
	};

	this.SHOWING_COMMENTS_WITHOUT_PAGINATION = function(num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comment", {num:num});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comments", {num:num});
		}
	};

	this.NUMBER_OF_COMMENTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s comment'
				: '%(num)s comments'
			), {num:num});
	};

	this.NUMBER_OF_LIKES = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s like'
				: '%(num)s likes'
			), {num:num});
	};

	this.NUMBER_OF_POINTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s point'
				: '%(num)s points'
			), {num:num});
	};
};
// Dsq.FmtStrings





Dsq.CSRF_TOKEN = 'a2d140c59df8cd4ce27a20e0829cacd8';
Dsq.COMMENTS_RE = /(<li.*?id="?dsq-comment-(\d+)"?.*?>)((?:.|\s)*?)(<\/li>)/gim;
Dsq.POST_RE = /(<div.*?id="?dsq-comment-header-(\d+)"?.*?>)((?:.|\s)*?)(<\/div>)\s*(<div.*?class="?dsq-comment-body"?.*?>)((?:.|\s)*)(<\/div>)/gim;
Dsq.POST_BODY_RE = /\s*(<div.*?id="?dsq-comment-message-(\d+)"?.*?>)((?:.|\s)*)(<\/div>)/gim;
// HACK: Safari ends with "-->" while other browsers end with "--&gt;" as expected.
Dsq.MEDIA_POST_RE = /&lt;!--\[(.*?)\]--(?:>|&gt;)/gim;



var FragmentPacket = function(reader, writer, writer_url, is_child, receiveCallback) {
	var that = this;
	this.reader = reader;
	this.writer = writer;
	this.writer_url = writer_url;

	this.is_child = is_child || false;
	this.receiveCallback = receiveCallback;

	this._lastHash = null;

	this._accumMsg = '';

	this._lastSeqno = 0;

	this.MAX_DATA_LEN	= 1024;

	this.WAIT_TIME		= 10;

	this.READY		= 0x1;
	this.WRITING	= 0x2;
	this.FIN		= 0x4;
	this.ACK		= 0x8;

};

FragmentPacket.prototype.createListener = function() {
	var that = this;
	var listener = function() {
		that.recv();
	};
	return window.setInterval(listener, 10);
};

FragmentPacket.prototype.log = function(msg) {



};

FragmentPacket.prototype.recv = function() {
	var hash;
	if (/MSIE/.test(navigator.userAgent)) {

		hash = this.reader.name;
	} else {

		var hashIndex = this.reader.location.href.indexOf('#');
		if (hashIndex == -1) {
			return;
		}
		hash = this.reader.location.href.substring(hashIndex+1);
	}
	var flags = parseInt(hash.substring(0, 4), 10);
	var seqno = parseInt(hash.substring(4, 24), 10);
	var data  = hash.substring(24);

	if (this._lastHash !== hash) {
		this._lastHash = hash;
		this.log('recv: ' + hash);

		this.log(' flags: ' + flags);
		this.log(' seqno: ' + seqno + ' len: ' + hash.substring(4, 24).length + ' (' + hash.substring(4, 24) + ')');
		this.log(' data: ' + data + ' len: ' + data.length);

		this._lastSeqno = seqno;

		if (flags & this.WRITING) {
			this._accumMsg += data;
			this.sendFlag(this.ACK, seqno);
			if (flags & this.FIN) {
				this.log('recv finished: ' + decodeURIComponent(this._accumMsg));
				this.receiveCallback(decodeURIComponent(this._accumMsg));

				this._accumMsg = '';

				this.sendFlag(this.READY | this.ACK, this._lastSeqno);
			}
		}
	}

	return {
		flags: flags,
		seqno: seqno,
		data: data
	};
};

FragmentPacket.prototype.sendRawPacket = function(packet) {
	if (/MSIE/.test(navigator.userAgent)) {
		this.writer.name = packet;
	} else {

		this.writer.location.href = this.writer_url + '#' + packet;
	}

};

FragmentPacket.prototype.sendFlag = function(flag, seqno) {
	this.sendRawPacket(this._zerofill(flag, 4) + this._zerofill(seqno, 20));
};

FragmentPacket.prototype.send = function(msg) {
	this._send(0, encodeURIComponent(msg));
};

FragmentPacket.prototype._send = function(packetNum, msg) {
	var that = this;
	var recvBuf = this.recv();

	if (packetNum === 0) {

		if (!(recvBuf.flags & this.READY)) {
			this.log('client is not ready, waiting...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		}
	} else {

		if (!( (recvBuf.flags & this.ACK) && (recvBuf.seqno === this._lastSeqno) )) {
			this.log('waiting for ack from client...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		} else {
			this.log('received ack: ' + this._lastSeqno + ' ' + recvBuf.seqno);
		}
	}

	var flags = this.WRITING;
	var num_packets = Math.ceil(msg.length / this.MAX_DATA_LEN);
	this.log('num_packets: ' + num_packets);

	if (num_packets === packetNum) {

		this.log('message successfully sent!');
		this.sendFlag(this.READY | this.ACK, this._lastSeqno);
		return true;
	}

	this._lastSeqno++;

	if (packetNum == num_packets-1) {
		flags |= this.FIN;
	}

	var data = msg.substring(packetNum * this.MAX_DATA_LEN, (packetNum+1) * this.MAX_DATA_LEN);
	var packet = this._zerofill(flags, 4) + this._zerofill(this._lastSeqno, 20) + data;

	this.log('sending raw packet: ' + packet);
	this.sendRawPacket(packet);

	return this._send(packetNum + 1, msg);
};

FragmentPacket.prototype._zerofill = function(num, width) {
	var retval = num.toString();
	var retval_len = retval.length;
	for (var i = 0; i < width - retval_len; i++) {
		retval = '0' + retval;
	}
	return retval;
};

var PostMessagePacket = function(receiver, receiveCallback, id, receiverId) {
	var that = this;
	this.receiver = receiver;
	this.receiveCallback = receiveCallback;
	this.id = id;


	this.receiverId = receiverId;
};

PostMessagePacket.prototype.createListener = function() {
	var that = this;

	var listener = function(e) {

		if (!that.id) {
			that.id = e.data;
			return;
		}


		var id = e.data.split(';')[0];
		if (id !== that.id) {
			return;
		}
		var data = e.data.substring(e.data.indexOf(';') + 1);

		that.receiveCallback(data);
	};

	if (typeof window.attachEvent == 'function') {
		window.attachEvent('onmessage', listener);
	} else if (typeof window.addEventListener == 'function') {
		window.addEventListener('message', listener, false);
	} else {
		throw new Error('No method found to create event listener for PostMessagePacket.');
	}
};

PostMessagePacket.prototype.send = function(msg) {



	var needs_reget = false;
	try {
		if (typeof this.receiver.id == 'undefined' || typeof this.receiver.postMessage == 'undefined') {
			needs_reget = true;
		}
	} catch(e) {


	}
	if (needs_reget && typeof this.receiverId != 'undefined') {
		this.receiver = document.getElementById(this.receiverId).contentWindow;
	}

	var packet;
	if (!msg) {

		packet = this.id;
	} else {
		packet = this.id + ';' + msg;
	}
	this.receiver.postMessage(packet, '*');
};

PostMessagePacket._last_unique_id = null;
PostMessagePacket._get_unique_id = function() {
	var id = (new Date()).getTime();
	if (id == PostMessagePacket._last_unique_id) {
		id++;
	}
	PostMessagePacket._last_unique_id = id;
	return id.toString();
};

var JsonRpc = function() {

	this.ids = {};

	this.objectToJSON = function(obj) {
		var json = '';
		var results = [];

		if (obj === undefined || obj === null) {
			return 'null';
		}

		switch (obj.constructor) {
			case Object:
				for (var property in obj) {
					if (obj.hasOwnProperty(property)) {
						results.push(this.objectToJSON(property) + ': ' + this.objectToJSON(obj[property]));
					}
				}
				json = '{' + results.join(', ') + '}';
				break;
			case Array:
				for (var i = 0; i < obj.length; i++) {
					results.push(this.objectToJSON(obj[i]));
				}
				json = '[' + results.join(', ') + ']';
				break;
			case Number:
			case Boolean:
				json = obj.toString();
				break;
			case String:

				var specialChars = {'\b': '\\b', '\t': '\\t', '\n': '\\n', '\f': '\\f', '\r': '\\r', '\\': '\\\\'};

				json = obj.replace(/[\x00-\x1f\\]/g, function(match) {
					var ch = specialChars[match];
					return ch ? ch : '\\u00' + match.charCodeAt().toPaddedString(2, 16);
				});

				json = '"' + json.replace(/"/g, '\\"') + '"';
				break;
			default:

				json = 'null';
				break;
		}

		return json;
	};

	this.createHandler = function(send_func, registered_funcs) {
		var that = this;
		var handler = function(message) {

			try {
				var rpc = eval('(' + message + ')');
			} catch(e) {
				alert('bad JSON: ' + message);
				return;
			}
			if (rpc.method) {

				if (!registered_funcs[rpc.method]) {
					return;
				}

				var retval = registered_funcs[rpc.method].apply(null, rpc.params);
				if (rpc.id) {
					var response = {
						result: retval,
						error: null,	// TODO
						id: rpc.id
					};
					send_func(that.objectToJSON(response));
				}
			} else if(rpc.result) {

				if (!that.ids[rpc.id]) {
					return;
				}

				that.ids[rpc.id](rpc.result);
				delete that.ids[rpc.id];
			}
		};
		return handler;
	};

	this.execute = function(send_func, method, params, response_callback) {
		response_callback = response_callback || null;
		var id = (response_callback) ? (new Date()).getTime() : null;

		var request = {
			method: method,
			params: params,
			id: id
		};

		send_func(this.objectToJSON(request));

		if (id) {
			this.ids[id] = response_callback;
		}
	};
};
JsonRpc = new JsonRpc();

var ParentMessenger = function(childUrl, receiverUrl, container, receiveCallback) {


	if (navigator.userAgent.indexOf('Safari') >= 0 && parseInt(navigator.userAgent.substring(navigator.userAgent.indexOf('Version/') + 8), 10) == 3) {
		throw new Error("unsupported.");
	} else if (window.opera) {
		throw new Error("unsupported.");
	}



	if (!receiverUrl &&
		navigator.userAgent.indexOf('Gecko') >= 0 &&
		parseFloat(navigator.userAgent.slice(navigator.userAgent.indexOf('rv:') + 3, navigator.userAgent.indexOf('rv:') + 6)) < 1.9) {
		throw new Error("unsupported.");
	}


	if (/msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent)) {


		if (document.domain == window.location.hostname) {
			receiverUrl = '';
		}
	}

	var that = this;
	this.childUrl = childUrl;
	this.receiverUrl = receiverUrl;
	this.container = container || document.body;

	this.packetHandler = null;


	this._ready = false;
	this._error = false;


	var _createReceiverForFragmentPacket = function() {

		that.receiver = document.createElement('iframe');
		that.receiver.src = receiverUrl;
		that.receiver.id = 'receiver_' + (new Date()).getTime();
		that.receiver.name = that.receiver.id;

		that.receiver.frameBorder = '0';
		that.receiver.frameSpacing = '0';
		that.receiver.style.borderStyle = 'none';

		var receiver_onload = function() {
			var receiver = document.getElementById(that.receiver.id).contentWindow;

			try {
				receiver.document.body.innerHTML = '';
			} catch(e) {

				that._error = true;
			}
			receiver.document.body.style.padding = '0px';
			receiver.document.body.style.margin = '0px';

			var child = receiver.document.createElement('iframe');
			child.id = 'child';
			child.name = 'child';
			child.src = that.childUrl;

			child.frameBorder = '0';
			child.frameSpacing = '0';
			child.style.borderStyle = 'none';
			child.style.width = '100%';
			child.style.height = '100%';
			receiver.document.body.appendChild(child);

			that.child = receiver.document.getElementById('child').contentWindow;
			that.receiver = receiver;

			that.packetHandler = new FragmentPacket(that.receiver, that.child, that.childUrl, false, receiveCallback);

			that._listener = that.packetHandler.createListener();

			that.packetHandler.sendFlag(that.packetHandler.READY, 0);

			that._ready = true;
		};

		that.receiver.onreadystatechange = function() {
			if (this.readyState == 'complete') {
				receiver_onload();
			}
		};

		that.receiver.onload = receiver_onload;







		if (Dsq.Utils.ie) {
			if (that.container.clientWidth === 0) {

				var _waitForWidth = function() {
					if (that.container.clientWidth > 0) {
						Dsq.Utils.fixIframesIE(that.container.id);
					} else {
						window.setTimeout(_waitForWidth, 100);
					}
				};
				_waitForWidth();

				that._once = false;
				that.receiver.onresize = function() {
					if (!that._once) {
						Dsq.Utils.fixIframesIE(that.container.id);
					}
					that._once = true;
				};
			}
		}

		that.container.appendChild(that.receiver);
	};


	var _createReceiverForPostMessage = function() {

		var receiver_onload = function() {

			that.packetHandler.send();
			that._ready = true;
		};

		var id = PostMessagePacket._get_unique_id();
		var receiverId = 'child_' + id;


		ParentMessenger['_receiver_onload_' + receiverId] = receiver_onload;

		that.container.innerHTML += '<iframe ' +
			'src="' + childUrl + '" ' +
			'id="' + receiverId + '" ' +
			'name="' + receiverId + '" ' +
			'onload="ParentMessenger._receiver_onload_' + receiverId +'();" ' +
			'></iframe>';

		that.receiver = document.getElementById(receiverId).contentWindow;
		that.packetHandler = new PostMessagePacket(that.receiver, receiveCallback, id, receiverId);
		that._listener = that.packetHandler.createListener();
	};

	if (typeof window.postMessage == 'function') {
		_createReceiverForPostMessage();
	} else {
		_createReceiverForFragmentPacket();
	}

};

ParentMessenger.prototype.sendMessage = function(message) {
	var that = this;
	if (!this._ready) {

		window.setTimeout(function() { that.sendMessage(message); }, 10);
		return;
	}
	this.packetHandler.send(message);
	return true;
};

Dsq.NewFrames = function(url) {
	this.url = url;
};

Dsq.NewFrames.prototype.init = function(onFailure) {
	var that = this;

	try {
		this.messenger = new ParentMessenger(this.url, Dsq.jsonData.integration.receiver_url, this.container, this.receive_callback);
	} catch(e) {
		if (typeof onFailure == 'function') {
			onFailure();
		}
	}

	if (typeof onFailure == 'function') {
		var iId = window.setInterval(function() {
			if (typeof that.messenger == 'undefined') {
				window.clearInterval(iId);
				return;
			}
			if (that.messenger._ready) {
				window.clearInterval(iId);
			} else if (that.messenger._error) {
				window.clearInterval(iId);
				onFailure();
			}
		}, 10);
	}
};

Dsq.NewFrames.prototype._execute = function(method, args, callback) {
	var that = this;
	if (typeof that.messenger == 'undefined') {
		return false;
	}
	JsonRpc.execute(
		function(msg) { that.messenger.sendMessage(msg); },
		method,
		args || [],
		callback);
	return true;
};

Dsq.ReplyFrame = function(container, parent_post_id) {
	var that = this;
	this.container = container;
	this.parent_post_id = parent_post_id;

	var sendFunc = function(msg) {

		Dsq.Debug.log('Dsq.ReplyFrame.sendFunc');
		that.messenger.sendMessage(msg);
	};


	var postComment_onSuccess = function(response) {
		Dsq.jsonData.posts[response.message.id] = response.message.post_meta;
		if (!Dsq.jsonData.users[response.message.post_meta.user_key]) {
			Dsq.jsonData.users[response.message.post_meta.user_key] = response.message.user_meta;
		}


		var reply_position = (typeof(disqus_insert_wrt_sort) == 'undefined' 
			? (Dsq.jsonData.forum.reply_position ? -1 : null) 
			: (Dsq.jsonData.request.sort == 2 ? null : -1));
		
		if (response.message.post_meta.approved) {
			Dsq.Post.insert(response.message.post_meta.parent_post_id || reply_position, response.message.id, response.message.post_meta.message);
		}

		Dsq.Templates.postComment_onSuccess(response, parent_post_id, response.message.id);
	};

	var postComment_onFailure = function(response) {
		Dsq.Popup.popModal(response.message, 'Error');
		Dsq.Templates.postComment_onFailure(response, parent_post_id, response.message.id);
	};

	var editComment_onSuccess = function(response) {
		var post_id = parent_post_id;
		var message = Dsq.$('dsq-comment-message-' + post_id);
		
		message.innerHTML = response.message;
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};
	
	var editComment_onFailure = function(response) {
		var post_id = parent_post_id;
		
		Dsq.Popup.popModal('Sorry, there was an error editing this comment.', 'Edit Error');
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};

	var getUserByEmail_onSuccess = function(response) {
		var msg = response.message;
		var fields = Dsq.Templates.getFormFields(parent_post_id);

		if (msg.username) {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'login', {
				'username': msg.username,
				'display_name': msg.display_name,
				'avatar_url': msg.avatar_url,
				'verified': msg.verified,
				'email': fields.email.value
			});
		} else {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'register');
		}
	};

	var validateAuth_onSuccess = function(response, auth_choice) {
		Dsq.Templates.postComment(parent_post_id, null, true, auth_choice);
	};

	var validateAuth_onFailure = function(response, auth_choice) {
		var pid = parent_post_id ? '-' + parent_post_id : '';
		var msg = response.message;

		if (auth_choice == 'register') {
			var fields = ['email', 'username', 'password'];

			for (var i = 0; i < fields.length; i++) {
				var field = fields[i];
				var errorDiv = Dsq.$('dsq-' + field + '-errors' + pid);

				if (msg[field]) {
					errorDiv.innerHTML = msg[field];
				} else {
					errorDiv.innerHTML = '';
				}
			}
		} else if (auth_choice == 'login') {
			Dsq.$('dsq-lightbox-errors' + pid).innerHTML = '<p>We couldn\'t log you in. Please verify your login.</p>';
		}
		
		Dsq.Templates.setLoadingButton(false);
	};

	this.receive_callback = JsonRpc.createHandler(sendFunc, {
		'postComment.onSuccess': postComment_onSuccess,
		'postComment.onFailure': postComment_onFailure,
		'editComment.onSuccess': editComment_onSuccess,
		'editComment.onFailure': editComment_onFailure,		
		'getUserByEmail.onSuccess': getUserByEmail_onSuccess,
		'validateAuth.onSuccess': validateAuth_onSuccess,
		'validateAuth.onFailure': validateAuth_onFailure,
		'reload': function() { window.location.reload(); }
	});

	this.url = Dsq.Urls.REPLY +
		'?' + (new Date()).getTime() +
		'&f=scobleizer' +
		'&t=much_ado_about_blogging_scoble_you_didn8217t_answer_the_question' +
		'&ff=' + Dsq.Thread.ff +
		'&default_text=' + encodeURIComponent(disqus_default_text) +
		'&ifrs=' + encodeURIComponent(disqus_iframe_css);
	if (this.parent_post_id) {
		this.url += '&parent_post=' + this.parent_post_id;
	}
};

Dsq.ReplyFrame.prototype = new Dsq.NewFrames(Dsq.ReplyFrame.url);

Dsq.ReplyFrame.prototype.post = function(author_name, author_email, author_url, authenticate, sharing_services, subscribe) {
	this._execute('postComment', [author_name, author_email, author_url, authenticate, sharing_services, subscribe]);
};

Dsq.ReplyFrame.prototype.edit = function(post_id, message) {
	this._execute('editComment', [post_id, message]);
};

Dsq.ReplyFrame.prototype.setState = function(parent_post_id, depth) {
	this._execute('setState', [parent_post_id, depth]);
};

Dsq.ReplyFrame.prototype.getUserByEmail = function(email) {
	this._execute('getUserByEmail', [email]);
};

Dsq.ReplyFrame.prototype.validateAuth = function(auth_choice, email, username, password) {
	this._execute('validateAuth', [auth_choice, email, username, password]);
};

Dsq.ReplyFrame.prototype.authenticateFacebook = function(session, forum_url) {
	this._execute('authenticateFacebook', [session, forum_url]);
};

	Dsq.Facebook = function() {
	var that = this;

	var handleSessionData = function(session) {

		var forum_url = Dsq.jsonData.forum.url;




		if (typeof disqus_facebook_forum != 'undefined') {
			forum_url = disqus_facebook_forum;
		}
		Dsq.frames.reply_0.authenticateFacebook(session, forum_url);
	};

	var onLogin = function() {
		FB.Connect.getSignedPublicSessionData(handleSessionData);
	};

	this.login = function() {
		FB.Connect.requireSession(onLogin, true);
	};
};
Dsq.Facebook = new Dsq.Facebook();


	






Dsq.Themes = {};

Dsq.Themes.narcissus = new function() {
	this.addPostContainer = 'dsq-form-area';
	this.textareaContainer = 'dsq-textarea-wrapper';



	
	this.header = function() {
		var comments_count, total_posts, num_posts;
		var html = '';
		var missing_perm_tmpl;

		if (Dsq.jsonData.request.missing_perm) {
			missing_perm_tmpl = Dsq.Templates.missingPermissions();
			if (missing_perm_tmpl) {
				html += '<div class="dsq-missing-permissions">' + missing_perm_tmpl + '</div>';
			}
		}

		total_posts = Dsq.jsonData.thread.total_posts;
		num_posts = Dsq.jsonData.thread.num_posts;

		if (total_posts) {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_FULL(total_posts, num_posts);
		} else {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_WITHOUT_PAGINATION(num_posts);
		}

		html += ' \
		<div id="dsq-comments-title"> \
			<h3>' + comments_count + '</h3> \
		</div> \
		';

		html += ' \
		<div class="dsq-options"> \
			<span class="dsq-item-sort">'
				+ Dsq.Strings.SORT_BY + ' \
				<select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);"> \
					<option value="hot" ' + (Dsq.jsonData.request.sort == 4 ? 'selected="selected"' : '') + '>' + Dsq.Strings.POPULAR_NOW + '</option> \
					<option value="best" ' + (Dsq.jsonData.request.sort == 3 ? 'selected="selected"' : '') + '>' + Dsq.Strings.BEST_RATING + '</option> \
					<option value="newest" ' + (Dsq.jsonData.request.sort == 2 ? 'selected="selected"' : '') + '>' + Dsq.Strings.NEWEST_FIRST + '</option> \
					<option value="oldest" ' + (Dsq.jsonData.request.sort == 1 ? 'selected="selected"' : '') + '>' + Dsq.Strings.OLDEST_FIRST + '</option> \
				</select> \
				&nbsp; \
			</span> \
			<span class="dsq-subscribe-email"> \
				<img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle"> \
				<span id="dsq-subscribe">'
					+ (Dsq.jsonData.context.subscribed
						? '<a href="#" onclick="Dsq.Thread.subscribe(0); return false">' + Dsq.Strings.UNSUBSCRIBE + '</a>'
						: '<a href="#" onclick="Dsq.Thread.subscribe(1); return false">' + Dsq.Strings.SUBSCRIBE_BY_EMAIL + '</a>')
				+ '</span> \
			</span> \
			<span class="dsq-subscribe-rss" style="width:12px;height:12px;vertical-align:middle"> \
				<img src="http://media.disqus.com/images/embed/bullet-feed.png" alt="" /> \
				<a href="http://scobleizer.disqus.com/much_ado_about_blogging_scoble_you_didn8217t_answer_the_question/latest.rss">' + Dsq.Strings.SUBSCRIBE_BY_RSS + '</a> \
			</span> \
		</div> \
		';

		
		

		return html;

	};
	
	this.footer = function() {
		var html = '';

		html += Dsq.Templates.pagination();

		
		
			html += Dsq.Templates.realtime();
			html += Dsq.Templates.showThreadSettings();
			html += Dsq.Templates.postBox();

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		


		if (Dsq.jsonData.request.is_global_moderator) {
 			html += ' \
				<div class="dsq-global-moderator-extras">'
					+ '<strong>shortname:</strong> ' + Dsq.jsonData.forum.url
					+ '<strong>thread id:</strong> ' + Dsq.jsonData.thread.id
					+ '<strong>thread slug:</strong> ' + Dsq.jsonData.thread.slug
				+ '</div> \
			';
		}

		return html;
	};
	
	this.realtime = function() {
		var html = '';
		
		if (Dsq.jsonData.realtime_enabled) {
			html += '<div id="dsq-realtime-options" class="dsq-options">'
					 + Dsq.Strings.REALTIME_UPDATING_IS + ' <strong id="dsq-realtime-status" style="text-transform: lowercase">' + Dsq.Strings.ENABLED + '</strong>. \
					 <a href="#" id="dsq-realtime-toggle" style="text-transform: capitalize"></a> \
					</div>';
		}

		if (!Dsq.jsonData.forum.streaming_realtime) {
			html += ' \
				<div style="display: none" id="dsq-realtime-alert" class="dsq-realtime-alert"><span id="dsq-realtime-queued"></span> <a href="#" id="dsq-realtime-show"></a></div> \
			';
		}
		
		return html;
	};

	this.showThreadSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return '';
		}

		html = '<div id="dsq-thread-settings" class="dsq-thread-settings">' + Dsq.Strings.MODERATOR_OPTIONS;
		html += '<a href="#" onclick="Dsq.Thread.showSettings(); return false;">' + Dsq.Strings.SETTINGS + '</a>';
		html += '<a href="#" onclick="Dsq.Thread.showModeratorActions(); return false;">' + Dsq.Strings.MODERATE + '</a>';
		if (Dsq.jsonData.forum.reactions_enabled && Dsq.jsonData.reactions.length === 0) {
			html += '<a href="#" onclick="Dsq.Reaction.reportMissingReactions(); return false;">'
						+ Dsq.Strings.REPORT_MISSING_REACTIONS
						+ '</a>';
		}
		html +='</div>';

		return html;
	};

	this.postBox = function(post_id, use_fallback_iframe) {


		var html;
		var display_sharing_options = Dsq.jsonData.request.is_authenticated;

		if (!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.disqus_auth_disabled && !Dsq.jsonData.forum.allow_anon_post) {
			return '';
		}
		
		if (Dsq.jsonData.request.is_remote) {


			if (!Dsq.jsonData.request.sharing.hasOwnProperty(Dsq.jsonData.request.remote_domain)) {
				display_sharing_options = false;
			}
		}
		
		if (post_id) {
			var _meta = Dsq.jsonData.posts[post_id];
			var userData = Dsq.jsonData['users'][_meta.user_key];				
		}
		
		var pid = post_id ? '-' + post_id : '';

		var _requestUserInfo = function() {
			var html;



			var user_has_email = false;

			html = '<div class="dsq-request-user-info"> <!-- // If authenticated --> \
				<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.LOGOUT + '?ctkn=' + Dsq.CSRF_TOKEN + '" class="dsq-request-user-logout">' + Dsq.Strings.LOGOUT + '</a> \
				<table> \
					<tr> \
						<td rowspan="2">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '')
								+ '<img src="' + Dsq.Urls.REQUEST_USER_AVATAR + '" width="48" height="48" class="dsq-request-user-avatar">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
						+ '</td> \
						<td class="dsq-request-user-name">'
								+ (Dsq.jsonData.request.is_remote
									 ? '<span class="dsq-badge-small dsq-badge-' + Dsq.jsonData.request.remote_domain + '">' + Dsq.jsonData.request.remote_domain + '</span>'
									 : (Dsq.jsonData.request.is_verified
											? '<span class="dsq-badge-small dsq-badge-verified">Verified</span>'
											: '<span class="dsq-badge-small dsq-badge-registered">Registered</span>'))
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? ' <a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '') 
								+ Dsq.jsonData.request.display_username 
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
							+  (Dsq.jsonData.request.is_remote && user_has_email ? ' <small>(<a href="#" onclick="Dsq.Popup.remoteAccountSettings(); return false;">change settings</a>)</small>' : '')
							+  (!Dsq.jsonData.request.is_remote && !Dsq.jsonData.forum.disqus_auth_disabled ? ' <small>(<a href="' + Dsq.jsonData.settings.disqus_url + '/profile/info/" target="_blank">change name</a> or <a href="' + Dsq.jsonData.settings.disqus_url + '/profile/avatar/" target="_blank">picture</a>)</small>' : '')
						+ '</td> \
					</tr> \
					<tr> \
						<td class="dsq-request-user-stats"> \
							<span><big>' + Dsq.jsonData.request.comments_count + '</big> ' + (Dsq.jsonData.request.comments_count == 1 ? 'comment' : 'comments') + '</span> \
							<span><big>' + Dsq.jsonData.request.likes_count + '</big> ' + (Dsq.jsonData.request.likes_count == 1 ? 'like' : 'likes') + '</span> \
							<span><big>' + Dsq.jsonData.request.points + '</big> ' + (Dsq.jsonData.request.points == 1 ? 'point' : 'points') + '</span> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';
			return html;
		};

		var _loginOptions = function() {
			var html;
			html = ' \
			<div class="dsq-authenticate"> \
				<p class="dsq-autheneticate-copy">'
				+ (Dsq.jsonData.forum.allow_anon_post
					? Dsq.Strings.YOU_ARE_COMMENTING_AS_A + ' <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. ' + Dsq.Strings.OPTIONAL + ': ' + Dsq.Strings.LOGIN_BELOW + '.'
					: Dsq.Strings.REQUIRED + ': ' + Dsq.Strings.PLEASE_LOGIN_BELOW_TO_COMMENT + '.')
				+ '</p> \
				<ul class="dsq-login-buttons">'
					+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Popup.login(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-disqus.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_fb_connect ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Facebook.login(); return false;"><img src="http://media.disqus.com/images/themes/narcissus/login-facebook.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_twitter_signin ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-twitter.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_openid ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.OpenID.requestURL(); return false" ><img src="http://media.disqus.com/images/themes/narcissus/login-openid.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_yahoo ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Yahoo.startYahooConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-yahoo.gif" /></a></li>' : '')
				+ '</ul> \
			</div> \
			';
			return html;
		};

		if (!Dsq.jsonData.context.show_reply) {


			if (!Dsq.jsonData.request.is_authenticated) {



				return '<div id="dsq-form-area" style="display:none"><div id="dsq-textarea-wrapper"></div></div>' + _loginOptions();
			} else {
				return '';
			}
		}

		html = ' \
		<div id="' + (post_id 
			? 'dsq-reply-post-' + post_id
			: 'dsq-new-post')
		 	+ '" class="dsq-post-area"> \
			<div class="dsq-dc-logo"> \
				<a href="http://disqus.com/comments" target="_blank"><img src="http://media.disqus.com/images/themes/narcissus/disqus-logo.png"></a> \
			</div>'
			+ (post_id 
				? '<h3>' + Dsq.Strings.REPLYING_TO + ' ' + userData.display_name + '</h3>'
				: '<h3>' + Dsq.Strings.ADD_NEW_COMMENT + '</h3>')
			+ (Dsq.jsonData.request.is_authenticated 
				? _requestUserInfo()
				: _loginOptions() )
			+ '<div id="dsq-form-area' + pid + '">'
			+ '<div class="dsq-textarea"> \
				<div class="dsq-textarea-wrapper" id="dsq-textarea-wrapper' + pid + '"></div> \
			</div>'
			+ (!Dsq.jsonData.request.is_authenticated
			? ' \
			<div class="dsq-post-fields"> \
				<table> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-name' + pid + '" type="text" value="' + (disqus_def_name ? disqus_def_name : (Dsq.jsonData.session.name ? Dsq.jsonData.session.name : Dsq.Strings.NAME + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'name\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'name\')" /></div></td> \
						<td class="dsq-post-fields-right"><div class="dsq-input-wrapper"><input id="dsq-field-website' + pid + '" type="text" value="' + (Dsq.jsonData.session.url ? Dsq.jsonData.session.url : Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')" class="dsq-placeholder') + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'website\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'website\')" /></div></td> \
					</tr> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-email' + pid + '" type="text" value="' + (disqus_def_email ? disqus_def_email : (Dsq.jsonData.session.email ? Dsq.jsonData.session.email : Dsq.Strings.EMAIL + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'email\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'email\')" /></div></td> \
						<td class="dsq-post-fields-right"> \
							<div class="dsq-subscribe"> \
								<a href="#" onclick="Dsq.Templates.chooseSubscribe(' + post_id + '); return false" class="dsq-subscribe-menu"><span id="dsq-subscribe-select' + pid + '">' + (Dsq.jsonData.request.subscribe_on_post ? Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL : Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS) + '</span> <small>&#9660;</small></a> \
								<ul class="dsq-panel" id="dsq-subscribe-menu' + pid + '"> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(2, this, ' + post_id + '); return false">' + Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL + '</a></li> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(0, this, ' + post_id + '); return false">' + Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS + '</a></li> \
								</ul> \
								<input id="dsq-subscribe-on-post' + pid + '" type="hidden" value="' + Dsq.jsonData.request.subscribe_on_post + '" /> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div>'
			: '')
			+ '<div class="dsq-post-footer"> \
				<div class="dsq-sharing-options" ' + (!display_sharing_options ? 'style="display:none;"' : '') + '> \
					<button type="button" class="dsq-button-small" onfocus="document.getElementById(\'dsq-post-button' + pid + '\').focus();"><span>' + Dsq.Strings.SHARING_OPTIONS + ' <small>&#9660;</small></span></button> \
					<div class="dsq-panel"> '
						+ (Dsq.jsonData.request.sharing.twitter !== undefined
								&& Dsq.jsonData.request.sharing.twitter.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-twitter' + pid + '"'
								  + (Dsq.jsonData.request.sharing.twitter.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-twitter' + pid + '">' + Dsq.Strings.SHARE_ON + ' Twitter</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.facebook
								&& (Dsq.jsonData.request.sharing.facebook.enabled === true ||
										(Dsq.jsonData.request.is_remote && Dsq.jsonData.request.remote_domain == 'facebook'))
							? '<div><input type="checkbox" id="dsq-sharing-facebook' + pid + '"'
									+ (Dsq.jsonData.request.sharing.facebook.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-facebook' + pid + '">' + Dsq.Strings.SHARE_ON + ' Facebook</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.yahoo !== undefined
								&& Dsq.jsonData.request.sharing.yahoo.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-yahoo' + pid + '"'
									+ (Dsq.jsonData.request.sharing.yahoo.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-yahoo' + pid + '">' + Dsq.Strings.SHARE_ON + ' Yahoo!</label> \
								</div>'
							: '')
						+ (Dsq.jsonData.request.sharing.tumblr !== undefined
								&& Dsq.jsonData.request.sharing.tumblr.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-tumblr' + pid + '"'
									+ (Dsq.jsonData.request.sharing.tumblr.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-tumblr' + pid + '">' + Dsq.Strings.SHARE_ON + ' Tumblr</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.wordpress !== undefined
								&& Dsq.jsonData.request.sharing.wordpress.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-wordpress' + pid + '"'
									+ (Dsq.jsonData.request.sharing.wordpress.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-wordpress' + pid + '">' + Dsq.Strings.SHARE_ON + ' Wordpress</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.movabletype !== undefined
							  && Dsq.jsonData.request.sharing.movabletype.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-movabletype' + pid + '"'
									+ (Dsq.jsonData.request.sharing.movabletype.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-movabletype' + pid + '">' + Dsq.Strings.SHARE_ON + ' Movable Type</label> \
							   </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.typepad !== undefined
							  && Dsq.jsonData.request.sharing.typepad.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-typepad' + pid + '"'
									+ (Dsq.jsonData.request.sharing.typepad.auto === true ? 'checked=true' : '') + '/> \
								  <label for="dsq-sharing-typepad' + pid + '">' + Dsq.Strings.SHARE_ON + ' TypePad</label> \
							   </div>'
							: '')
						+ '<div><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections/" target="_blank" class="dsq-configure-options">' + Dsq.Strings.CONFIGURE_OPTIONS + '</a></div>'
					+ '</div> \
				</div>'
				+ '<button type="button" class="dsq-button" id="dsq-post-button' + pid + '" onclick="Dsq.Templates.postComment(' + post_id + ', this, false)"><span>' + Dsq.Strings.POST_AS + ' '
				+ (Dsq.jsonData.request.display_username
					? Dsq.jsonData.request.display_username
					: Dsq.Strings.GUEST)
				+ '</span></button>'
				+ (post_id
					? '<button type="button" class="dsq-button" id="dsq-cancel-button' + pid + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"><span>' + Dsq.Strings.CANCEL + '</span></button>'
					: '')
			+ '</div>'
			+ '</div>' // end dsq-form-area
		+ '</div> \
		';
		
		return html;
	};




	this.appendPost = function(post_id) {
		var html = '<div id="dsq-append-post-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		html = ' \
		<table> \
			<tr> \
				<td id="dsq-header-avatar-' + post_id + '" class="dsq-header-avatar" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
					<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
					+ (Dsq.jsonData.forum.show_avatar
					? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
					: '')
				+ '</a> \
				</td> \
				<td class="dsq-comment-header-meta"> \
		';

		
		return html;
	};
	
	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var html;
		var parent_display_name = '';
		
		if(_meta.parent_post_id) {

			var _parent_meta = Dsq.jsonData.posts[_meta.parent_post_id];

			if (_parent_meta) {
				var parentUserData = Dsq.jsonData['users'][_parent_meta.user_key];
				parent_display_name = parentUserData.display_name;
			}
		}

		html = ' \
		<img src="http://media.disqus.com/images/themes/narcissus/moderator.png" class="dsq-moderator-star" title="Moderator" /> \
		<span class="dsq-comment-header-time"><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')" title="Permalink">' + (_meta.is_realtime ? Dsq.Strings.JUST_NOW : _meta.date) + '</a></span> '
		+ (_meta.parent_post_id && parent_display_name
			? '<a href="#comment-' + _meta.parent_post_id + '" title="Jump to comment">in reply to ' + parent_display_name + '</a>'
			: '')
		+ '</td> \
		<td id="dsq-like-pts-' + post_id + '" class="dsq-comment-header-likes">'
		+ (_meta.points
			? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this.'
			: '')
		+ '</td> \
		</tr> \
		</table> \
		';
		return html;
	};

	this.preBody = function(post_id) {
		var html = '';
		return html;
	};

	this.postFooter = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed || !_meta.approved) { return ''; }
		
		html = ' \
		<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
			<div class="dsq-comment-footer-left">'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
					? '<a href="#" onclick="Dsq.Templates.moderateOptions(' + post_id+ '); return false">' + Dsq.Strings.MODERATE + '</a>'
					: '')
				+ '<a href="#" id="dsq-post-report-' + post_id + '" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">' + Dsq.Strings.FLAG + '</a> \
			</div> \
			<div class="dsq-comment-footer-right">'
				+ (_meta.votable 
					? '<span id="dsq-like-' + post_id + '" class="dsq-like">'
					+ (!_meta.up_voted
						? '<button type="button" class="dsq-button-small" onclick="Dsq.Post.rate(this, ' + post_id + ', 1)" >Like</button>'
						: 'You liked this.&nbsp;&nbsp;')
					+ '</span>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<button type="button" class="dsq-button-small dsq-post-edit" onclick="Dsq.Post.edit(this, ' + post_id + ')" >' + Dsq.Strings.EDIT + '</button>'
					: '')
				+ (_meta.can_reply
					? '<span class="dsq-comment-footer-reply" id="dsq-comment-footer-reply-' + post_id + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"> \
						<button type="button" class="dsq-button-small">' + Dsq.Strings.REPLY + '</button> \
						<button type="button" class="dsq-comment-footer-reply-tab">' + Dsq.Strings.REPLY + '</button><span></span> \
					</span>'
					: '')
			+ '</div> \
		</div> \
		';
		
		return html;
	};



	
	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button type="button" class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		var item = '<li class="dsq-comment dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-comment-header"> \
			<table> \
			<tr> \
			<td class="dsq-header-avatar"> \
			';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'" class="dsq-avatar">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {

			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar92.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += (reaction.author_url && reaction.author_url !== ''
				? '</a>'
				: '')
			+ '</td>'
			+ '<td><cite class="dsq-comment-cite">' + reaction.author_name + '</cite> <span class="dsq-comment-header-time">' + reaction.date_created + '</span></td>'
			+ '<td class="dsq-comment-header-likes"></td>'
			+ '</tr></table></div>' // end dsq-comment-header
			+ '<div class="dsq-reaction-header" \
				<table> \
					<tr> \
						<td class="dsq-reaction-header-left">'
							+ '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png" />'
							+ ' From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
							+ 'via <a href="' + reaction.source_url + '">' + (reaction.source == 'backtype' ? 'BackType' : 'UberVU') + '</a>'
						+ '</td>'
						+ '<td class="dsq-reaction-header-right">';

			if(reaction.retweets) {
				var num_retweets = reaction.retweets.length;
				if (num_retweets > 0) {
					if (num_retweets == 1) {
						item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
					} else {
						item += (num_retweets + ' more retweets from ');
						item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
						var n_tweets = (num_retweets > 3) ? 3 : num_retweets;
						item += Dsq.Templates.showRetweets(reaction.id, n_tweets);
						if (n_tweets != num_retweets) {
							item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
								+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
						}
					}
				}
			}	
			item += '</td></tr> \
			</table> \
			</div>' // end dsq-reaction-header
			+ '<div class="dsq-comment-body"> \
				<div class="dsq-comment-message">' + reaction.body + '</div>'
			+ '</div> \
			<div class="dsq-comment-footer"> \
				<div class="dsq-comment-footer-left"> \
				</div>'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator 
					? ' \
					<div class="dsq-comment-footer-right"> \
						<button type="button" class="dsq-button-small dsq-hide-reaction" onclick="Dsq.Reaction.hide(' + reaction.id + ')">Hide</button> \
					</div>'
					: '')
			+ '</div>'
		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button type="button" class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}

		return '<h3 id="dsq-reactions-title" class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-container"> \
			<table> \
				<tbody> \
					<tr> \
						<td class="dsq-popup-tl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-tr"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-b"></td> \
						<td class="dsq-popup-body"> \
							<div class="dsq-popup-content"> \
								<div class="dsq-popup-title"> \
									<button type="button" class="dsq-button-small" style="float:right" onclick="Dsq.Popup._closePopup(null, true)">Close</button>'
									+ content['header'] 
								+ '</div>'
								+ content['body']
							+ '</div> \
							<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
						</td> \
						<td class="dsq-popup-b"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-bl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-br"></td> \
					</tr> \
				</tbody> \
			</table> \
		</div> \
		';
	};



	
	this.chooseSubscribe = function(post_id) {

		var pid = post_id ? '-' + post_id : '';
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		menu.style.display = menu.style.display == 'block' ? 'none' : 'block';
		
	};
	
	this.setSubscribe = function(value, el, post_id) {

		var pid = post_id ? '-' + post_id : '';
		var input = Dsq.$('dsq-subscribe-on-post' + pid);
		var select = Dsq.$('dsq-subscribe-select' + pid);
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		select.innerHTML = el.innerHTML;
		input.value = value;
		this.chooseSubscribe(post_id);
	};
	
	this.getFormFields = function(post_id) {

		var fields = {};
		var pid = post_id ? '-' + post_id : '';
		var name = Dsq.$('dsq-field-name' + pid);
		var email = Dsq.$('dsq-field-email' + pid);
		var website = Dsq.$('dsq-field-website' + pid);
		var username = Dsq.$('dsq-field-username' + pid);
		var password = Dsq.$('dsq-field-password' + pid);

		fields = {
			'name': name,
			'email': email,
			'website': website,
			'username': username,
			'password': password
		}
		
		return fields;
	}
	
	this.validateFields = function(post_id) {
		
		if(Dsq.jsonData.request.is_authenticated) { return true; }
		
		var fields = Dsq.Templates.getFormFields(post_id);
		
		var nameField = fields.name;
		var websiteField = fields.website;
		var emailField = fields.email;
		
		websiteField.value = (websiteField.value == Dsq.Templates.placeholder['website']) ? '' : websiteField.value;
		
		var v = [{

			validator: Dsq.Validators.name,
			value: nameField.value
		}, {

			validator: Dsq.Validators.email,
			value: emailField.value
		}, {

			validator: Dsq.Validators.url,
			value: websiteField.value
		}];
		
		return Dsq.Validators.validate(v, function(e) { Dsq.Popup.popModal(e, 'Oops...') } );
	};
	
	this.checkExistingUser = function(post_id) {
		var fields = Dsq.Templates.getFormFields(post_id);		
		Dsq.Popup.loading(post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].getUserByEmail(fields.email.value);
		} else {
			Dsq.frames['reply_0'].getUserByEmail(fields.email.value);
		}
	};

	this.validateAuth = function(el_clicked, post_id, auth_choice) {
		var fields = Dsq.Templates.getFormFields(post_id);
		var email = fields.email ? fields.email.value : '';
		var username = fields.username ? fields.username.value : '';
		var password = fields.password ? fields.password.value : '';
		
		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].validateAuth(auth_choice, email, username, password);
		} else {
			Dsq.frames['reply_0'].validateAuth(auth_choice, email, username, password);
		}
	};

	this.lightboxUpdateEmail = function(post_id, new_email) {
		var fields = Dsq.Templates.getFormFields(post_id);
		fields.email.value = new_email;
	};

	this.lightboxAuthenticate = function(post_id, auth_choice, auth_data) {
		var title, body;
		var pid = post_id ? '-' + post_id : '';

		if(typeof(auth_data) == 'undefined') {
			var auth_data = Dsq.Templates.getFormFields(post_id);
		}

		d = auth_data;

		switch(auth_choice) {
			case 'register':
				var suggestedUsername = d.name.value.replace(/[^a-zA-Z0-9-]/g,'').toLowerCase();
			
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Register a <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';

				body = ' \
				<ul class="dsq-lightbox-register-reasons"> \
				<li>Verify your comments</li> \
				<li>Edit and delete comments</li> \
				<li>Manage comments and replies</li> \
				</ul> \
				';

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Email</td> \
							<td><input type="text" value="' + d.email.value + '" onchange="Dsq.Templates.lightboxUpdateEmail(' + post_id + ', this.value)" /><div id="dsq-email-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Username</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + suggestedUsername + '"/><div id="dsq-username-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Password</td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /><div id="dsq-password-errors' + pid + '"></div></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'login\'); return false">Login instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button type="button" class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Register and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button type="button" class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			case 'login':
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Login to your <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';
				body = '';
				
				if(d.avatar_url) {
					body += '<div class="dsq-lightbox-recognized"><table><tr>';
					body += '<td><img src="' + d.avatar_url + '" alt="" /></td>';
					body += '<td><span class="dsq-badge ' + (d.verified ? 'dsq-badge-verified' : 'dsq-badge-registered') + '">' + (d.verified ? 'Verified' : 'Registered') + '</span></td>';
					body += '<td>Hey <strong>' + d.display_name + '</strong>, is that you? Login below to claim this comment.';
					body += '</tr></table></div>';
				}

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Username or Email</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + (d.avatar_url ? d.username : '') + '" /></td> \
						</tr> \
						<tr> \
							<td>Password <a href="http://disqus.com/forgot" target="_blank">(cannot log in?)</a></td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'register\'); return false">Register instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button type="button" class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Login and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button type="button" class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			default:
				break;
		}
		Dsq.Popup.lightbox(body, title, post_id);
		Dsq.$('dsq-field-username' + pid).focus();
	};
	
	this.buttonsToRestore = [];
	this.setLoadingButton = function(btn, post_id) {
		var pid = post_id ? '-' + post_id : '';
		if (btn) {

			var loadingBtn = document.createElement('button');
			loadingBtn.id = btn.id + '-loading';
			loadingBtn.innerHTML = '<img src="http://media.disqus.com/images/loading-lite.gif" alt="" /> ' + Dsq.Strings.JUST_A_MOMENT;
			loadingBtn.className = btn.className + ' dsq-post-loading';
			btn.parentNode.appendChild(loadingBtn);
			btn.style.display = 'none';
			var cancelBtn = Dsq.$('dsq-cancel-button' + pid);
			if(cancelBtn) { cancelBtn.style.display = 'none'; this.buttonsToRestore.push(cancelBtn); }
			this.buttonsToRestore.push(btn);
		} else {

			var buttons = this.buttonsToRestore;
			for(var i = 0; i < buttons.length; i++) {
				buttons[i].style.display = 'inline';
				Dsq.Utils.deleteNode(Dsq.$(buttons[i].id + '-loading'));
			}
		}
		
	};

	this.postComment = function(post_id, el_clicked, force, auth_choice) {
		var append_id = post_id ? '-' + post_id : '';
		var fields = Dsq.Templates.getFormFields(post_id);

		if (Dsq.Templates.validateFields(post_id)) {

			if (!Dsq.jsonData.request.is_authenticated && !force &&
				((!Dsq.Utils.readCookie('skipped_auth') && !disqus_skip_auth && !Dsq.jsonData.forum.disqus_auth_disabled) || !Dsq.jsonData.forum.allow_anon_post)) {
				Dsq.Templates.checkExistingUser(post_id);
				return false;
			}
			var params = [];
			if (!Dsq.jsonData.request.is_authenticated) {
				params.push(fields.name.value,
					fields.email.value,
					fields.website.value);

				if (auth_choice == 'login' || auth_choice == 'register') {
					params.push({
						auth_choice: auth_choice,
						username: fields.username.value,
						password: fields.password.value,
						email: fields.email.value
					});
				} else {
					params.push(null);
				}

				params.push(null /* sharing options */, Dsq.$('dsq-subscribe-on-post' + append_id).value);
			} else {
				var service_checked = function(name) {
					var el = Dsq.$('dsq-sharing-' + name + append_id);
					return (el !== null && el.checked === true) ? '1' : '0';
				};
				params.push(null, null, null, null, {
					tw: service_checked('twitter'),
					fb: service_checked('facebook'),
					tr: service_checked('tumblr'),
					wp: service_checked('wordpress'),
					mt: service_checked('movabletype'),
					tp: service_checked('typepad'),
					yh: service_checked('yahoo')
				});
			}

			var frame = Dsq.frames['reply_' + (post_id ? post_id : 0)];
			frame.post.apply(frame, params);

			if (el_clicked) {
				Dsq.Templates.setLoadingButton(el_clicked, post_id);
			}
			
			if (force) {
				Dsq.Utils.createCookie('skipped_auth', true);	
			}
			
		} else {
			return false;
		}
	};

	this.editComment = function(el_clicked, post_id) {
		var edited_message = Dsq.$('dsq-edit-textarea-' + post_id).value;

		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		Dsq.frames['edit_' + post_id].edit(post_id, edited_message);
	};

	this.toggleEdit = function(post_id) {
		var body = Dsq.$('dsq-comment-body-' + post_id);
		var message = Dsq.$('dsq-comment-message-' + post_id);

		if (!Dsq.Post.stateEditToggled[post_id]) {


			message.style.display = 'none';
			if (Dsq.$('dsq-edit-' + post_id)) {
				Dsq.$('dsq-edit-' + post_id).style.display = 'block';
			} else {

				var edit_area = document.createElement('div');
				edit_area.id = 'dsq-edit-' + post_id;
				edit_area.className = 'dsq-edit dsq-textarea';
				edit_area.innerHTML = ' \
				<div class="dsq-textarea-wrapper"> \
					<textarea class="dsq-edit-textarea" id="dsq-edit-textarea-' + post_id + '">' + message.innerHTML + '</textarea> \
				</div> \
				<div class="dsq-save-edit"> \
					<button type="button" onclick="Dsq.Templates.editComment(this, ' + post_id + ')" class="dsq-button-small">Save Edit</button> \
				</div> \
				<div id="dsq-edit-iframe-' + post_id + '" style="display: none"></div> \
				';

				body.appendChild(edit_area);

				if (!Dsq.frames['edit_' + post_id]) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['edit_' + post_id] = new Dsq.ReplyFrame(Dsq.$('dsq-edit-iframe-' + post_id), post_id);
					Dsq.frames['edit_' + post_id].init();
					Dsq.frames['edit_' + post_id].setState(post_id, _meta.depth);
				}
			}
		} else {

			message.style.display = 'block';
			Dsq.$('dsq-edit-' + post_id).style.display = 'none';
		}
		
		Dsq.Post.stateEditToggled[post_id] = !Dsq.Post.stateEditToggled[post_id];
	};
	
	this.edit = function(el, post_id) {

		Dsq.Templates.toggleEdit(post_id);
	};

	this.toggleReply = function(post_id, button) {
		
		if(!this.stateReplyToggled[post_id]) {

			if (Dsq.$('dsq-reply-post-' + post_id)) {
				Dsq.$('dsq-append-post-' + post_id).style.display = 'block';
			} else {
				Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id);
				var container = Dsq.$('dsq-textarea-wrapper-' + post_id);
				if (!Dsq.frames['reply_' + post_id] && container) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['reply_' + post_id] = new Dsq.ReplyFrame(container, post_id);
					Dsq.frames['reply_' + post_id].init(function() {

						Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id, true);
						Dsq.$('dsq-form-area-' + post_id).innerHTML = '';

						var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
						Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-form-area-' + post_id), post_id, {theme: theme});

					});
					Dsq.frames['reply_' + post_id].setState(post_id, _meta.depth);
				}
			}
			Dsq.$('dsq-append-post-' + post_id).className = 'dsq-append-post';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply-active';
			
		} else {

			Dsq.$('dsq-append-post-' + post_id).style.display = 'none';
			Dsq.$('dsq-append-post-' + post_id).className = '';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply';
		}
		
		this.stateReplyToggled[post_id] = !this.stateReplyToggled[post_id];

		if(Dsq.Utils.ie && this.stateReplyToggled[post_id]) {

		}

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: post_id,
			opened: this.stateReplyToggled[post_id]
		});
	};
	
	this.moderateOptions = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		if(!Dsq.jsonData.request.is_moderator && !Dsq.jsonData.request.is_global_moderator) { return false; }

		var html;
		
		html = ' \
		<div class="dsq-moderate-options"> \
		<table>'
		+ (_meta.email ? '<tr><td>Email</td><td>' + _meta.email + '</td></tr>' : '')
		+ (_meta.ip ? '<tr><td>IP address</td><td>' + _meta.ip + '</td></tr>' : '')
		+ '<tr> \
			<td>Actions</td> \
			<td><ul>'
			+ (Dsq.jsonData.request.moderator_can_edit
				? '<li><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Edit Comment</a></li>'
				: '')
			+ '<li><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); Dsq.Popup._closePopup(null, true); return false;">Delete Comment</a></li> \
			<li><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Mark Spam</a></li> \
			<li><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li> \
			</ul></td> \
			</table> \
		</div> \
		';
		
		html += '<p>Go to the full <a href="http://disqus.com/comments/moderate/" target="_blank">moderate panel</a> for more options.</p>';
		
		return Dsq.Popup.popModal(html, 'Moderate Options', post_id);
	};
	
	this.placeholder = {
		'class': 'dsq-placeholder',
		'name': Dsq.Strings.NAME,
		'email': Dsq.Strings.EMAIL,
		'website': Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')'
	};
	
	this.handlePlaceholder = function(evt, el, key) {
		var placeholder = Dsq.Templates.placeholder[key];
		var className = Dsq.Templates.placeholder['class'];
		
		switch(evt.type) {
			case 'focus':
				if(el.value == placeholder) {
					el.value = '';
					el.className = '';
				}
				break;

			case 'blur':
				if(el.value == '') {
					el.value = placeholder;
					el.className = className;
				}
				break;
			default:
				break;
		}
	};
	
	this.paginate = function(page, el_clicked) {

		var extra_params = '';

		if(typeof disqus_per_page != 'undefined') {
			extra_params += '&per_page=' + disqus_per_page;
		}
		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			Dsq.Templates.setLoadingButton(el_clicked);
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/thread.js'
			+ '?slug='	+ 'much_ado_about_blogging_scoble_you_didn8217t_answer_the_question'
			+ '&p='		+ page
			+ extra_params);
	};
	
	
	this.rate = function(el, id, vote) {


		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
				Dsq.$('dsq-like-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
			}
			Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/vote.js'
				+ '?post_id='    + id
				+ '&vote='        + vote);
		} else {
			Dsq.Popup.login('To rate, please log in');
		}
	};

	this.voted = function(post_id, points, vote) {

		Dsq.$('dsq-like-pts-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this.';

		if(vote) {
			Dsq.$('dsq-like-' + post_id).innerHTML = 'You liked this.&nbsp;&nbsp;';
		}
	};




	this.postComment_onSuccess = function(response, parent_post_id, post_id) {
		var approved = response.message.post_meta.approved;

		if (parent_post_id) {
			Dsq.Post.toggleReply(parent_post_id);
		}

		Dsq.Popup._closePopup(null, true);
		
		if (approved) {
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		} else {			
			var unapproved_msg = 'Thanks for posting!\
	 Your comment must be approved by a moderator before appearing here.\
			';
			Dsq.Popup.popModal(unapproved_msg, 'Comment awaiting approval', post_id);
		}

		var sharing_results = response.message.sharing_results;
		var sharing_errors = '';
		for (var service in sharing_results) {
			if (sharing_results.hasOwnProperty(service) === true) {
				if (sharing_results[service].error === true) {
					sharing_errors += service + ', ';
				}
			}
		}

		if (sharing_results.facebook && sharing_results.facebook.callback) {
			FB.ensureInit(function() {
				FB.Connect.streamPublish('', sharing_results.facebook.attachment);
			});
		}

		if (sharing_errors !== '') {
			var message = 'Your comment was posted, but there were errors sharing with the following connections: ';
			message += sharing_errors.replace(/,\s$/, '');
			message += '<p><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections" target="_blank">Configure your connections here</a></p>'
			Dsq.Popup.popModal(message, 'Sharing options');
		}

		Dsq.Templates.setLoadingButton(false);
	};

	this.postComment_onFailure = function(response, parent_post_id, post_id) {

		Dsq.Templates.setLoadingButton(false);
	};
};




// TODO: It might be faster to use string methods to find all <li (...) </li> blocks and pass to Dsq.PostHandler manually.
Dsq.CommentsHandler = function(str, head, post_id, content, tail, offset, s) {
	var prepend_post = Dsq.Templates.prependPost(post_id);
	var append_post = Dsq.Templates.appendPost(post_id);

	content = content.replace(Dsq.POST_RE, Dsq.PostHandler);
	Dsq.Templates.postLoopCounter++;
	head = Dsq.Templates.Filters.commentContainer(post_id, head);
	return prepend_post + head + content + tail + append_post;
};

Dsq.PostHandler = function(str, h_head, post_id, h_content, h_tail, b_head, b_content, b_tail, offset, s) {
	var prepend_header = Dsq.Templates.postPrependHeader(post_id);
	var append_header = Dsq.Templates.postAppendHeader(post_id);
	var prepend_body = Dsq.Templates.preBody(post_id);
	var append_body = Dsq.Templates.postBody(post_id);
	var append_footer = Dsq.Templates.postFooter(post_id);

	b_content = b_content.replace(Dsq.POST_BODY_RE, Dsq.PostBodyHandler);
	return h_head + prepend_header + h_content + append_header + h_tail + b_head + prepend_body + b_content + append_body + b_tail + append_footer;
};

Dsq.PostBodyHandler = function(str, head, post_id, content, tail, offset, s) {
	content = Dsq.Templates.Filters.commentContent(post_id, content);
	return head + content + tail;
};

Dsq.MediaPostHandler = function(str, args, offset, s) {
	args = args.split(' ');
	if(args[0] == 'seesmic') {
		return '<br />' + Dsq.Templates.mediaSeesmic(args[1], args[2]);
	}
	return '';
};


/**
 * Shorcuts
 */
Dsq.$ = function(element) { return document.getElementById(element); };
Dsq.$b = document.body || document.getElementsByTagName('body')[0];


/**
 * Dsq.Debug: Logging functions.
 */

Dsq.Debug = new function() {this.log=function(s){};this.profile=function(f){if(typeof f == 'function')return f();else return eval(f);};};


/**
 * Dsq.Urls: URL paths
 */
Dsq.Urls = new function() {
	this.LOGIN = '/profile/login/';
	this.LOGOUT = '/logout/';
	this.REPLY = 'http://scobleizer.disqus.com/much_ado_about_blogging_scoble_you_didn8217t_answer_the_question/reply.html';
	this.REQUEST_USER_PROFILE = '/AnonymousUser/';
	this.REQUEST_USER_AVATAR = 'http://media.disqus.com/images/noavatar92.png';
};
// Dsq.Urls

/**
 * Dsq.Validators: Validation for form fields
 */
Dsq.Validators = new function() {
	this.VALID_EMAIL_RE = /^[a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*\@(([a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*)+\.[a-z]{2,}|([0-9]+\.){3}[0-9]+)$/i;
	this.name = function(name) {
		var error = false;

		if(typeof Dsq.Templates.placeholder !== 'undefined' &&
		   name == Dsq.Templates.placeholder.name) {
			error = true;
		}
		if(name.length <= 1) {
			error = true;
		}

		if(error) {
			return "Please enter a name to comment.";
		} else {
			return true;
		}
	};
	this.email = function(addr) {
		if(Dsq.Validators.VALID_EMAIL_RE.test(addr)) {
			return true;
		} else {
			return "Please enter a valid email to comment.";
		}
	};
	this.url = function(addr) {
		if(!addr || addr.indexOf('.') != -1) {
			return true;
		} else {
			return "Please check your website URL (this field is optional).";
		}
	};

	this.validate = function(bulk_validation, failure_callback) {
		failure_callback = failure_callback || function(e){ alert(e); };

		for(var i = 0; i < bulk_validation.length; i++) {
			v = bulk_validation[i];
			ret = v.validator(v.value);
			if(ret !== true) {
				failure_callback(ret);
				return false;
			}
		}
		return true;
	};
};

/**
 * Dsq.Utils: Generic utility functions.
 */
Dsq.Utils = new function() {
	this.ie = /msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent);
	this.ie7 = (document.all && !window.opera && window.XMLHttpRequest) ? true : false;
	this.ie6 = (!window.XMLHttpRequest) ? true: false;
	this.webkit = navigator.userAgent.indexOf('AppleWebKit/') >= 0;
	this.gebiFromElementCollectionCache = {};
	this._styleSheet = null;

	this.gebiFromElement = function(el, id, tag) {
		// This only method only helps IE.
		if(!this.ie) {
			return Dsq.$(id);
		} else {
			var cacheKey = el.id + '-' + tag;
			tag = tag || 'div';
			if(typeof this.gebiFromElementCollectionCache[cacheKey] != 'undefined') {
				collection = this.gebiFromElementCollectionCache[cacheKey];
			} else {
				collection = el.getElementsByTagName(tag);
				this.gebiFromElementCollectionCache[cacheKey] = collection;
			}

			for(var i = 0; i < collection.length; i++) {
				if(collection[i].id == id) {
					return collection[i];
				}
			}
			return null;
		}
	};

	this.execOnReady = function(func) {
		var node = document.createElement('document:ready');
		try {
			node.doScroll('left');
			func();
			node = null;
		} catch(err) {
			setTimeout(function() { Dsq.Utils.execOnReady(func); }, 10);
		}
	};


	// Courtesy of http://www.quirksmode.org/js/cookies.html
	this.createCookie = function(name,value,days) {
		if (days) {
			var date = new Date();
			date.setTime(date.getTime()+(days*24*60*60*1000));
			var expires = "; expires="+date.toGMTString();
		}
		else var expires = "";
		document.cookie = name+"="+value+expires+"; path=/";
	};

	this.readCookie = function(name) {
		var nameEQ = name + "=";
		var ca = document.cookie.split(';');
		for(var i=0;i < ca.length;i++) {
			var c = ca[i];
			while (c.charAt(0)==' ') c = c.substring(1,c.length);
			if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
		}
		return null;
	};

	this.eraseCookie = function(name) {
		Dsq.Utils.createCookie(name,"",-1);
	};

	this.deleteNode = function(node) {
		if(node) {
			this.deleteChildren(node);
			if(typeof node.outerHTML != 'undefined') { node.outerHTML = ''; }
			else if(node.parentNode) { node.parentNode.removeChild(node); }
			delete node;
		}
	};

	this.deleteChildren = function(node) {
		if(node) {
			for(var x = node.childNodes.length-1; x >= 0; x--) {
				var childNode = node.childNodes[x];
				if(childNode.hasChildNodes()) { this.deleteChildren(childNode); }
				if(typeof childNode.outerHTML != 'undefined') { childNode.outerHTML = ''; }
				else node.removeChild(childNode);
				delete childNode;
			}
		}
	};

	this.findPos = function(obj) {
		var curleft = 0;
		var curtop = 0;
		if (obj.offsetParent) {
			do {
				curleft += obj.offsetLeft;
				curtop += obj.offsetTop;
			} while (obj = obj.offsetParent);
		}
		return [curleft,curtop];
	};

	this.getWindowSize = function() {
		var windowWidth = -1;
		var windowHeight = -1;

		if(typeof(window.innerWidth) == 'number') { //Non-IE
			windowWidth = window.innerWidth;
			windowHeight = window.innerHeight;
		} else if(document.documentElement) { // IE 6+ in 'standards compliant mode'
			windowWidth = document.documentElement.clientWidth || document.body.clientWidth;
			windowHeight = document.documentElement.clientHeight || document.body.clientHeight;
		}

		return [windowWidth, windowHeight];
	}

	this.getScrollPos = function() {
		var scrollWidth, scrollTop;

		if(document.documentElement && (document.documentElement.scrollTop || document.documentElement.scrollWidth)) {
			scrollWidth = document.documentElement.scrollWidth;
			// IE is weird here.  If no doctype is provided, document.body.scrollTop is 0,
			// otherwise document.documentElement.scrollTop is 0.
			scrollTop = document.documentElement.scrollTop || document.body.scrollTop;
		} else if(document.body.scrollTop && document.body.scrollWidth) {
			scrollWidth = document.body.scrollWidth;
			scrollTop = document.body.scrollTop;
		}

		return [scrollWidth, scrollTop];
	}

	this.addEventListener = function(instance, eventName, listener) {
		var listenerFn = listener;
		if (instance.addEventListener) {
			instance.addEventListener(eventName, listenerFn, false);
		} else if (instance.attachEvent) {
			listenerFn = function() {
				listener(window.event);
			};
			instance.attachEvent("on" + eventName, listenerFn);
		} else {
			throw new Error("Event registration not supported");
		}
		return {
			instance: instance,
			name: eventName,
			listener: listenerFn
		};
	};

	this.removeEventListener = function(event) {
		var instance = event.instance;
		if (instance.removeEventListener) {
			instance.removeEventListener(event.name, event.listener, false);
		} else if (instance.detachEvent) {
			instance.detachEvent("on" + event.name, event.listener);
		}
	};

	this.fixIframesIE = function(id) {
		var disqusThread = Dsq.$(disqus_container_id);
		var iframes = disqusThread.getElementsByTagName('iframe');

		if(id) {
			var container = Dsq.$(id);
		} else {
			var container = Dsq.$('dsq-content');
		}

		for(i = 0; i < iframes.length; i++) {
			if (container) {
				iframes[i].style.width = container.offsetWidth;
			}
		}
	};

	this.getElementsByClassName = function(oElm, strTagName, strClassName) {
	/* Credit: Jonathan Snook [http://www.snook.ca/jonathan], Robert Nyman [http://www.robertnyman.com] */
		var arrElements = (strTagName == "*" && oElm.all)? oElm.all : oElm.getElementsByTagName(strTagName);
		var arrReturnElements = new Array();
		strClassName = strClassName.replace(/\-/g, "\\-");
		var oRegExp = new RegExp("(^|\\s)" + strClassName + "(\\s|$)");
		var oElement;
		for(var i = 0; i < arrElements.length; i++) {
			oElement = arrElements[i];
			if(oRegExp.test(oElement.className)) {
				arrReturnElements.push(oElement);
			}
		}
		return (arrReturnElements);
	};

	this.postToUrl = function(url, post_data, opt_redirect) {
		var form = document.createElement('form');
		var iframe_container = document.createElement('div');
		var id = 'dsq-temp-iframe-' + (new Date()).getTime();

		form.method = 'POST';
		form.action = url;
		if (!opt_redirect) {
			form.target = id;
		}
		iframe_container.innerHTML = '<iframe style="display:none" name="' + id + '" id="' + id + '"></iframe>';

		for(var key in post_data) {
			if(post_data.hasOwnProperty(key)) {
				var input = document.createElement('input');
				input.name = key;
				input.type = 'hidden';
				input.value = post_data[key];

				form.appendChild(input);
			}
		}

		Dsq.$b.appendChild(iframe_container);
		Dsq.$b.appendChild(form);
		form.submit();
	};

	// Strips integer id from id of element in the form ('some-id-###')
	this.extractId = function(e) {
		var chunks = e.id.split('-');
		if(chunks.length <= 1) {
			return 0;
		} else {
			var retval = parseInt(chunks[chunks.length-1]);
			return !isNaN(retval) ? retval : null;
		}
	};

	this.getStyle = function(el, styleProp) {
		if(el.currentStyle) {
			var y = el.currentStyle[styleProp];
		} else if(window.getComputedStyle) {
			var y = document.defaultView.getComputedStyle(el, null).getPropertyValue(styleProp);
		}

		if(y == 'transparent' || y == '') {
			this.getStyle(el.parentNode, styleProp);
		} else {
			return y;
		}
	};

	this.execScript = function(url, append_qs, container) {
		var script = document.createElement('script');
		append_qs = typeof append_qs == 'undefined' ? true : append_qs;
		container = container || Dsq.container;

		if(append_qs) {
			var j = (url.indexOf('?') >= 0) ? '&' : '?';
			url += j + (new Date()).getTime();
		}
		script.type = 'text/javascript';
		script.charset = 'UTF-8';
		script.src = url;
		container.appendChild(script);
		return script;
	};

	this.pluralize = function(num, singular, plural) {
		return (num != 1) ? plural || 's' : singular || '';
	};

	this.getRequestParams = function(queryString /* optional */) {
		var pairs, tuple;
		var params = {};

		queryString = queryString || window.location.search.substring(1);
		pairs = queryString.split('&');

		for (var i = 0, pair; pair = pairs[i]; i++) {
			tuple = pair.split('=');
			params[tuple[0]] = (tuple[1] || true);
		}

		return params;
	};

	this.addCssRule = function(selector, styleText, index) {
		var stylesheet;
		index = index || 0;

		if(!this._styleSheet) {
			var styleEl = document.createElement('style');
			document.getElementsByTagName('head')[0].appendChild(styleEl);
			this._styleSheet = styleEl.sheet;
			if(!this._styleSheet) {
				// IE does not like our newly created stylesheet.
				this._styleSheet = document.styleSheets[document.styleSheets.length-1];
			}
		}
		stylesheet = this._styleSheet;

		if(stylesheet.insertRule) {
			var ruleText = selector + ' { ' + styleText + ' }';
			if(index == -1) {
				index = stylesheet.cssRules.length;
			}
			stylesheet.insertRule(ruleText, index);
		} else if(stylesheet.addRule) {
			stylesheet.addRule(selector, styleText, index);
		}
	};

	this.forEachIn = function(obj, callback) {
		for(var key in obj) {
			if(obj.hasOwnProperty(key)) {
				callback(key, obj[key]);
			}
		}
	};

	this._interpolateGlobalContext = {
		// values that get used a lot and are global to the request
		'profile_url': Dsq.Urls.REQUEST_USER_PROFILE,

		'disqus_url': Dsq.jsonData.settings.disqus_url,
		'media_url': Dsq.jsonData.settings.media_url,
		'request_username': Dsq.jsonData.request.username,
		'request_display_username': Dsq.jsonData.request.display_username,
		'forum_name': Dsq.jsonData.forum.name
	};

	this.renderFromContextStack = function(key, contexts) {
		// Returns the first instance of `key` in the array of objects `contexts` or else ''
		for (var i=0; i<contexts.length; i++) {
			if (contexts[i][key] !== undefined) {
				return String(contexts[i][key]);
			}
		}
		throw new Error('key ' + key + ' not found in context');
	};

	var that = this;
	this.interpolate = function(fmt, opt_localContext) {
		// Interpolate `fmt` named-format string with an assumed global context.
		// Based on `interpolate` in django.views.i18n
		var contextStack = [opt_localContext || {}, that._interpolateGlobalContext];
		return fmt.replace(/%\(\w+\)s/g, function(match){
			return that.renderFromContextStack(match.slice(2,-2), contextStack);
		});
	};

	this.stripTags = function(s) {
		// Removes HTML tags from `s`
		return s.replace(/(<([^>]+)>)/g,"");

	};

	this.assert = function(b) {
		if (!b) {
			throw new Error('Assertion error.');
		}
	};

};
// Dsq.Utils

/**
 * Dsq.Popup: Popup helper functions.
 */
Dsq.Popup = new function() {
	this.timeHide = new Array();
	this.timeShow = new Array();
	this.activePopup = {};
	this.profileCache = {};
	this.statusCache = {};

	this.showTimer = function(post_id) {
		// clear the hide timer
		clearTimeout(this.timeHide[post_id]);

		// start the timer
		if(!Dsq.Popup.profileIsOn && !Dsq.Thread.adminIsOn) {
			this.timeShow[post_id] = setTimeout("Dsq.Popup.popProfile(\"" + post_id + "\")", 400);
		}
	};

	this.hideTimer = function(post_id) {
		// clear the show timer
		clearTimeout(this.timeShow[post_id]);
	};

	this.updateProfile = function(username) {
		// Callback from /embed/profile.js
		if (this.statusCache[username]) {
			var statusEl = Dsq.$('dsq-profile-status-' + username);
			statusEl.innerHTML = this.statusCache[username];
			statusEl.style.display = 'block';
		}

		if (this.profileCache[username]) {
			var _cache = this.profileCache[username];

			var _genhtml = function(text) { return '<span><big>' + text + '</big></span>'; };
			var _no_comments = _genhtml(Dsq.FmtStrings.NUMBER_OF_COMMENTS(_cache.comments_count));
			var _no_likes = _genhtml(Dsq.FmtStrings.NUMBER_OF_LIKES(_cache.likes_count));
			var _no_points = _genhtml(Dsq.FmtStrings.NUMBER_OF_POINTS(_cache.points));

			var statsEl = Dsq.$('dsq-popup-profile-user-stats-' + username);
			statsEl.innerHTML = '';

			if (Dsq.jsonData.users[username].registered) {
				statsEl.innerHTML = _no_comments + _no_likes;
			}
			statsEl.innerHTML += _no_points;

			var activeSites = '';
			for (var i = 0; i < _cache.active_sites.length; i++) {
				var site = _cache.active_sites[i];
				activeSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (activeSites !== '') {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = activeSites;
			} else {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = 'This site.';
			}

			var moderatedSites = '';
			for (var i = 0; i < _cache.moderated_sites.length; i++) {
				var site = _cache.moderated_sites[i];
				moderatedSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (moderatedSites !== '') {
				Dsq.$('dsq-popup-profile-moderated-' + username).innerHTML = moderatedSites;
			} else {
				Dsq.$('dsq-popup-profile-moderated-wrapper-' + username).innerHTML = '';
			}
		}

		// Reposition popup after full HTML is rendered
		if(Dsq.Popup.activePopup && Dsq.Popup.activePopup.el) {
			Dsq.Popup.initPopup(Dsq.Popup.activePopup.el, Dsq.Popup.activePopup.id, Dsq.Popup.activePopup.type);
		}

	};

	this.showCookieMsgs = function() {
		var title = '';
		var message = '';
		var numAlerts = 0;

		Dsq.Utils.forEachIn(Dsq.jsonData.cookie_messages, function(k, v) {
			if (!v) return;

			switch(k) {
				// Cookie: Twitter
				case 'post_twitter':
					if (v === 'error') {
						title = 'Twitter Error!';
						message += '<li id="dsq-msg-twitter-error">Oops, we couldn\'t tweet this comment. Please check your <a href="http://disqus.com/account/services">account settings</a>.</li>';
					} else {
						var _msg = v.split(':');
						title = 'Tweeted!';
						message += '<li id="dsq-msg-twitter-success">Your comment was successfully tweeted. <a href="http://twitter.com/' + _msg[0] + '/status/' + _msg[1] + '">Click here to view the tweet</a>.</li>';
					}
					break;
				// Cookie: Unapproved Post
				case 'post_not_approved':
					title = 'Comment awaiting approval by a moderator';
					message += '<li id="dsq-msg-post-not-approved">Your comment must be approved by a moderator before appearing here.</li>';
					break;
				// Cookie: Profile Found
				case 'post_has_profile':
					title = 'Use your existing commenter profile';
					message += '<li id="dsq-msg-post-has-profile">You have just posted your commment as a <span class="dsq-badge-guest">Guest</span>, but you may already have a <span class="logo-disqus">Disqus</span> Profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a></li>';
					break;
				case 'user_created':
					var _data = v.split(':');
					title = 'Profile created!';
					message += '<li id="dsq-msg-user-created">You have just created a <span class="logo-disqus">Disqus</span> Profile, the best way to claim, manage, and track your comments all over the web. \
					<br /><br />A confirmation is being sent to <strong>' + _data[1] + '</strong>. Please check for this email in order to verify your profile. \
					<ul class="dsq-list-tick"> \
						<li>Your username is <strong>' + _data[0] +'</strong>. <a href="http://disqus.com/people/' + _data[0] + '/" target="_blank">Click here to view your public profile</a>.</li> \
						<li>Be sure to set your profile picture, as well as connect your <span class="dsq-badge-facebook">Facebook</span> and <span class="dsq-badge-twitter">Twitter</span> accounts. <a href="http://disqus.com/account/" target="_blank">Click here for account settings</a>.</li> \
					</ul> \
					</li>'
					break;
				default:
					break;
			}
			numAlerts++;
		});

		if(numAlerts > 1) {
			message = '<ul class="dsq-list-bluebullet">' + message;
			message += '</ul>';
			title = 'Thanks for posting!';
		}
		if(numAlerts > 0) {
			if(typeof(disqus_cookie_msgs) == 'function') {
				disqus_cookie_msgs(message, title);
			} else {
				Dsq.Popup.popModal(message, title);
			}
		}
	};

	this.helpBadges = function(post_id) {
		var html = ' \
			<ul class="dsq-popup-help"> \
				<li><span class="dsq-badge dsq-badge-verified">Verified</span> has a <span class="logo-disqus">Disqus</span> Profile with a confirmed email address.</li> \
				<li><span class="dsq-badge dsq-badge-registered">Registered</span> has a <span class="logo-disqus">Disqus</span> Profile, but has not yet confirmed his or her email address.</li> \
				<li><span class="dsq-badge dsq-badge-guest">Guest</span> is not logged in with any account and has not claimed his or her comments.</li> \
				<li class="dsq-help-otheraccts">Other accounts</li> \
				<li><span class="dsq-badge dsq-badge-facebook">Facebook</span> is using his or her Facebook profile via Facebook Connect.</li> \
				<li><span class="dsq-badge dsq-badge-twitter">Twitter</span> is using his or her Twitter profile via Twitter Sign-in.</li> \
				<li><span class="dsq-badge dsq-badge-openid">OpenID</span> is using his or her OpenID.</li> \
			</ul> \
		';

		this.popModal(html, 'Help: Types of Commenters', post_id);
		return;
	};

	this.permalink = function(post_id) {
		var header = 'Link to this comment';
		var body = '<strong>You are anchored to</strong>:<br />' + document.location.protocol + '//' + document.location.host + document.location.pathname + document.location.search + '#comment-' + post_id;

		this.popModal(body, header, post_id);
	};

	this.login = function(header, body) {
		var h = header || 'Login or Register';
		var b = body || '';
		b += Dsq.Templates.frameLogin({id: 'dsq-popup-login'});
		b += '</iframe>'; // HACK: Sometimes there is something funky with the IFRAME SRC that causes no end tag
		this.popModal(b, h, null, true, 'dsq-popup-login');
	};

	this.blacklist = function(id) {
		var _meta = Dsq.jsonData.posts[id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		var title = 'Add to Blacklist';
		var message = ' \
		Adding this person to the blacklist will block him or her from commenting on this site. Check the following types that you would like to add to the blacklist:'
		+ (userData['registered'] ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-username" type="checkbox" checked> \
				<label for="dsq-blacklist-username"><strong>Username</strong>: ' + userData['username'] + '</label> \
			</div>'
			: '')
		+ (_meta.email ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-email" type="checkbox" checked> \
				<label for="dsq-blacklist-email"><strong>Email address</strong>: ' + _meta.email + '</label> \
			</div>'
			: '')
		+ '<div class="dsq-blacklist-option"> \
			<input id="dsq-blacklist-ip" type="checkbox" onclick="Dsq.$(\'dsq-blacklist-ip-warning\').style.display=\'block\'"> \
			<label for="dsq-blacklist-ip"><strong>IP address</strong>: ' + _meta.ip + '</label> \
		</div> \
		';

		message += ' \
			<p id="dsq-blacklist-ip-warning" style="display:none">	\
				Note: Blocking this person\'s IP address may also unintentionally prevent others, who share his/her IP address, from commenting on this site. \
				This may include people who are sharing the same computer, living in the same house, or using the same Internet provider. Only block an IP address as a last resort. \
			</p> \
		';

		message += ' \
			<p style="text-align:center"><button type="button" onclick="Dsq.Post.blockUser(' + id + '); this.disabled=true; this.innerHTML=\'Just one moment...\'">Add to Blacklist</button></p> \
		';

		Dsq.Popup.popModal(message, title);
	};

	this.remoteAccountSettings = function() {
		var body = '';
		// Set up IFrame.
		var params = {};
		var base_url = 'http://disqus.com/forums/scobleizer/_auth/embed/remote_settings/';
		var attributes = {id: 'dsq-popup-account-settings'};
		if (typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}

		body = Dsq.Templates._frameGeneric(base_url, params, attributes);
		this.popModal(body, 'Account Settings', null, true, 'dsq-popup-account-settings');
	};

	this.popModal = function(message, title, post_id, use_listener, extra_classes) {
		var container = document.createElement('div');
		var header, body;

		Dsq.Popup._closePopup(null, true);

		if(typeof(title) == 'undefined') { title = ''; }
		if(typeof(use_listener) == 'undefined') { use_listener = true; }

		if(post_id) {
			container.id = 'dsq-popup-message-' + post_id;
		} else {
			container.id = 'dsq-popup-message';
		}

		header = title;
		body = message;

		container.innerHTML = Dsq.Templates.popupModal(header, body);
		Dsq.Popup.initPopup(container, post_id, 'message', extra_classes);
		if(use_listener) {
			Dsq.Popup.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', Dsq.Popup._closePopup);
		}
	};

	this.popAlert = this.popModal;

	this.loading = function(post_id) {
		var title = Dsq.Strings.JUST_A_MOMENT;
		var body = '<div style="text-align:center; padding: 5px 0 10px 0"><img src="http://media.disqus.com/images/loading.gif" alt="" /></div>'
		Dsq.Popup.lightbox(body, title, post_id);
	};

	this.lightbox = function(message, title, post_id) {
		// Wraps Dsq.Popup.popModal

		var overlay = document.createElement('div');
		overlay.id = 'dsq-overlay';
		overlay.className = 'dsq-overlay';
		Dsq.$b.appendChild(overlay);
		
		Dsq.Popup.popModal(message, title, post_id, false, 'dsq-lightbox');
	};

	this.popProfile = function(post_id, userKey) {
		var post = Dsq.jsonData['posts'][post_id];
		if (post && post.has_been_anonymized) {
			Dsq.Popup.popModal('This message was anonymized by its previous owner.', 'Anonymized', post_id);
			return;
		}

		if(post_id) {
			userKey = Dsq.jsonData['posts'][post_id].user_key;	
		}
		var userData = Dsq.jsonData['users'][userKey];
		var elId = 'dsq-popup-profile-' + userKey;
		var container = document.createElement('div');

		if(this.activePopup.el) {
			this._closePopup(null, true);
			if(this.activePopup.linkClicked) {
				this.activePopup.linkClicked = false;
				return;
			}
		}

		container.id = elId;
		container.innerHTML = Dsq.Templates.popupProfile(userKey);

		this.initPopup(container, post_id, 'profile');
		this.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', this._closePopup);

		if(!this.profileCache[userKey]) {
			Dsq.Utils.execScript('http://disqus.com/embed/profile.js'
				+ '?username=' + userKey
				+ '&anon=' + (userData['registered'] ? 0 : 1)
				+ '&f=' + Dsq.jsonData['request'].forum);
		} else {
			this.updateProfile(userKey);
		}
	};

	this._closePopup = function(e, force) {
		var activePopup = Dsq.Popup.activePopup.el;
		var id = Dsq.Popup.activePopup.id;
		var link = 'dsq-avatar-' + id; // HACK: Specific to profile toggle target

		// HACK: This event should be gone if there is no active popup.
		if(!activePopup) {
			return;
		}
		if(force || !Dsq.Popup.isClicked(e, activePopup.id)) {
			// TODO: This is breaking iE?
			if(Dsq.Popup.popupListener) {
				Dsq.Utils.removeEventListener(Dsq.Popup.popupListener);
			}
			
			// Kill overlay
			var overlay = Dsq.$('dsq-overlay');
			if(overlay) { Dsq.Utils.deleteNode(overlay); }
			
			try {
				Dsq.Utils.deleteNode(activePopup);
			} catch(e) {
				// HACK: IE6 throws an error when using deleteNode() with a node containing a <table> in the html.
				activePopup.parentNode.removeChild(activePopup);
			}
			Dsq.Popup.activePopup = {};
		}

		if(!force && Dsq.Popup.isClicked(e, link)) {
 			Dsq.Popup.activePopup.linkClicked = true;
		}

	};

	this.initPopup = function(popup, post_id, type, extra_classes) {
		popup.className = 'dsq-popup dsq-popup-' + type + ' ' + (extra_classes ? extra_classes : '');
		if(Dsq.Utils.ie6 || Dsq.Utils.ie7) {
			// HACK: We can't modify the body before it's ready, so we need
			//       to use an IE-safe "DOMReady" workaround before loading
			//       our popup.
			Dsq.Utils.execOnReady(function() {Dsq.$b.appendChild(popup); });
		} else {
			Dsq.$b.appendChild(popup);
		}

		popup.style.display = 'block';

		var xPos = (Dsq.Utils.getWindowSize()[0] - popup.offsetWidth) / 2;
		var yPos = (Dsq.Utils.getWindowSize()[1] - popup.offsetHeight) / 2;

		if(Dsq.Utils.ie6) {
			yPos += Dsq.Utils.getScrollPos()[1];
		}

		popup.style.left = xPos + 'px';
		popup.style.top = yPos + 'px';

		Dsq.Popup.activePopup = {
			'el' : popup,
			'id' : post_id,
			'type': type,
			'linkClicked' : false
		};
	};

	this.isClicked = function(e, id) {
		var t = e.target || e.srcElement;
		while(t && t.parentNode) {
			if(t.id == id) {
				return true;
			}

			t = t.parentNode;
		}
		return false;
	};
};
// Dsq.Popup

/**
 * Dsq.Templates
 */
Dsq.Templates = new function() {
	/*
	 * Counter keeping track of the number of posts iterated over.
	 */
	this.postLoopCounter = 0;
	this.filters = {};
	this.addPostContainer = 'dsq-post-add';
	this.textareaContainer = 'dsq-post-add';

	this.registerTemplate = function(name, func) {
		this['$$_' + name] = func;

		if(typeof DsqLocal.Filters != 'undefined'
		&& typeof DsqLocal.Filters[name] == 'function') {
			// Push filters to this.filters to unify code.
			this.filters[name] = this.filters[name] || [];
			this.filters[name].push(DsqLocal.Filters[name]);
		}

		this[name] = function() {
			var ret;

			if(typeof DsqLocal.Templates != 'undefined'
			&& typeof DsqLocal.Templates[name] == 'function') {
				ret = DsqLocal.Templates[name].apply(this, arguments);
			}

			if(ret === undefined) {
				ret = this['$$_' + name].apply(this, arguments);
			}

			if(this.filters[name]) {
				var args = [ret];

				args.push.apply(args, arguments);
				for(var i = 0; i < this.filters[name].length; i++) {
					ret = this.filters[name][i].apply(this, args);
				}
			}

			return ret;
		};
	};

	this.registerFilter = function(name, func) {
		this.filters[name] = this.filters[name] || [];
		this.filters[name].push(func);
	};

	/**
	 * Dsq.Templates.Filters
	 */
	this.Filters = new function() {
		this.commentContainer = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			var classes = [];
			if(Dsq.jsonData.request.page > 1) {
				classes.push('dsq-append');
			}

			//
			// Extra classes used for custom themes
			//

			if(_meta.depth) {
				classes.push('dsq-comment-child', 'dsq-depth-' + _meta.depth, 'dsq-parent-is-' + _meta.parent_post_id);
			}


			//

			if(_meta.author_is_creator) {
				// TODO: We need to deprecate the "special" class since it is not properly prefixed.
				classes.push('special', 'dsq-special');
			}
			if(_meta.author_is_moderator) {
				classes.push('dsq-moderator');
			}
			classes.push(['dsq-odd', 'dsq-even'][Dsq.Templates.postLoopCounter % 2]);

			s = s.substring(0, s.lastIndexOf('>'));
			return s + ' class="dsq-comment ' + classes.join(' ') + '" style="margin-left:' + _meta.depth*30 + 'px">';
		};

		this.commentContent = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			if (_meta.killed) {
				return '<em>Comment removed.</em>';
			} else if (!_meta.approved) {
				return '<em>This comment was flagged for review.</em>';
			}

			s = s.replace(Dsq.MEDIA_POST_RE, Dsq.MediaPostHandler);
			return s;
		};
	};

	//
	// Thread
	//
	// TODO: These need to be stripped of all Django template tags.

	this.authPost = function() {
		if (!Dsq.jsonData.context.show_reply) {
			return '';
		}
		var result = [];
		result = result.concat([
				'<div id="dsq-auth"',
						Dsq.jsonData.integration.reply_position ? 'class="dsq-auth-bottom"' : '',
						'>',
					'<div class="dsq-by">',
						'<a href="http://disqus.com" target="_blank">',
							(Dsq.jsonData.integration.disqus_logo ?
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/by-disqus.png" alt="discussion by DISQUS">') :
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/dsq-button-120x19.png" alt="discussion by DISQUS">')
							),
						'</a>',
					'</div>',
					'<div class="dsq-auth-header">',
						'<h3 id="dsq-add-new-comment" class="dsq-h3-addcomment">',
								Dsq.Strings.ADD_NEW_COMMENT,
						'</h3>',
						'<div id="dsq-login">',
						(!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.allow_anon_post
								? '<p class="dsq-login-message" id="dsq-login-message">You are commenting as a <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. You may select one to log into:</p>'
								: '')
		]);
		if (!Dsq.jsonData.request.is_authenticated) {
			result = result.concat([
							Dsq.Utils.interpolate(
								'<a id="dsq-login-toggle" href="%(disqus_url)s%(login_url)s?next=article:%(thread_id)s" onclick="Dsq.Popup.login(); return false"><img class="dsq-login-icon" src="%(media_url)s/images/dsq-profile-btn.png" title="%(log_into)s" alt="%(log_into)s"/></a>',
								{login_url: Dsq.Urls.LOGIN, thread_id: Dsq.jsonData.thread.id, log_into: Dsq.Strings.LOG_INTO_DISQUS}
								),
							'&nbsp; ',
							(Dsq.jsonData.context.use_fb_connect ?
								'<div id="dsq-fbc-login" onlogin="DisqusFbcParentController.onLogin()" size="medium" background="light" length="short" style="display:inline; margin-right:7px"></div>' :
								''
							),
							(Dsq.jsonData.context.use_twitter_signin ?
								Dsq.Utils.interpolate(
									'<div id="dsq-twitter-login" class="dsq-twitter-login" onclick="Dsq.Twitter.startTwitterConnect();" style="display:inline; cursor: pointer"><img src="%(media_url)s/images/twitter-signin-short.png" style="margin-right:7px" /></div>', {}) : ''),
							(Dsq.jsonData.context.use_openid ?
								Dsq.Utils.interpolate(
									'<div id="dsq-openid-login" class="dsq-openid-login" onclick="Dsq.OpenID.requestURL();" style="display:inline; cursor:pointer;"><img src="%(media_url)s/images/openid-login-button.png"/></div>', {}
								) : '')
			]);
		}
		result = result.concat([
						'</div>', // dsq-login
					'</div>', // dsq-auth-header
					'<div id="dsq-authenticated" class="dsq-authenticated" ',
						Dsq.jsonData.request.is_authenticated ? 'style="display:block"' : '',
						'>',
						'<div class="dsq-authenticated-pic">',
								Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">' +
																			'<img class="dsq-post-avatar" src="%(avatar_url)s" alt="" /></a>',
																			{avatar_url: Dsq.Urls.REQUEST_USER_AVATAR,
																			url: (Dsq.jsonData.request.is_remote
																					 ? Dsq.jsonData.request.url
																					 : Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE) }),
						'</div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									(Dsq.jsonData.request.is_remote
										? Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">%(request_display_username)s</a>', {url:Dsq.jsonData.request.url})
										  )
										: Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(disqus_url)s%(profile_url)s" title="%(request_display_username)s">%(request_display_username)s</a>')
											)
									),
								'</li>',
								'<li class="logout">',
									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<img class="dsq-login-icon" src="%(media_url)s/images/dsqicon12.png" alt="%(logged_in_as)s"/>&nbsp',
											{logged_in_as: Dsq.FmtStrings.LOGGED_IN_AS(Dsq.jsonData.request.display_username)})
										: ''),

									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="%(logout_from_disqus)s">',
											{logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN, logout_from_disqus: Dsq.FmtStrings.LOGOUT_FROM('DISQUS')})
										: ((Dsq.jsonData.request.remote_domain == 'twitter')
												? Dsq.Utils.interpolate('using Twitter (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
												 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
												: ((Dsq.jsonData.request.remote_domain == 'openid')
													 ? Dsq.Utils.interpolate('using OpenID (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
													 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
													 : ''
													)
											)
									),

									(!Dsq.jsonData.request.is_remote ? Dsq.FmtStrings.LOGOUT_FROM('<span class="logo-disqus">DISQUS</span>') : ''),
									'</a>',
								'</li>',
							'</ul>',
						'</div>',
					'</div>'
		]);
		if (Dsq.jsonData.context.use_fb_connect) {
			result = result.concat([
					'<div id="dsq-fbc-authenticated" class="dsq-authenticated">',
						'<div id="dsq-fbc-profilepic" class="dsq-authenticated-pic" uid="loggedinuser" type="FB.XFBML.ProfilePic" size="square" facebook-logo="true"></div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									'Logged in as <span id="dsq-fbc-name" uid="loggedinuser" type="FB.XFBML.Name" linked="true" useyou="false"></span>',
								'</li>',
								'<li class="logout">using Facebook Connect <a href="#" onclick="javascript:DisqusFbcParentController.logout();return false;">(Logout)</a></li>',
							'</ul>',
						'</div>',
					'</div>'
			]);
		}
		result = result.concat([
				'</div>', // dsq-auth
				'<div id="dsq-toolbar-items">',
				'</div>'
		]);
		result = result.concat([
					//
					//
					//
				((!Dsq.jsonData.forum.allow_anon_post && !Dsq.jsonData.request.is_authenticated) ?
					// Needs to be translated:
					('<p id="dsq-no-anon-msg">Required: Please log into <span class="logo-disqus">Disqus</span> ' +
					(Dsq.jsonData.context.use_fb_connect ? 'or connect with Facebook ' : '') +
					(Dsq.jsonData.context.use_twitter_signin ? 'or sign in with Twitter ' : '') +
					(Dsq.jsonData.context.use_openid ? 'or sign in using OpenID ' : '') +
					Dsq.Utils.interpolate('to comment on <strong>%(forum_name)s</strong>.</p>')) :
					''
				),
				'<div id="dsq-post-add"></div>',
				'<div style="margin:10px 0">',
				((Dsq.jsonData.forum.use_media) ?
						'<a href="#" id="dsq-media-link" onclick="Dsq.Post.showMenu(this, false, \'media\'); return false">' + Dsq.Strings.USE_MEDIA + ' <small>&#9660;</small></a>' :
						''),
				'</div>'
		]);
		return result.join('');
	};


	this.header = function() {

		var html = '\<h3 id="dsq-comments-count" class="dsq-h3-commentcount">\
	 <span id="dsq-num-posts">47</span> Comments\
	 &nbsp;\
	 <span class="dsq-item-feed">\
	 <a href="http://scobleizer.disqus.com/much_ado_about_blogging_scoble_you_didn8217t_answer_the_question/latest.rss"><img src="http://media.disqus.com/images/embed/bullet-feed.png"></a>\
	 </span>\
	 </h3>\
	 <div id="dsq-options" style="margin:15px 0">\
	 <span class="dsq-item-sort">\
	 Sort by\
	 <select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);">\
	 <option value="hot" selected="selected">Popular now</option>\
	 <option value="best" >Best Rating</option>\
	 <option value="newest" >Newest first</option>\
	 <option value="oldest" >Oldest first</option>\
	 </select>\
	 &nbsp;\
	 </span>\
	 <span class="dsq-item-cp"><a href="http://scobleizer.disqus.com/much_ado_about_blogging_scoble_you_didn8217t_answer_the_question/">Community Page</a>&nbsp;&nbsp;&nbsp;</span>\
	 <span class="dsq-item-subscribe">\
	 <img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle">\
	 <span id="dsq-subscribe">\
	 <a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a>\
	 </span>\
	 </span>\
	 </div>\
	 <div id="dsq-alerts">\
	 <p>Comments for this page are closed.</p>\
	 </div>\
		';

		

		
		if (Dsq.jsonData.request.is_moderator) { 
			html = ' \
			<div class="dsq-alert-message dsq-upgrade-message"> \
				<strong>Disqus upgrade available.</strong> Hi ' + Dsq.jsonData.request.display_username + ', this message is being displayed to you because you are a moderator of this site. <a href="#" onclick="Dsq.$(\'dsq-upgrade-message\').style.display=\'block\';this.style.display=\'none\';return false">Click here for details.</a> \
				<div style="display:none; margin-top:10px;" id="dsq-upgrade-message"> \
					A new theme is available with added features. <a href="http://disqus.com/comments/settings/' + Dsq.jsonData.forum.url + '/?p=customize">To change your theme, click here</a> and choose the theme Narcissus. \
					If you do not upgrade, you are missing out on features such as: real-time commenting, new sign-in integrations, and an upgrade interface. \
					<strong>This message will automatically go away in one week.</strong> \
				</div> \
			</div> \
			' + html; 
		}
		return html;
	};

	this.footer = function() {
		var html = Dsq.Templates.pagination();

		
			html += Dsq.Templates.authPost();
		

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		

		return html;
	};

	this.pagination = function() {
		var html = '';
		
		if (Dsq.$('dsq-pagination')) { Dsq.$('dsq-pagination').innerHTML = ''; }
		if (!Dsq.jsonData.thread.paginate) { return ''; }

		//
		// TODO: num_paginator still uses the template tag for pagination, 
		// 		while append_paginator does it all in JavaScript.
		//		This should all be in JavaScript.
		//

		if (Dsq.jsonData.thread.num_pages > 1 && Dsq.jsonData.request.page < Dsq.jsonData.thread.num_pages) {
			html = ' \<a class="dsq-paginate-append-text" href="#" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this); return false">Show more comments...</a>\
	 <button type="button" class="dsq-button-small dsq-paginate-append-button" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this);">Load more comments</button>\
			';
		}
		
		if (Dsq.$('dsq-pagination')) {
			Dsq.$('dsq-pagination').innerHTML = html;
			return '';
		} else {
			return '<div id="dsq-pagination" class="dsq-pagination">' + html + '</div>';
		}
	};

	this.trackbacks = function() {
		var html = '';

		if(typeof DsqLocal != 'undefined' && DsqLocal.trackback_url && DsqLocal.trackbacks) {
			var trackbacks = DsqLocal.trackbacks;
			var trackback_url = DsqLocal.trackback_url;
		} else {
			var trackbacks = [
			
			
			];
			var trackback_url = 'http://scobleizer.disqus.com/much_ado_about_blogging_scoble_you_didn8217t_answer_the_question/trackback/';
		}

		html += '<div class="dsq-item-trackback">Trackback URL&nbsp;&nbsp;<input class="dsq-trackback-url" onclick="this.select()" readonly="true" value="' + trackback_url + '"></div>';

		if(trackbacks.length) {
			html += '<ul id="dsq-references">'
			for(var i = 0; i < trackbacks.length; i++) {
				var trackback = trackbacks[i];
				html += '<li><cite><a href="' + trackback.author_url + '" rel="nofollow">' + trackback.author_name + '</a></cite> \
						<p class="dsq-meta">' + trackback.date + '</p> \
						<p class="dsq-content">' + trackback.excerpt + '</p></li>';
			}
			html += '</ul>';
			html = '<h3 class="dsq-h3-trackbacks">Trackbacks</h3>' + html;
		}

		return html;
	}

	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		/* Reaction HTML begins */
		var item = '<li class="dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-reaction-header">'
			+ '<div class="dsq-header-avatar">';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'">';
		} else {
			item += '<a target="_blank" href="#" onclick="return false;">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {
			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar32.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png"/>'
			+ '</a></div>'
			+ '<cite><span>' + reaction.author_name + '</span></cite>'
			+ '<span class="dsq-header-meta"><a class="dsq-header-time">' + reaction.date_created + '</a></span>'
			+ '</div><div class="dsq-reaction-body">'
			+ '<div class="dsq-reaction-message">' + reaction.body + '</div>'
			+ '<div class="dsq-reaction-footer">From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
			+ 'via <a href="' + reaction.source_url + '">' + (reaction.source == 'backtype' ? 'BackType' : 'UberVU') + '</a>'
			+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator ? '&nbsp;&bull;&nbsp;<a class="dsq-hide-reaction" href="#" onclick="Dsq.Reaction.hide(' + reaction.id + '); return false;">Hide</a>' : '') + '</div></div>';

		if(reaction.retweets) {
			var num_retweets = reaction.retweets.length;
			if (num_retweets > 0) {
				item += '<div class="dsq-reaction-retweets">';
				if (num_retweets == 1) {
					item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
				} else {
					item += (num_retweets + ' more retweets from ');

					item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
					var n_tweets = (num_retweets > 15) ? 15 : num_retweets;
					item += Dsq.Templates.showRetweets(reaction.id, n_tweets);

					if (n_tweets != num_retweets) {
						item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
							+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
					}
				}
				item += '</div>';
			}
		}

		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}

		return '<h3 class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this.missingPermissions = function() {
		return '	<p>Comments for this page are closed.</p>\n';
	};

	//
	// Post
	//

	this.prependPost = function(post_id) {
		var html = '<div id="comment-' + post_id + '"></div>';
		return html;
	};

	this.appendPost = function(post_id) {
		var html = '<div id="dsq-comment-reply-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};

		return ' \
			<div class="dsq-header-avatar" id="dsq-header-avatar-' + post_id + '" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
				<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
			+ (Dsq.jsonData.forum.show_avatar
				? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
				: '')
			+ '</a>'
			+ '</div> \
		';
	};

	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];

		return ''
			+ (_meta.author_is_moderator
				? '<img class="dsq-mod-star" src="http://media.disqus.com/images/bullet-star.png" title="Moderator" alt="" />'
				: '')
			+ '<span class="dsq-header-meta"> \
				<a id="dsq-time-' + post_id + '" class="dsq-header-time" href="#comment-' + post_id + '" title="Permalink">' + _meta.date + '</a> \
			</span>';
	};

	this.preBody = function(post_id) {
		return '';
	}

	this.postBody = function(post_id) {
		// TODO: Deprecate flagging conditional
		var _meta = Dsq.jsonData.posts[post_id];
		return ''
			+ (_meta.edited
				? '<p class="dsq-editedtxt">(Edited by a moderator)</p>'
				: '')
			;
	};

	this.postFooter = function(post_id) {
		// TODO: Use media should be conditional
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed) { return ''; }

		return ' \
			<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
				<div id="dsq-points-' + post_id + '" class="dsq-likedtxt">'
				+ (_meta.points
					? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this comment.'
					: '')
				+ '</div>'
				+ '<ul class="dsq-comment-options dsq-list-style">'
				+ (_meta.votable
					? '<li class="dsq-list-first dsq-rate" id="dsq-rate-cont-' + post_id + '">'
					+ (!_meta.up_voted
						? '<a href="#" onclick="Dsq.Post.rate(this, ' + post_id + ', 1); return false;">Like</a>'
						: 'You liked this.') + '</li>'
					: '')
				+ '<li class="dsq-report' + (!_meta.votable ? ' dsq-list-first' : '') + '" id="dsq-post-report-' + post_id + '"><a href="#" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">Report</a></li> \
				</ul> \
				<ul class="dsq-list-style">'
				+ (_meta.can_reply
					? '<li class="dsq-list-first"><a href="#" id="dsq-reply-link-' + post_id +'" onclick="Dsq.Post.toggleReply(this, ' + post_id +'); return false;">Reply</a></li>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<li id="dsq-edit-el-' + post_id + '"><a id="dsq-edit-link-' + post_id + '" href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit</a></li>'
					: '')
				+ '<li class="' + (!_meta.can_reply ? 'dsq-list-first' : '') + '" id="dsq-more-el-' + post_id + '"><a id="dsq-more-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'more\'); return false">More <small>&#9660;</small></a></li>'
				+ (Dsq.jsonData.forum.use_media
					? '<li id="dsq-media-el-' + post_id +'" style="display:none"><a id="dsq-media-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'media\'); return false">Use Media <small>&#9660;</small></a></li>'
					: '')
				+ '</ul>'
				+ '<div id="dsq-reply-bar-' + post_id + '" class="dsq-reply-bar" style="display:none"> \
						<div id="dsq-reply-bar-items-' + post_id + '" class="dsq-reply-bar-items"> \
						</div> \
						<div id="dsq-reply-bar-auth-' + post_id + '" class="dsq-reply-bar-auth"> \
							 \
								 \
								 	<a href="#" class="dsq-help dsq-reply-req-opt" title="You are commenting as a Guest. You may choose to log into an existing DISQUS Profile, your Facebook, Twitter or OpenID account to comment on Scobleizer" onclick="Dsq.Popup.helpBadges(); return false">Optional:</a> \
								 \
								<img class="dsq-login-icon" src="http://media.disqus.com/images/dsq-favicon-16x16.png" alt="" /> \
								<a id="dsq-reply-login-' + post_id + '" href="http://disqus.com/profile/login/?next=article:18358861" onclick="Dsq.Popup.login(); return false">Login</a> \
								 \
									&nbsp;or&nbsp; \
									<img class="fb_login_image" src="http://static.ak.fbcdn.net/images/fbconnect/login-buttons/connect_light_small_short.gif" alt="Facebook Connect"/> \
									<a href="#" onclick="FB.Connect.requireSession(DisqusFbcParentController.onLogin); return false;">Connect</a> \
								 \
								&nbsp;or&nbsp; \
									<img src="http://media.disqus.com/images/twitter-signin-icon.png" alt="" /> \
									<a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false">Sign-in</a> \
								 \
								 \
							 \
						</div> \
					</div> \
					<div id="dsq-reply-' + post_id + '"></div> \
			</div> \
		';
	};

	//
	// Iframes
	//

	this._makeAttributes = function(attributes) {
		// Makes a tag attributes string out of an object.
		// Caller is responsible for making sure nothing needs to be escaped.
		var result = [];
		for (key in attributes) {
			result.push(' ' + key + '="' + attributes[key] + '"');
		}
		result = result.join('');
		return result;
	};

	this._frameGeneric = function(base_url, params, attributes) {
		if(typeof(disqus_callback_params) == 'undefined') {
			disqus_callback_params = '';
		}

		var default_params = {
			// TODO: These should be moved to Dsq.jsonData.
			'f'				: 'scobleizer',
			't'				: 'much_ado_about_blogging_scoble_you_didn8217t_answer_the_question',
			// Do we need encodeURIComponent here?
			'ifrs'			: encodeURIComponent(disqus_iframe_css),
			'to_redirect'	: encodeURIComponent(window.location),
			'cbp'			: disqus_callback_params,
			'ff'			: Dsq.Thread.ff,
			'fc'			: Dsq.Thread.fc,
			'ac'			: Dsq.Thread.ac,
			'default_text'	: disqus_default_text
		};

		base_url += '?' + (new Date()).getTime();
		// Add params to default_params.
		if(params) {
			for(var key in params) {
				if(params.hasOwnProperty(key)) {
					default_params[key] = encodeURIComponent(params[key]);
				}
			}
		}
		// Build querystring.
		for(var key in default_params) {
			if(default_params[key] && default_params.hasOwnProperty(key)) {
				base_url += '&' + key + '=' + default_params[key];
			}
		}

		return [
			'<iframe marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0"',
			(' allowtransparency="true" src="' + base_url + '"'),
			this._makeAttributes(attributes),
			'</iframe>'].join('');
	};

	this.frameLogin = function(opt_attributes) {
		var params = {};
		var base_url = 'http://disqus.com/embed/login.html';
		var attributes = opt_attributes || {};
		attributes['class'] = 'dsq-post-login';

		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameReply = function(post_id, extra_params, attributes) {
		// Returns the HTML for a reply iframe. Called by Dsq.Iframes.setReplyIframeToContainer
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = Dsq.Urls.REPLY;
		var params = {
			'def_email'		: disqus_def_email,
			'def_name'		: disqus_def_name
		};
		if(extra_params) {
			for(var key in extra_params) {
				if(extra_params.hasOwnProperty(key)) {
					params[key] = extra_params[key];
				}
			}
		}
		if(_meta) {
			params['parent_post'] = post_id;
		}
		if(typeof disqus_per_page != 'undefined') {
			params['per_page'] = disqus_per_page;
		}
		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		if(Dsq.jsonData.request.is_authenticated) {
			attributes['class'] += '-authenticated';
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameEdit = function(post_id) {
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = 'http://disqus.com/embed/edit.html';
		var params = {
			'p' : post_id
		};
		return this._frameGeneric(base_url, params, {'class': 'dsq-post-edit', 'name': 'dsq-edit_' + post_id + '-frame'});
	};

	//
	// Menus
	//

	this.menuMore = function(post_id) {
		// TODO: "Remove post" button should hide menu.
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		return ' \
			<li><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')">Link</a></li> \
			<li><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Profile</a></li>'
	+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
		? '	<li class="dsq-menu-sep"></li>' + (_meta.email ? '<li class="dsq-admin-email">' + _meta.email + '</li>' : '')
		+ '	<li class="dsq-admin-ip">' + _meta.ip + '</li> \
			<li class="dsq-menu-sep"></li>'
		+ (Dsq.jsonData.request.moderator_can_edit
			? ' <li class="dsq-admin-edit"><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit Comment</a></li>'
			: '')
		+ ' <li class="dsq-remove"><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); return false;">Remove Comment</a></li> \
			<li class="dsq-report-spam"><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); return false;">Mark Spam</a></li> \
			<li class="dsq-block-user"><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li>'
		: '');
	};

	this.menuMedia = function(post_id) {
		return ' \
			<li><a href="#" onclick="Dsq.Post.toggleMediaReply(this, ' + post_id + ', \'seesmic\'); return false;">Record video</a></li> \
		';
	};

	this.dropProfile = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};


		var menu = '<li class="dsq-drop-showlnk"><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Expand &#8663;</a></li>';
		var pointsMessage = '';
		if (userData['registered']) {
			pointsMessage = 'with ' + userData['points'] + ' points (more points are better).';
		}

		if (userData['is_remote']) {
			var domain = userData['remote_domain_name'];
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' is a ' + domain + ' user ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
			menu += '<span class="dsq-badge-' + domain.toLowerCase() + '">' + domain + '</span></li>';
		} else if (userData['registered']) {
			if (userData['verified']) {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a verified commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-verified">Verified</span></li>';
			} else {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a registered, but unverified, commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-registered">Registered</span></li>';
			}
		} else {
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has not claimed this commenter profile." onclick="Dsq.Popup.helpBadges()"><span class="dsq-badge-guest">Guest</span></li>';
		}

		menu += _includeServices();
		return menu;
	};

	//
	// Popups
	//

	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-content"> \
			<div class="dsq-popup-top"></div> \
			<div class="dsq-popup-body" class="clearfix"> \
				<div class="dsq-popup-body-padding"> \
					<div class="dsq-popup-header"> \
						<a class="dsq-close-link" href="#" onclick="Dsq.Popup._closePopup(null, true); return false"><img src="http://media.disqus.com/images/modal-close.png" alt="" /></a>'
						+ content['header']
					+ '</div>'
					+ content['body']
					+ '<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
				</div> <!-- padding --> \
			</div> <!-- body --> \
			<div class="dsq-popup-bottom"></div> \
		</div> \
		';
	};

	this.popupProfile = function(user_key) {
		var userServices = Dsq.Post.getUserServices(user_key, null);
		var userData = Dsq.jsonData['users'][user_key];
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		var _includeServices = function() {
			var html = '';
			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == 0
					? '<h4>Connections</h4><ul>'
					: '')
				+ '<li> \
					<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '" title="' + userServices[i].name.toLowerCase() + '" /> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank">'
					+ userServices[i].name
					+ '</a> \
				</li>'
				+ (i+1 == userServices.length ? '</ul>' : '');
			}
			return html;
		};

		headerHtml = ' \
			<table> \
				<tr> \
					<td> \
						<a class="dsq-profile-userurl" href="' + userData.url + '"><img class="dsq-popup-profile-avatar" src="' + userData['avatar'] + '" alt="" /></a> \
					</td> \
					<td> \
						<div class="dsq-popup-profile-user"> \
							<h3>' + userData['display_name'] + '</h3> \
							<div class="dsq-popup-profile-user-stats" id="dsq-popup-profile-user-stats-' + user_key + '">Loading...</div> \
						</div> \
					</td> \
				</tr> \
			</table> \
		';

		bodyHtml = ' \
			<div class="dsq-popup-profile-state"> \
				This is a&nbsp;<span class="'
					+ (userData['registered']
						? (userData['verified']
							? ' dsq-badge-verified'
							: (userData['is_remote']
								? ' dsq-badge-' + userData['remote_domain_name'].toLowerCase()
								: ' dsq-badge-registered')
							)
							: ' dsq-badge-guest') + '">'
			+ (userData['registered']
				? (userData['verified']
					? 'Verified'
					: (userData['is_remote']
						 ? userData['remote_domain_name']
						 : 'Registered')
					)
				: 'Guest')
			+ '</span>&nbsp;commenter profile.'
			+ '&nbsp;<a class="dsq-profile-userurl" href="' + userData.url + '"><strong>View more comments </strong></a>'
			+ (!userData['points']
				? '<p class="dsq-popup-notice">If this is you, <a href="http://disqus.com/profile" target="_blank">claim it now</a> to manage your comments.</p>'
				: '')
			+ ((userData['registered'] && !userData['verified'] && (Dsq.jsonData.request.username && (Dsq.jsonData.request.username == userData['username'])) && !userData['is_remote'])
				? '<p class="dsq-popup-notice"><strong>Alert</strong>: You have not verified this account. <a href="http://disqus.com/verify">Verify it now.</a></p>'
				: '')
			+ '</div> \
			<div id="dsq-profile-status-' + user_key + '" class="dsq-popup-profile-status" style="display:none"></div> \
			<div class="dsq-popup-profile-snapshot"> \
				<table> \
					<tr> \
						<td> \
							<div id="dsq-popup-profile-active-sites-wrapper-' + user_key + '"> \
								<h4>Most active sites</h4> \
								<ul id="dsq-popup-profile-active-sites-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
						<td>'
							+ _includeServices()
							+ '<div id="dsq-popup-profile-moderated-wrapper-' + user_key + '"> \
								<h4>Moderator of</h4> \
								<ul id="dsq-popup-profile-moderated-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupReblog = function() {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<cite><span>Reblog this comment</span></cite> \
		';

		bodyHtml = ' \
			<div id="dsq-reblog-form" class="dsq-reblog-form"> \
			</div> \
		';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupModal = function(title, message) {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<h3>' + title + '</h3> \
		';

		bodyHtml = message;

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.alertContent = function(name, post_id) {
		var alert = {
			'post_not_approved': {
				'title': 'Comment awaiting approval by a moderator',
				'message': 'Thanks for posting. Your comment must be approved by a moderator before appearing here.'
			},
			'post_has_profile': {
				'title': 'Use your existing commenter profile',
				'message': 'You have just posted your commment as a <span class="dsq-badge dsq-badge-guest">Guest</span>, but you may already have a <span class="dsq-badge dsq-badge-registered">Registered</span> commenter profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a>'
			}
		};
		return alert[name] || false;
	};

	//
	// Actions
	//

	this.voted = function(post_id, points, vote) {
		// Update number of points
		Dsq.$('dsq-points-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this comment.';

		// Update link text
		if(vote) {
			Dsq.$('dsq-rate-cont-' + post_id).innerHTML = 'You liked this.';
		}
	};

	this.subscribed = function(status) {
		var title, message;

		if(status) {
			title = 'Subscribed!';
			message = 'You have subscribed to this comment thread. New comments will be sent directly to your email inbox, where you may read and respond by email.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(0); return false">Unsubscribe</a> \
			';
		} else {
			title = 'Unsubscribed';
			message = 'You have unsubscribed to this comment thread. New comments will no longer be sent to your email inbox.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a> \
			';
		}

		Dsq.Popup.popModal(message, title);

	};
	
	this.highlighted = function() {
		Dsq.Popup.popModal('This comment has been highlighted.', 'Highlighted comment');
	};

	//
	// Media
	//

	this.mediaSeesmic = function(id, thumb) {
		return ' \
			<div id="dsq-seesmic-' + id + '_preview" class="dsq-seesmic-preview"><a href="http://www.seesmic.com/video/' + id + '" target="_blank" class="see_link">&nbsp;</a> \
				<div style="display:block;width:160px; height:120px; border:none; background-image:url(http://t.seesmic.com/thumbnail/' + thumb + ')"> \
					<div id="dsq-seesmic-' + id + '_hide" class="seePlayOverlay" style="display:none;"><img onclick="see_play_video(\'' + id + '\',false)" src="http://media.disqus.com/images/seesmic/stopOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; padding-top: 30px; padding-left: 50px" alt="" /></div> \
					<div id="dsq-seesmic-' + id + '_show" class="seePlayOverlay"><img onclick="see_play_video(\'' + id + '\',true)" src="http://media.disqus.com/images/seesmic/playOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; border:none; padding-top: 30px; padding-left: 50px" alt="" /></div> \
				</div> \
			</div> \
			<div id="' + id + '_content" style="display:block; width:100%; padding-top:5px"></div> \
		';
	};

	//
	// Callbacks
	//

	this.postComment_onSuccess = function(parent_post_id) {
		// Increment post count
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');
		
		if (num_posts) { 
			num_posts.innerHTML = parseInt(num_posts.innerHTML) + 1;
		}
		if (total_posts) { 
			total_posts.innerHTML = parseInt(total_posts.innerHTML) + 1;
		}
	};
};
// Dsq.Templates


/**
 * Dsq.Post
 */
Dsq.Post = new function() {
	this.openedMenu = {};
	this.menuEventListener = null;
	this.stateReplyToggled = {};
	this.stateEditToggled = {};
	this.stateRecordLink = {};

	/**
	 * Inserts a new post into the document.
	 *
	 * @param after_id {Number}	Insert a post before specified id.  If after_id
	 *							evaluates to false, then post in the front.  If
	 *							after_id is -1, post at the end.
	 */
	this.insert = function(after_id, id, message, author) {
		// Skeleton template from thread_posts.html.
		var skeleton = ' \
			<li id="dsq-comment-%(id)s"> \
				<div id="dsq-comment-header-%(id)s" class="dsq-comment-header"> \
					<cite id="dsq-cite-%(id)s" class="dsq-comment-cite"> \
						<a id="dsq-author-user-%(id)s" href="%(author_url)s" target="_blank" rel="nofollow">%(author_name)s</a> \
					</cite> \
				</div> \
				<div id="dsq-comment-body-%(id)s" class="dsq-comment-body"> \
					<div id="dsq-comment-message-%(id)s" class="dsq-comment-message">%(message)s</div> \
				</div> \
			</li> \
		';
		var _meta = Dsq.jsonData.posts[id];
		var _user_meta = Dsq.jsonData.users[_meta.user_key];
		var markup = Dsq.Utils.interpolate(skeleton, {
			id: id,
			message: message,
			author_url: _user_meta.blog,
			author_name: _user_meta.display_name
		});
		var div = document.createElement('div');
		markup = markup.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
		div.innerHTML = markup;

		if (after_id === -1) {
			Dsq.$('dsq-comments').appendChild(div);
		} else if (!after_id) {
			Dsq.$('dsq-comments').insertBefore(div, Dsq.$('dsq-comments').firstChild);
		} else if (Dsq.$('dsq-comment-' + after_id)) {
			// Get next node after "after_id", so we can insert before it.
			// If "after_id" is the last comment, the target node is the
			// last node.
			
			// var append_post_id = Dsq.Templates.appendPost(after_id).replace('<div id="','').replace('"></div>', '');
			var append_post_id = 'dsq-append-post-' + after_id;
			var node = Dsq.$(append_post_id);
			while (node = node.nextSibling) {
				if (!node || node.nodeType == 1) { // 1 == Node.ELEMENT_NODE
					break;
				}
			}
			if (!node) {
				node = Dsq.$(append_post_id);
			}
			node.parentNode.insertBefore(div, node);
		}
	};

	this.incrementPostCount = function() {
		
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');

		if (num_posts) {
			num_posts.innerHTML = parseInt(num_posts.innerHTML, 10) + 1;
		}
		if (total_posts) {
			total_posts.innerHTML = parseInt(total_posts.innerHTML, 10) + 1;
		}
	}
	
	this.outlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className += ' dsq-comment-outline';
		setTimeout("(function () { Dsq.Post.clearOutlineComment(" + post_id + ") })()", 3000);
	};
	
	this.clearOutlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className = Dsq.$('dsq-comment-' + post_id).className.replace('dsq-comment-outline', '');
	};

	this.showMenu = function(el, id, name) {
		var anchorPos = Dsq.Utils.findPos(el);
		var menu = document.createElement('ul');

		if(this.openedMenu) {
			if(this.openedMenu.linkClicked) {
				this.openedMenu.linkClicked = false;
				return;
			}
		}

		switch(name) {
			case 'more':
				menu.innerHTML = Dsq.Templates.menuMore(id);
				break;
			case 'media':
				menu.innerHTML = Dsq.Templates.menuMedia(id);
				break;
			default:
				break;
		}

		// Add menu to document body
		menu.id = 'dsq-menu-' + id;
		menu.className = 'dsq-menu';
		Dsq.$b.appendChild(menu);

		// Position and show
		anchorPos[1] += 15;
		menu.style.left = anchorPos[0] + 'px';
		menu.style.top = anchorPos[1] + 'px';
		menu.style.display = 'block';

		// Set global reference
		this.openedMenu = {
			'el' : menu,
			'id' : id,
			'name' : name,
			'linkClicked' : false
		};

		// Set listener
		this.menuEventListener = Dsq.Utils.addEventListener(document, 'mouseup', this._hideMenu);
	};

	this._hideMenu = function(e) {
		var el = e.target || e.srcElement;
		var openedMenu = Dsq.Post.openedMenu.el;
		var id = Dsq.Post.openedMenu.id;

		if(!id) {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link';
		} else {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link-' + id;
		}

		if(!openedMenu) {
			return;
		}

		if(!Dsq.Popup.isClicked(e, openedMenu.id)) {
			openedMenu.style.display = 'none';
			Dsq.Utils.removeEventListener(Dsq.Post.menuEventListener);
			Dsq.Utils.deleteNode(openedMenu);

		} else {
			// Hide the menu if a link was clicked inside the menu.  We can't
			// completely remove the menu until the onclick event on the link
			// fires, but the menuEventListener will prevent multiple menus
			// from polluting the DOM.
			if(el && typeof el.href != 'undefined') {
				openedMenu.style.display = 'none';
				Dsq.Post.openedMenu.el = null;
			}
		}

		if(Dsq.Popup.isClicked(e, link)) {
 			Dsq.Post.openedMenu.linkClicked = true;
		}
	};


	this.getUserServices = function(user_key, id) {
		if(!user_key && id) {
			var _meta = Dsq.jsonData.posts[id];
			user_key = _meta.user_key;
		}
		var userData = Dsq.jsonData['users'][user_key];
		var userServices = [];

		// Keep a full list of supported services. This is the order they will display in the drop-profile.
		// Each service must have a corresponding case in _buildServiceUrl()
		var supportedServices = ['blog', 'twitter', 'facebook', 'tumblr'];

		function _buildServiceUrl(serviceName) {
			var data = userData[serviceName];
			var services = {
				blog:		function(d) { return d; },
				twitter:	function(d) { return d; },
				facebook:	function(d) { return d; },
				tumblr:		function(d) { return 'http://' + d + '.tumblr.com'; }
			};
			return services[serviceName](data);
		}

		for(var i = 0; i < supportedServices.length; i++) {
			if(userData[supportedServices[i]]) {
				var serviceUrl = _buildServiceUrl(supportedServices[i]);
				userServices.push({'name' : supportedServices[i], 'url' : serviceUrl});
			}
		}
		return userServices;
	}

	this.dropProfile = function(id) {
		var dp = Dsq.$('dsq-drop-profile-' + id);

		// IE6 needs JS to display/hide. All other browsers use CSS.
		if(dp) {
			if(Dsq.Utils.ie6) dp.style.display = (dp.style.display == 'inline') ? 'none' : 'inline';
			return false;
		} else {
			dp = document.createElement('ul');
		}

		dp.id = 'dsq-drop-profile-' + id;
		dp.className = 'dsq-drop-profile';

		if(Dsq.Utils.ie6) { dp.style.display = 'inline'; }

		var container = Dsq.$('dsq-header-avatar-' + id);
		dp.innerHTML = Dsq.Templates.dropProfile(id);
		container.appendChild(dp);
	};

	this.dropProfileMore = function(el, id) {
		var hiddenItems = Dsq.$('dsq-drop-hidden-' + id);

		hiddenItems.style.display = 'inline';
		el.parentNode.style.display = 'none';
	};

	this._updateReplyLinks = function(el, id) {
		// Update "reply / cancel" links based on state.
		var displayDict = {};

		if(id) {
			if(this.stateReplyToggled[id]) {
				el.innerHTML = 'Cancel';
				displayDict['media'] = 'inline';
				displayDict['edit'] = 'none';
			} else {
				el.innerHTML = 'Reply';
				displayDict['media'] = 'none';
				displayDict['edit'] = 'inline';
			}
		}

		for(var key in displayDict) {
			if(displayDict.hasOwnProperty(key)) {
				var	linkEl = Dsq.$('dsq-' + key + '-el-' + id),
					spacer = Dsq.$('dsq-' + key + '-spacer-' + id);

				if(linkEl) {
					linkEl.style.display = displayDict[key];
					if(spacer) spacer.style.display = displayDict[key];
				}
			}
		}
	};

	this._updateMediaLinks = function(el, id) {
		// Update "use media / cancel" links based on state.
		var appendId = (id) ? ('-' + id) : '';
		var link = Dsq.$('dsq-media-link' + appendId);

		if(this.stateRecordLink[id]) {
			link.innerHTML = 'Cancel Media';
			link.onclick = function() { Dsq.Post.toggleMediaReply(link, id); return false; };
		} else {
			link.innerHTML = 'Use Media <small>&#9660;</small>';
			link.onclick = function() { Dsq.Post.showMenu(link, id, 'media'); return false; };
		}
	};

	this.toggleReply = function(el, id) {
		// Create reply IFrame
		if (window.disqus_use_postmessage) {
			if (!this.stateReplyToggled[id]) {
				Dsq.$('dsq-reply-' + id).style.display = 'block';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				// Create IFrame if it doesn't exist.
				if (!Dsq.frames['reply_' + id]) {
					var _meta = Dsq.jsonData.posts[id];
					Dsq.frames['reply_' + id] = new Dsq.ReplyFrame(Dsq.$('dsq-reply-frame-' + id), id);
					Dsq.frames['reply_' + id].init();
					Dsq.frames['reply_' + id].setState(id, _meta.depth);
				}
			} else {
				Dsq.$('dsq-reply-' + id).style.display = 'none';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
			}
		} else {
			// DEPRECATED
			if(!this.stateReplyToggled[id]) {
				// Reply toolbar
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(Dsq.$('dsq-reply-' + id), id);
			} else {
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
				Dsq.Iframes.hideAllInContainer(Dsq.$('dsq-reply-' + id));
				if(this.stateRecordLink[id]) {
					// HACK: Cancel media before canceling self.
					this.toggleMediaReply(Dsq.$('dsq-media-link-' + id), id);
				}
			}
		}

		this.stateReplyToggled[id] = !this.stateReplyToggled[id];
		this._updateReplyLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-reply-' + id); }

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: id,
			opened: this.stateReplyToggled[id]
		});
	};

	this.toggleMediaReply = function(el, id, xtype) {
		id = id || 0;
		if(id) {
			var container = Dsq.$('dsq-reply-' + id);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(!this.stateRecordLink[id]) {
			Dsq.Iframes.showReplyIframeInContainer(container, id, {xtype:xtype}, 'dsq-post-video');
		} else {
			Dsq.Iframes.showReplyIframeInContainer(container, id);
		}
		this.stateRecordLink[id] = !this.stateRecordLink[id];
		this._updateMediaLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};

	this.edit = function(el, id) {
		Dsq.$('dsq-comment-message-' + id).innerHTML = Dsq.Templates.frameEdit(id);
		el.parentNode.style.display = 'none';
		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-comment-message-' + id); }
	};

    this.rate = function(el, id, vote) {
		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
                Dsq.$('dsq-rate-cont-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
            }

            Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/vote.js'
                + '?post_id='    + id
                + '&vote='        + vote);

		} else {
			Dsq.Popup.login(Dsq.Strings.TO_RATE_PLEASE_LOG_IN);
		}
    };

	this.report = function(id, confirmed) {
		if(confirmed) {
			Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/much_ado_about_blogging_scoble_you_didn8217t_answer_the_question/post_report/', {'post_id': id});
			Dsq.Popup.popModal('Thank you. This comment has been flagged for moderator attention.', 'Successfully flagged');
			Dsq.Utils.deleteNode(Dsq.$('dsq-post-report-' + id));
		} else {
			var title = Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT;
			var message = Dsq.Strings.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR + '? \
			<br /><br /> \
			<button type="button" onclick="Dsq.Popup._closePopup(null, true)"><strong>' + Dsq.Strings.NO + '</strong>, ' + Dsq.Strings.NEVER_MIND + '</button>&nbsp;&nbsp;&nbsp;<button type="button" onclick="Dsq.Post.report(' + id + ', true);"><strong>' + Dsq.Strings.YES + '</strong>, ' + Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT + '</button><br /><br />'
			+ Dsq.Strings.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION + '. \
			';

			Dsq.Popup.popModal(message, title, id);
		}
	};



	this.showAlert = function(id, msg) {
		var msgEl = Dsq.$('dsq-comment-message-' + id);
		var alert = '<div class="dsq-comment-alert">' + msg + '</div>';

		msgEl.innerHTML = alert + msgEl.innerHTML;
	};

};
// Dsq.Post


/**
 * Dsq.Thread
 */
Dsq.Thread = new function() {
	this.fc = null;
	this.ff = null;
	this.ac = null;

	
	this.adminIsOn = false;

	
	
	

	this.hlComment = null;
	this.hlCommentClass = null;

	this.getNextComment = function(el) {
		var start_id = el.id;
		while(el = el.nextSibling) {
			if(el.id && el.id.indexOf('dsq-comment-') != -1 && el.id != start_id) {
				return el;
			}
		}
		return null;
	};

	this.getActiveCommentId = function() {
		if (document.URL.indexOf('#comment-') >= 0) {
			var anchor = document.URL.slice(document.URL.indexOf('#') + 1);
			return anchor.replace('comment-', '');
		}
		return null;
	};

	this.highlightAnchor = function() {
		var i = this.getActiveCommentId();
		if (i == null) return false;
		var id = 'dsq-comment-' + i;
		var hash = window.location.hash;

		// Toggle the hash incase the comment isn't available when the page loads
		// for WebKit-based browsers.
		if (Dsq.Utils.webkit) {
			window.location.hash = '';
			window.location.hash = hash;
		}

		this.hlComment = Dsq.$(id);
		// Adding this conditional guard pending #289
		if (!this.hlComment) {
			return;
		}
		this.hlCommentClass = this.hlComment.className;
		this.hlComment.className += ' dsq-hl-anchor';

		setTimeout("Dsq.Thread.highlightClear()", 3000);
	};

	this.highlightClear = function() {
		if (!this.hlComment) {
			return;
		}
		this.hlComment.className = this.hlCommentClass;
	};

	this.login = function(toggle) {
		// toggle id is #dsq-reply-login-[id]
		var postId;
		if(toggle.id.indexOf('dsq-reply-login') != -1) {
			postId = toggle.id.slice(16);
			var container = Dsq.$('dsq-reply-' + postId);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(toggle) {
			if(toggle.className == 'dsq-login-active') {
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(container, postId);
				toggle.className = '';
			} else {
				Dsq.Iframes.showLoginIframeInContainer(container, postId);
				toggle.className = 'dsq-login-active';
			}
		} else {
			Dsq.Iframes.showLoginIframeInContainer(container, postId);
		}

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};


	this.paginate = function(page, el_clicked, per_page) {
		// Use extra_params to pass any override parameters that we need to persist.
		var extra_params = '';

		// "Per page" can either be overriden by providing it as an argument
		// (per-call) or setting the disqus_per_page override variable (global).
		if(typeof per_page == 'undefined') {
			per_page = null;
		}
		if(typeof disqus_per_page != 'undefined' && per_page === null) {
			per_page = disqus_per_page;
		}

		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}
		if(per_page !== null) {
			extra_params += '&per_page=' + per_page;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			el_clicked.style.display = 'none';
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/thread.js'
			+ '?slug='	+ 'much_ado_about_blogging_scoble_you_didn8217t_answer_the_question'
			+ '&p='		+ page
			+ extra_params);
	};

	this.sortBy = function(sort) {
		var disqus_script = document.createElement('script');
		var disqus_date = new Date();

		if (location.hash != '') {
			location.hash = '#disqus_thread';
		}

		if(typeof(disqus_url) == 'undefined') {
			disqus_url = disqus_href;
		}
		disqus_script.type = 'text/javascript';
		disqus_script.src = 'http://disqus.com/forums/scobleizer/thread.js'
			+ '?slug='	+ 'much_ado_about_blogging_scoble_you_didn8217t_answer_the_question'
			+ '&sort='	+ sort
			+ '&title='
			+ '&'		+ disqus_date.getTime();

		Dsq.$('dsq-comments').innerHTML = '<img src="http://media.disqus.com/images/loading.gif">';
		Dsq.container.appendChild(disqus_script);
	};

	this.subscribe = function(status, email) {
		// `status` is an int -- 1 to subscribe, 0 to unsubscribe
		if(Dsq.jsonData.request.is_authenticated || email) {
			// If authenticated user OR anonymous email provided

			if(email) {
				Dsq.Popup._closePopup(null, true);
			}

			Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/subscribe.js'
				+'?status=' 	+ status
				+ '&slug='		+ 'much_ado_about_blogging_scoble_you_didn8217t_answer_the_question'
				+ '&email=' 	+ encodeURIComponent(email));

		} else if(!email) {
			// If anonymous user and no email has been provided yet, prompt for email

			var title = 'Subscribe to this comment thread';
			var message = ' \
				New comments will be sent directly to your email inbox! \
				<div class="dsq-subscribe-submit"> \
					<p><strong>Enter your email address below.</strong></p> \
					<input type="text" id="dsq-subscribe-email"> \
					<button type="button" onclick="Dsq.Thread.subscribe(1, Dsq.$(\'dsq-subscribe-email\').value)">Subscribe</button> \
				</div> \
			';

			Dsq.Popup.popModal(message, title);
		}
	};

	this.showSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return;
		}

		/* The form has to be re-designed when more options will come out. */
		var html = 'Automatically close comments after <input size="3" id="dsq-thread-days-alive" value="' + Dsq.jsonData.thread.days_alive + '" type="text" /> days. Existing comments will still be displayed.<br /><br />(Using 0 days will disable this feature)<br /><br />'
								 + '<button type="button" onclick="Dsq.Thread.updateDaysAlive();" class="dsq-button-small"><span>Save</span></button>'
								 + '<span id="dsq-thread-settings-status" class="dsq-options-status"></span>';

		Dsq.Popup.popModal(html, 'Settings');
	};

  this.showModeratorActions = function() {
      if (!Dsq.jsonData.request.is_moderator) {
          return;
      }

      var html = '<div class="dsq-moderate-options"><table><tr>' +
                 '<td>' + Dsq.Strings.ACTIONS + '</td><td><ul>';
      html += '<li><a href="#" onclick="Dsq.Thread.toggleClosed(); return false;">' +
              (Dsq.jsonData.thread.closed ? Dsq.Strings.OPEN_THREAD : Dsq.Strings.CLOSE_THREAD) +
              '</a></li>';
      html += '<li><a href="#" onclick="Dsq.Thread.toggleKilled(); return false;">' +
              (Dsq.jsonData.thread.killed ? Dsq.Strings.RESTORE_THREAD : Dsq.Strings.REMOVE_THREAD) +
              '</a></li>';
      html += '</ul></td></tr></table></div>' +
              '<p>Go to the full <a href="http://disqus.com/comments/moderate-threads/" target="_blank">moderate panel</a> for more options.</p>';
      Dsq.Popup.popModal(html, Dsq.Strings.MODERATE_OPTIONS);
  };

	this.updateDaysAlive = function() {
		  var days = Dsq.$('dsq-thread-days-alive').value;
		  var status = Dsq.$('dsq-thread-settings-status');
		  Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/update_days_alive.js', {days:days,thread:Dsq.jsonData.thread.id});
		  status.innerHTML = 'Saved!';
		  window.setTimeout(function() { status.innerHTML = ''; }, 1000);
	};

  this.toggleClosed = function() {
      Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/toggle_thread_closed.js', {thread:Dsq.jsonData.thread.id});
      window.setTimeout(function() { window.location.reload(); }, 500);
  };

  this.toggleKilled = function() {
      Dsq.Utils.postToUrl('http://disqus.com/forums/scobleizer/toggle_thread_killed.js', {thread:Dsq.jsonData.thread.id});
      window.setTimeout(function() { window.location.reload(); }, 500);
  };
};
// Dsq.Thread

Dsq.Events = function() {
	var obj = {};

	// Private
	var handlers = {};
	var getHandlers = function(event) {
		if (handlers[event] === undefined) {
			handlers[event] = [];
		}
		return handlers[event];
	};

	// Public
	// Value keys : postId, node, xtype
	obj.REPLY_IFRAME_CREATED = 1;
	// Value keys : postId, opened
	obj.REPLY_IFRAME_TOGGLED = 2;
	obj.fire = function(event, opt_value) {
		if (!event) {
			throw new Error('Unknown event');
		}
		var value = opt_value || {};
		for (var i=0; i<getHandlers(event).length; i++) {
			getHandlers(event)[i](value);
		}
	};
	obj.addHandler = function(event, callback) {
		getHandlers(event).push(callback);
	};

	return obj;
}();

/**
 * Dsq.Realtime
 */
Dsq.Realtime = new function() {
	var initialized = false;
	var interval = null;
	var last_checked = Dsq.jsonData.request.timestamp;
	var new_posts = [];
	var ongoing_request = false;
	var prev_script = null;

	function updateNewPostCount() {
		Dsq.$('dsq-realtime-alert').style.display = new_posts.length ? 'block' : 'none';

		Dsq.$('dsq-realtime-queued').innerHTML = new_posts.length
		+ ' new '
		+ Dsq.Utils.pluralize(new_posts.length, 'comment', 'comments')
		+ Dsq.Utils.pluralize(new_posts.length, ' was', ' were')
		+ ' just posted.';

		Dsq.$('dsq-realtime-show').innerHTML = '(' + Dsq.Strings.SHOW + ')';
	}

	function insertNewPosts() {
		var post_id = null;
		var after_id = Dsq.$('dsq-sort-select').value === 'oldest' ? -1 : null;

		for (var i=0; i<new_posts.length; i++) {
			post_id = new_posts[i];
			Dsq.Post.insert(after_id, post_id, Dsq.jsonData.posts[post_id].message);
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		}
		new_posts = [];
	}

	this.enableInterval = function() {
		interval = setInterval(Dsq.Realtime.check, Dsq.jsonData.context.realtime_speed);
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.ENABLED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.PAUSE + ')';
	}

	this.disableInterval = function() {
		if (interval) {
			clearInterval(interval);
			interval = null;
		}
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.PAUSED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.RESUME + ')';
	}

	this.toggleInterval = function() {
		if (!interval) {
			Dsq.Realtime.enableInterval();
		} else {
			Dsq.Realtime.disableInterval();
		}
		return false;
	}

	this.initialize = function() {
		if (!initialized) {
			initialized = true;
			Dsq.$('dsq-realtime-toggle').onclick = this.toggleInterval;
			if (!Dsq.jsonData.forum.streaming_realtime) {
				Dsq.$('dsq-realtime-show').onclick = this.show;
				updateNewPostCount();
			}
			if (Dsq.jsonData.thread.realtime_paused) {
				Dsq.Realtime.disableInterval();
			} else {
				Dsq.Realtime.enableInterval();
			}
		}
	}

	this.show = function() {
		insertNewPosts();
		updateNewPostCount();
		return false;
	}

	this.check = function() {
		if (!ongoing_request && Dsq.jsonData.realtime_enabled) {
			if (prev_script) {
				prev_script.parentNode.removeChild(prev_script);
			}
			ongoing_request = true;
			prev_script = Dsq.Utils.execScript('http://disqus.com/forums/18358861/realtime.js?timestamp=' + last_checked);
		}
	};

	this.update = function(timestamp, posts, users) {
		ongoing_request = false;
		last_checked = timestamp;

		if (users) {
			for (var user_id in users) {
				if (users.hasOwnProperty(user_id)) {
					if (!Dsq.jsonData.users[user_id]) {
						Dsq.jsonData.users[user_id] = users[user_id];
					}
				}
			}
		}

		if (posts) {
			for (var post_id in posts) {
				if (posts.hasOwnProperty(post_id)) {
					if (!Dsq.jsonData.posts[post_id]) {
						Dsq.jsonData.posts[post_id] = posts[post_id];
						new_posts.push(post_id);
					}
				}
			}

			if (Dsq.jsonData.forum.streaming_realtime) {
				insertNewPosts();
			} else {
				updateNewPostCount();
			}
		}
	};

}();

// DEPRECATED
Dsq.Iframes = function() {
	// Different style of object from the above. Hoping to switch to this for some reason.
	var obj = {};

	// Private
	var showIframeInContainer = function(container, id, markup) {
		// Look through container for iframes, hiding them, except show one that matches id
		// If none of them matched id, create a new iframe using markup and insert it.
		// Returns the iframe node if and only if it was newly created.
		var found = false;
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				if (child.id == id) {
					child.style.display = 'block';
					found = true;
				} else {
					child.style.display = 'none';
				}
			}
		}
		if (found) {
			return;
		}
		// The iframe wasn't found, so construct it and add it to the container.
		// Don't use innerHTML because it might reload iframes
		var div = document.createElement('div');
		div.innerHTML = markup;
		var iframe = div.childNodes[0];
		div.removeChild(iframe);
		container.appendChild(iframe);
		return iframe;
	};

	// Public
	obj.makeReplyIframeId = function(opt_postId, opt_xtype) {
		var id = 'dsq-post-add-iframe';
		if (opt_xtype) {
			id += '-' + opt_xtype;
		}
		if (opt_postId) {
			id += '-' + opt_postId;
		}
		return id;
	};
	obj.makeLoginIframeId = function(opt_postId) {
		if (!opt_postId) {
			return 'dsq-login-iframe';
		}
		return 'dsq-login-iframe-' + opt_postId;
	};
	obj.makeReplyIframeName = function(opt_postId, opt_xtype) {
		var name = 'dsq-reply-frame';
		if (opt_xtype) {
			name += '-' + opt_xtype;
		}
		if (opt_postId) {
			name += '-' + opt_postId;
		}
		return name;
	};
	obj.showReplyIframeInContainer = function(container, opt_postId, opt_extraParams, opt_className) {
		// Construct the id so we can check if it's already present.
		// Hide any other iframes we find, and show this one if it's found.
		var params = opt_extraParams || {};
		// use xtype in the id and name so we can distinguish media replies from text replies:
		var id = Dsq.Iframes.makeReplyIframeId(opt_postId, params.xtype);
		var name = Dsq.Iframes.makeReplyIframeName(opt_postId, params.xtype);
		var attributes = {
			'id': id,
			'name': name,
			'class': opt_className || 'dsq-post-reply'
			};
		var markup = Dsq.Templates.frameReply(opt_postId, opt_extraParams, attributes);
		var iframe = showIframeInContainer(container, id, markup);
		// It was newly created
		if (iframe) {
			Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_CREATED, {
				postId: opt_postId,
				node: iframe,
				xtype: params.xtype
			});
		}
	};
	obj.showLoginIframeInContainer = function(container, opt_postId) {
		var id = Dsq.Iframes.makeLoginIframeId(opt_postId);
		var markup = Dsq.Templates.frameLogin({id: id});
		showIframeInContainer(container, id, markup);
	};
	obj.showReplyIframeInContainerIfAllowed = function(container, opt_postId) {
		if (Dsq.jsonData.context.show_reply) {
			obj.showReplyIframeInContainer(container, opt_postId);
		} else {
			obj.hideAllInContainer(container);
		}
	};
	obj.hideAllInContainer = function(container) {
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				child.style.display = 'none';
			}
		}
	};

	return obj;
}();

Dsq.Twitter = new function() {
	var that = this;

	this.startTwitterConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._twitterWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/twitter/begin/', 'twitterWindow', popupParams);
		that._twitterInterval = window.setInterval(that.completeTwitterConnect, 1000);
	};

	this.completeTwitterConnect = function() {
		if (that._twitterWindow.closed) {
			window.clearInterval(that._twitterInterval);
			window.location.reload();
		}
	};
};

Dsq.Yahoo = new function() {
	var that = this;

	this.startYahooConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._yahooWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/yahoo/begin/', 'yahooWindow', popupParams);
		that._yahooInterval = window.setInterval(that.completeYahooConnect, 1000);
	};

	this.completeYahooConnect = function() {
		if (that._yahooWindow.closed) {
			window.clearInterval(that._yahooInterval);
			window.location.reload();
		}
	};
};

Dsq.OpenID = new function() {
	var that = this;

	this.requestURL = function() {
		var message = '<table class="dsq-openid-form"><tr><td style="vertical-align:top;" rowspan="2"><img src="' + Dsq.jsonData.settings.media_url + '/images/openid-icon-100x100.png" /></td>';
		message += '<td><label for="dsq-openid-url">OpenID URL:</label></td><td><input type="text" id="dsq-openid-url" /></td></tr>';
		message += '<tr><td><label for="dsq-openid-username">Display name:</label></td><td><input type="text" id="dsq-openid-username" /></td></tr>';
		message += '<tr><td class="dsq-openid-submit" colspan="3"><input type="button" value="Sign in" onclick="Dsq.OpenID.startConnect();" /></td></tr>';
		message += "</table>";

		Dsq.Popup.popModal(message, 'Sign in using OpenID');
	};

	this.startConnect = function() {
		var isblank = function(str) {
			return /^\s*$/.test(str);
		};

		var openid_url = Dsq.$('dsq-openid-url').value;
		var username = Dsq.$('dsq-openid-username').value;

		if (isblank(openid_url)) {
			return;
		}

		var popupParams = 'location=0,status=0,width=800,height=500';
		var url = Dsq.jsonData.settings.disqus_url + '/_ax/openid/begin/' + '?url=' + encodeURIComponent(openid_url) + '&username=' + encodeURIComponent(username);
		that._openidWindow = window.open(url, 'openidWindow', popupParams);
		that._openidInterval = window.setInterval(that.completeConnect, 1000);
	};

	this.completeConnect = function() {
		if (that._openidWindow.closed) {
			window.clearInterval(that._openidInterval);
			window.location.reload();
		}
	};
};

Dsq.Reaction = new function() {
	var that = this;

	this.hide = function(id) {
		Dsq.Utils.execScript('http://disqus.com/forums/scobleizer/hidereaction.js?' + 'reaction_id=' + id);
	};

	this.reportMissingReactions = function() {
		if (!Dsq.jsonData.request.is_moderator || !Dsq.jsonData.forum.reactions_enabled) {
			return;
		}

		if (Dsq.jsonData.thread.queued) {
			Dsq.Popup.popModal('Your report has been received. The system will automatically search for new reactions; if any are found, they will be displayed on this comment thread.<br/><br/>Thank&nbsp;you.',
												 'Reported missing reactions');
			return;
		}

		Dsq.Utils.execScript(Dsq.jsonData.settings.disqus_url + '/forums/scobleizer/queueurl.js');
	};
};

Dsq.CNN = function() {
	var obj = {};

	obj.authenticate = function() {
		var url = Dsq.jsonData.settings.disqus_url + "/saml/cnn/try/";
		Dsq.Utils.postToUrl(url, {'target': document.location}, true);
	};

	return obj;
}();


if(Dsq.Utils.ie6) {
	(function() {
		DSQ_HEADER_AVATAR_RE = /<div class="dsq-header-avatar"(.*?)>/gim;
		Dsq.Templates.registerFilter('postPrependHeader', function(html, post_id) {
			// Add "onmouseout" for dsq-header-avatar for dropProfile
			// functionality since IE6 cannot use :hover.
			function _headerAvatarReplace(content, inner, _unused, html) {
				return '<div class="dsq-header-avatar" '
					+ inner
					+ ' onmouseout="Dsq.Post.dropProfile(' + post_id + ')">';
			}
			html = html.replace(DSQ_HEADER_AVATAR_RE, _headerAvatarReplace);
			return html;
		});
	})();
}





	// TODO: Move Seesmic code outside of the main script.  Don't let this script clobber the global namespace.
	if(typeof seesmic == 'undefined') { var seesmic = {}; }
	seesmic.widget = new function () {
		this.callback = function (data) {
			playerVersion = data.disqusplayer;
		};
	};

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://seesmic.com/version.js?callback=seesmic.widget.callback');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://media.disqus.com/javascript/library/swfobject.js');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	function see_play_video(_videoUri, _add) {
		var swf = !!playerVersion ? playerVersion : 'http://seesmic.com/embeds/StandalonePlayer.swf';

		flashcontentDiv = Dsq.$(_videoUri + '_content');
		previewDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_preview');
		hideDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_hide');
		showDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_show');
		if(_add) {
			// push flash widget
			var so = new SWFObject(swf, 'sotester', '300', '270', '9', '#000000');
			so.addVariable('video', _videoUri);
			so.addParam('allowFullScreen', 'true');
			so.addParam('allowScriptAccess','always');
			so.useExpressInstall('swfobject/expressinstall.swf');
			so.write(_videoUri + '_content');

			previewDiv.style.display = 'none';
			hideDiv.style.display = 'block';
			showDiv.style.display = 'none';
		}
		else {
			flashcontentDiv.innerHTML = '';
			previewDiv.style.display = 'block';
			hideDiv.style.display = 'none';
			showDiv.style.display = 'block';
		}
	};





(function() {
	//
	// Load theme.  This overrides the base templates with template functions
	// from the respective themes.
	//
	if (Dsq.jsonData.integration.theme == 4) {
		var theme = 'narcissus';
		// HACK: Set variable on window to use post message.
		window.disqus_use_postmessage = true;

		
		for(var prop in Dsq.Themes[theme]) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Templates[prop] = Dsq.Themes[theme][prop];
			}
		}
		
		for(var prop in Dsq.Post) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Post[prop] = Dsq.Themes[theme][prop];
			}
		}
	}

	//
	// Register templates.  This must be done after all themes are loaded.
	//
	Dsq.Templates.registerTemplate('authPost', Dsq.Templates.authPost);
	Dsq.Templates.registerTemplate('header', Dsq.Templates.header);
	Dsq.Templates.registerTemplate('footer', Dsq.Templates.footer);
	Dsq.Templates.registerTemplate('trackbacks', Dsq.Templates.trackbacks);
	Dsq.Templates.registerTemplate('reactions', Dsq.Templates.reactions);
	Dsq.Templates.registerTemplate('prependPost', Dsq.Templates.prependPost);
	Dsq.Templates.registerTemplate('appendPost', Dsq.Templates.appendPost);
	Dsq.Templates.registerTemplate('postPrependHeader', Dsq.Templates.postPrependHeader);
	Dsq.Templates.registerTemplate('postAppendHeader', Dsq.Templates.postAppendHeader);
	Dsq.Templates.registerTemplate('preBody', Dsq.Templates.preBody);
	Dsq.Templates.registerTemplate('postBody', Dsq.Templates.postBody);
	Dsq.Templates.registerTemplate('postFooter', Dsq.Templates.postFooter);
	Dsq.Templates.registerTemplate('_popupGeneric', Dsq.Templates._popupGeneric);
	Dsq.Templates.registerTemplate('voted', Dsq.Templates.voted);
	Dsq.Templates.registerTemplate('popupProfile', Dsq.Templates.popupProfile);
	Dsq.Templates.registerTemplate('postBox', Dsq.Templates.postBox);
	Dsq.Templates.registerTemplate('pagination', Dsq.Templates.pagination);
	Dsq.Templates.registerTemplate('postComment_onSuccess', Dsq.Templates.postComment_onSuccess);

})();

Dsq.container.className = "clearfix";
Dsq.container.innerHTML = ' \
<ul id="dsq-comments">\
	 <li id="dsq-comment-9636144">\
	 <div id="dsq-comment-header-9636144" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636144" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636144" href="http://oclcyc.wordpress.com/" target="_blank" rel="nofollow">Jope</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636144" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636144" class="dsq-comment-message"><p>I think the real issue boils down to the fact that there are no silver bullets. </p><br><p>Stormhoek did great through blogging? Sure, but are we sure it would help Vinos Jeromin ( <a href="http://www.vinosjeromin.com/" rel="nofollow">http://www.vinosjeromin.com/</a> -- no affiliation, only an example of smaller wine producer in my area), for example?</p><br><p>Werner questioned whether blogging was relevant to Amazon\'s business model, and it may not be relevant at all (which, by the way, is not an excuse to be rude).</p><br><p>Maybe what we need are case studies of companies not logging, and trying to understand quantifiable benefits of doing so for them. Explain clearly where it\'s relevant, where it\'s not. </p><br><p>As an example, have a look at old (1996 to 1998) books or articles on e-commerce, back when we explained to people how this could change their businesses, but it wasn\'t for everybody. Deja vu all over again, and all that... ;)</p><br><p>"Naked Conversations 2", maybe?<br></p></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636145">\
	 <div id="dsq-comment-header-9636145" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636145" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636145" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">Robert Scoble</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636145" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636145" class="dsq-comment-message">Jope: well a blog would do a lot better for the winery you pointed to than&nbsp;its current&nbsp;Flash-based site, in my experience. If I hit a company&#39;s site and get a flash experience like this one I immediately close the browser and go somewhere else. I imagine I&#39;m not the only one who does that. I visit <a href="http://www.stormhoek.com/" rel="nofollow">http://www.stormhoek.com/</a>&nbsp;and like the approach a lot better. Not to mention that it&#39;s in my language, but that&#39;s another issue altogether.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636146">\
	 <div id="dsq-comment-header-9636146" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636146" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636146" href="http://www.dahowlett.com" target="_blank" rel="nofollow">dahowlett</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636146" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636146" class="dsq-comment-message">Works for me. I\'m making money off the blog talking to a tough audience but guess what? The audience is no longer restricted to my geography and according to at least one large company I know, it is changing their thinking about customer service. They\'re not blogging \'yet\' but they are looking at a range of social software options. They know it\'s a do or die thing - even though they are a very well known software company in the UK. And even tough I regularly lambast them. I\'d be happy to let you know more offline.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636147">\
	 <div id="dsq-comment-header-9636147" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636147" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636147" href="http://www.gapingvoid.com/" target="_blank" rel="nofollow">hugh macleod</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636147" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636147" class="dsq-comment-message">If the Amazon folk are so smart, why 1. Are they working for someone else and 2. Are they posting anonymously?<br><br>What are they scared of?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636148">\
	 <div id="dsq-comment-header-9636148" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636148" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636148" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636148" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636148" class="dsq-comment-message">Hugh: they might be scared of Werner! :-)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636149">\
	 <div id="dsq-comment-header-9636149" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636149" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636149" href="http://oclcyc.wordpress.com/" target="_blank" rel="nofollow">Jope</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636149" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636149" class="dsq-comment-message">Robert, I agree with you on the flash thing. But will the public at large care?<br><br>How do we explain that to this winery or any other business...? YOu know, the ones *not* reading blogs and already sold on this way of communicating?<br><br>Not easy when a lot of these guys are still trying to decide if being on the web is worth it, but I\'m going to keep trying... :)<br><br>Maybe this is a biger issue, related to web sites being managed too often by comms people instead of by marketeers or sales (as in flashy vs. useful)?<br><br>Just look at most car companies sites, especially the ad-hoc ones for new launches...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636150">\
	 <div id="dsq-comment-header-9636150" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636150" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636150" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636150" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636150" class="dsq-comment-message">Jope: A lot of it is just keep showing them sites that are increasing business. If Flash is working for them, great, I don\'t think it is.<br><br>Yeah, I\'m learning that most people in business simply don\'t understand how to best use the Web. Most business people don\'t, for instance, understand how search engines work. If they don\'t understand even that then they won\'t understand why Flash sites generally aren\'t as good as just plain old well written ugly old HTML sites. There\'s a reason MySpace is #2 and that it isn\'t Flashy.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636151">\
	 <div id="dsq-comment-header-9636151" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636151" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636151" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636151" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636151" class="dsq-comment-message">Jope: I think the public at large does care. That site took many times longer to load than the average page does. I know from other analysis that every second longer your page takes to load you\'ll lose some of your audience. It\'s why companies like Google work so hard to make sure their pages come up in less than a second.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636152">\
	 <div id="dsq-comment-header-9636152" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636152" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636152" href="http://oclcyc.wordpress.com/" target="_blank" rel="nofollow">Jope</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636152" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636152" class="dsq-comment-message">Robert, amen to that... Flash is to the web what different font types were to desktop publishing or word processing back in the day :)<br><br>With any luck, the web admin for the spanish winery will look at his logs, find this conversation and ask for advice. I\'ll give ideas, cheap...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636153">\
	 <div id="dsq-comment-header-9636153" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636153" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636153" href="http://www.dahowlett.com" target="_blank" rel="nofollow">dahowlett</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636153" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636153" class="dsq-comment-message">Should\'ve said - it\'s much harder to do when you\'re facing napalm but if you can steel yourself then it works - \'cos it\'s the correct answer.<br><br>Another interesting aside - Werner talks about \'the answer he wants\' - well if he can say exactly what it is then maybe the answer can be found?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636155">\
	 <div id="dsq-comment-header-9636155" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636155" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636155" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636155" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636155" class="dsq-comment-message">Dennis: I just wish he woulda spit out the answer if he already knew it instead of working to show what a smart guy he is! (I already knew that, after all you don\'t get to be CTO of Amazon by being stupid!)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636156">\
	 <div id="dsq-comment-header-9636156" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636156" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636156" href="http://www.geoffjones.com/" target="_blank" rel="nofollow">Geoff</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636156" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636156" class="dsq-comment-message">Robert, I seriously think you ought to start going to local Toastmaster sessions to improve your presentation skills. This will greatly help with thinking and making a case on the hoof.<br>In my own personal experience the business case for blogging is cast iron solid. As for flash sites see my post yesterday <a href="http://www.geoffjones.com/2006/03/nevada-sports-and-blogging-does-work.html" rel="nofollow">http://www.geoffjones.com/2006/03/nevada-sports...</a><br><br>My own experience with Amazon amd customer relations is dreadful - I changed my email address and all my preceeding 3 years data was lost without warning.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636157">\
	 <div id="dsq-comment-header-9636157" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636157" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636157" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636157" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636157" class="dsq-comment-message">Geoff: that&#39;s good advice. You&#39;re not the first to give it, either. My presentation skills have gotten better just through doing lots of presentations lately. I was rated #2 after Malcolm Gladwell when I spoke at Google (and I was up against VPs and CEOs and famous book authors, there were about 30 speakers there, all of them were bigger names than me) and lots of people said I was the best speaker at LIFT, too. Even out of the four presentations this week we got lots of praise at three of them. It&#39;s funny how controversy gets everyone interested in only the Amazon one. Maybe next time we should make sure someone starts a fight with us (and that someone else is there to blog it).</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636158">\
	 <div id="dsq-comment-header-9636158" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636158" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636158" href="http://www.dahowlett.com" target="_blank" rel="nofollow">dahowlett</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636158" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636158" class="dsq-comment-message">Robert - this sounds like one of those slugfests where it doesn\'t matter what the answer is, there\'s always another grenade. It happens at press events.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636159">\
	 <div id="dsq-comment-header-9636159" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636159" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636159" href="http://www.foldera.com/" target="_blank" rel="nofollow">Richard Lusk</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636159" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636159" class="dsq-comment-message">Robert,<br><br>You asked-"Does blogging matter?"<br><br>YES, definately yes.<br><br>Here\'s proof:<br><br><a href="http://www.alexa.com/data/details/traffic_details?&amp;range=3m&amp;size=medium&amp;compare_sites=officelive.com&amp;y=r&amp;url=foldera.com#top" rel="nofollow">http://www.alexa.com/data/details/traffic_detai...</a><br><br>Foldera launched with strictly a blog marketing strategy. Microsoft Officelive launched with a more traditional marketing strategy.<br><br>Check out the charts side by side.<br><br>The first chart uptrend was Michael Arringtons post. The second uptrend was your post.<br><br>Want more proof that blogging works- click on this link again tomorrow.<br><br>:)<br><br>I rest my (your) case.<br><br>Best,<br>Richard Lusk<br>CEO/Foldera</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636160">\
	 <div id="dsq-comment-header-9636160" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636160" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636160">PointlessPost</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636160" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636160" class="dsq-comment-message">Did Scoble write the crap that appeared on slashdot?  That slashdot posted was pointless and the only reason the Amazon guy apologized was because Scoble and Israel were able to spin this into so called "negative press."  Blogs win again for only bringing down the level of conversation.  This is self-important crud from a self-important man.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636161">\
	 <div id="dsq-comment-header-9636161" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636161" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636161">john</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636161" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636161" class="dsq-comment-message">Point of information - Hugh claimed that Stormhoek doubled sales. Stormhoek themselves more accurately said that sales doubled during the period of blogging. Now I\'m sure the sales increased more than they would have done without the blog - that\'s a no brainer - but if we are to convince people of the power of blogging we must be extra careful not to fall into the agency trap of claiming all the glory for themselves.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636162">\
	 <div id="dsq-comment-header-9636162" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636162" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636162" href="http://saunderslog.com/" target="_blank" rel="nofollow">Alec Saunders</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636162" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636162" class="dsq-comment-message">Funny, I wrote about exactly this topic yesterday.  I\'ve been trying to convince a friend of mine that blogging has value as well.<br><br><a href="http://saunderslog.com/2006/03/30/alexaholic-shows-the-value-of-blogging/" rel="nofollow">http://saunderslog.com/2006/03/30/alexaholic-sh...</a><br><br>Alexaholic can be a very convincing tool.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636163">\
	 <div id="dsq-comment-header-9636163" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636163" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636163" href="http://www.harriyott.com/" target="_blank" rel="nofollow">Simon</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636163" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636163" class="dsq-comment-message">What helped Stormhoek was a combination of blogging, giving bloggers free wine, and providing free wine for geek dinners.  Had it just been blogging without the freebies, would it have been as successful?  I don\'t think so.  I\'m sure it would have made some difference, but not as much as it did.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636164">\
	 <div id="dsq-comment-header-9636164" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636164" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636164">Scott Wilson</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636164" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636164" class="dsq-comment-message">As an attendee of one of your other presentations that day, I can see Werner\'s point, and I am not sure that you quite are yet, Robert.  You and Shel both have a mass of anecdotal evidence (much cited above in this post) and you have some impressive overall numbers, but you don\'t have anything that ties the two together--the argument is entirely by inference, and that isn\'t completely convincing from some points of view.<br><br>I don\'t think I was as aggressive as Werner but I had some of the same questions, and they weren\'t answered convincingly either at the discussion (which was great, incidentally, I don\'t want you to think it wasn\'t a good presentation) or in the follow-up posts that either you or Shel have made.  I don\'t disbelieve any of the citations you have made, I just don\'t feel like they complete the argument that blogging is a great approach for, well, everybody.  It\'s worked well for certain businesses, no question.  But I think you should spend more time on where it hasn\'t worked, and for what businesses, and come up with some supportable arguments as to why that is.  Because there are a lot of blogs out there, and a limited number of success stories.  And in some respects, when you talk about the numbers explosion in the blogosphere, it begs the question as to just how many blogging plumbers can find success in the field.  When I mentioned the issue to Shel, he just kept hitting me with those anecdotes from above.  Awesome, I\'m happy for all those guys--but that\'s not an answer.<br><br>Great talk, and I\'m glad you are taking the opportunity to expand on the discussion... and I <i>still</i> think it would be a great show to get you and Shel in a room with Nick Carr and started on this subject. :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636165">\
	 <div id="dsq-comment-header-9636165" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636165" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636165" href="http://ringblog.typepad.com/corporatepr" target="_blank" rel="nofollow">Elizabeth Albrycht</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636165" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636165" class="dsq-comment-message">In a sense, this whole little tempest exposes corporate blogging\'s dirty little secret: All we have is anecdotal evidence -- stories -- from mainly small companies about the power of blogging.  Unfortunately, until we have quantitative/data driven case studies that show a demonstrated bottom-line impact of blogs on a host of large, Fortune 100 companies, the "is blogging worth it" question will not go away. (Hell, I\'d LOVE to see those case studies myself!)<br><br>Even then, you cannot extrapolate from one company to another, because blogging is intensely personal.  What would be the ROI to Amazon of more fully embracing blogging?  Hard to say, honestly.  Fpr example, who knows what pent-up ideas and advice might exist out there in their customer base? Who knows what passionate people there are who would be more likely to share their ideas via a blog, where other people can see them, than through a customer service form?<br><br>When you think of blogging as social network building, as I do, the investment you are making is in increasing the number of people connected to your organization.  A bigger network has more potential value.  Should companies at least start actively nurturing and expanding their networks through the use of a tool that is outstanding for just that?  I think so!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636166">\
	 <div id="dsq-comment-header-9636166" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636166" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636166" href="http://willswords.wordpress.com/" target="_blank" rel="nofollow">willswords</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636166" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636166" class="dsq-comment-message">Scoble, did any of the companies you interviewed link blogging with something negative?<br><br>And, how about the long term effects? Do you have evidence that it matters in the long run?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636167">\
	 <div id="dsq-comment-header-9636167" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636167" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636167" href="http://stratblog.com/" target="_blank" rel="nofollow">Bill Berry</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636167" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636167" class="dsq-comment-message">There\'s a great Harvard Business Review article entitled, "Change the Way You Persuade." The central idea is that business executives have different styles requiring different methods of persuasion. Some will accept anecdotal evidence while others can only be convinced by hard, quantitative data. Some (Werner???) are always the smartest person in the room and can only convince themselves (so trying to persuade them only gets you deeper mistrust -- these folks you just provide info and hope they "get it").<br><br>The bottom line is the responsibility lies with the persuader, in this case Shel and Robert. If Werner wasn\'t satisfied, then, by definition, some different methods were required. Like maybe providing different types of evidence that will appeal to different people. And if the person you\'re trying to persuade can\'t take a joke or be civil, well, there\'s a way to handle that too...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636168">\
	 <div id="dsq-comment-header-9636168" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636168" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636168">Joe Pinegar</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636168" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636168" class="dsq-comment-message">Robert,<br><br>I\'ve read a bit on this subject now, and it seems to me like Werner was treating this as a sales presentation. I know from experience that sales presentations full of anecdotal evidence tend to be BS. Multi-level marketing anyone?<br><br>The question at hand is about focus. It\'s not about whether a blog _can_ help a company, but about _how_ to use the blog to help a company. The answer is going to be different for each company, falling into common styles of company blog.<br><br>Early web advertising saw a rush for everyone to get banner ads in place. Once that rush passed, questions about effectiveness began to be asked.<br><br>The e-commerce world has enough experience to be sceptical of anything that comes without a metric. You would make a much more valuable contribution by suggesting what types of metrics could be used to verify effectiveness.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636169">\
	 <div id="dsq-comment-header-9636169" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636169" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636169">Dmad</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636169" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636169" class="dsq-comment-message">Let\'s see... Bob Lutz of GM starts blogging and GM loses $12.9 BILLION dollars!  I\'m convinced of the power of blogging now!!!!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636170">\
	 <div id="dsq-comment-header-9636170" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636170" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636170" href="http://technovia.typepad.com/" target="_blank" rel="nofollow">Ian Betteridge</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636170" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636170" class="dsq-comment-message">"blogging doubled sales at Stormhoek winery, according to its CEO"<br><br>I think this sentence, on its own, shows why, Werner was right to give you guys a rough ride and demand some real figures. The actual first line of the story you link to is this:<br><br>"South African producer Stormhoek has doubled sales of its wine with a campaign directed at the blogging community."<br><br>Can you see the difference? Stormhoek didn\'t double its sales through blogging: it increased them by marketing to bloggers. That\'s a very, very different claim. The only actual indication of how many bottles that were sold via blogging is the 100 bottles sent out via Hugh - of 100,000 sold. How many of those 100 bottles were turned into further sales? How many people who bought Stormhoek did so because they\'d heard of it via a blog? And how much more significant was the fact that Sainsburys, Asda, Oddbins, Majestic, Waitrose and Somerfield - all major UK wine sellers - started stocking the brand?<br><br>That\'s what Werner means by a lack of hard figures. Now Amazon has a LOT of hard figures about its customers. It knows everything you\'ve bought, and how many things (and what) you\'ve bought after a recommendation. It knows who your friends are, because they bought you things from your wishlist. It knows what you sold through its marketplace, it knows if and what complaints you made. THOSE are hard facts, and from them Amazon can tell a much greater range of things about its customers than any amount of blogs would.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636171">\
	 <div id="dsq-comment-header-9636171" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636171" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636171" href="http://polycot.com/" target="_blank" rel="nofollow">Jon Lebkowsky</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636171" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636171" class="dsq-comment-message">Good post, Robert. I take issue with one statement: "I also totally forgot that Howard Dean raised more money in the last presidental race than other candidates because of his blog." This is (arguably) probably not correct, in that Dean\'s effective use of Meetups plus online donation tools probably had far more impact than  the blog. I don\'t know of any campaign where you can relate the use of a blog to funding or actually winning, but expect to see some of that in the next elections.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636172">\
	 <div id="dsq-comment-header-9636172" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636172" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636172">Nobody</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636172" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636172" class="dsq-comment-message">Why are the posts at mini-microsoft anonymous?  And if Microsoft employees are so smart, why aren\'t they working for themselves?<br><br>See, it just doesn\'t work.<br><br>Answer the question though.  Why would people prefer to hear from Amazon over the authors who sell on Amazon and the other customers at Amazon?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636173">\
	 <div id="dsq-comment-header-9636173" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636173" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636173" href="http://sunandfun.blogspot.com/" target="_blank" rel="nofollow">Mr. Sun</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636173" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636173" class="dsq-comment-message">Proclamations such as: "Blogging helps Company X double its sales!" (or triple, or whatever phenomenal percentage growth number) are as credible as the ones shouted out by the hosts of those ubiquitous Sunday-afternoon-on-channel-54 30-minute infomercials.<br><br>For every success story attributed to blogging, I can easily name another success story that\'s got nothing to do with blogging -- for instance, iPod, Harry Potter books, I can go on and on.<br><br>I don\'t think Robert meant to say that blogging will take companies to the commercial promised land.  Blogging is one of the many marketing tools.  Some marketing execs swear by the Sunday-afternoon infomercials, some will avoid them like the plague.  But one thing is for certain -- blogging costs almost nothing (well, your time), whereas infomercials cost more than a pretty penny to produce.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636174">\
	 <div id="dsq-comment-header-9636174" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636174" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636174" href="http://blog.cavitate.net/" target="_blank" rel="nofollow">Ian Kennedy</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636174" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636174" class="dsq-comment-message">The benefits of blogging at a small, unknown company can have a direct impact on website traffic and therefore business. This is especially the case in a field such as a tailor or a winery where blogging is a new way to interact with clients and the blog generates interest from not only existing clients but also the curious (and mainstream media looking for a good story).<br><br>For larger companies the benefits are different. There is already an established channel for communicating with the market and a reputation built upon these channels. Blogs amplifies an existing message so the benefits are harder to measure. A blog is unstructured and spontaneous so it\'s impact does not lend itself to formal metrics that traditional marketing campaigns are built around.<br><br>As Elizabeth says above, it\'s best to think of blogs as an oppportunity to communicate on a personal level with your most engaged customers. It is also a way to reach out to potential customers by building the number of connections in your company\'s social network. That is the true value of a corporate blog and until someone can agree on a price for a social network ($2 billion for Facebook anyone?) it\'ll be difficult to put an exact ROI on a corporate blog.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636175">\
	 <div id="dsq-comment-header-9636175" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636175" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636175">Christopher Coulter</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636175" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636175" class="dsq-comment-message"><i>I also totally forgot that Howard Dean raised more money...</i><br><br>You also forgot to mention it became the biggest political bubble in American history. The scream heard around the world. It did get him in the Chair of the DNC, much to the delight of Republicans everywhere.<br><br><i>I didn\'t represent blogging very well and didn\'t back up the thesis</i><br><br>More of same. You spent a whole book of meaningless case studies all hobbled together, to prove what you deem to be self-evident. No reason why you would suddenly start to kick in with some real meaty numbers. It\'s but a cult, if you question or demand hard stats, you don\'t "get it".<br><br>But boy, for a PR Pro, Shel sure has a habit of getting stuck in the muck. That Nick Carr jab was classless.<br><br>But Werner Vogels hit nail on head. Bravo. With this guy as CTO, maybe I should apply at Amazon.<br><br>"Instead they appeared shell-shocked that anyone actually had the guts to challenge the golden wonder boys of blogging and not accept their religion instantly..."</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636176">\
	 <div id="dsq-comment-header-9636176" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636176" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636176" href="http://iface.wordpress.com/" target="_blank" rel="nofollow">Abhijit Nadgouda</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636176" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636176" class="dsq-comment-message">In this whole episode, an attempt to prove the value of blogging to businesses has got buried in the talks of manners, rudeness (probably egos too!). A genuine debate on the value of blogging to businesses and probably some specifics for Amazon will benefit the corporate world.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636177">\
	 <div id="dsq-comment-header-9636177" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636177" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636177">Christopher Coulter</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636177" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636177" class="dsq-comment-message">Michael Drips had a great take too...<br><br><i>If you want to present to groups like the Seattle Chamber of Commerce, Amazon and whoever else then you\'d better be able to answer real world questions and not spin those questions to the rest of the world as "being treated rudely".</i><br><br>Disagree or ask questions, and you are rude or a troll. I know that game. ;)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636178">\
	 <div id="dsq-comment-header-9636178" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636178" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636178" href="http://www.benlevy.com/" target="_blank" rel="nofollow">Ben Levy</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636178" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636178" class="dsq-comment-message">Blogging is definately here to stay, but on a site as packed full of crap as Amazon, it comes off as an unecessary distraction IMO.  It would seem like a good idea to just work with other existing bloggers to direct their loyal audiences toward Amazon.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636179">\
	 <div id="dsq-comment-header-9636179" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636179" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636179" href="http://www.untangledlife.com/wibrary" target="_blank" rel="nofollow">Rand</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636179" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636179" class="dsq-comment-message">Hey Robert,<br>Two nights ago I attended (via my computer) the LIFT conference in Geneva where you (and my good friend Hugh) presented. Today I\'m going out to buy your book. Watching yours and Hugh\'s presentations felt like the equivalent of getting a four year degree in blogging. Very inspiring. Very insightful. Very much worth emulating. The thing that inspired me the most was that you\'re one of those guys that wants everyone around you to be great. I find that so refreshing. You don\'t have secrets. And you don\'t build yourself up by leaving everyone else in the dark and keeping them small. Perhaps that is what bothers Amazon, nobody can be bigger (hence the name) and know anything that they don\'t already know. (At least that\'s my take on their attitude.) Big thanks for the inspiration. As a newbie blogger and business owner I applaud you.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636180">\
	 <div id="dsq-comment-header-9636180" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636180" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636180">David</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636180" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636180" class="dsq-comment-message">You wrote: "Werner has now apologized", but I don\'t see any apology when I follow the link. He doesn\'t seem to have changed his position, either.<br><br>And neither you nor Shel has answered what I thought was the best question:<br><br>"Why would people prefer to hear from Amazon over the authors who sell on Amazon and the other customers at Amazon?"<br><br>You sure are good building up straw man arguments, though, like turning Carr\'s suggestion of a blogging buddy into a "committee". Makes me wonder why you go ballistic about misleading headlines.<br><br>Sheesh!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636181">\
	 <div id="dsq-comment-header-9636181" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636181" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636181" href="http://forevervoyaging.blogspot.com/" target="_blank" rel="nofollow">Mike Drips</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636181" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636181" class="dsq-comment-message">I think the only fair thing to do here is to ask your publisher to no longer offer your book for sale through Amazon.<br><br>Boy, that will show them!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636182">\
	 <div id="dsq-comment-header-9636182" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636182" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636182" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636182" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636182" class="dsq-comment-message">David: I answered you in my newer post this morning.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636183">\
	 <div id="dsq-comment-header-9636183" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636183" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636183" href="http://seagecko.org/thoughts/" target="_blank" rel="nofollow">Justin Rudd</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636183" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636183" class="dsq-comment-message">OK...I\'ll ask a question (using my real name :)).<br><br>I\'m an SDE at <a href="http://Amazon.com" rel="nofollow">Amazon.com</a> (look at my site, I\'ve posted that I work there).  I don\'t talk much about my work because I\'m not sure what I\'m allowed to discuss.  So I find it much easier to blog internally because I know that everything is fair game (tools that I\'m using, techniques, problems I\'ve run into, etc.).  Of course my readership internally is probably lower than my readership externally (which is pretty low because I\'ve come to realize that I\'m not a very good writer and I get bored writing long entries.  Steve Yegge is my hero when it comes to writing).<br><br>A little about what my team does - we decide when something ships.  But not completely.  We are given a soft date we have to meet, and we do our best to meet that date.  But sometimes inventory and what not aren\'t there, and we miss the date.  But the website is usually very good about setting expectations.<br><br>So we decide when.  We see every shipment.  So what would my blogging about scalability issues do for the customer experience?  They don\'t care if I can\'t handle 10 trillion shipments (number drawn at random).  They want their stuff.  I have a good idea about how some of the information on the website is generated, but I wouldn\'t talk about it because it is so far away from me.  I can\'t blog about how to pick a better book or how to use the search engine more effectively because I am so far away from those technologies.  Me blogging about that is going to be the same as anyone else blogging about it - a user.<br><br>It makes sense to me for A9 and AWS to have blogs because they deal with the public.  A9 with their OpenSearch initiative.  AWS with the services they provide (S3 is awesome guys!).  But for my team, what good would be brought to the customer?  Now you can respond and say "But you could tell us how you decide when".  We could, but we won\'t.  That would require buy off from many other teams.  Because we use their data as well.  To discuss it would require OK from them.<br><br>Now if the discussion was "does Amazon need to provide blogs for authors?", I\'m torn.  I think we do a good job of collecting feedback with reviews.  We have plogs now (although truth be told I turn that off).  If you look at any item on the site, you can start a discussion on it (towards the bottom of the page).  So would blogs directly help us?  Would see something like <a href="http://blogs.amazon.com/" rel="nofollow">http://blogs.amazon.com/</a> make us a better company and more responsive to what our customers want?<br><br>It\'s a good discussion to have.  At least I think so...<br><br>As for the other underlying bit about Werner being rude, I don\'t know.  I was in a dentist chair for close to 5 hours on Wednesday so I missed the talk :)  But I do know that I\'ve been in 2 meetings with him (not a lot I know), and he was very quiet :)  He asked a few questions, and we all left with a good understanding of what needed to be done.<br><br>Just some random, half coherent thoughts from an Amazon employee who just had lots of dental work done :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636184">\
	 <div id="dsq-comment-header-9636184" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636184" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636184">Miles Archer</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636184" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636184" class="dsq-comment-message">I heard your interview on KCBS while driving home yesterday.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636185">\
	 <div id="dsq-comment-header-9636185" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636185" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636185" href="http://scobleizer.wordpress.com/" target="_blank" rel="nofollow">scobleizer</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636185" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636185" class="dsq-comment-message">Miles: bummer, that was the worst one of the eight radio interviews I did this week. But, glad someone heard it!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636186">\
	 <div id="dsq-comment-header-9636186" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636186" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636186" href="http://irwebreport.blogsome.com/" target="_blank" rel="nofollow">Dominic Jones</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636186" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636186" class="dsq-comment-message">While you were harping about this stupid non-event all day, let\'s see what actually happened in the world today:<br><br><a href="http://www.jpost.com/servlet/Satellite%3Fcid%3D1143498774031%26pagename%3DJPost%252FJPArticle%252FShowFull&amp;cid=1105464193" rel="nofollow">Earthquakes kill 50, injure 800</a><br><br><a href="http://www.forbes.com/home/feeds/ap/2006/03/31/ap2638082.html&amp;cid=1105354285" rel="nofollow">Rice Concedes \'Tactical Errors\' in Iraq</a><br><br><a href="http://www.juiceenewsdaily.com/index.php/2006/03/31/un-security-council-calls-on-iran-to-suspend-uranium-enrichment/&amp;cid=1105342380" rel="nofollow">UN Security Council calls on Iran to suspend uranium enrichment</a><br><a href="http://www.newsone.ca/westfallweeklynews/stories/index.php%3Faction%3Dfullnews%26id%3D168558&amp;cid=1105466732" rel="nofollow"><br>At least 57 die as Bahrain cruise boat sinks</a><br><br><a href="abcnews.go.com/International/wireStory%3Fid%3D1791922&amp;cid=1105480195" rel="nofollow">Iran Test-Fires Missile Able to Duck Radar</a><br><br><a href="www.iht.com/articles/2006/03/31/africa/web.0331gaza.php&amp;cid=1105479337" rel="nofollow">Explosion kills Palestinian militant amid spreading violence</a><br><br><a href="www.cbc.ca/cp/world/060330/w0330110.html&amp;cid=1105474156" rel="nofollow">4 Israelis killed by suicide bomber at entrance to West Bank</a><br><br><a href="http://news.bbc.co.uk/2/hi/americas/4866208.stm" rel="nofollow">NY releases 9/11 emergency calls </a><br><a href="http://news.bbc.co.uk/2/hi/americas/4866208.stm" rel="nofollow"><br>13 Ugandan pupils die in school fire</a><br><br>Now can you explain to me why your self-opinionated A-list genuflection matters to anyone?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636188">\
	 <div id="dsq-comment-header-9636188" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636188" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636188">smithee</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636188" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636188" class="dsq-comment-message">&gt;&gt;On the other hand, I must buy Werner dinner some evening and thank him. (this put us on top of memeorandum for a couple of hours)<br><br>Scoble, this is why you are where you are. It\'s not said often enough that this is the point of blogging, having a conversation and being heard. Good job.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636189">\
	 <div id="dsq-comment-header-9636189" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636189" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636189" href="http://sanforddickert.com" target="_blank" rel="nofollow">Sanford Dickert</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636189" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636189" class="dsq-comment-message">Just an FYI - Dean\'s success in raising funds during the primary has often been attributed to his positive use of blogs to connect with constituents.  What was the powerful mechanism was the use of specific issues and the informality/unofficial nature of blogs that allowed for activists to get onboard and create the momentum.  The question then becomes - do blogs support the line of the campaign/company - or the supporters/customers?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636190">\
	 <div id="dsq-comment-header-9636190" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636190" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9636190">anon</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636190" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636190" class="dsq-comment-message"><i>Windows Media audio non-DRM\'ed format here</i><br><br>I\'m not going to install Windows Media player to listen to audio that would be perfect in mp3 format.  Why is the content in proprietary MS-only garbage?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636191">\
	 <div id="dsq-comment-header-9636191" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636191" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636191" href="http://geekswithblogs.net/jtoc72/" target="_blank" rel="nofollow">Jeff</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636191" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636191" class="dsq-comment-message">For what it\'s worth, I\'m of the belief that blogging compliments some industries better than others.  Businesses that require a "human face" day-in and day-out *need* blogs for the same reason they need mascots and spokespersons: to enhance their brand identitity, keep their message clear and consistent, and (most importantly) maintain a level of intimacy with people who use their product or service.<br><br>I haven\'t read your book, so I can\'t comment on it directly.  From what I\'ve read online and my own observations about <a href="http://Amazon.com" rel="nofollow">Amazon.com</a>, I think one reason you  got the reaction you did is because <a href="http://Amazon.com" rel="nofollow">Amazon.com</a> has never tried to put a "human face" on its brand.<br><br>Granted, there\'s a tech/media cult that surrounds Jeff Bezos, just like there\'s one that surrounds Bill Gates and Larry Ellison.  However I don\'t think that Mr. Bezos or his company want him to be seen *as* <a href="http://Amazon.com" rel="nofollow">Amazon.com</a>, nor do they want employees who blog taking on that role.<br><br>A big part of Amazon.com\'s brand identity is that it is *the original .com retailer.*  As such it doesn\'t need or want any of the trappings associated with more traditional retail business models, including a "human face." Instead, <a href="http://Amazon.com" rel="nofollow">Amazon.com</a> is a highly-automated, metrics-driven company and they\'ve chosen to make those qualities defining aspects of their brand identity.  Any sort of "personal" interaction with their customers on the part of their employees would dilute the value of these impersonal (but extremely efficient and effective) qualities.<br><br>That\'s my take on it anyway.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9636192">\
	 <div id="dsq-comment-header-9636192" class="dsq-comment-header">\
	 <cite id="dsq-cite-9636192" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9636192" href="http://www.alah.hu/" target="_blank" rel="nofollow">Bíró Zoltán</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9636192" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9636192" class="dsq-comment-message">PREDICTION: A VIEW OF NEW YORK AT 11th SEPTEMBER 2015</div>\
	 </div>\
	 </li>\
	 </ul>\
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		running = true;
		timer = setInterval(obj.heartBeat, 100);
	};
	var stopTimer = function() {
		running = false;
		clearInterval(timer);
	};
	
	// Public
	obj.add = function (condition, code) {
		pending.push([condition,code]);
		this.heartBeat(); //!
		if (!running) {
			startTimer();
		}
	};
	obj.heartBeat = function() {
		if (!pending.length) {
			stopTimer();
		}
		var newPending = [];
		for (var i=0; i<pending.length; i++) {
			var cond = pending[i][0];
			var code = pending[i][1];
			// FIXME: if cond or code throw an error, they never get removed from pending
			if (cond()){
				code();
			}
			else {
				newPending.push([cond, code]);
			}
		}
		pending = newPending;
	};
	return obj;
})();

// also used in embed_thread.js:
window.fbIsReady = function () {return window.FB && FB.init;};
// NOTE: This script gets executed again without threadEl
//       set when we are loaded again as the fbc_receiver.
//       In this case, we don't need the hidden container.

if(!window.FB || !FB.init) {
	if(window.Dsq && Dsq.container) {
		// container is not present when init.js is loaded from an xd-receiver iframe; in this case,
		// we don't need the FB_HiddenContainer anyway.
		var fbDiv = document.createElement('div');
		fbDiv.id = "FB_HiddenContainer";	// Required or else FeatureLoader will execute a document.write.
		fbDiv.style.position = 'absolute';	// This is intentionally not setting display to none as this breaks
		fbDiv.style.top = '-10000px';		// Flash in Safari.
		fbDiv.style.left = '-10000px';
		fbDiv.style.width = '0px';
		fbDiv.style.height = '0px';
		Dsq.container.appendChild(fbDiv);
	}
	var fbJS = document.createElement('script');
	fbJS.type = "text/javascript";
	fbJS.src = "http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php";
	document.getElementsByTagName('head')[0].appendChild(fbJS);

	ExecuteWhen.add(window.fbIsReady,
		function () {
			// HACK: This is a workaround FBC's single domain limitation by
			//		 allowing sites to create multiple forums with different
			//		 Facebook API keys.  This must be used in conjunction with
			//		 disqus_facebook_forum (see authenticateFacebook).
			var facebook_api_key = 'faaf467d0f47abde553c3b8e0e1b3570';
			if (typeof disqus_facebook_api_key != 'undefined') {
				facebook_api_key = disqus_facebook_api_key;
			}

			FB.init(facebook_api_key, window.facebookXdReceiverPath || null,
				{fetchSignedPublicSessionData: true});
		});
}


	


if(typeof(disqus_callback) == 'function') {
	var callback_params = Dsq.Utils.getRequestParams()['dsq_cbp'] || null;

	// We don't care about any errors in third-party code
	try {
		disqus_callback(callback_params);
	} catch (x) {
		if (typeof(console) != 'undefined' && typeof(console.log) == 'function') {
			// But it would be nice to let developers know about them
			console.log(x);
		}
		// pass
	}

	// HACK: We don't know if the callback wraps our container, which may
	// possibly result in a new DOM element.
	Dsq.container = document.getElementById('dsq-content');
}

// Global event handler for narcissus.
if (Dsq.jsonData.integration.theme == 4) {
	var g = Dsq.Utils.ie ? document : window;
	Dsq.Utils.addEventListener(g, 'keydown', function(event) {
		// Handle "enter" key on input for post box.
		if ((event.keyCode || event.which) == 13) {
			var target = Dsq.Utils.ie ? event.srcElement : event.target;
			// For Safari bug, detect text node.
			if (target.nodeType == 3) {
				target = target.parentNode;
			}

			if (target.nodeName == 'INPUT' &&
				target.parentNode.className == 'dsq-input-wrapper') {
				var postId = Dsq.Utils.extractId(target);
				Dsq.Templates.postComment(postId, this, false);
			}
		}
	});
}

})();




