DISQUS

Scobleizer: Apple collaborating with Amazon, Google, and Cingular on new iReader?

  • FixedR6 · 2 years ago
    I am so damn excited.
  • Greg Furry · 2 years ago
    I thought California was behind Indiana? Is it April 1st there already?
  • FixedR6 · 2 years ago
    So it'll support Twitter, right?
  • Israel Hyman · 2 years ago
    I hate April Fool's day. People play the sickest jokes!

    :-)
  • Robert Scoble · 2 years ago
    Greg: well, it was an executive leak at Apple. So, take it for what it's worth.

    FixedR6: I almost put the Twitter support in, but I didn't want you to figure it out TOO fast! :-)
  • justin · 2 years ago
    um, april fools a little early there, huh?
  • peteremcc · 2 years ago
    Yeah, it really doesn't work when the date is above the post saying March 31st
  • Robert Scoble · 2 years ago
    peteremcc: a Microsoft committee moved April 1 to today. Read http://www.techcrunch.com for another April 1 joke.

    Oh, and it's April 1st in Australia. So there!
  • frank arrigo · 2 years ago
    i love this time of the year ;)
  • DR · 2 years ago
    You saw someone using a device that you'd never seen on the beach from a nearby chowder shop? You then interrupt your plans (leaving your family behind in the shop) to track this person down, who happens to also be an Apple executive. Said executive (at a company fanatical about secrecy) lets you play around with the innovative prototype, "buy" content from Amazon which you then also read, and reveals to you details about partner contributions, et cetera. Furthermore, the device sports a keyboard similar to a Blackberry which Steve Jobs mercilessly disparaged during the last Apple keynote.

    Hmmmm....

    This is so implausible that you should have waited a few hours to post it. That way you could at least claim it as an April Fool's joke.
  • Alex Williams · 2 years ago
    Heh. We'll see how many bloggers take this for news. Who in the big media will really bite?
  • peteremcc · 2 years ago
    I'm in New Zealand, and it is (actually was because its 12:16 now) April Fools day here too, but you've gotta have April 1st as the post date for it to count!

    :)
  • Adrian · 2 years ago
    and the date is?

    Took me a while though, maybe halfway down the post. You should have stopped at "Much easier than going to Borders and picking up a physical copy."
  • Robert Scoble · 2 years ago
    peteremcc: tell that to TechCrunch. He beat me to the April 1 punch.
  • ebrown · 2 years ago
    omigawd! It's too awesome! Apple leading the way. Again.
  • ebrown · 2 years ago
    o.k. my. little. balloon. deflated.
  • peteremcc · 2 years ago
    I will admit you had me for a little while, but again if it had said April 1st at the top I don't think you would have.

    I'll go tell that to TechCrunch :D
  • hugh macleod · 2 years ago
    Welcome back. I think "rotten strawberries" was a bit kind and generous for my tastes, but there ya go.

    See you and Maryam soon, I hope [I'm in Seattle in May].
  • Robert Scoble · 2 years ago
    Hugh: ever watch a strawberry rot all the way? There's not much difference between that and feces. :-)
  • Sam Spade · 2 years ago
    Ok, so you not blogging to support Kathy Sierra is less important than (1) a scoop or (2) an April Fool's joke.

    Yay you.
  • Robert Scoble · 2 years ago
    Glad to see that my trolls came right back.
  • Kevin Rae Wood · 2 years ago
    this is just mean. Dirty and mean....I still want one damit!
  • Anonymous · 2 years ago
    I actually kinda share Sam's sentiments - you took such a hard stance, yet something frivolous like April fools day is enough to break it?

    But of course, what should I have expected? The nature of the blogosphere is to get riled up in the moment then move to the next great thing.

    I commend for highlighting the issue and going so long without blogging, I just wish you had broken your silence for something more important.
  • Greyhawk · 2 years ago
    Steve Jobs with a blog? Come on...
  • Robert Scoble · 2 years ago
    Anonymous: you must have missed that I was Twittering all week long. I'll come back on Monday with something more interesting.
  • Robert Scoble · 2 years ago
    My Twitter account is here so you can read up: http://twitter.com/scobleizer
  • Greg Furry · 2 years ago
    OK So now the game is guess which major news source will report this. "industry sources" report the new Apple...
  • Robert Scoble · 2 years ago
    Greg: if I get sued by Apple you know I got a little too close for comfort. :-)
  • Rex · 2 years ago
    Without twitter support, how can you even talk about such a lame device? :)

    Rex
  • Mike M. · 2 years ago
    Nice story, Robert, but no one takes a product to Half Moon Bay to use it in sunlight.
  • Robert Scoble · 2 years ago
    Mike: the sun was out today in Half Moon Bay. It was a glorious day, actually. Some clouds, some sun.
  • Yuvi · 2 years ago
    And I thought I would be the first one to cry April Fools. Sigh..

    It has been April 1 in India for some 9 hours already :D
  • scmacmac · 2 years ago
    Got me . . . only because of the March 31 dateline. Still, it's a great dream that oughta come true.
  • LayZ · 2 years ago
    @25, and I third the sentiment. It was noble to take a stand on behalf of Kathy. But you just HAVE to blog to make and April Fools' Joke.

    You're worse than an alcoholic following off the wagon.
  • mini-d · 2 years ago
    Love the part about "the Sony Reader but with phisical keyboard".

    Robert, You made me jump from the chair.
  • Robert Scoble · 2 years ago
    #36: That's why my name is on the blog and not yours. I don't take life TOO seriously.
  • Robert Scoble · 2 years ago
    It's interesting that the anonymous trolls are the ones who care. Were your wives attacked like mine was?
  • Steve Sloan · 2 years ago
    Great to have you back. This device sounds fantastic!

    ~Steve
  • monkeyleader · 2 years ago
    almost had me .... welcome back :)
  • madhu · 2 years ago
    happy april fools day scoble
  • jasper · 2 years ago
    Thanks Scoble.
    My phone and emails got lit up.

    Since only 32 people got the proto, they narrowed it down to me.

    And now I'm fired.
    Happy for your little scoop?
  • Ritz · 2 years ago
    Half your readers couldnot see through the joke..Just proves that the blogosphere is filled with pseudo's who cant make head or Tail of technology
  • ajcann · 2 years ago
    I'm not going to blog for a week but I'll forget that commitment for a silly April fool's post?
  • Mario Sundar · 2 years ago
    Well, Robert, nice try :)

    Arrington' post almost had me, and Google as usual pulled another one: http://www.google.com/tisp/.

    BTW, I thought your JibJab cameo was real cool.
  • Robert Scoble · 2 years ago
    ajcann: I needed some humor (even a sad attempt) after last week. Sorry. I think the point got across well enough.
  • Evan Wired · 2 years ago
    Lame. Lame, lame, lame. Thanks for once again contributing to the web's annual degradation into COMPLETE uselessness.

    Man, you clearly have no idea how to tell a proper lie.
  • Appler · 2 years ago
    I am the executive mentioned in the article. Robert totally betrayed my trust, so I won't ever tell him about the new gadgets we're getting ready to ship, such as the iOven or the iTenderizer.

    And I'm totally telling Steve, Robert. He blogs about you every day. You should read him. It's Scoble this, Scoble that. But now it's over.

    You're in our black list now (we call it iList internally). From now on, you can expect lots of spoiled apple crates in the mail every week until we launch this new once-secret product. The Fuji smell awful when they go bad. So how do you like them apples?

    By the way, the little thing runs on Intel so it totally runs Vista as well. A bit slow though, and the batteries run out in 30 seconds.

    :-)
  • Cooper · 2 years ago
    Fuck you Scoble...
    Here I was going "hell yes, somebody is finally going to make a competent e-reader". Then I look at the damn calendar. Why must you crush my dreams so...
    I just want a damn e-reader ;(
  • Anthony Papillion · 2 years ago
    I have to say, even though this was an amusing post, I am a bit disappointed to see Robert break his "week of blog silence" in support of Kathy Sierra for something as unimportant as an April Fool's joke.
  • Hoopy · 2 years ago
    Sounds good to me.
    I like the new screen technology, thats very innovative!
  • Ian · 2 years ago
    April Fools!! You had me going for minute!
  • Paul Stewart · 2 years ago
    Is this an April Geeks Joke?
  • nchenga nchenga · 2 years ago
    I'm happy to see you're back. I really missed your posts. April fool or not.
  • Oliver Widder · 2 years ago
    There are more big news:
    See my cartoon:
    http://geekandpoke.typepad.com/geekandpoke/2007...

    Bye,
    Oliver
  • linda · 2 years ago
    The plot thickens. That Kathy poll over at Paranoid Life implies so far that she will prosecute.
  • linda · 2 years ago
  • Bilal Hameed · 2 years ago
    Scoble with this one you just made it to the Best 5 April fool jokes of 2005
    http://startupmeme.com/2007/04/01/top-5-april-f...
  • Tom E. Snyder · 2 years ago
    Not being an Apple fan I did not catch the little clues. But I was about to become one. If Apple is smart they'll make this product. After all, you've created the demand at no cost to them.
  • Dave Fourputt · 2 years ago
    After one too many scotches last night I wake up this morning, fire up the RSS feeds and instantly get jolted awake by this post.

    You really had me Scoble. Outstanding 4/1 prank :-)
  • Christopher Coulter · 2 years ago
    While Sam's is 'close' to the beach via the adirondack chairs, seeing a "device" on "someone down on the beach", would half require a telescope. Plus not likely given the fairly festive New Englandish environs of Sam's. So yah lost me, first sentence. :)

    And with someone on the beach "quickly running" towards you like a crazy person, a better device would be a taser. ;)
  • Jeremy Wright · 2 years ago
    Hah, good times. I'm assuming everything I read today's an A1 joke ;-)

    And don't worry about the trolls (I know you're not, but anyways). I'd do the same thing. There's nothing wrong with a little fun, and I know Kathy wouldn't mind either :)
  • Calvin · 2 years ago
    Awesome! I heard it was confirmed to run Duke Nukem Forever. ;-)
  • Dave McCrate · 2 years ago
    I was right with you up until the "tiny balls" part.

    :D

    Nice one Scoble!
  • Michael Markman · 2 years ago
    Welcome back. Good post. Critique: I prefer a post of this genre to to hew closer to the line of plausability. This one piled the doo doo higher and higher till it collapsed of its own weight. The detail about Patrick's reaction was too blatant a tip-off.
  • polyGeek · 2 years ago
    Since Amazon almost always screws up and releases product information prematurely I'm sure they will have a purchase page for this April Fools iReader by noon today. :-)

    You know when you lost me? When you mentioned that you found an Apple Exec on the beach with the device. If this were a true story Steve Jobs would have had a CSI team at every Execs house who had the device so that he could determine who leaked.
  • Robert Scoble · 2 years ago
    Dave #83: actually the "tiny balls" is one of the most accurate things in this post. That's precisely how the screen in the Sony Reader works!
  • toni · 2 years ago
    This is REALLY a cruel joke :( . Please Apple start developing something like this!!!
  • Michael Markman · 2 years ago
    @51. Not necessarily. Just cause folks play along, doesn't mean they don't know what's what. IMHO it's much more in the spirit of the day to perpetuate a fraud than to proclaim you're smart enough not to be fooled. I have a longer rant about this on my blog.
  • Cslicer · 2 years ago
    I am glad to see Apple pushing the envelope into the arena of unnecessary items.. "I've got to have this or I will bust" mentality. When business people get together and try to find a cure for cancer or make life easier to deal with your pain, they stick the neck out & their pocketbooks as well.

    Leave it to Apple to make an MP3 player keyring into a $400 item.

    Maybe the Emperor really does have clothes !
  • Ernesto Priego · 2 years ago
    This is an example of why the Internet is so discredited as an accountable source of information. (And, on a side note, some people's unawareness that the world has more than just one time zone is equally appalling).

    This is, also, why paper books will never be dead: as long as the information that keeps being distributed on the Internet keeps being in this tone, I don't see much competition for printed sources. Gutenberg 4; Tim Berners-Lee, 1.
  • Dean Johnson · 2 years ago
    An iReader? This sounds an awful lot like a Newton MessagePad.
  • John C. Welch · 2 years ago
    LMAO..oh dear lord, now Scoble posts a couple days early and people are all in a snit because it was an April Fool's joke?

    Yeesh.

    Dude, that was brilliant, but I think you shoulda gotten someone to fake a "long range" pic or something.
  • David Amodt · 2 years ago
    damn you scoble... was getting excited there...

    no fair.. apple rumor hoax on april fools day

    any news on the apple/emi press conference tomorrow announcing non drm EMI music?
  • Coll B. Lue · 2 years ago
    This is absolutely good and exciting news. iPhones sound fab-tastic, can't wait to see it on the market - woo hoo, iPhones, great news.
  • Kamal Jain · 2 years ago
    Very Good Robert! Quite creative and well written until the very end.

    Regarding your resolution to not post, you made it and you break it. We are glad you are back with your writings. But remember that you lost some credibility if you make a similar resolution again in future. A better way would have been pre-plan. I know it is hard but you could have said in your resolution as no more blogging for the rest of the week or no more blogging for the rest of the month (and post it few hour late) or something of that sort. As you always say -- it is always better to under promise and over deliver rather than the other way round.
  • scott hodson · 2 years ago
    You had me going until you rattled off product pricing, argh SCOBLE!
  • flic · 2 years ago
    Thanks Linda, Jodi, et al. for mentioning the Kathy Sierra POLL!
  • Phil Butler · 2 years ago
    Great to see your words again Robert! I just wish Apple (and all the rest) would come out with something that does everything for like $25,000. We could save some time and maybe get a deal :)

    Always,
    Phil
  • Steve · 2 years ago
    Brother!!! What feeble attempts both this and the Google thing were. Where is George Plimpton and Sid Finch when you need them?
  • Roberta · 2 years ago
    So much for your week-off pledge. Pathetic.
  • Alfred Thompson · 2 years ago
    I saw through it when I saw the words "Apple is collaborating." :-)
  • Christopher Coulter · 2 years ago
    George Plimpton and Sid Finch

    Ain't that the truth...spin a yarn worthy of an Academy, but it's Sidd, amazing how it took, but 168 mph was pushing all reason. I think the Taco Liberty Bell, Nixon for President, the Left-Handed Whopper, stand out, but then Webnode takes the cake, of course basically the dot.com 1997-2004 era was one April Fools after another.

    And who can forget John Dvorak's 'Drunk Driving on the Net' bit, that one took...
  • Lena West · 2 years ago
    I got owned by this. I even told other people and had a philosophical debate about the merits and consequences of such technology.

    Chris Carfi just told me it was an April Fool's joke. But, seriously, I want this product. I'm bummed.
  • Joel Toe · 2 years ago
    I don't believe it. It must be a joke.
  • catcher · 2 years ago
    Sorry iReader is a product for a company called syntactica (http://www.syntactica.com).

    They have used this name since it's creation and the domain name since 1994.

    Go a head, type http://www.ireader.com and see what returns.

    Here we go again Apple using someone elses name for their own needs and apparantly with no consideration.

    No it is not hardware, it is software, and pretty decent at what it is designed to do.

    It's a very small company, so I guess big bad APPL could just squash them. Either by acquisition then squash their tech, or sick their man y lawyers after them and make it too costly to challenge.

    If you have not used the product, give it a try before you slam it or rant some Apple Zealot thread.
  • Robert Scoble · 2 years ago
    Catcher: this entire post is an April Fools Joke.
  • Greyhawk · 2 years ago
    Lol, shall I say "owned"?
  • Vics · 2 years ago
    Paper books will never die - well, not until it's decided we need to ditch 'em for the sake of the environment..

    E-books are great for travelling, less to lug about etc, but you can't beat the feeling of getting all warm and comfy and turning the pages of a good novel..
  • Joern Puetz · 2 years ago
    Sounds good to me.
    I like the new screen technology, thats very innovative!

    Joern